{"id":"https://openalex.org/W2902565270","doi":"https://doi.org/10.1108/oir-05-2017-0175","title":"Fostering brand love in Facebook brand pages","display_name":"Fostering brand love in Facebook brand pages","publication_year":2018,"publication_date":"2018-12-03","ids":{"openalex":"https://openalex.org/W2902565270","doi":"https://doi.org/10.1108/oir-05-2017-0175","mag":"2902565270"},"language":"en","primary_location":{"id":"doi:10.1108/oir-05-2017-0175","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-05-2017-0175","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059733029","display_name":"Ma Mercedes Cuy\u00e1s Palaz\u00f3n Cuy\u00e1s Palaz\u00f3n","orcid":"https://orcid.org/0000-0001-6957-9653"},"institutions":[{"id":"https://openalex.org/I80180929","display_name":"Universidad de Murcia","ror":"https://ror.org/03p3aeb86","country_code":"ES","type":"education","lineage":["https://openalex.org/I80180929"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Mariola Palazon","raw_affiliation_strings":["University of Murcia Department of Marketing, School of Business and Economics, , Murcia,","Department of Marketing, School of Business and Economics, University of Murcia, Murcia, Spain"],"affiliations":[{"raw_affiliation_string":"University of Murcia Department of Marketing, School of Business and Economics, , Murcia,","institution_ids":["https://openalex.org/I80180929"]},{"raw_affiliation_string":"Department of Marketing, School of Business and Economics, University of Murcia, Murcia, Spain","institution_ids":["https://openalex.org/I80180929"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015056760","display_name":"Elena Delgado\u2010Ballester","orcid":"https://orcid.org/0000-0002-8831-6776"},"institutions":[{"id":"https://openalex.org/I80180929","display_name":"Universidad de Murcia","ror":"https://ror.org/03p3aeb86","country_code":"ES","type":"education","lineage":["https://openalex.org/I80180929"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Elena Delgado-Ballester","raw_affiliation_strings":["University of Murcia Department of Marketing, School of Business and Economics, , Murcia,","Department of Marketing, School of Business and Economics, University of Murcia, Murcia, Spain"],"affiliations":[{"raw_affiliation_string":"University of Murcia Department of Marketing, School of Business and Economics, , Murcia,","institution_ids":["https://openalex.org/I80180929"]},{"raw_affiliation_string":"Department of Marketing, School of Business and Economics, University of Murcia, Murcia, Spain","institution_ids":["https://openalex.org/I80180929"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5027939182","display_name":"Mar\u00eda Sicilia Pi\u00f1ero","orcid":"https://orcid.org/0000-0002-1731-4570"},"institutions":[{"id":"https://openalex.org/I80180929","display_name":"Universidad de Murcia","ror":"https://ror.org/03p3aeb86","country_code":"ES","type":"education","lineage":["https://openalex.org/I80180929"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Maria Sicilia","raw_affiliation_strings":["University of Murcia Department of Marketing, School of Business and Economics, , Murcia,","Department of Marketing, School of Business and Economics, University of Murcia, Murcia, Spain"],"affiliations":[{"raw_affiliation_string":"University of Murcia Department of Marketing, School of Business and Economics, , Murcia,","institution_ids":["https://openalex.org/I80180929"]},{"raw_affiliation_string":"Department of Marketing, School of Business and Economics, University of Murcia, Murcia, Spain","institution_ids":["https://openalex.org/I80180929"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5059733029"],"corresponding_institution_ids":["https://openalex.org/I80180929"],"apc_list":null,"apc_paid":null,"fwci":12.4719,"has_fulltext":false,"cited_by_count":49,"citation_normalized_percentile":{"value":0.98367403,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"43","issue":"5","first_page":"710","last_page":"727"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.9832000136375427,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-equity","display_name":"Brand equity","score":0.8033452033996582},{"id":"https://openalex.org/keywords/brand-community","display_name":"Brand community","score":0.7534459233283997},{"id":"https://openalex.org/keywords/brand-management","display_name":"Brand management","score":0.7074909210205078},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"Brand awareness","score":0.6504589915275574},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6426530480384827},{"id":"https://openalex.org/keywords/brand-extension","display_name":"Brand extension","score":0.6015480756759644},{"id":"https://openalex.org/keywords/moderation","display_name":"Moderation","score":0.5900524854660034},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.5105291604995728},{"id":"https://openalex.org/keywords/corporate-branding","display_name":"Corporate branding","score":0.4669346213340759},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"Brand loyalty","score":0.45079073309898376},{"id":"https://openalex.org/keywords/sense-of-community","display_name":"Sense of community","score":0.4380648136138916},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4204011559486389},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.38362371921539307},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.19875338673591614}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.8033452033996582},{"id":"https://openalex.org/C2775834023","wikidata":"https://www.wikidata.org/wiki/Q2989307","display_name":"Brand community","level":3,"score":0.7534459233283997},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.7074909210205078},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.6504589915275574},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6426530480384827},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.6015480756759644},{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.5900524854660034},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5105291604995728},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.4669346213340759},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.45079073309898376},{"id":"https://openalex.org/C2779942219","wikidata":"https://www.wikidata.org/wiki/Q7451000","display_name":"Sense of community","level":2,"score":0.4380648136138916},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4204011559486389},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.38362371921539307},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.19875338673591614},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/oir-05-2017-0175","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-05-2017-0175","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":66,"referenced_works":["https://openalex.org/W90970949","https://openalex.org/W137143123","https://openalex.org/W319321225","https://openalex.org/W422263596","https://openalex.org/W928600134","https://openalex.org/W1523427472","https://openalex.org/W1546387851","https://openalex.org/W1568698128","https://openalex.org/W1970380220","https://openalex.org/W1971025310","https://openalex.org/W1980675977","https://openalex.org/W1982562184","https://openalex.org/W1987258130","https://openalex.org/W1992395607","https://openalex.org/W1995031937","https://openalex.org/W1997191882","https://openalex.org/W2003955127","https://openalex.org/W2014335891","https://openalex.org/W2014350505","https://openalex.org/W2015041537","https://openalex.org/W2021856947","https://openalex.org/W2035159275","https://openalex.org/W2038339047","https://openalex.org/W2040716619","https://openalex.org/W2040902978","https://openalex.org/W2054347393","https://openalex.org/W2062173339","https://openalex.org/W2063985808","https://openalex.org/W2070605004","https://openalex.org/W2075023796","https://openalex.org/W2076389556","https://openalex.org/W2088182273","https://openalex.org/W2110579587","https://openalex.org/W2115217290","https://openalex.org/W2117356399","https://openalex.org/W2122912498","https://openalex.org/W2123338733","https://openalex.org/W2130300609","https://openalex.org/W2131305585","https://openalex.org/W2133977168","https://openalex.org/W2134809483","https://openalex.org/W2134884007","https://openalex.org/W2154273558","https://openalex.org/W2156116542","https://openalex.org/W2161246478","https://openalex.org/W2161915934","https://openalex.org/W2171515724","https://openalex.org/W2173004036","https://openalex.org/W2337166856","https://openalex.org/W2344342189","https://openalex.org/W2474825871","https://openalex.org/W2504615201","https://openalex.org/W2614904879","https://openalex.org/W2973426275","https://openalex.org/W3122517124","https://openalex.org/W3124394317","https://openalex.org/W3125494702","https://openalex.org/W3126094737","https://openalex.org/W3203389742","https://openalex.org/W4211068185","https://openalex.org/W4235678817","https://openalex.org/W4243667233","https://openalex.org/W4255798239","https://openalex.org/W6605554037","https://openalex.org/W6610871510","https://openalex.org/W6733922512"],"related_works":["https://openalex.org/W2780908040","https://openalex.org/W2384842056","https://openalex.org/W4299681250","https://openalex.org/W2478144320","https://openalex.org/W2335835829","https://openalex.org/W2018524884","https://openalex.org/W4243309336","https://openalex.org/W2143862656","https://openalex.org/W4211010859","https://openalex.org/W2502602052"],"abstract_inverted_index":{"Purpose":[0],"The":[1,184,210],"purpose":[2],"of":[3,17,37,54,57,60,85,104,113,125,141,166,190,206],"this":[4,135],"paper":[5],"is":[6,12,119,157,222],"to":[7],"analyze":[8],"how":[9],"brand":[10,18,26,34,38,43,65,86,92,105,108,114,117,129,142,150,195,202,207,220,238,241],"love":[11,27,93,118,143,221,239],"built":[13],"in":[14,24,131,147,249],"the":[15,42,58,77,111,148,158,164,188,216,231,235,250],"context":[16],"pages":[19,203],"by":[20,76,121],"proposing":[21],"a":[22,52,61,99,122,138,175],"model":[23],"which":[25,219,243],"depends":[28],"on":[29,66,116,201,224],"relationships":[30],"ties":[31,193],"with":[32,41],"other":[33],"consumers":[35],"(sense":[36],"community)":[39],"and":[40,88,94,107,162,171,179,197,240],"itself":[44],"(self\u2013brand":[45],"connection).":[46],"Design/methodology/approach":[47],"Information":[48],"was":[49,168],"collected":[50,70],"from":[51],"sample":[53],"559":[55],"members":[56],"community":[59,87,106,115,180],"well-known":[62],"baby":[63],"food":[64],"Facebook.":[67,229],"Data":[68],"were":[69],"through":[71,218],"an":[72],"online":[73],"questionnaire":[74],"sent":[75],"company.":[78],"Findings":[79],"Results":[80],"suggest":[81],"that":[82,95,163],"both":[83],"sense":[84,103],"self\u2013brand":[89,96,199],"connection":[90,97],"foster":[91],"exerts":[98],"mediating":[100],"role":[101],"between":[102,177,237],"love.":[109,208],"Furthermore,":[110,230],"effect":[112],"conditioned":[120],"personal":[123],"trait":[124],"individuals":[126],"such":[127,227],"as":[128,204,228],"engagement":[130],"self-concept.":[132],"In":[133],"addition,":[134],"study":[136,211],"identifies":[137],"new":[139],"consequence":[140],"not":[144,169,245],"previously":[145],"analyzed":[146,161],"literature:":[149],"equity.":[151],"Research":[152],"limitations/implications":[153],"A":[154],"potential":[155],"shortcoming":[156],"product":[159],"category":[160],"length":[165],"membership":[167],"controlled":[170],"it":[172],"may":[173],"be":[174],"moderator":[176],"participation":[178],"consequences.":[181],"Practical":[182],"implications":[183,186],"key":[185],"are":[187],"importance":[189],"nurturing":[191],"relationship":[192,236],"among":[194],"users":[196],"building":[198],"connections":[200],"precursors":[205],"Originality/value":[209],"offers":[212],"empirical":[213],"evidence":[214],"about":[215],"mechanism":[217],"formed":[223],"social-media":[225],"platforms":[226],"authors":[232],"have":[233],"demonstrated":[234],"equity,":[242],"had":[244],"been":[246],"examined":[247],"yet":[248],"literature.":[251]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":7},{"year":2021,"cited_by_count":11},{"year":2020,"cited_by_count":7},{"year":2019,"cited_by_count":3}],"updated_date":"2026-03-20T23:20:44.827607","created_date":"2025-10-10T00:00:00"}
