{"id":"https://openalex.org/W3110484653","doi":"https://doi.org/10.1108/k-03-2020-0134","title":"The service strategy of customer-intensive services under advertising effects","display_name":"The service strategy of customer-intensive services under advertising effects","publication_year":2020,"publication_date":"2020-12-01","ids":{"openalex":"https://openalex.org/W3110484653","doi":"https://doi.org/10.1108/k-03-2020-0134","mag":"3110484653"},"language":"en","primary_location":{"id":"doi:10.1108/k-03-2020-0134","is_oa":false,"landing_page_url":"https://doi.org/10.1108/k-03-2020-0134","pdf_url":null,"source":{"id":"https://openalex.org/S168682784","display_name":"Kybernetes","issn_l":"0368-492X","issn":["0368-492X","1758-7883"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kybernetes","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046694993","display_name":"Wentao Zhan","orcid":"https://orcid.org/0000-0002-5383-6456"},"institutions":[{"id":"https://openalex.org/I204983213","display_name":"Harbin Institute of Technology","ror":"https://ror.org/01yqg2h08","country_code":"CN","type":"education","lineage":["https://openalex.org/I204983213"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wentao Zhan","raw_affiliation_strings":["School of Management, Harbin Institute of Technology, Harbin, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Harbin Institute of Technology, Harbin, China","institution_ids":["https://openalex.org/I204983213"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102926450","display_name":"Minghui Jiang","orcid":"https://orcid.org/0000-0002-8272-367X"},"institutions":[{"id":"https://openalex.org/I204983213","display_name":"Harbin Institute of Technology","ror":"https://ror.org/01yqg2h08","country_code":"CN","type":"education","lineage":["https://openalex.org/I204983213"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Minghui Jiang","raw_affiliation_strings":["School of Management, Harbin Institute of Technology, Harbin, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Harbin Institute of Technology, Harbin, China","institution_ids":["https://openalex.org/I204983213"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101399410","display_name":"Chengzhang Li","orcid":"https://orcid.org/0000-0002-8812-2031"},"institutions":[{"id":"https://openalex.org/I204983213","display_name":"Harbin Institute of Technology","ror":"https://ror.org/01yqg2h08","country_code":"CN","type":"education","lineage":["https://openalex.org/I204983213"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chengzhang Li","raw_affiliation_strings":["School of Management, Harbin Institute of Technology, Harbin, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Harbin Institute of Technology, Harbin, China","institution_ids":["https://openalex.org/I204983213"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9067,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.81344699,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"50","issue":"8","first_page":"2453","last_page":"2470"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9948999881744385,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/service-provider","display_name":"Service provider","score":0.7851059436798096},{"id":"https://openalex.org/keywords/service-level-objective","display_name":"Service level objective","score":0.6305376291275024},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6083555221557617},{"id":"https://openalex.org/keywords/service-design","display_name":"Service design","score":0.6005322337150574},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.5940711498260498},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.49201223254203796},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.4884883165359497},{"id":"https://openalex.org/keywords/business-service-provider","display_name":"Business service provider","score":0.4815785884857178},{"id":"https://openalex.org/keywords/service-guarantee","display_name":"Service guarantee","score":0.45918649435043335}],"concepts":[{"id":"https://openalex.org/C116537","wikidata":"https://www.wikidata.org/wiki/Q2169973","display_name":"Service provider","level":3,"score":0.7851059436798096},{"id":"https://openalex.org/C16151460","wikidata":"https://www.wikidata.org/wiki/Q3480069","display_name":"Service level objective","level":5,"score":0.6305376291275024},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6083555221557617},{"id":"https://openalex.org/C61063171","wikidata":"https://www.wikidata.org/wiki/Q532781","display_name":"Service design","level":4,"score":0.6005322337150574},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5940711498260498},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.49201223254203796},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.4884883165359497},{"id":"https://openalex.org/C1622189","wikidata":"https://www.wikidata.org/wiki/Q5001944","display_name":"Business service provider","level":5,"score":0.4815785884857178},{"id":"https://openalex.org/C33756811","wikidata":"https://www.wikidata.org/wiki/Q7455756","display_name":"Service guarantee","level":5,"score":0.45918649435043335},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/k-03-2020-0134","is_oa":false,"landing_page_url":"https://doi.org/10.1108/k-03-2020-0134","pdf_url":null,"source":{"id":"https://openalex.org/S168682784","display_name":"Kybernetes","issn_l":"0368-492X","issn":["0368-492X","1758-7883"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kybernetes","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W2062294137","https://openalex.org/W2067292918","https://openalex.org/W2077267889","https://openalex.org/W2088574331","https://openalex.org/W2108252519","https://openalex.org/W2145396428"],"related_works":["https://openalex.org/W1969008554","https://openalex.org/W2168158826","https://openalex.org/W928714965","https://openalex.org/W2060727697","https://openalex.org/W1516324214","https://openalex.org/W2154017244","https://openalex.org/W4243375317","https://openalex.org/W2328609219","https://openalex.org/W2786810075","https://openalex.org/W2603486492"],"abstract_inverted_index":{"Purpose":[0],"Customer-intensive":[1],"services":[2],"refer":[3],"to":[4,11,60,111,168,217,259],"the":[5,25,30,34,45,52,62,67,73,88,112,117,128,131,137,152,156,173,178,182,196,201,228,240,261],"service":[6,27,32,48,70,78,89,92,102,134,141,157,176,185,199,205,212,233,243,249,273],"that":[7,150,194],"a":[8,21],"provider":[9,49,79,93,103,142,186,250,274],"needs":[10],"invest":[12],"in":[13,151],"customers":[14,106,109,154],"with":[15,195],"high":[16],"patience":[17],"and":[18,29,72,136,245,264,275],"experience.":[19],"Within":[20],"certain":[22],"rate":[23,28,71,135,246],"range,":[24],"slower":[26],"longer":[31],"time,":[33],"higher":[35],"customer\u2019s":[36],"utility;":[37],"however,":[38],"this":[39,57],"may":[40],"cause":[41],"queue":[42],"congestion.":[43],"And":[44],"advertising":[46,65,96,120,179,231],"of":[47,56,64,76,91,119,130,140,160,175,184,198,203,230,242,247],"will":[50],"affect":[51],"revenue.":[53],"The":[54,98,124,190,221],"purpose":[55],"paper":[58,86,148],"is":[59,166,257],"investigate":[61],"effects":[63],"on":[66,95,127,232],"optimal":[68,74,132,138,235,262],"price,":[69,133],"revenue":[75,139,183,263],"such":[77,204],"at":[80,121,143,251],"different":[81,122,144,252],"development":[82,113,174,197,253],"stages.":[83,123,145,254],"Design/methodology/approach":[84],"This":[85,147,255],"investigates":[87],"strategies":[90],"based":[94],"effects.":[97],"authors":[99,125],"first":[100],"divide":[101],"into":[104],"insufficient":[105,153],"or":[107],"sufficient":[108],"according":[110],"stage,":[114,155],"then":[115],"analyze":[116],"impact":[118,229],"focus":[126],"formulation":[129],"Findings":[146],"finds":[149],"provider\u2019s":[158,234],"strategy":[159],"\u201csmall":[161],"profits":[162],"but":[163],"quick":[164],"turnover\u201d":[165],"conducive":[167],"quickly":[169],"accumulating":[170],"customers.":[171,276],"With":[172],"provider,":[177,200,213],"indirectly":[180],"increases":[181],"by":[187,211],"maintaining":[188],"popularity.":[189],"result":[191],"also":[192,238],"shows":[193],"initiative":[202],"market":[206],"has":[207],"gradually":[208],"been":[209],"mastered":[210],"from":[214],"\u201cbuyer":[215],"market\u201d":[216],"\u201cseller":[218],"market.\u201d":[219],"Originality/value":[220],"finding":[222],"provides":[223],"an":[224],"alternative":[225],"explanation":[226],"for":[227],"strategies;":[236],"it":[237],"solves":[239],"settings":[241],"price":[244],"customer-intensive":[248],"study":[256],"essential":[258],"create":[260],"solve":[265],"supply\u2013demand":[266],"conflicts":[267],"(such":[268],"as":[269],"doctor\u2013patient":[270],"conflict)":[271],"between":[272]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
