{"id":"https://openalex.org/W4206825992","doi":"https://doi.org/10.1108/k-06-2021-0497","title":"Designing a knowledge-based system (KBS) to study consumer purchase intention: the impact of\u00a0digital influencers in Pakistan","display_name":"Designing a knowledge-based system (KBS) to study consumer purchase intention: the impact of\u00a0digital influencers in Pakistan","publication_year":2022,"publication_date":"2022-01-13","ids":{"openalex":"https://openalex.org/W4206825992","doi":"https://doi.org/10.1108/k-06-2021-0497"},"language":"en","primary_location":{"id":"doi:10.1108/k-06-2021-0497","is_oa":false,"landing_page_url":"https://doi.org/10.1108/k-06-2021-0497","pdf_url":null,"source":{"id":"https://openalex.org/S168682784","display_name":"Kybernetes","issn_l":"0368-492X","issn":["0368-492X","1758-7883"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kybernetes","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048046515","display_name":"Sherbaz Khan","orcid":"https://orcid.org/0000-0002-8874-3292"},"institutions":[{"id":"https://openalex.org/I18718515","display_name":"Jinnah University for Women","ror":"https://ror.org/056zv5g90","country_code":"PK","type":"education","lineage":["https://openalex.org/I18718515"]}],"countries":["PK"],"is_corresponding":true,"raw_author_name":"Sherbaz Khan","raw_affiliation_strings":["Department of Business Administration, Jinnah University for Women, Karachi, Pakistan"],"raw_orcid":"https://orcid.org/0000-0002-8874-3292","affiliations":[{"raw_affiliation_string":"Department of Business Administration, Jinnah University for Women, Karachi, Pakistan","institution_ids":["https://openalex.org/I18718515"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114090512","display_name":"Aamir Rashid","orcid":null},"institutions":[{"id":"https://openalex.org/I188771183","display_name":"Iqra University","ror":"https://ror.org/00thhhw55","country_code":"PK","type":"education","lineage":["https://openalex.org/I188771183"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Aamir Rashid","raw_affiliation_strings":["Department of Business Administration, Iqra University, Karachi, Pakistan"],"raw_orcid":"https://orcid.org/0000-0003-3002-9114","affiliations":[{"raw_affiliation_string":"Department of Business Administration, Iqra University, Karachi, Pakistan","institution_ids":["https://openalex.org/I188771183"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110117849","display_name":"Rizwana Rasheed","orcid":null},"institutions":[{"id":"https://openalex.org/I188771183","display_name":"Iqra University","ror":"https://ror.org/00thhhw55","country_code":"PK","type":"education","lineage":["https://openalex.org/I188771183"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Rizwana Rasheed","raw_affiliation_strings":["Department of Business Administration, Iqra University, Karachi, Pakistan"],"raw_orcid":"https://orcid.org/0000-0002-3300-3393","affiliations":[{"raw_affiliation_string":"Department of Business Administration, Iqra University, Karachi, Pakistan","institution_ids":["https://openalex.org/I188771183"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5083807058","display_name":"Noor Aina Amirah","orcid":"https://orcid.org/0000-0001-6279-6348"},"institutions":[{"id":"https://openalex.org/I51569856","display_name":"Sultan Zainal Abidin University","ror":"https://ror.org/00bnk2e50","country_code":"MY","type":"education","lineage":["https://openalex.org/I51569856"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Noor Aina Amirah","raw_affiliation_strings":["Department of Management Sciences, Faculty of Business and Management, Universiti Sultan Zainal Abidin, Kuala Terengganu, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management Sciences, Faculty of Business and Management, Universiti Sultan Zainal Abidin, Kuala Terengganu, Malaysia","institution_ids":["https://openalex.org/I51569856"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5048046515"],"corresponding_institution_ids":["https://openalex.org/I18718515"],"apc_list":null,"apc_paid":null,"fwci":54.6804,"has_fulltext":false,"cited_by_count":144,"citation_normalized_percentile":{"value":0.99925333,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"52","issue":"5","first_page":"1720","last_page":"1744"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9966999888420105,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9939000010490417,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.8403615951538086},{"id":"https://openalex.org/keywords/analytic-hierarchy-process","display_name":"Analytic hierarchy process","score":0.5176540017127991},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.512610137462616},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.48451775312423706},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4770047962665558},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.45280882716178894},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2882944941520691},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.22424831986427307},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.20655670762062073},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.1680360734462738},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.10962635278701782},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.10569792985916138}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.8403615951538086},{"id":"https://openalex.org/C87345402","wikidata":"https://www.wikidata.org/wiki/Q485202","display_name":"Analytic hierarchy process","level":2,"score":0.5176540017127991},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.512610137462616},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.48451775312423706},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4770047962665558},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.45280882716178894},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2882944941520691},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.22424831986427307},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.20655670762062073},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.1680360734462738},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.10962635278701782},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.10569792985916138},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/k-06-2021-0497","is_oa":false,"landing_page_url":"https://doi.org/10.1108/k-06-2021-0497","pdf_url":null,"source":{"id":"https://openalex.org/S168682784","display_name":"Kybernetes","issn_l":"0368-492X","issn":["0368-492X","1758-7883"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kybernetes","raw_type":"journal-article"},{"id":"pmh:oai:academicworks.cuny.edu:yc_pubs-1422","is_oa":false,"landing_page_url":"https://academicworks.cuny.edu/yc_pubs/371","pdf_url":null,"source":{"id":"https://openalex.org/S4377196304","display_name":"CUNY Academic Works (City University of New York)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I174216632","host_organization_name":"City University of New York","host_organization_lineage":["https://openalex.org/I174216632"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Publications and Research","raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":96,"referenced_works":["https://openalex.org/W1656810637","https://openalex.org/W1798840529","https://openalex.org/W1818684409","https://openalex.org/W1885427160","https://openalex.org/W1964924375","https://openalex.org/W1974413141","https://openalex.org/W1979410730","https://openalex.org/W1984695980","https://openalex.org/W1991607466","https://openalex.org/W1998753427","https://openalex.org/W2006913809","https://openalex.org/W2022164837","https://openalex.org/W2037351426","https://openalex.org/W2037632900","https://openalex.org/W2044348426","https://openalex.org/W2046752514","https://openalex.org/W2047390227","https://openalex.org/W2048553839","https://openalex.org/W2058073186","https://openalex.org/W2062350780","https://openalex.org/W2062725880","https://openalex.org/W2074614068","https://openalex.org/W2075080680","https://openalex.org/W2084399600","https://openalex.org/W2091522059","https://openalex.org/W2094522882","https://openalex.org/W2111445222","https://openalex.org/W2112559997","https://openalex.org/W2132720992","https://openalex.org/W2133085133","https://openalex.org/W2137077490","https://openalex.org/W2143545365","https://openalex.org/W2148443380","https://openalex.org/W2150040599","https://openalex.org/W2168435616","https://openalex.org/W2170760926","https://openalex.org/W2173141206","https://openalex.org/W2201558745","https://openalex.org/W2269073118","https://openalex.org/W2297152968","https://openalex.org/W2312204114","https://openalex.org/W2321610723","https://openalex.org/W2417988073","https://openalex.org/W2506867578","https://openalex.org/W2514021678","https://openalex.org/W2550156300","https://openalex.org/W2560086063","https://openalex.org/W2567605659","https://openalex.org/W2568434248","https://openalex.org/W2590850307","https://openalex.org/W2614355139","https://openalex.org/W2664817246","https://openalex.org/W2736051199","https://openalex.org/W2738190985","https://openalex.org/W2748757111","https://openalex.org/W2765755511","https://openalex.org/W2774592337","https://openalex.org/W2803475921","https://openalex.org/W2810800135","https://openalex.org/W2834182183","https://openalex.org/W2843855103","https://openalex.org/W2883098649","https://openalex.org/W2883147592","https://openalex.org/W2886105560","https://openalex.org/W2899351518","https://openalex.org/W2913701832","https://openalex.org/W2921187922","https://openalex.org/W2921581555","https://openalex.org/W2930761253","https://openalex.org/W2954982670","https://openalex.org/W2955035654","https://openalex.org/W2963754833","https://openalex.org/W2974214209","https://openalex.org/W2974580405","https://openalex.org/W2983023242","https://openalex.org/W2989617342","https://openalex.org/W2996863103","https://openalex.org/W3006415558","https://openalex.org/W3009794888","https://openalex.org/W3016494746","https://openalex.org/W3081701612","https://openalex.org/W3084200303","https://openalex.org/W3088205701","https://openalex.org/W3092561030","https://openalex.org/W3101128193","https://openalex.org/W3114457029","https://openalex.org/W3197054028","https://openalex.org/W3199525923","https://openalex.org/W3201368259","https://openalex.org/W3208629473","https://openalex.org/W3210362325","https://openalex.org/W4230846333","https://openalex.org/W4240915221","https://openalex.org/W4243808846","https://openalex.org/W6906380096","https://openalex.org/W6906739316"],"related_works":["https://openalex.org/W2593155302","https://openalex.org/W2041415459","https://openalex.org/W2072812638","https://openalex.org/W3126095231","https://openalex.org/W2352855287","https://openalex.org/W4200071106","https://openalex.org/W2378906650","https://openalex.org/W2384288445","https://openalex.org/W2382526412","https://openalex.org/W2347474189"],"abstract_inverted_index":{"Purpose":[0],"The":[1,34,61,135],"purpose":[2],"of":[3,37,45,54,92,97,114,121,149,212],"this":[4,38],"study":[5],"is":[6,40,64,182],"to":[7,30,41,109,186,196,208,228],"present":[8],"a":[9,75,93,173,223,239],"complete":[10,226],"framework":[11],"that":[12,171],"defines":[13],"the":[14,43,52,67,90,95,104,118,129,147,183,188,204,210,220],"link":[15,76,105],"between":[16,77,106,241],"choices":[17,107,242],"and":[18,80,111,142,168,192,225,243],"decision":[19,112,143,160,244],"criteria":[20,113],"based":[21,65],"on":[22,25,47,66,84,151,165,176,215,232],"existing":[23],"research":[24,156,185,201],"digital":[26],"influencers":[27,214],"(DIs)":[28],"connected":[29,108],"consumer":[31,85,216],"purchase":[32,49,86,126,153,178,217],"intentions.":[33,87,154,179,218],"primary":[35],"goal":[36],"article":[39],"assess":[42,209],"effect":[44,83,120,148,175,211,231],"DIs":[46,98,122,150],"customer":[48,125,152,177],"intentions":[50,127],"via":[51],"creation":[53],"an":[55],"integrated":[56],"knowledge-based":[57],"system":[58],"(KBS).":[59],"Design/methodology/approach":[60],"suggested":[62],"KBS":[63,137,193,221],"fuzzy":[68,189],"analytic":[69],"hierarchy":[70],"process":[71],"(AHP),":[72],"which":[73],"creates":[74],"DI":[78],"elements":[79,170],"their":[81],"overall":[82],"Findings":[88],"With":[89],"help":[91],"KBS,":[94],"performance":[96],"may":[99],"be":[100],"evaluated.":[101],"It":[102],"demonstrates":[103],"factors":[110],"various":[115],"variables,":[116],"demonstrating":[117],"beneficial":[119],"in":[123,128,145,194],"molding":[124],"organic":[130,205],"skincare":[131,206],"industry.":[132],"Practical":[133],"implications":[134],"proposed":[136],"would":[138,157],"aid":[139],"marketing":[140,167],"managers":[141],"makers":[144,161],"assessing":[146],"This":[155,181],"also":[158],"give":[159],"with":[162],"extensive":[163],"information":[164],"influencer":[166],"crucial":[169],"have":[172],"significant":[174],"Originality/value":[180],"first":[184],"employ":[187],"AHP":[190],"methodology":[191],"relation":[195],"influencers'":[197,230],"effect.":[198],"No":[199],"prior":[200],"has":[202],"targeted":[203],"industry":[207],"Internet":[213],"Furthermore,":[219],"offers":[222],"holistic":[224],"way":[227],"studying":[229],"cost":[233],"per":[234],"impression":[235],"(CPI)":[236],"by":[237],"establishing":[238],"linkage":[240],"criteria.":[245]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":16},{"year":2024,"cited_by_count":46},{"year":2023,"cited_by_count":38},{"year":2022,"cited_by_count":38}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}