{"id":"https://openalex.org/W4285726100","doi":"https://doi.org/10.1108/k-04-2022-0484","title":"How CSR influences young Chinese consumers' purchase decisions towards Western brands: the\u00a0moderating effect of consumer ethnocentrism","display_name":"How CSR influences young Chinese consumers' purchase decisions towards Western brands: the\u00a0moderating effect of consumer ethnocentrism","publication_year":2022,"publication_date":"2022-07-17","ids":{"openalex":"https://openalex.org/W4285726100","doi":"https://doi.org/10.1108/k-04-2022-0484"},"language":"en","primary_location":{"id":"doi:10.1108/k-04-2022-0484","is_oa":false,"landing_page_url":"https://doi.org/10.1108/k-04-2022-0484","pdf_url":null,"source":{"id":"https://openalex.org/S168682784","display_name":"Kybernetes","issn_l":"0368-492X","issn":["0368-492X","1758-7883"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kybernetes","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017447817","display_name":"Fei Long","orcid":"https://orcid.org/0000-0002-8906-833X"},"institutions":[{"id":"https://openalex.org/I79223203","display_name":"Guangdong Ocean University","ror":"https://ror.org/0462wa640","country_code":"CN","type":"education","lineage":["https://openalex.org/I79223203"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Fei Long","raw_affiliation_strings":["Business School, Guangdong Ocean University, Yangjiang, China"],"affiliations":[{"raw_affiliation_string":"Business School, Guangdong Ocean University, Yangjiang, China","institution_ids":["https://openalex.org/I79223203"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052215090","display_name":"Miraj Ahmed Bhuiyan","orcid":"https://orcid.org/0000-0001-9321-972X"},"institutions":[{"id":"https://openalex.org/I201459984","display_name":"Guangdong University Of Finances and Economics","ror":"https://ror.org/0459pv085","country_code":"CN","type":"education","lineage":["https://openalex.org/I201459984"]},{"id":"https://openalex.org/I4210149618","display_name":"Guangdong University of Finance","ror":"https://ror.org/04grzdh47","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210149618"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Miraj Ahmed Bhuiyan","raw_affiliation_strings":["School of Economics, Guangdong University of Finance and Economics, Guangzhou, China"],"affiliations":[{"raw_affiliation_string":"School of Economics, Guangdong University of Finance and Economics, Guangzhou, China","institution_ids":["https://openalex.org/I201459984","https://openalex.org/I4210149618"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074846559","display_name":"Muhammad Khalilur Rahman","orcid":"https://orcid.org/0000-0001-9057-9121"},"institutions":[{"id":"https://openalex.org/I226432","display_name":"Universiti Malaysia Kelantan","ror":"https://ror.org/0463y2v87","country_code":"MY","type":"education","lineage":["https://openalex.org/I226432"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Muhammad Khalilur Rahman","raw_affiliation_strings":["Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Pengkalan Chepa, Malaysia"],"affiliations":[{"raw_affiliation_string":"Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Pengkalan Chepa, Malaysia","institution_ids":["https://openalex.org/I226432"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5108563947","display_name":"Norzalita Abd Aziz","orcid":null},"institutions":[{"id":"https://openalex.org/I885383172","display_name":"National University of Malaysia","ror":"https://ror.org/00bw8d226","country_code":"MY","type":"education","lineage":["https://openalex.org/I885383172"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Norzalita Abd Aziz","raw_affiliation_strings":["UKM-Graduate School of Business, National University of Malaysia, Bangi, Malaysia"],"affiliations":[{"raw_affiliation_string":"UKM-Graduate School of Business, National University of Malaysia, Bangi, Malaysia","institution_ids":["https://openalex.org/I885383172"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5017447817"],"corresponding_institution_ids":["https://openalex.org/I79223203"],"apc_list":null,"apc_paid":null,"fwci":1.0161,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.80067604,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"52","issue":"11","first_page":"5269","last_page":"5283"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9819999933242798,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.9769999980926514,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-ethnocentrism","display_name":"Consumer ethnocentrism","score":0.8615459203720093},{"id":"https://openalex.org/keywords/ethnocentrism","display_name":"Ethnocentrism","score":0.8054094314575195},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.673246443271637},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"Corporate social responsibility","score":0.6156322956085205},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5365872979164124},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5205555558204651},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.48471903800964355},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.48327428102493286},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.4765494465827942},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.4480043053627014},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.40361759066581726},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.2341279685497284},{"id":"https://openalex.org/keywords/creativity","display_name":"Creativity","score":0.06637170910835266},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.06614840030670166},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.06124529242515564}],"concepts":[{"id":"https://openalex.org/C2779199155","wikidata":"https://www.wikidata.org/wiki/Q4459666","display_name":"Consumer ethnocentrism","level":3,"score":0.8615459203720093},{"id":"https://openalex.org/C122445209","wikidata":"https://www.wikidata.org/wiki/Q189049","display_name":"Ethnocentrism","level":2,"score":0.8054094314575195},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.673246443271637},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.6156322956085205},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5365872979164124},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5205555558204651},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.48471903800964355},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.48327428102493286},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4765494465827942},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.4480043053627014},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.40361759066581726},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2341279685497284},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.06637170910835266},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.06614840030670166},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.06124529242515564},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/k-04-2022-0484","is_oa":false,"landing_page_url":"https://doi.org/10.1108/k-04-2022-0484","pdf_url":null,"source":{"id":"https://openalex.org/S168682784","display_name":"Kybernetes","issn_l":"0368-492X","issn":["0368-492X","1758-7883"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kybernetes","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":57,"referenced_works":["https://openalex.org/W1528097185","https://openalex.org/W1973317038","https://openalex.org/W1993847277","https://openalex.org/W2010366711","https://openalex.org/W2035880114","https://openalex.org/W2055746913","https://openalex.org/W2058740315","https://openalex.org/W2070817593","https://openalex.org/W2106096361","https://openalex.org/W2125275681","https://openalex.org/W2157575844","https://openalex.org/W2162437324","https://openalex.org/W2478585665","https://openalex.org/W2485235351","https://openalex.org/W2528695135","https://openalex.org/W2767338408","https://openalex.org/W2784046114","https://openalex.org/W2789235961","https://openalex.org/W2791382789","https://openalex.org/W2800107614","https://openalex.org/W2806476924","https://openalex.org/W2883639670","https://openalex.org/W2898305899","https://openalex.org/W2905811773","https://openalex.org/W2906541948","https://openalex.org/W2910399056","https://openalex.org/W2946401145","https://openalex.org/W2952757847","https://openalex.org/W2962213688","https://openalex.org/W2971156437","https://openalex.org/W2999537042","https://openalex.org/W2999913021","https://openalex.org/W3005294099","https://openalex.org/W3006527553","https://openalex.org/W3006981199","https://openalex.org/W3012716084","https://openalex.org/W3014663589","https://openalex.org/W3031037273","https://openalex.org/W3034582256","https://openalex.org/W3041630202","https://openalex.org/W3045768160","https://openalex.org/W3085336458","https://openalex.org/W3090212033","https://openalex.org/W3110001357","https://openalex.org/W3114674103","https://openalex.org/W3132663531","https://openalex.org/W3136310598","https://openalex.org/W3136916341","https://openalex.org/W3137939529","https://openalex.org/W3143511169","https://openalex.org/W3158590985","https://openalex.org/W3162153801","https://openalex.org/W3190134216","https://openalex.org/W4239239523","https://openalex.org/W4239987988","https://openalex.org/W4250594053","https://openalex.org/W4254434816"],"related_works":["https://openalex.org/W4294686757","https://openalex.org/W2769625747","https://openalex.org/W2580103958","https://openalex.org/W3133804512","https://openalex.org/W1486290240","https://openalex.org/W1985306085","https://openalex.org/W1974060049","https://openalex.org/W2155653266","https://openalex.org/W2241203733","https://openalex.org/W4381167281"],"abstract_inverted_index":{"Purpose":[0],"The":[1,103],"objectives":[2],"of":[3,11,26,69,89,126],"this":[4],"study":[5,39],"are":[6],"to":[7,21,82,98],"examine":[8],"the":[9,23,30,49,67,87,123,157],"impacts":[10],"CSR":[12,33,108,127],"on":[13,29,128,139],"purchase":[14,35,90,111,132,143],"intentions":[15,91,112],"either":[16],"directly":[17,113],"or":[18,54],"indirectly":[19,115],"and":[20,34,73,86,114,131,152],"investigate":[22],"moderating":[24],"effects":[25,125],"consumer":[27,74,120],"ethnocentrism":[28,75,121],"relationship":[31],"between":[32],"intentions.":[36,133],"Design/methodology/approach":[37],"This":[38,135],"utilized":[40],"an":[41],"online":[42],"self-administered":[43],"survey":[44],"for":[45],"data":[46],"collection.":[47],"All":[48],"measurement":[50],"items":[51,68,88],"were":[52,76,92],"adopted":[53],"adapted":[55],"from":[56,78,94],"prior":[57],"research":[58,136],"concerning":[59],"international":[60],"marketing":[61,154],"(Churchill,":[62],"1979).":[63],"Concerning":[64],"rating":[65],"scales,":[66],"CSR,":[70],"brand":[71,117,129],"attitudes,":[72],"measured":[77,93],"1":[79,95],"(strongly":[80,84,96,100],"disagree)":[81,97],"7":[83],"agree),":[85],"5":[99],"agree).":[101],"Findings":[102],"empirical":[104],"findings":[105],"suggest":[106],"that":[107],"significantly":[109],"influences":[110],"via":[116],"attitudes.":[118],"Besides,":[119],"strengthens":[122],"positive":[124],"attitudes":[130],"Originality/value":[134],"sheds":[137],"light":[138],"young":[140],"Chinese":[141,158],"consumers'":[142],"behaviors,":[144],"which":[145],"could":[146],"facilitate":[147],"Western":[148],"brands":[149],"implementing":[150],"effective":[151],"efficient":[153],"strategies":[155],"in":[156],"market.":[159]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-03-27T05:58:40.876381","created_date":"2025-10-10T00:00:00"}
