{"id":"https://openalex.org/W3205561032","doi":"https://doi.org/10.1108/k-03-2021-0185","title":"Advertising strategy and contract coordination for a supply chain system: immediate and delayed effects","display_name":"Advertising strategy and contract coordination for a supply chain system: immediate and delayed effects","publication_year":2021,"publication_date":"2021-10-14","ids":{"openalex":"https://openalex.org/W3205561032","doi":"https://doi.org/10.1108/k-03-2021-0185","mag":"3205561032"},"language":"en","primary_location":{"id":"doi:10.1108/k-03-2021-0185","is_oa":false,"landing_page_url":"https://doi.org/10.1108/k-03-2021-0185","pdf_url":null,"source":{"id":"https://openalex.org/S168682784","display_name":"Kybernetes","issn_l":"0368-492X","issn":["0368-492X","1758-7883"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kybernetes","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050149285","display_name":"Hui Yu","orcid":"https://orcid.org/0000-0001-6639-0070"},"institutions":[{"id":"https://openalex.org/I100188998","display_name":"Harbin University of Science and Technology","ror":"https://ror.org/04e6y1282","country_code":"CN","type":"education","lineage":["https://openalex.org/I100188998"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Hui Yu","raw_affiliation_strings":["Harbin University of Science and Technology, Harbin, China"],"raw_orcid":"https://orcid.org/0000-0001-6639-0070","affiliations":[{"raw_affiliation_string":"Harbin University of Science and Technology, Harbin, China","institution_ids":["https://openalex.org/I100188998"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101437691","display_name":"Wei Yang","orcid":"https://orcid.org/0000-0002-3605-230X"},"institutions":[{"id":"https://openalex.org/I100188998","display_name":"Harbin University of Science and Technology","ror":"https://ror.org/04e6y1282","country_code":"CN","type":"education","lineage":["https://openalex.org/I100188998"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wei Yang","raw_affiliation_strings":["Harbin University of Science and Technology, Harbin, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Harbin University of Science and Technology, Harbin, China","institution_ids":["https://openalex.org/I100188998"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5028355678","display_name":"Na Xu","orcid":"https://orcid.org/0000-0002-6556-3176"},"institutions":[{"id":"https://openalex.org/I83776822","display_name":"Shandong Institute of Business and Technology","ror":"https://ror.org/03rrkrc24","country_code":"CN","type":"education","lineage":["https://openalex.org/I83776822"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Na Xu","raw_affiliation_strings":["Shandong Technology and Business University, Yantai, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Shandong Technology and Business University, Yantai, China","institution_ids":["https://openalex.org/I83776822"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102310564","display_name":"Yang Du","orcid":null},"institutions":[{"id":"https://openalex.org/I100188998","display_name":"Harbin University of Science and Technology","ror":"https://ror.org/04e6y1282","country_code":"CN","type":"education","lineage":["https://openalex.org/I100188998"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yang Du","raw_affiliation_strings":["Harbin University of Science and Technology, Harbin, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Harbin University of Science and Technology, Harbin, China","institution_ids":["https://openalex.org/I100188998"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9397,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.79730058,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"52","issue":"1","first_page":"235","last_page":"261"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9950000047683716,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/supply-chain","display_name":"Supply chain","score":0.7290234565734863},{"id":"https://openalex.org/keywords/profit","display_name":"Profit (economics)","score":0.6264408826828003},{"id":"https://openalex.org/keywords/profit-maximization","display_name":"Profit maximization","score":0.5539026260375977},{"id":"https://openalex.org/keywords/transfer-payment","display_name":"Transfer payment","score":0.5009772777557373},{"id":"https://openalex.org/keywords/goodwill","display_name":"Goodwill","score":0.4911744296550751},{"id":"https://openalex.org/keywords/pareto-principle","display_name":"Pareto principle","score":0.4814795255661011},{"id":"https://openalex.org/keywords/payment","display_name":"Payment","score":0.4800585210323334},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4565131664276123},{"id":"https://openalex.org/keywords/game-theory","display_name":"Game theory","score":0.4519651532173157},{"id":"https://openalex.org/keywords/duopoly","display_name":"Duopoly","score":0.42961397767066956},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3360820710659027},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3075895309448242},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.30110490322113037},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.22400888800621033},{"id":"https://openalex.org/keywords/operations-management","display_name":"Operations management","score":0.13740649819374084}],"concepts":[{"id":"https://openalex.org/C108713360","wikidata":"https://www.wikidata.org/wiki/Q1824206","display_name":"Supply chain","level":2,"score":0.7290234565734863},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.6264408826828003},{"id":"https://openalex.org/C2777780509","wikidata":"https://www.wikidata.org/wiki/Q1377422","display_name":"Profit maximization","level":3,"score":0.5539026260375977},{"id":"https://openalex.org/C158830683","wikidata":"https://www.wikidata.org/wiki/Q1411457","display_name":"Transfer payment","level":3,"score":0.5009772777557373},{"id":"https://openalex.org/C2778860618","wikidata":"https://www.wikidata.org/wiki/Q157499","display_name":"Goodwill","level":2,"score":0.4911744296550751},{"id":"https://openalex.org/C137635306","wikidata":"https://www.wikidata.org/wiki/Q182667","display_name":"Pareto principle","level":2,"score":0.4814795255661011},{"id":"https://openalex.org/C145097563","wikidata":"https://www.wikidata.org/wiki/Q1148747","display_name":"Payment","level":2,"score":0.4800585210323334},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4565131664276123},{"id":"https://openalex.org/C177142836","wikidata":"https://www.wikidata.org/wiki/Q44455","display_name":"Game theory","level":2,"score":0.4519651532173157},{"id":"https://openalex.org/C180456769","wikidata":"https://www.wikidata.org/wiki/Q750207","display_name":"Duopoly","level":3,"score":0.42961397767066956},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3360820710659027},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3075895309448242},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.30110490322113037},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.22400888800621033},{"id":"https://openalex.org/C21547014","wikidata":"https://www.wikidata.org/wiki/Q1423657","display_name":"Operations management","level":1,"score":0.13740649819374084},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0},{"id":"https://openalex.org/C16520705","wikidata":"https://www.wikidata.org/wiki/Q601799","display_name":"Cournot competition","level":2,"score":0.0},{"id":"https://openalex.org/C100243477","wikidata":"https://www.wikidata.org/wiki/Q12002092","display_name":"Welfare","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/k-03-2021-0185","is_oa":false,"landing_page_url":"https://doi.org/10.1108/k-03-2021-0185","pdf_url":null,"source":{"id":"https://openalex.org/S168682784","display_name":"Kybernetes","issn_l":"0368-492X","issn":["0368-492X","1758-7883"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kybernetes","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/17","display_name":"Partnerships for the goals","score":0.5600000023841858}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":46,"referenced_works":["https://openalex.org/W1620511588","https://openalex.org/W1965817799","https://openalex.org/W1984947784","https://openalex.org/W2006745029","https://openalex.org/W2009703210","https://openalex.org/W2016338503","https://openalex.org/W2026850954","https://openalex.org/W2036639556","https://openalex.org/W2037072286","https://openalex.org/W2053164697","https://openalex.org/W2078489435","https://openalex.org/W2080091519","https://openalex.org/W2082669374","https://openalex.org/W2100369556","https://openalex.org/W2126063005","https://openalex.org/W2157154075","https://openalex.org/W2217577981","https://openalex.org/W2289467212","https://openalex.org/W2301957426","https://openalex.org/W2307142415","https://openalex.org/W2337064209","https://openalex.org/W2348140010","https://openalex.org/W2360084376","https://openalex.org/W2367597349","https://openalex.org/W2404413395","https://openalex.org/W2586241217","https://openalex.org/W2601380388","https://openalex.org/W2613757152","https://openalex.org/W2751940893","https://openalex.org/W2799428173","https://openalex.org/W2810680576","https://openalex.org/W2889594650","https://openalex.org/W2898298773","https://openalex.org/W2903977215","https://openalex.org/W2945619468","https://openalex.org/W2952532880","https://openalex.org/W3004103239","https://openalex.org/W3007359731","https://openalex.org/W3083323298","https://openalex.org/W3125073513","https://openalex.org/W3126408773","https://openalex.org/W3134513107","https://openalex.org/W3134742970","https://openalex.org/W3160953663","https://openalex.org/W3177804742","https://openalex.org/W4254267043"],"related_works":["https://openalex.org/W2381162205","https://openalex.org/W3012920631","https://openalex.org/W1720661589","https://openalex.org/W3150920615","https://openalex.org/W2149149450","https://openalex.org/W1500395362","https://openalex.org/W2377238419","https://openalex.org/W2390054651","https://openalex.org/W2362564608","https://openalex.org/W2351132072"],"abstract_inverted_index":{"Purpose":[0],"After":[1],"receiving":[2],"advertising":[3,20,32,44,71,130,232,275,281,287,291],"messages,":[4],"most":[5,270],"consumers":[6],"rarely":[7],"purchase":[8],"the":[9,31,52,55,64,69,76,80,94,98,107,123,129,133,138,155,161,169,179,188,241,246,250,269,295],"advertised":[10],"products":[11],"at":[12],"once,":[13],"which":[14,183],"results":[15,111],"in":[16,150,187,196],"a":[17,38,142,197,258,266,279],"delay":[18,60],"between":[19],"exposure":[21],"and":[22,34,46,75,112,136,164,239,293],"its":[23],"effect.":[24,283],"This":[25,174,226,284],"paper":[26,192],"is":[27,90,148,203],"devoted":[28],"to":[29,43,67,92,105,244],"exploring":[30],"decision":[33],"coordination":[35,242],"issues":[36],"for":[37,63,261],"supply":[39,65,99,156,199,220,251,267],"chain":[40,66,157,200],"system":[41],"subject":[42],"immediate":[45],"delayed":[47],"effects.":[48],"Design/methodology/approach":[49],"By":[50],"applying":[51],"game":[53,57],"theory,":[54],"differential":[56],"models":[58,276],"with":[59,289],"are":[61,103],"constructed":[62],"examine":[68],"equilibrium":[70],"efforts,":[72],"brand":[73],"goodwill":[74],"optimal":[77,236],"profits":[78],"under":[79],"different":[81],"cooperation":[82,125,237],"situations.":[83],"A":[84],"class":[85,143],"of":[86,97,109,144,208,249,298],"transfer":[87,145,300],"payment":[88,146,301],"contracts":[89,147,243],"designed":[91,149],"achieve":[93,168],"best":[95],"outcome":[96],"chain.":[100,252],"Illustrative":[101],"examples":[102],"given":[104],"demonstrate":[106],"effectiveness":[108],"addressed":[110],"provide":[113,257],"some":[114],"managerial":[115],"perspectives.":[116],"Findings":[117],"It":[118,202],"can":[119,127,158,167,184],"be":[120,185],"found":[121],"that":[122,154],"complete":[124],"situation":[126],"stimulate":[128],"investment,":[131],"drive":[132],"product":[134],"demand":[135],"improve":[137],"economic":[139,247],"profit.":[140],"Also,":[141],"this":[151,191],"paper,":[152],"such":[153],"perfectly":[159],"realize":[160],"profit":[162],"maximization,":[163],"each":[165],"member":[166],"Pareto":[170],"improvement.":[171],"Research":[172],"limitations/implications":[173],"work":[175,285],"does":[176],"not":[177],"address":[178],"random":[180],"market":[181],"environment,":[182],"filled":[186],"future.":[189],"Furthermore,":[190],"has":[193],"been":[194],"done":[195],"single":[198,280],"structure.":[201],"an":[204,235],"interesting":[205],"future":[206],"line":[207],"research":[209],"when":[210],"taking":[211],"competitive":[212],"behavior":[213],"(e.g.":[214],"competition":[215],"among":[216],"manufacturers,":[217],"retailers":[218],"or":[219],"chains)":[221],"into":[222],"account.":[223],"Practical":[224],"implications":[225],"study":[227],"will":[228],"help":[229],"managers":[230],"make":[231],"strategies,":[233],"advise":[234],"way":[238],"design":[240],"ensure":[245],"development":[248],"These":[253],"obtained":[254],"conclusions":[255],"may":[256],"valuable":[259],"decision-support":[260],"marketing":[262],"management.":[263],"Originality/value":[264],"For":[265],"chain,":[268],"previous":[271],"literature":[272],"about":[273],"dynamic":[274],"focused":[277],"on":[278],"effect-immediate":[282],"explores":[286],"strategy":[288],"double":[290],"effects":[292],"investigates":[294],"coordinating":[296],"power":[297],"new":[299],"contracts.":[302]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}