{"id":"https://openalex.org/W2610386153","doi":"https://doi.org/10.1108/oir-02-2016-0057","title":"An investigation of the online presence of UK universities on Instagram","display_name":"An investigation of the online presence of UK universities on Instagram","publication_year":2017,"publication_date":"2017-07-31","ids":{"openalex":"https://openalex.org/W2610386153","doi":"https://doi.org/10.1108/oir-02-2016-0057","mag":"2610386153"},"language":"en","primary_location":{"id":"doi:10.1108/oir-02-2016-0057","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-02-2016-0057","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/2436/620460","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5038122533","display_name":"Emma Stuart","orcid":"https://orcid.org/0000-0003-4807-7659"},"institutions":[{"id":"https://openalex.org/I119664326","display_name":"University of Wolverhampton","ror":"https://ror.org/01k2y1055","country_code":"GB","type":"education","lineage":["https://openalex.org/I119664326"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Emma Stuart","raw_affiliation_strings":["School of Mathematics and Computer Science, University of Wolverhampton, Wolverhampton, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Mathematics and Computer Science, University of Wolverhampton, Wolverhampton, UK","institution_ids":["https://openalex.org/I119664326"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038122533","display_name":"Emma Stuart","orcid":"https://orcid.org/0000-0003-4807-7659"},"institutions":[{"id":"https://openalex.org/I183935753","display_name":"King's College London","ror":"https://ror.org/0220mzb33","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I183935753"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"David Stuart","raw_affiliation_strings":["Department of Digital Humanities, King\u2019s College London, London, UK","Department of Digital Humanities, King's College London, London, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Digital Humanities, King\u2019s College London, London, UK","institution_ids":["https://openalex.org/I183935753"]},{"raw_affiliation_string":"Department of Digital Humanities, King's College London, London, UK","institution_ids":["https://openalex.org/I183935753"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5034823602","display_name":"Mike Thelwall","orcid":"https://orcid.org/0000-0001-6065-205X"},"institutions":[{"id":"https://openalex.org/I119664326","display_name":"University of Wolverhampton","ror":"https://ror.org/01k2y1055","country_code":"GB","type":"education","lineage":["https://openalex.org/I119664326"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Mike Thelwall","raw_affiliation_strings":["School of Mathematics and Computer Science, University of Wolverhampton, Wolverhampton, UK"],"raw_orcid":"https://orcid.org/0000-0001-6065-205X","affiliations":[{"raw_affiliation_string":"School of Mathematics and Computer Science, University of Wolverhampton, Wolverhampton, UK","institution_ids":["https://openalex.org/I119664326"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":9.0314,"has_fulltext":false,"cited_by_count":53,"citation_normalized_percentile":{"value":0.97249687,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"41","issue":"5","first_page":"582","last_page":"597"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13979","display_name":"Communication and COVID-19 Impact","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.7718617916107178},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7637324929237366},{"id":"https://openalex.org/keywords/crowdsourcing","display_name":"Crowdsourcing","score":0.5418264865875244},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.5254066586494446},{"id":"https://openalex.org/keywords/league","display_name":"League","score":0.5216284394264221},{"id":"https://openalex.org/keywords/online-presence-management","display_name":"Online presence management","score":0.47037237882614136},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.4601166546344757},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.45482662320137024},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.424092173576355},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.35538220405578613},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3350679874420166},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.2959493398666382},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.20174303650856018},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.18261617422103882},{"id":"https://openalex.org/keywords/social-science","display_name":"Social science","score":0.131220281124115},{"id":"https://openalex.org/keywords/qualitative-research","display_name":"Qualitative research","score":0.12147274613380432}],"concepts":[{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.7718617916107178},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7637324929237366},{"id":"https://openalex.org/C62230096","wikidata":"https://www.wikidata.org/wiki/Q275969","display_name":"Crowdsourcing","level":2,"score":0.5418264865875244},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5254066586494446},{"id":"https://openalex.org/C207456731","wikidata":"https://www.wikidata.org/wiki/Q660818","display_name":"League","level":2,"score":0.5216284394264221},{"id":"https://openalex.org/C16759151","wikidata":"https://www.wikidata.org/wiki/Q7094111","display_name":"Online presence management","level":3,"score":0.47037237882614136},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4601166546344757},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.45482662320137024},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.424092173576355},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.35538220405578613},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3350679874420166},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2959493398666382},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.20174303650856018},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.18261617422103882},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.131220281124115},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.12147274613380432},{"id":"https://openalex.org/C1276947","wikidata":"https://www.wikidata.org/wiki/Q333","display_name":"Astronomy","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1108/oir-02-2016-0057","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-02-2016-0057","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"},{"id":"pmh:oai:wlv.openrepository.com:2436/620460","is_oa":true,"landing_page_url":"http://hdl.handle.net/2436/620460","pdf_url":null,"source":{"id":"https://openalex.org/S4306401000","display_name":"Wolverhampton Intellectual Repository and E-Theses (University of Wolverhampton)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I119664326","host_organization_name":"University of Wolverhampton","host_organization_lineage":["https://openalex.org/I119664326"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"41","raw_type":"Journal article"},{"id":"pmh:oai:kclpure.kcl.ac.uk:publications/5f44455b-a2d7-4b7c-b9c0-c72e033ef0d1","is_oa":false,"landing_page_url":"https://kclpure.kcl.ac.uk/portal/en/publications/5f44455b-a2d7-4b7c-b9c0-c72e033ef0d1","pdf_url":null,"source":{"id":"https://openalex.org/S4306400216","display_name":"Research Portal (King's College London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I183935753","host_organization_name":"King's College London","host_organization_lineage":["https://openalex.org/I183935753"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Stuart, E, Stuart, D & Thelwall, M 2017, 'An investigation of the online presence of UK universities on Instagram', ONLINE INFORMATION REVIEW, vol. 41, no. 5, pp. 582-597. https://doi.org/10.1108/OIR-02-2016-0057","raw_type":"info:eu-repo/semantics/publishedVersion"}],"best_oa_location":{"id":"pmh:oai:wlv.openrepository.com:2436/620460","is_oa":true,"landing_page_url":"http://hdl.handle.net/2436/620460","pdf_url":null,"source":{"id":"https://openalex.org/S4306401000","display_name":"Wolverhampton Intellectual Repository and E-Theses (University of Wolverhampton)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I119664326","host_organization_name":"University of Wolverhampton","host_organization_lineage":["https://openalex.org/I119664326"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"41","raw_type":"Journal article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":26,"referenced_works":["https://openalex.org/W70838842","https://openalex.org/W84786028","https://openalex.org/W1529785769","https://openalex.org/W1547094963","https://openalex.org/W1815300310","https://openalex.org/W1972794857","https://openalex.org/W1975027336","https://openalex.org/W1990213891","https://openalex.org/W1999187076","https://openalex.org/W2000793204","https://openalex.org/W2014765988","https://openalex.org/W2031788441","https://openalex.org/W2046187723","https://openalex.org/W2049104203","https://openalex.org/W2056052499","https://openalex.org/W2063139645","https://openalex.org/W2087323604","https://openalex.org/W2133132304","https://openalex.org/W2139369170","https://openalex.org/W2140398363","https://openalex.org/W2153222072","https://openalex.org/W2162623408","https://openalex.org/W2163408952","https://openalex.org/W2169588853","https://openalex.org/W2464926979","https://openalex.org/W3123679541"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2593155302","https://openalex.org/W2041415459","https://openalex.org/W3032998312","https://openalex.org/W1503094549","https://openalex.org/W2072812638","https://openalex.org/W4384486036","https://openalex.org/W3174439005","https://openalex.org/W2891267475","https://openalex.org/W2205314960"],"abstract_inverted_index":{"Purpose":[0],"Rising":[1],"tuition":[2],"fees":[3],"and":[4,27,107,166,182,224,233],"a":[5,20,67,133,195,236],"growing":[6],"importance":[7],"on":[8,69,92,136,206],"league":[9],"tables":[10],"has":[11],"meant":[12],"that":[13,115],"university":[14,30,140],"branding":[15,35],"is":[16,60,83,227],"becoming":[17],"more":[18,173,186],"of":[19,80,89,98,119,128,146,156,203,211,215,235],"necessity":[21],"to":[22,42,65,84,175,188,213],"attract":[23],"prospective":[24],"staff,":[25],"students,":[26],"funding.":[28],"Whilst":[29],"websites":[31],"are":[32,39,53,210],"an":[33,95,150],"important":[34],"tool,":[36],"academic":[37],"institutions":[38,148],"also":[40],"beginning":[41],"exploit":[43],"social":[44,47,72,220],"media.":[45],"Image-based":[46],"media":[48,73,221],"services":[49,74],"such":[50,75],"as":[51,76],"Instagram":[52,93,137],"particularly":[54],"popular":[55,70],"at":[56,116],"the":[57,86,117,126,199,230],"moment.":[58],"It":[59],"therefore":[61],"logical":[62],"for":[63,122,138,229],"universities":[64,91,131,205],"have":[66],"presence":[68,88,135],"image-based":[71],"Instagram.":[77,207],"The":[78,112,152,208],"purpose":[79],"this":[81,123],"paper":[82,193],"investigate":[85],"online":[87,217],"UK":[90,130,204],"in":[94],"initial":[96],"investigation":[97,124],"use.":[99],"Design/methodology/approach":[100],"This":[101,192],"study":[102],"utilizes":[103],"webometric":[104],"data":[105,120],"collection,":[106],"content":[108,218],"analysis":[109,121],"methodology.":[110],"Findings":[111],"results":[113],"indicate":[114],"time":[118],"(In":[125],"Spring":[127],"2015),":[129],"had":[132],"limited":[134],"general":[139],"accounts,":[141],"with":[142],"only":[143],"51":[144],"out":[145],"128":[147],"having":[149],"account.":[151],"most":[153],"common":[154],"types":[155],"images":[157,171,184],"posted":[158],"were":[159,172,185],"humanizing":[160],"(31.0":[161],"percent),":[162,165],"showcasing":[163],"(28.8":[164],"orienting":[167],"(14.3":[168],"percent).":[169],"Orienting":[170],"likely":[174,187],"receive":[176,189],"likes":[177],"than":[178],"other":[179],"image":[180,200],"types,":[181],"crowdsourcing":[183],"comments.":[190],"Originality/value":[191],"gives":[194],"valuable":[196],"insight":[197],"into":[198],"posting":[201],"practices":[202],"findings":[209],"value":[212],"heads":[214],"marketing,":[216,231],"creators,":[219],"campaign":[222],"managers,":[223],"anyone":[225],"who":[226],"responsible":[228],"branding,":[232],"promoting":[234],"university\u2019s":[237],"services.":[238]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":11},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
