{"id":"https://openalex.org/W1544972862","doi":"https://doi.org/10.1108/lht-12-2012-0141","title":"Marketing via social media: a case study","display_name":"Marketing via social media: a case study","publication_year":2013,"publication_date":"2013-09-02","ids":{"openalex":"https://openalex.org/W1544972862","doi":"https://doi.org/10.1108/lht-12-2012-0141","mag":"1544972862"},"language":"en","primary_location":{"id":"doi:10.1108/lht-12-2012-0141","is_oa":false,"landing_page_url":"https://doi.org/10.1108/lht-12-2012-0141","pdf_url":null,"source":{"id":"https://openalex.org/S143568823","display_name":"Library Hi Tech","issn_l":"0737-8831","issn":["0737-8831","2054-166X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Library Hi Tech","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5036547657","display_name":"Lili Luo","orcid":null},"institutions":[{"id":"https://openalex.org/I51504820","display_name":"San Jose State University","ror":"https://ror.org/04qyvz380","country_code":"US","type":"education","lineage":["https://openalex.org/I51504820"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Lili Luo","raw_affiliation_strings":["School of Library and Information Science, San Jose State University, San Jose, California, USA","(School of Library and Information Science, San Jose State University, San Jose, California, USA)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Library and Information Science, San Jose State University, San Jose, California, USA","institution_ids":["https://openalex.org/I51504820"]},{"raw_affiliation_string":"(School of Library and Information Science, San Jose State University, San Jose, California, USA)","institution_ids":["https://openalex.org/I51504820"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5021718450","display_name":"Yuan Wang","orcid":null},"institutions":[{"id":"https://openalex.org/I99065089","display_name":"Tsinghua University","ror":"https://ror.org/03cve4549","country_code":"CN","type":"education","lineage":["https://openalex.org/I99065089"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yuan Wang","raw_affiliation_strings":["University Library, Tsinghua University, Beijing, China","(University Library, Tsinghua University, Beijing, China)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University Library, Tsinghua University, Beijing, China","institution_ids":["https://openalex.org/I99065089"]},{"raw_affiliation_string":"(University Library, Tsinghua University, Beijing, China)","institution_ids":["https://openalex.org/I99065089"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5110366771","display_name":"Lifeng Han","orcid":null},"institutions":[{"id":"https://openalex.org/I99065089","display_name":"Tsinghua University","ror":"https://ror.org/03cve4549","country_code":"CN","type":"education","lineage":["https://openalex.org/I99065089"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Lifeng Han","raw_affiliation_strings":["University Library, Tsinghua University, Beijing, China","(University Library, Tsinghua University, Beijing, China)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University Library, Tsinghua University, Beijing, China","institution_ids":["https://openalex.org/I99065089"]},{"raw_affiliation_string":"(University Library, Tsinghua University, Beijing, China)","institution_ids":["https://openalex.org/I99065089"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5036547657"],"corresponding_institution_ids":["https://openalex.org/I51504820"],"apc_list":null,"apc_paid":null,"fwci":18.3408,"has_fulltext":false,"cited_by_count":80,"citation_normalized_percentile":{"value":0.98896047,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":99},"biblio":{"volume":"31","issue":"3","first_page":"455","last_page":"466"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9983000159263611,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12863","display_name":"Web and Library Services","score":0.9969000220298767,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.6183533668518066},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.5273419618606567},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5170996189117432},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.488395631313324},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4801318347454071},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.4251663088798523},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3357212543487549},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3160368800163269},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.2428971529006958},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.19038423895835876},{"id":"https://openalex.org/keywords/qualitative-research","display_name":"Qualitative research","score":0.1689215898513794},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.1347651183605194}],"concepts":[{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6183533668518066},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5273419618606567},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5170996189117432},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.488395631313324},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4801318347454071},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.4251663088798523},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3357212543487549},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3160368800163269},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2428971529006958},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.19038423895835876},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.1689215898513794},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1347651183605194},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/lht-12-2012-0141","is_oa":false,"landing_page_url":"https://doi.org/10.1108/lht-12-2012-0141","pdf_url":null,"source":{"id":"https://openalex.org/S143568823","display_name":"Library Hi Tech","issn_l":"0737-8831","issn":["0737-8831","2054-166X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Library Hi Tech","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W565443689","https://openalex.org/W1515653717","https://openalex.org/W1552102704","https://openalex.org/W1880657123","https://openalex.org/W1965077209","https://openalex.org/W1967167175","https://openalex.org/W1983613172","https://openalex.org/W2036667292","https://openalex.org/W2064530034","https://openalex.org/W2089946097","https://openalex.org/W2121001699","https://openalex.org/W2584816918","https://openalex.org/W2612444419"],"related_works":["https://openalex.org/W4328135562","https://openalex.org/W4388185474","https://openalex.org/W3166753066","https://openalex.org/W4367154464","https://openalex.org/W4327513414","https://openalex.org/W2607446648","https://openalex.org/W4242311056","https://openalex.org/W3139064098","https://openalex.org/W4381545838","https://openalex.org/W4313004919"],"abstract_inverted_index":{"Purpose":[0],"\u2013":[1,43,86,144,181],"The":[2,44,145],"purpose":[3],"of":[4,50,67,70,94,155,192,198,216],"this":[5,71],"paper":[6,146,206],"is":[7,189],"to":[8,27,32,79,91,130,172,213],"present":[9],"a":[10,13,121,151,167],"study":[11,45],"about":[12,219],"successful,":[14],"award-winning":[15],"online":[16,53,201],"video":[17,54,60,97,103,157,177,202],"marketing":[18,40,55,98,168,178,187,203,221],"project":[19,58,72,99],"at":[20],"an":[21,200],"academic":[22],"library":[23,186,220],"in":[24,38,114,120,185],"China,":[25],"hoping":[26],"shed":[28],"light":[29],"on":[30,105],"how":[31,156,171],"most":[33],"effectively":[34,162],"employ":[35,127],"social":[36,128],"media":[37,129],"libraries'":[39],"campaigns.":[41,179],"Design/methodology/approach":[42],"examined":[46],"the":[47,51,92,95,106,135,190,196,214,217],"different":[48],"aspects":[49],"library's":[52,96],"project,":[56],"including":[57],"preparation,":[59],"production,":[61],"distribution":[62],"and":[63,65,124,133,138,163,170,211],"promotion,":[64],"evaluation":[66],"students'":[68],"perception":[69],"via":[73],"survey":[74],"questionnaires.":[75],"Factors":[76],"that":[77,89,209],"contributed":[78,90],"its":[80],"success":[81,93],"were":[82,100],"also":[83],"analyzed.":[84],"Findings":[85],"Four":[87],"factors":[88],"identified:":[101],"base":[102],"content":[104,119,132],"real":[107],"campus":[108],"life,":[109],"reflecting":[110],"what":[111],"students":[112],"experience":[113],"their":[115,175],"everyday":[116],"activities;":[117],"convey":[118],"humorous,":[122],"light-hearted,":[123],"refreshing":[125],"style;":[126],"share":[131],"engage":[134],"target":[136],"audience;":[137],"partner":[139],"with":[140],"students.":[141],"Practical":[142],"implications":[143],"helps":[147,207],"interested":[148],"librarians":[149],"develop":[150],"more":[152],"grounded":[153],"understanding":[154],"sharing":[158],"sites":[159],"can":[160],"be":[161],"efficiently":[164],"used":[165],"as":[166],"platform":[169],"successfully":[173],"create":[174],"own":[176],"Originality/value":[180],"One":[182],"significant":[183],"weakness":[184],"literature":[188],"lack":[191],"empirical":[193],"studies":[194],"analyzing":[195],"details":[197],"creating":[199],"campaign.":[204],"This":[205],"fill":[208],"void,":[210],"contributes":[212],"growth":[215],"knowledge":[218],"using":[222],"innovative":[223],"technologies.":[224]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":14},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":8},{"year":2019,"cited_by_count":13},{"year":2018,"cited_by_count":8},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":9},{"year":2014,"cited_by_count":5}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}
