{"id":"https://openalex.org/W2610118391","doi":"https://doi.org/10.1108/oir-06-2016-0152","title":"Communicating online information via streaming video: the role of user goal","display_name":"Communicating online information via streaming video: the role of user goal","publication_year":2017,"publication_date":"2017-04-28","ids":{"openalex":"https://openalex.org/W2610118391","doi":"https://doi.org/10.1108/oir-06-2016-0152","mag":"2610118391"},"language":"en","primary_location":{"id":"doi:10.1108/oir-06-2016-0152","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-06-2016-0152","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5032265232","display_name":"Muhammad Aljukhadar","orcid":"https://orcid.org/0000-0002-7630-5260"},"institutions":[{"id":"https://openalex.org/I185163786","display_name":"King Abdulaziz University","ror":"https://ror.org/02ma4wv74","country_code":"SA","type":"education","lineage":["https://openalex.org/I185163786"]}],"countries":["SA"],"is_corresponding":true,"raw_author_name":"Muhammad Aljukhadar","raw_affiliation_strings":["Department of Marketing, King Abdulaziz University, Jeddah, Saudi Arabia"],"affiliations":[{"raw_affiliation_string":"Department of Marketing, King Abdulaziz University, Jeddah, Saudi Arabia","institution_ids":["https://openalex.org/I185163786"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5089530560","display_name":"Sylvain S\u00e9n\u00e9cal","orcid":"https://orcid.org/0000-0002-5264-4073"},"institutions":[{"id":"https://openalex.org/I108192572","display_name":"HEC Montr\u00e9al","ror":"https://ror.org/05ww3wq27","country_code":"CA","type":"education","lineage":["https://openalex.org/I108192572"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Sylvain Senecal","raw_affiliation_strings":["Department of Marketing, Ecole des Hautes Etudes Commerciales, Montreal, Canada"],"affiliations":[{"raw_affiliation_string":"Department of Marketing, Ecole des Hautes Etudes Commerciales, Montreal, Canada","institution_ids":["https://openalex.org/I108192572"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5032265232"],"corresponding_institution_ids":["https://openalex.org/I185163786"],"apc_list":null,"apc_paid":null,"fwci":3.5647,"has_fulltext":false,"cited_by_count":20,"citation_normalized_percentile":{"value":0.93419141,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":99},"biblio":{"volume":"41","issue":"3","first_page":"378","last_page":"397"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9973999857902527,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12028","display_name":"Knowledge Management and Sharing","score":0.9943000078201294,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6859387159347534},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5555030703544617},{"id":"https://openalex.org/keywords/competence","display_name":"Competence (human resources)","score":0.4957171678543091},{"id":"https://openalex.org/keywords/recreation","display_name":"Recreation","score":0.4485829174518585},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.41245967149734497},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.41195178031921387},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.3864070475101471},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.22337445616722107},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.07580289244651794}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6859387159347534},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5555030703544617},{"id":"https://openalex.org/C100521375","wikidata":"https://www.wikidata.org/wiki/Q2015382","display_name":"Competence (human resources)","level":2,"score":0.4957171678543091},{"id":"https://openalex.org/C110269972","wikidata":"https://www.wikidata.org/wiki/Q184872","display_name":"Recreation","level":2,"score":0.4485829174518585},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.41245967149734497},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.41195178031921387},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3864070475101471},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.22337445616722107},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.07580289244651794},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/oir-06-2016-0152","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-06-2016-0152","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":81,"referenced_works":["https://openalex.org/W71422956","https://openalex.org/W359755455","https://openalex.org/W1552483424","https://openalex.org/W1578907434","https://openalex.org/W1584883541","https://openalex.org/W1964143901","https://openalex.org/W1967373515","https://openalex.org/W1967726884","https://openalex.org/W1969880007","https://openalex.org/W1980187546","https://openalex.org/W1985354288","https://openalex.org/W1986684834","https://openalex.org/W1994099982","https://openalex.org/W1994153522","https://openalex.org/W1998127479","https://openalex.org/W2000376980","https://openalex.org/W2005932970","https://openalex.org/W2013830186","https://openalex.org/W2017559332","https://openalex.org/W2019872794","https://openalex.org/W2025346074","https://openalex.org/W2026963539","https://openalex.org/W2027680682","https://openalex.org/W2032345561","https://openalex.org/W2032633302","https://openalex.org/W2037710531","https://openalex.org/W2039207728","https://openalex.org/W2040780635","https://openalex.org/W2043612358","https://openalex.org/W2044593244","https://openalex.org/W2044593836","https://openalex.org/W2044767410","https://openalex.org/W2047663422","https://openalex.org/W2048991021","https://openalex.org/W2057980037","https://openalex.org/W2065798333","https://openalex.org/W2066478310","https://openalex.org/W2066505251","https://openalex.org/W2069206189","https://openalex.org/W2070358808","https://openalex.org/W2070951272","https://openalex.org/W2071342046","https://openalex.org/W2073867235","https://openalex.org/W2079772740","https://openalex.org/W2083435815","https://openalex.org/W2084113348","https://openalex.org/W2097675389","https://openalex.org/W2103006043","https://openalex.org/W2104225738","https://openalex.org/W2110078189","https://openalex.org/W2116044432","https://openalex.org/W2119357649","https://openalex.org/W2121965518","https://openalex.org/W2123010150","https://openalex.org/W2126035714","https://openalex.org/W2126274682","https://openalex.org/W2131069089","https://openalex.org/W2134304835","https://openalex.org/W2138438384","https://openalex.org/W2138805097","https://openalex.org/W2139064669","https://openalex.org/W2139115720","https://openalex.org/W2140778623","https://openalex.org/W2141846678","https://openalex.org/W2153098120","https://openalex.org/W2154384880","https://openalex.org/W2157441393","https://openalex.org/W2160269795","https://openalex.org/W2161552879","https://openalex.org/W2164806821","https://openalex.org/W2167586514","https://openalex.org/W2171586172","https://openalex.org/W2418928001","https://openalex.org/W2604029196","https://openalex.org/W3122705134","https://openalex.org/W3125756404","https://openalex.org/W3125952450","https://openalex.org/W4230906481","https://openalex.org/W4242883546","https://openalex.org/W4251469018","https://openalex.org/W4254238350"],"related_works":["https://openalex.org/W2355862304","https://openalex.org/W2356108042","https://openalex.org/W2030250808","https://openalex.org/W2376796979","https://openalex.org/W2379418341","https://openalex.org/W2380054981","https://openalex.org/W2393110101","https://openalex.org/W2379285345","https://openalex.org/W2372054075","https://openalex.org/W2045326262"],"abstract_inverted_index":{"Purpose":[0],"The":[1,61,106,113,159,197,219],"purpose":[2],"of":[3,56,97,209,216,227,232],"this":[4],"paper,":[5],"building":[6],"on":[7],"the":[8,54,103,111,145,153,169,201,206,214,225,230],"media":[9,166,188,234],"richness":[10],"theory":[11],"(MRT),":[12],"is":[13,238],"to":[14,80,101,110,163,173,185,200,224,235],"propose":[15],"that":[16,204,229],"while":[17],"communicating":[18],"product":[19,82,91,131],"information":[20,115,132,176,237],"via":[21],"streaming":[22,86,136,154,170],"video":[23,155,171],"should":[24],"enhance":[25],"outcome":[26],"measures,":[27],"such":[28,167],"an":[29],"enhancement":[30],"will":[31],"be":[32],"evident":[33],"mainly":[34],"for":[35,46,121,178,189,240],"users":[36,179,190,241],"with":[37,48,75,123,140,180,191,242],"equivocal,":[38,50,193],"latent":[39],"goals":[40,52,126,142],"(i.e.":[41,53],"recreational":[42,94,124],"browsing)":[43],"rather":[44],"than":[45],"those":[47],"less":[49,192],"concrete":[51,141,194],"search":[55],"a":[57],"specific":[58],"product).":[59],"Design/methodology/approach":[60],"experiment":[62],"involved":[63],"337":[64],"potential":[65],"online":[66,175,217],"consumers":[67],"in":[68,212],"Canada,":[69],"and":[70,88,119,184],"had":[71],"full":[72],"factorial":[73],"design":[74],"four":[76],"conditions":[77],"(two":[78],"methods":[79],"communicate":[81,174,236],"information:":[83],"textual":[84,147],"vs":[85,93],"video,":[87],"two":[89],"goals:":[90],"searching":[92],"browsing).":[95],"Analysis":[96],"covariance":[98],"was":[99,149],"used":[100],"test":[102],"hypotheses.":[104,112],"Findings":[105],"results":[107,198,220],"lent":[108],"support":[109,223],"perceived":[114],"quality,":[116],"trusting":[117],"competence,":[118],"arousal":[120],"participants":[122,139],"browsing":[125,182],"were":[127],"significantly":[128],"affected":[129],"when":[130],"where":[133],"communicated":[134],"using":[135],"video.":[137],"For":[138],"(product":[143],"searchers),":[144],"traditional":[146],"method":[148,172],"as":[150,152,168],"effective":[151],"method.":[156],"Practical":[157],"implications":[158],"findings":[160],"entice":[161],"practitioners":[162],"use":[164,186,231],"rich":[165,233],"predominantly":[177],"experiential":[181],"goals,":[183],"lean":[187],"goals.":[195,245],"Originality/value":[196],"contribute":[199],"sparse":[202],"literature":[203],"underscores":[205],"key":[207],"role":[208],"user":[210],"goal":[211],"shaping":[213],"effectiveness":[215],"information.":[218],"provide":[221],"empirical":[222],"prediction":[226],"MRT":[228],"advantageous":[239],"latent,":[243],"equivocal":[244]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
