{"id":"https://openalex.org/W4392757278","doi":"https://doi.org/10.1108/k-10-2023-2225","title":"Outsourcing or not? OEM's entry decision considering brand spillover effect","display_name":"Outsourcing or not? OEM's entry decision considering brand spillover effect","publication_year":2024,"publication_date":"2024-03-07","ids":{"openalex":"https://openalex.org/W4392757278","doi":"https://doi.org/10.1108/k-10-2023-2225"},"language":"en","primary_location":{"id":"doi:10.1108/k-10-2023-2225","is_oa":false,"landing_page_url":"https://doi.org/10.1108/k-10-2023-2225","pdf_url":null,"source":{"id":"https://openalex.org/S168682784","display_name":"Kybernetes","issn_l":"0368-492X","issn":["0368-492X","1758-7883"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kybernetes","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060783466","display_name":"Hua Ke","orcid":"https://orcid.org/0000-0001-7206-1994"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Hua Ke","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5004570678","display_name":"Zhou Ya-qin","orcid":"https://orcid.org/0000-0003-1510-9810"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yaqin Zhou","raw_affiliation_strings":[],"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5060783466"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.7047,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.90806469,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":98},"biblio":{"volume":"54","issue":"7","first_page":"3808","last_page":"3832"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.9916999936103821,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.9916999936103821,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9818000197410583,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12306","display_name":"Urban and Freight Transport Logistics","score":0.9803000092506409,"subfield":{"id":"https://openalex.org/subfields/2215","display_name":"Building and Construction"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/original-equipment-manufacturer","display_name":"Original equipment manufacturer","score":0.9272588491439819},{"id":"https://openalex.org/keywords/spillover-effect","display_name":"Spillover effect","score":0.7431142926216125},{"id":"https://openalex.org/keywords/outsourcing","display_name":"Outsourcing","score":0.7141315937042236},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.5434492230415344},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5213697552680969},{"id":"https://openalex.org/keywords/cybernetics","display_name":"Cybernetics","score":0.41406333446502686},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4091871380805969},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.3497598171234131},{"id":"https://openalex.org/keywords/manufacturing-engineering","display_name":"Manufacturing engineering","score":0.3375452756881714},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.284579336643219},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.26513010263442993},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.21246013045310974},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.19582045078277588},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.13793069124221802},{"id":"https://openalex.org/keywords/operating-system","display_name":"Operating system","score":0.06770458817481995}],"concepts":[{"id":"https://openalex.org/C68694590","wikidata":"https://www.wikidata.org/wiki/Q267558","display_name":"Original equipment manufacturer","level":2,"score":0.9272588491439819},{"id":"https://openalex.org/C55527203","wikidata":"https://www.wikidata.org/wiki/Q334194","display_name":"Spillover effect","level":2,"score":0.7431142926216125},{"id":"https://openalex.org/C46934059","wikidata":"https://www.wikidata.org/wiki/Q61515","display_name":"Outsourcing","level":2,"score":0.7141315937042236},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.5434492230415344},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5213697552680969},{"id":"https://openalex.org/C115286129","wikidata":"https://www.wikidata.org/wiki/Q123637","display_name":"Cybernetics","level":2,"score":0.41406333446502686},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4091871380805969},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.3497598171234131},{"id":"https://openalex.org/C117671659","wikidata":"https://www.wikidata.org/wiki/Q11049265","display_name":"Manufacturing engineering","level":1,"score":0.3375452756881714},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.284579336643219},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.26513010263442993},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.21246013045310974},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.19582045078277588},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.13793069124221802},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.06770458817481995}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/k-10-2023-2225","is_oa":false,"landing_page_url":"https://doi.org/10.1108/k-10-2023-2225","pdf_url":null,"source":{"id":"https://openalex.org/S168682784","display_name":"Kybernetes","issn_l":"0368-492X","issn":["0368-492X","1758-7883"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kybernetes","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.5199999809265137,"id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":59,"referenced_works":["https://openalex.org/W208664952","https://openalex.org/W1993741707","https://openalex.org/W1999851107","https://openalex.org/W2000732180","https://openalex.org/W2048363900","https://openalex.org/W2084381659","https://openalex.org/W2131752029","https://openalex.org/W2167500492","https://openalex.org/W2287877204","https://openalex.org/W2474103941","https://openalex.org/W2594681163","https://openalex.org/W2792460636","https://openalex.org/W2802051586","https://openalex.org/W2885420422","https://openalex.org/W2902650548","https://openalex.org/W2950381783","https://openalex.org/W2963714621","https://openalex.org/W2970502476","https://openalex.org/W3001921299","https://openalex.org/W3044082544","https://openalex.org/W3081652992","https://openalex.org/W3101765155","https://openalex.org/W3105144696","https://openalex.org/W3121512716","https://openalex.org/W3128264560","https://openalex.org/W3186291501","https://openalex.org/W3194560178","https://openalex.org/W3195259155","https://openalex.org/W3196503404","https://openalex.org/W3198316954","https://openalex.org/W3201683375","https://openalex.org/W3213344185","https://openalex.org/W3213459033","https://openalex.org/W4205717794","https://openalex.org/W4207081071","https://openalex.org/W4214865518","https://openalex.org/W4280553026","https://openalex.org/W4280609477","https://openalex.org/W4281709339","https://openalex.org/W4285678637","https://openalex.org/W4285986017","https://openalex.org/W4289745855","https://openalex.org/W4297902857","https://openalex.org/W4308138762","https://openalex.org/W4309709631","https://openalex.org/W4313479490","https://openalex.org/W4315473897","https://openalex.org/W4318476791","https://openalex.org/W4318777145","https://openalex.org/W4320341509","https://openalex.org/W4321352198","https://openalex.org/W4365506240","https://openalex.org/W4379876532","https://openalex.org/W4381548428","https://openalex.org/W4381736590","https://openalex.org/W4382987495","https://openalex.org/W4385197629","https://openalex.org/W4386491765","https://openalex.org/W4388197014"],"related_works":["https://openalex.org/W2949536330","https://openalex.org/W2125856283","https://openalex.org/W226730667","https://openalex.org/W4213224946","https://openalex.org/W1992148920","https://openalex.org/W2366593851","https://openalex.org/W4387906327","https://openalex.org/W2383771734","https://openalex.org/W2779058228","https://openalex.org/W171041800"],"abstract_inverted_index":{"Purpose":[0],"In":[1],"this":[2,173],"paper,":[3],"the":[4,7,16,31,38,41,55,64,68,90,99,104,116,119,125,134,146,153,156,161,164,169,179,188,194,201,204,219],"authors":[5,117,202],"study":[6,63],"entry":[8,214],"and":[9,37,51,81,111,190],"outsourcing":[10,105,191,210],"strategies":[11,66],"of":[12,155,226],"manufacturer":[13],"while":[14,152],"considering":[15],"brand":[17,100,143,157,205,220],"spillover":[18,101,122,158,206],"effect":[19,102,123,144,159,207,221],"resulting":[20],"from":[21,193,198],"outsourcing.":[22],"The":[23,47,85,121],"supply":[24],"chain":[25],"comprises":[26],"two":[27,223],"manufacturers:":[28],"one":[29,225],"being":[30],"entrant":[32,48,147],"with":[33,43],"a":[34,44,73,141,231],"strong":[35],"brand,":[36],"other":[39],"as":[40,168],"incumbent":[42,165],"weak":[45,170],"brand.":[46],"decides":[49],"whether":[50],"how":[52],"to":[53,62,96,130,148,183],"enter":[54],"market.":[56],"Design/methodology/approach":[57],"Stackelberg":[58],"game":[59],"is":[60,93,108,160,176,182],"applied":[61],"optimal":[65,180],"for":[67,89],"manufacturers.":[69],"This":[70],"paper":[71],"conducts":[72],"comparative":[74],"analysis":[75],"on":[76],"four":[77],"situations,":[78],"yielding":[79],"conclusions":[80],"managerial":[82],"insights.":[83],"Findings":[84],"results":[86],"show":[87],"that,":[88],"entrant,":[91],"there":[92],"no":[94],"need":[95],"worry":[97],"about":[98],"in":[103,172],"process,":[106],"which":[107,227],"very":[109],"interesting":[110],"counterintuitive.":[112],"To":[113],"get":[114],"further,":[115],"find":[118],"reason:":[120],"causes":[124],"entrant\u2019s":[126],"equilibrium":[127],"retail":[128],"price":[129],"grow":[131],"faster":[132],"than":[133],"wholesale":[135],"price.":[136],"They":[137,216],"also":[138],"prove":[139],"that":[140,178],"stronger":[142],"empowers":[145],"challenge":[149],"industry":[150],"barriers,":[151],"impact":[154],"opposite.":[162],"For":[163],"who":[166],"acts":[167],"party":[171],"issue,":[174],"it":[175],"demonstrated":[177],"choice":[181],"continue":[184],"selling":[185],"when":[186,211],"facing":[187],"encroachment":[189],"call":[192],"entrant.":[195],"Originality/value":[196],"Differing":[197],"previous":[199],"studies,":[200],"notice":[203],"caused":[208],"by":[209],"studying":[212],"company\u2019s":[213],"strategy.":[215],"further":[217],"divide":[218],"into":[222],"parts,":[224],"does":[228],"not":[229],"exhibit":[230],"spillover.":[232]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3}],"updated_date":"2026-04-13T07:58:08.660418","created_date":"2025-10-10T00:00:00"}
