{"id":"https://openalex.org/W3008401901","doi":"https://doi.org/10.1108/oir-06-2019-0203","title":"Drivers and barriers to MOOC adoption: perspectives from adopters and non-adopters","display_name":"Drivers and barriers to MOOC adoption: perspectives from adopters and non-adopters","publication_year":2020,"publication_date":"2020-02-23","ids":{"openalex":"https://openalex.org/W3008401901","doi":"https://doi.org/10.1108/oir-06-2019-0203","mag":"3008401901"},"language":"en","primary_location":{"id":"doi:10.1108/oir-06-2019-0203","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-06-2019-0203","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003275978","display_name":"Long Ma","orcid":null},"institutions":[{"id":"https://openalex.org/I75059550","display_name":"Zhejiang Gongshang University","ror":"https://ror.org/0569mkk41","country_code":"CN","type":"education","lineage":["https://openalex.org/I75059550"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Long Ma","raw_affiliation_strings":["International Business School, Zhejiang Gongshang University, Hangzhou, China"],"raw_orcid":"https://orcid.org/0000-0002-2285-5347","affiliations":[{"raw_affiliation_string":"International Business School, Zhejiang Gongshang University, Hangzhou, China","institution_ids":["https://openalex.org/I75059550"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5091447169","display_name":"Chei Sian Lee","orcid":"https://orcid.org/0000-0003-0891-6526"},"institutions":[{"id":"https://openalex.org/I172675005","display_name":"Nanyang Technological University","ror":"https://ror.org/02e7b5302","country_code":"SG","type":"education","lineage":["https://openalex.org/I172675005"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Chei Sian Lee","raw_affiliation_strings":["Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore","institution_ids":["https://openalex.org/I172675005"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":11.5935,"has_fulltext":false,"cited_by_count":59,"citation_normalized_percentile":{"value":0.9852358,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":100},"biblio":{"volume":"44","issue":"3","first_page":"671","last_page":"684"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11122","display_name":"Online Learning and Analytics","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11122","display_name":"Online Learning and Analytics","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6249672174453735},{"id":"https://openalex.org/keywords/early-adopter","display_name":"Early adopter","score":0.622027575969696},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5846391916275024},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.5116239190101624},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5067883133888245},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.464922696352005},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.4407181739807129},{"id":"https://openalex.org/keywords/social-influence","display_name":"Social influence","score":0.4258376955986023},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.33322495222091675},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.2022484838962555},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.12610694766044617},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.07338389754295349}],"concepts":[{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6249672174453735},{"id":"https://openalex.org/C125502","wikidata":"https://www.wikidata.org/wiki/Q1153279","display_name":"Early adopter","level":2,"score":0.622027575969696},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5846391916275024},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5116239190101624},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5067883133888245},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.464922696352005},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4407181739807129},{"id":"https://openalex.org/C131158328","wikidata":"https://www.wikidata.org/wiki/Q1307337","display_name":"Social influence","level":2,"score":0.4258376955986023},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.33322495222091675},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2022484838962555},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12610694766044617},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.07338389754295349},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/oir-06-2019-0203","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-06-2019-0203","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5299999713897705,"id":"https://metadata.un.org/sdg/17","display_name":"Partnerships for the goals"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":52,"referenced_works":["https://openalex.org/W1505006333","https://openalex.org/W1534901209","https://openalex.org/W1536611736","https://openalex.org/W1553451589","https://openalex.org/W1559246682","https://openalex.org/W1597356744","https://openalex.org/W1765817687","https://openalex.org/W1867346582","https://openalex.org/W1912684809","https://openalex.org/W1925041925","https://openalex.org/W1973573976","https://openalex.org/W1986218012","https://openalex.org/W1994108053","https://openalex.org/W2010702374","https://openalex.org/W2016757206","https://openalex.org/W2017678097","https://openalex.org/W2022166711","https://openalex.org/W2028402089","https://openalex.org/W2033135008","https://openalex.org/W2033726034","https://openalex.org/W2058337685","https://openalex.org/W2064662710","https://openalex.org/W2100379340","https://openalex.org/W2103976780","https://openalex.org/W2106683510","https://openalex.org/W2119252935","https://openalex.org/W2129136111","https://openalex.org/W2134077691","https://openalex.org/W2144236413","https://openalex.org/W2161072671","https://openalex.org/W2169719852","https://openalex.org/W2183954190","https://openalex.org/W2197567512","https://openalex.org/W2288952191","https://openalex.org/W2482241541","https://openalex.org/W2496207874","https://openalex.org/W2502853437","https://openalex.org/W2547364233","https://openalex.org/W2561824112","https://openalex.org/W2564102105","https://openalex.org/W2594757410","https://openalex.org/W2756598121","https://openalex.org/W2757314546","https://openalex.org/W2759819812","https://openalex.org/W2780843825","https://openalex.org/W2794401679","https://openalex.org/W2808963499","https://openalex.org/W2898977791","https://openalex.org/W2910811057","https://openalex.org/W2912560552","https://openalex.org/W2920906208","https://openalex.org/W2961584881"],"related_works":["https://openalex.org/W2366252173","https://openalex.org/W2066150711","https://openalex.org/W2361066102","https://openalex.org/W4297109642","https://openalex.org/W1966975529","https://openalex.org/W4233546909","https://openalex.org/W1995062769","https://openalex.org/W2019646663","https://openalex.org/W2317210135","https://openalex.org/W2101705818"],"abstract_inverted_index":{"Purpose":[0],"Despite":[1],"the":[2,10,27,44,58,90,104,129,133,170,180,191,199,217,225,242],"advantages":[3],"of":[4,36,46,67,97,152,172,182,201,219,227,229,244,255],"MOOCs":[5],"(Massive":[6],"Online":[7],"Open":[8],"Courses),":[9],"adoption":[11,203],"rate":[12],"is":[13],"still":[14],"low,":[15],"especially":[16],"in":[17,81,189,204,252],"less":[18],"developed":[19,54],"countries.":[20],"The":[21],"present":[22],"study":[23,101,184,222,239],"aims":[24],"to":[25,55,88,123,135,157,197,216],"investigate":[26],"drivers":[28,105],"and":[29,34,38,64,73,95,111,119,143,154,165,174,210],"barriers":[30,134],"faced":[31],"by":[32,169],"adopters":[33,63,94,118,139,164],"non-adopters":[35,96,120,149,166,228],"MOOCs,":[37,230],"examine":[39],"how":[40,57],"these":[41],"factors":[42,60,92],"influence":[43],"intention":[45,66,122],"MOOC":[47,136,202,256],"adoption.":[48,137,257],"Design/methodology/approach":[49],"A":[50],"survey":[51],"questionnaire":[52],"was":[53,86],"measure":[56],"identified":[59],"may":[61,193],"impact":[62,145],"non-adopters'":[65],"using":[68],"MOOCs.":[69,98,125],"Through":[70],"both":[71,117,163],"offline":[72],"online":[74],"channels,":[75],"1018":[76],"valid":[77],"questionnaires":[78],"were":[79,167,185],"collected":[80],"China.":[82],"Multiple":[83],"regression":[84],"analysis":[85],"applied":[87],"test":[89],"influential":[91],"for":[93],"Findings":[99],"This":[100],"found":[102],"that":[103],"(i.e.":[106],"perceived":[107],"usefulness,":[108],"performance-to-cost":[109],"value,":[110],"self-regulation)":[112],"have":[113,249],"similar":[114],"effects":[115],"on":[116,121,241],"adopt":[124],"What":[126],"differs":[127],"between":[128],"two":[130],"groups":[131],"are":[132],"While":[138],"considered":[140],"educational":[141],"tradition":[142],"peers'":[144],"as":[146],"major":[147],"barriers,":[148],"regarded":[150],"lack":[151,171],"publicity":[153],"relevant":[155],"information":[156],"be":[158,195],"an":[159],"obstacle.":[160],"In":[161,214,236],"addition,":[162,237],"hindered":[168],"accessibility":[173],"instructions.":[175],"Research":[176],"limitations/implications":[177],"As":[178],"all":[179],"participants":[181],"this":[183,221,238],"from":[186],"one":[187],"country":[188],"Asia,":[190],"findings":[192],"not":[194],"applicable":[196],"explain":[198],"situation":[200],"other":[205],"countries":[206],"with":[207],"different":[208],"social":[209],"cultural":[211],"context.":[212],"Originality/value":[213],"addition":[215],"perceptions":[218,226],"adopters,":[220],"also":[223],"reveals":[224],"which":[231,248],"has":[232],"seldom":[233],"been":[234,250],"investigated.":[235],"focuses":[240],"context":[243],"economically":[245],"disadvantaged":[246],"regions":[247],"neglected":[251],"previous":[253],"studies":[254]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":14},{"year":2022,"cited_by_count":21},{"year":2021,"cited_by_count":9},{"year":2020,"cited_by_count":3}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}