{"id":"https://openalex.org/W1542564815","doi":"https://doi.org/10.1108/oir-02-2012-0014","title":"How negative online information affects consumers' brand evaluation","display_name":"How negative online information affects consumers' brand evaluation","publication_year":2013,"publication_date":"2013-11-05","ids":{"openalex":"https://openalex.org/W1542564815","doi":"https://doi.org/10.1108/oir-02-2012-0014","mag":"1542564815"},"language":"en","primary_location":{"id":"doi:10.1108/oir-02-2012-0014","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-02-2012-0014","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010497716","display_name":"Jyh\u2010Shen Chiou","orcid":"https://orcid.org/0000-0002-2023-2664"},"institutions":[{"id":"https://openalex.org/I87354575","display_name":"National Chengchi University","ror":"https://ror.org/03rqk8h36","country_code":"TW","type":"education","lineage":["https://openalex.org/I87354575"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Jyh-Shen Chiou","raw_affiliation_strings":["National Chengchi University, Taipei, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National Chengchi University, Taipei, Taiwan","institution_ids":["https://openalex.org/I87354575"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023663482","display_name":"Arlene Chi-Fen Hsu","orcid":null},"institutions":[{"id":"https://openalex.org/I87354575","display_name":"National Chengchi University","ror":"https://ror.org/03rqk8h36","country_code":"TW","type":"education","lineage":["https://openalex.org/I87354575"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Arlene Chi-Fen Hsu","raw_affiliation_strings":["National Chengchi University, Taipei, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National Chengchi University, Taipei, Taiwan","institution_ids":["https://openalex.org/I87354575"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5109968154","display_name":"Chia-Hung Hsieh","orcid":null},"institutions":[{"id":"https://openalex.org/I192703390","display_name":"Ming Chuan University","ror":"https://ror.org/02pgvzy25","country_code":"TW","type":"education","lineage":["https://openalex.org/I192703390"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Chia-Hung Hsieh","raw_affiliation_strings":["Ming Chuan University, Taipei, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ming Chuan University, Taipei, Taiwan","institution_ids":["https://openalex.org/I192703390"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":10.7706,"has_fulltext":false,"cited_by_count":45,"citation_normalized_percentile":{"value":0.97703801,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"37","issue":"6","first_page":"910","last_page":"926"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10314","display_name":"Social and Intergroup Psychology","score":0.9873999953269958,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/credibility","display_name":"Credibility","score":0.7253817915916443},{"id":"https://openalex.org/keywords/risk-perception","display_name":"Risk perception","score":0.6933393478393555},{"id":"https://openalex.org/keywords/source-credibility","display_name":"Source credibility","score":0.629226565361023},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.6167295575141907},{"id":"https://openalex.org/keywords/negative-information","display_name":"Negative information","score":0.6108033061027527},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"Brand awareness","score":0.5885007381439209},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.5029353499412537},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.49399334192276},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.4328426122665405},{"id":"https://openalex.org/keywords/elaboration-likelihood-model","display_name":"Elaboration likelihood model","score":0.4161275625228882},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2698572278022766},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.2594395875930786}],"concepts":[{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.7253817915916443},{"id":"https://openalex.org/C163355716","wikidata":"https://www.wikidata.org/wiki/Q2154783","display_name":"Risk perception","level":3,"score":0.6933393478393555},{"id":"https://openalex.org/C2776620684","wikidata":"https://www.wikidata.org/wiki/Q7565144","display_name":"Source credibility","level":3,"score":0.629226565361023},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6167295575141907},{"id":"https://openalex.org/C3018121129","wikidata":"https://www.wikidata.org/wiki/Q2122243","display_name":"Negative information","level":2,"score":0.6108033061027527},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5885007381439209},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5029353499412537},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.49399334192276},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4328426122665405},{"id":"https://openalex.org/C2780402292","wikidata":"https://www.wikidata.org/wiki/Q282853","display_name":"Elaboration likelihood model","level":3,"score":0.4161275625228882},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2698572278022766},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2594395875930786},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/oir-02-2012-0014","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-02-2012-0014","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":43,"referenced_works":["https://openalex.org/W1978707393","https://openalex.org/W1985174977","https://openalex.org/W1986520000","https://openalex.org/W1992332376","https://openalex.org/W1995561053","https://openalex.org/W1996854680","https://openalex.org/W1998210380","https://openalex.org/W1998419723","https://openalex.org/W2006287180","https://openalex.org/W2007194930","https://openalex.org/W2010330073","https://openalex.org/W2028211630","https://openalex.org/W2039200841","https://openalex.org/W2040993216","https://openalex.org/W2046828035","https://openalex.org/W2053058317","https://openalex.org/W2057128234","https://openalex.org/W2057675043","https://openalex.org/W2066136019","https://openalex.org/W2069927273","https://openalex.org/W2076342060","https://openalex.org/W2093848542","https://openalex.org/W2094419105","https://openalex.org/W2096341672","https://openalex.org/W2099594827","https://openalex.org/W2120061261","https://openalex.org/W2127612390","https://openalex.org/W2135046682","https://openalex.org/W2139764921","https://openalex.org/W2149893809","https://openalex.org/W2153134053","https://openalex.org/W2154990482","https://openalex.org/W2158517811","https://openalex.org/W2310248624","https://openalex.org/W2622838936","https://openalex.org/W3121604709","https://openalex.org/W3122658011","https://openalex.org/W3124394317","https://openalex.org/W4238576754","https://openalex.org/W4238722264","https://openalex.org/W4285719527","https://openalex.org/W4295060096","https://openalex.org/W6698532975"],"related_works":["https://openalex.org/W152248764","https://openalex.org/W2012205102","https://openalex.org/W1868543123","https://openalex.org/W2019278419","https://openalex.org/W2947890332","https://openalex.org/W3013616511","https://openalex.org/W3030005562","https://openalex.org/W2284652549","https://openalex.org/W2114507700","https://openalex.org/W1542564815"],"abstract_inverted_index":{"Purpose":[0],"\u2013":[1,36,77,155],"The":[2,78,123],"goal":[3],"of":[4,20,46,84,107,130,133,177],"this":[5],"study":[6,171],"is":[7,148,168],"to":[8,42,158,172],"investigate":[9],"the":[10,44,82,105,128,131,159,163,169,174,185],"relationships":[11],"among":[12],"brand":[13,29,33,47,70,74,93,97,101,116,120,142,146,178,196,200],"attachment,":[14],"online":[15,22,52,59,86,109,135,151,181,189],"source":[16,53,152,182],"credibility,":[17],"and":[18,31,58,72,95,118,144,180,191,198],"severity":[19,61,83,132],"negative":[21,26,67,85,90,108,113,134,139,188,193],"information":[23,60,87,110,136,190],"on":[24,65,111,137,184],"perceived":[25,32,66,73,89,96,112,119,138,145,192,199],"change":[27,68,91,114,140,194],"in":[28,69,92,115,141,162,195],"evaluation":[30,71,94,117,143,197],"risk.":[34,75,201],"Design/methodology/approach":[35],"A":[37],"2\u00d72\u00d72":[38],"experiment":[39],"was":[40],"conducted":[41],"explore":[43,173],"effects":[45,106,161,176],"attachment":[48,102,179],"(low":[49,55,62],"or":[50,56,63],"high),":[51,57],"credibility":[54,183],"high)":[64],"Findings":[76],"results":[79,124],"showed":[80,126],"that":[81,127],"affects":[88],"risk":[98,121,147],"significantly.":[99,122],"However":[100],"can":[103],"reduce":[104],"also":[125],"effect":[129],"moderated":[149],"by":[150],"credibility.":[153],"Originality/value":[154],"In":[156],"addition":[157],"main":[160],"proposed":[164],"research":[165],"model,":[166],"it":[167],"first":[170],"moderating":[175],"relationship":[186],"between":[187]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":7},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":5},{"year":2014,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}