{"id":"https://openalex.org/W3159946103","doi":"https://doi.org/10.1108/lht-03-2020-0073","title":"Library collections promotion for preadolescents using social media marketing strategies","display_name":"Library collections promotion for preadolescents using social media marketing strategies","publication_year":2021,"publication_date":"2021-04-28","ids":{"openalex":"https://openalex.org/W3159946103","doi":"https://doi.org/10.1108/lht-03-2020-0073","mag":"3159946103"},"language":"en","primary_location":{"id":"doi:10.1108/lht-03-2020-0073","is_oa":false,"landing_page_url":"https://doi.org/10.1108/lht-03-2020-0073","pdf_url":null,"source":{"id":"https://openalex.org/S143568823","display_name":"Library Hi Tech","issn_l":"0737-8831","issn":["0737-8831","2054-166X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Library Hi Tech","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5077532192","display_name":"Ko-Chiu Wu","orcid":"https://orcid.org/0000-0002-9086-1044"},"institutions":[{"id":"https://openalex.org/I118292597","display_name":"National Taipei University of Technology","ror":"https://ror.org/00cn92c09","country_code":"TW","type":"education","lineage":["https://openalex.org/I118292597"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Ko-Chiu Wu","raw_affiliation_strings":["Department of Interaction Design, National Taipei University of Technology, Taipei, Taiwan"],"raw_orcid":"https://orcid.org/0000-0002-9086-1044","affiliations":[{"raw_affiliation_string":"Department of Interaction Design, National Taipei University of Technology, Taipei, Taiwan","institution_ids":["https://openalex.org/I118292597"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5011760405","display_name":"Tsung-Ying Yang","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tsung-Ying Yang","raw_affiliation_strings":["Microsoft Taiwan Corporation, Taipei, Taiwan"],"raw_orcid":"https://orcid.org/0000-0001-5349-2799","affiliations":[{"raw_affiliation_string":"Microsoft Taiwan Corporation, Taipei, Taiwan","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5077532192"],"corresponding_institution_ids":["https://openalex.org/I118292597"],"apc_list":null,"apc_paid":null,"fwci":5.3154,"has_fulltext":false,"cited_by_count":18,"citation_normalized_percentile":{"value":0.95382017,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":99},"biblio":{"volume":"40","issue":"6","first_page":"1671","last_page":"1688"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9983000159263611,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12863","display_name":"Web and Library Services","score":0.9926000237464905,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-buzz","display_name":"Marketing buzz","score":0.882314145565033},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.6530891060829163},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.6071830987930298},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.5255573987960815},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5052648186683655},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5033542513847351},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.48188644647598267},{"id":"https://openalex.org/keywords/return-on-marketing-investment","display_name":"Return on marketing investment","score":0.48167383670806885},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.4512478709220886},{"id":"https://openalex.org/keywords/gratification","display_name":"Gratification","score":0.4243262708187103},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"Marketing strategy","score":0.4222956895828247},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4188162386417389},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.37436556816101074},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.34176334738731384},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.3303547501564026},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.31972140073776245},{"id":"https://openalex.org/keywords/creativity","display_name":"Creativity","score":0.1367381513118744},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.1257312297821045},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.10152912139892578},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.09667864441871643}],"concepts":[{"id":"https://openalex.org/C113993141","wikidata":"https://www.wikidata.org/wiki/Q906759","display_name":"Marketing buzz","level":2,"score":0.882314145565033},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.6530891060829163},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.6071830987930298},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5255573987960815},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5052648186683655},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5033542513847351},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.48188644647598267},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.48167383670806885},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.4512478709220886},{"id":"https://openalex.org/C2778772087","wikidata":"https://www.wikidata.org/wiki/Q17054581","display_name":"Gratification","level":2,"score":0.4243262708187103},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4222956895828247},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4188162386417389},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.37436556816101074},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.34176334738731384},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.3303547501564026},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.31972140073776245},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.1367381513118744},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1257312297821045},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.10152912139892578},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.09667864441871643}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/lht-03-2020-0073","is_oa":false,"landing_page_url":"https://doi.org/10.1108/lht-03-2020-0073","pdf_url":null,"source":{"id":"https://openalex.org/S143568823","display_name":"Library Hi Tech","issn_l":"0737-8831","issn":["0737-8831","2054-166X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Library Hi Tech","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.550000011920929,"display_name":"Quality Education","id":"https://metadata.un.org/sdg/4"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":66,"referenced_works":["https://openalex.org/W1006494919","https://openalex.org/W1544972862","https://openalex.org/W1862337899","https://openalex.org/W1885427160","https://openalex.org/W1904937673","https://openalex.org/W1911206220","https://openalex.org/W1968743223","https://openalex.org/W1992193527","https://openalex.org/W1993879187","https://openalex.org/W2003119551","https://openalex.org/W2011737919","https://openalex.org/W2013452588","https://openalex.org/W2018181840","https://openalex.org/W2024262300","https://openalex.org/W2024291092","https://openalex.org/W2025526340","https://openalex.org/W2026917772","https://openalex.org/W2028088403","https://openalex.org/W2028841604","https://openalex.org/W2055746913","https://openalex.org/W2057909704","https://openalex.org/W2059168048","https://openalex.org/W2070355979","https://openalex.org/W2072086481","https://openalex.org/W2080228187","https://openalex.org/W2086747136","https://openalex.org/W2088697777","https://openalex.org/W2097204643","https://openalex.org/W2099594827","https://openalex.org/W2117198260","https://openalex.org/W2126198624","https://openalex.org/W2126612082","https://openalex.org/W2132650155","https://openalex.org/W2136753182","https://openalex.org/W2149608872","https://openalex.org/W2159516798","https://openalex.org/W2285399492","https://openalex.org/W2302640612","https://openalex.org/W2419674579","https://openalex.org/W2523494473","https://openalex.org/W2528399711","https://openalex.org/W2557775214","https://openalex.org/W2566453468","https://openalex.org/W2598015212","https://openalex.org/W2604935499","https://openalex.org/W2611543373","https://openalex.org/W2740831555","https://openalex.org/W2747687337","https://openalex.org/W2751405029","https://openalex.org/W2790280637","https://openalex.org/W2794176697","https://openalex.org/W2794367603","https://openalex.org/W2796205913","https://openalex.org/W2803142061","https://openalex.org/W2810295253","https://openalex.org/W2885515273","https://openalex.org/W2897668424","https://openalex.org/W2902146740","https://openalex.org/W2912834942","https://openalex.org/W2916175658","https://openalex.org/W2919537801","https://openalex.org/W3026826216","https://openalex.org/W3033564963","https://openalex.org/W3122727549","https://openalex.org/W3123417546","https://openalex.org/W6648284483"],"related_works":["https://openalex.org/W1759626331","https://openalex.org/W3175382574","https://openalex.org/W1546092007","https://openalex.org/W2011205549","https://openalex.org/W2491636714","https://openalex.org/W2905049567","https://openalex.org/W1585311628","https://openalex.org/W1955093410","https://openalex.org/W4210491843","https://openalex.org/W2621258107"],"abstract_inverted_index":{"Purpose":[0],"This":[1],"study":[2,189],"aims":[3],"to":[4,17,41,50,63,140,164,175,197,208],"explore":[5],"preadolescents'":[6],"opinions":[7,53],"of":[8,67,77,94,110,180,185,228],"the":[9,55,68,75,99,141,169,177,183,226],"social":[10],"media":[11],"marketing":[12,69,79,88,97,118,132,186,207,217],"strategies":[13,133],"hosted":[14],"by":[15,103,167],"libraries":[16],"promote":[18,198],"collections.":[19],"Design/methodology/approach":[20],"An":[21],"experimental":[22],"Facebook":[23,196],"page":[24],"was":[25,39,61],"created":[26],"with":[27,151,211],"posts":[28],"containing":[29],"interesting":[30],"animations,":[31],"games":[32],"and":[33,46,57,89,143,149,205,215],"book":[34],"recommendations.":[35],"A":[36],"questionnaire":[37],"survey":[38],"administered":[40],"262":[42],"preadolescents":[43,146,181],"between":[44],"11":[45],"13":[47],"years":[48],"old":[49],"seek":[51],"their":[52,65],"about":[54],"posts,":[56],"confirmatory":[58],"factor":[59],"analysis":[60],"used":[62],"measure":[64],"acceptance":[66],"strategies.":[70,137,187],"Findings":[71],"The":[72,113,127,188],"authors":[73,114,170],"examined":[74],"effects":[76],"five":[78],"strategies:":[80],"word-of-mouth":[81,96,206],"marketing,":[82,84,86],"buzz":[83,104,216],"event":[85,125],"viral":[87,111],"gamification":[90,117,204],"marketing.":[91,105,112,126],"In":[92],"terms":[93],"sharing,":[95],"proved":[98],"most":[100],"popular,":[101],"followed":[102],"Participants":[106],"were":[107],"least":[108],"accepting":[109],"found":[115],"that":[116,155,192],"resulted":[119],"in":[120,153],"higher":[121],"engagement":[122,131,166],"than":[123],"did":[124],"preadolescent":[128,212],"participants":[129],"preferred":[130],"over":[134],"information":[135,152],"sharing":[136],"Originality/value":[138],"According":[139],"uses":[142],"gratification":[144],"theory,":[145],"seek,":[147],"share":[148],"engage":[150],"ways":[154],"differ":[156],"from":[157,182],"other":[158],"age":[159],"groups.":[160],"With":[161],"specific":[162],"reference":[163],"hedonic":[165],"preadolescents,":[168],"built":[171],"a":[172],"two-fold":[173],"model":[174],"describe":[176],"information-seeking":[178],"behaviors":[179],"perspective":[184],"findings":[190],"indicate":[191],"librarians":[193],"who":[194],"use":[195],"library":[199],"collections":[200],"should":[201],"first":[202],"employ":[203],"build":[209],"trust":[210],"users.":[213],"Event":[214],"will":[218],"then":[219],"be":[220],"more":[221],"effective":[222],"when":[223],"applied":[224],"within":[225],"context":[227],"this":[229],"trust.":[230]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
