{"id":"https://openalex.org/W4376506886","doi":"https://doi.org/10.1108/k-11-2022-1580","title":"Video platform pricing strategy considering content purchase","display_name":"Video platform pricing strategy considering content purchase","publication_year":2023,"publication_date":"2023-05-14","ids":{"openalex":"https://openalex.org/W4376506886","doi":"https://doi.org/10.1108/k-11-2022-1580"},"language":"en","primary_location":{"id":"doi:10.1108/k-11-2022-1580","is_oa":false,"landing_page_url":"https://doi.org/10.1108/k-11-2022-1580","pdf_url":null,"source":{"id":"https://openalex.org/S168682784","display_name":"Kybernetes","issn_l":"0368-492X","issn":["0368-492X","1758-7883"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kybernetes","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5009246057","display_name":"Weifeng Li","orcid":"https://orcid.org/0000-0002-7041-8141"},"institutions":[{"id":"https://openalex.org/I204983213","display_name":"Harbin Institute of Technology","ror":"https://ror.org/01yqg2h08","country_code":"CN","type":"education","lineage":["https://openalex.org/I204983213"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Weifeng Li","raw_affiliation_strings":["School of Management, Harbin Institute of Technology, Harbin, China"],"raw_orcid":"https://orcid.org/0000-0002-7041-8141","affiliations":[{"raw_affiliation_string":"School of Management, Harbin Institute of Technology, Harbin, China","institution_ids":["https://openalex.org/I204983213"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102926450","display_name":"Minghui Jiang","orcid":"https://orcid.org/0000-0002-8272-367X"},"institutions":[{"id":"https://openalex.org/I204983213","display_name":"Harbin Institute of Technology","ror":"https://ror.org/01yqg2h08","country_code":"CN","type":"education","lineage":["https://openalex.org/I204983213"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Minghui Jiang","raw_affiliation_strings":["School of Management, Harbin Institute of Technology, Harbin, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Harbin Institute of Technology, Harbin, China","institution_ids":["https://openalex.org/I204983213"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5046694993","display_name":"Wentao Zhan","orcid":"https://orcid.org/0000-0002-5383-6456"},"institutions":[{"id":"https://openalex.org/I204983213","display_name":"Harbin Institute of Technology","ror":"https://ror.org/01yqg2h08","country_code":"CN","type":"education","lineage":["https://openalex.org/I204983213"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wentao Zhan","raw_affiliation_strings":["School of Management, Harbin Institute of Technology, Harbin, China"],"raw_orcid":"https://orcid.org/0000-0002-5383-6456","affiliations":[{"raw_affiliation_string":"School of Management, Harbin Institute of Technology, Harbin, China","institution_ids":["https://openalex.org/I204983213"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I204983213"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.08209777,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"53","issue":"10","first_page":"3365","last_page":"3400"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9866999983787537,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9632999897003174,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/profitability-index","display_name":"Profitability index","score":0.7069708108901978},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6924324035644531},{"id":"https://openalex.org/keywords/pricing-strategies","display_name":"Pricing strategies","score":0.6159937381744385},{"id":"https://openalex.org/keywords/construct","display_name":"Construct (python library)","score":0.5441634654998779},{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.4814431071281433},{"id":"https://openalex.org/keywords/video-game","display_name":"Video game","score":0.4351133108139038},{"id":"https://openalex.org/keywords/two-sided-market","display_name":"Two-sided market","score":0.41887587308883667},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.41769033670425415},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.24289435148239136},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.22834467887878418},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.22786763310432434},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.20439323782920837},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.19187909364700317},{"id":"https://openalex.org/keywords/monopoly","display_name":"Monopoly","score":0.12523630261421204}],"concepts":[{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.7069708108901978},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6924324035644531},{"id":"https://openalex.org/C2780193402","wikidata":"https://www.wikidata.org/wiki/Q3394670","display_name":"Pricing strategies","level":2,"score":0.6159937381744385},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.5441634654998779},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.4814431071281433},{"id":"https://openalex.org/C3018412434","wikidata":"https://www.wikidata.org/wiki/Q7889","display_name":"Video game","level":2,"score":0.4351133108139038},{"id":"https://openalex.org/C2780368139","wikidata":"https://www.wikidata.org/wiki/Q2031007","display_name":"Two-sided market","level":3,"score":0.41887587308883667},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.41769033670425415},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.24289435148239136},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.22834467887878418},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.22786763310432434},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.20439323782920837},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.19187909364700317},{"id":"https://openalex.org/C2781127519","wikidata":"https://www.wikidata.org/wiki/Q43637","display_name":"Monopoly","level":2,"score":0.12523630261421204},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/k-11-2022-1580","is_oa":false,"landing_page_url":"https://doi.org/10.1108/k-11-2022-1580","pdf_url":null,"source":{"id":"https://openalex.org/S168682784","display_name":"Kybernetes","issn_l":"0368-492X","issn":["0368-492X","1758-7883"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kybernetes","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W180979434","https://openalex.org/W1979006156","https://openalex.org/W2010413126","https://openalex.org/W2085225290","https://openalex.org/W2088600954","https://openalex.org/W2115158412","https://openalex.org/W2129084770","https://openalex.org/W2134715916","https://openalex.org/W2138965506","https://openalex.org/W2282692057","https://openalex.org/W2337748742","https://openalex.org/W2530739456","https://openalex.org/W2590104848","https://openalex.org/W2782902030","https://openalex.org/W2794038551","https://openalex.org/W2902154294","https://openalex.org/W2988645618","https://openalex.org/W2994694562","https://openalex.org/W2994987204","https://openalex.org/W2996070327","https://openalex.org/W3021909905","https://openalex.org/W3043886422","https://openalex.org/W3081933390","https://openalex.org/W3090669232","https://openalex.org/W3123375975","https://openalex.org/W3123497769","https://openalex.org/W3124440594","https://openalex.org/W3124860557","https://openalex.org/W3125488917","https://openalex.org/W3135549087","https://openalex.org/W3136617817","https://openalex.org/W3169290523","https://openalex.org/W3172755719","https://openalex.org/W3176179070","https://openalex.org/W4220698028","https://openalex.org/W4241516811","https://openalex.org/W4280537769","https://openalex.org/W4287877222","https://openalex.org/W4306969040"],"related_works":["https://openalex.org/W3125099825","https://openalex.org/W2066844180","https://openalex.org/W25115902","https://openalex.org/W2753408573","https://openalex.org/W4285147705","https://openalex.org/W1986338457","https://openalex.org/W3143612997","https://openalex.org/W2265440279","https://openalex.org/W3122223237","https://openalex.org/W1886788847"],"abstract_inverted_index":{"Purpose":[0],"The":[1,32,69,89,150,181],"purpose":[2],"of":[3,59,80,111,138,156,176,203],"the":[4,18,23,35,51,57,60,65,73,77,81,86,108,134,153,170,173,194,204,207],"paper":[5],"is":[6],"to":[7,25,121],"construct":[8],"a":[9,40,161,184,191,201,211],"model":[10,74],"that":[11,92],"considers":[12,152],"video":[13,27,36,61,83,97,100,112,118,139,157,197],"purchase":[14,212],"and":[15,44,63,99,146,166],"then":[16,71],"identifies":[17],"logical":[19],"relationships":[20],"implied":[21],"by":[22,75,143,209],"parameters":[24],"explore":[26],"platform":[28,37],"operation":[29],"mechanisms.":[30],"Design/methodology/approach":[31],"authors":[33,52,70,90,171,182],"analyzed":[34,64],"system":[38],"using":[39],"mathematical":[41],"modeling":[42],"approach":[43],"numerical":[45],"optimization":[46],"techniques.":[47],"Through":[48],"pricing":[49,109],"decisions,":[50],"obtained":[53],"equilibrium":[54],"results":[55],"for":[56,164,187],"profitability":[58],"platforms":[62,84,119,140,177,198],"favorable":[66],"market":[67,116,131,208],"factors.":[68],"extended":[72],"analyzing":[76],"competitive":[78],"strategies":[79,137],"two":[82],"in":[85,193],"market.":[87],"Findings":[88],"find":[91],"advertiser":[93],"profitability,":[94],"ad":[95],"nuisance,":[96],"sensitivity":[98],"creator":[101],"network":[102,154],"effects":[103,155],"are":[104,141],"important":[105],"factors":[106],"influencing":[107],"strategy":[110],"platforms.":[113],"During":[114],"positive":[115],"conditions,":[117],"tend":[120],"lower":[122],"their":[123],"prices":[124],"until":[125],"they":[126],"absorb":[127],"enough":[128],"users.":[129],"As":[130],"conditions":[132],"change,":[133],"price":[135],"adjustment":[136],"affected":[142],"parameter":[144],"changes":[145],"inter-parameter":[147],"relationships.":[148],"Originality/value":[149],"study":[151],"creators,":[158],"which":[159],"provides":[160],"realistic":[162],"reference":[163],"scholars":[165,188],"managers.":[167],"In":[168],"addition,":[169],"consider":[172],"bargaining":[174],"power":[175],"when":[178],"purchasing":[179],"content.":[180],"provide":[183],"fresh":[185],"perspective":[186],"while":[189],"filling":[190],"gap":[192],"field":[195],"as":[196],"can":[199],"acquire":[200],"portion":[202],"content":[205],"on":[206],"setting":[210],"price.":[213]},"counts_by_year":[],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}
