{"id":"https://openalex.org/W4396656190","doi":"https://doi.org/10.1108/k-01-2024-0109","title":"Is the incumbent crying or laughing: when does the entrant adopt the market expansion entry strategy?","display_name":"Is the incumbent crying or laughing: when does the entrant adopt the market expansion entry strategy?","publication_year":2024,"publication_date":"2024-05-05","ids":{"openalex":"https://openalex.org/W4396656190","doi":"https://doi.org/10.1108/k-01-2024-0109"},"language":"en","primary_location":{"id":"doi:10.1108/k-01-2024-0109","is_oa":false,"landing_page_url":"https://doi.org/10.1108/k-01-2024-0109","pdf_url":null,"source":{"id":"https://openalex.org/S168682784","display_name":"Kybernetes","issn_l":"0368-492X","issn":["0368-492X","1758-7883"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kybernetes","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065678866","display_name":"Shu Wang","orcid":"https://orcid.org/0000-0002-5804-3914"},"institutions":[{"id":"https://openalex.org/I4800084","display_name":"Southwest Jiaotong University","ror":"https://ror.org/00hn7w693","country_code":"CN","type":"education","lineage":["https://openalex.org/I4800084"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shu Wang","raw_affiliation_strings":["School of Economics and Management, Southwest Jiaotong University , ,","School of Economics and Management, Southwest Jiaotong University, Chengdu, China"],"raw_orcid":"https://orcid.org/0000-0002-5804-3914","affiliations":[{"raw_affiliation_string":"School of Economics and Management, Southwest Jiaotong University , ,","institution_ids":["https://openalex.org/I4800084"]},{"raw_affiliation_string":"School of Economics and Management, Southwest Jiaotong University, Chengdu, China","institution_ids":["https://openalex.org/I4800084"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100616362","display_name":"Dun Liu","orcid":"https://orcid.org/0000-0002-1768-4598"},"institutions":[{"id":"https://openalex.org/I4800084","display_name":"Southwest Jiaotong University","ror":"https://ror.org/00hn7w693","country_code":"CN","type":"education","lineage":["https://openalex.org/I4800084"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Dun Liu","raw_affiliation_strings":["School of Economics and Management, Southwest Jiaotong University , ,","Southwest Jiaotong University Service Science and Innovation Key Laboratory of Sichuan Province, , ,","School of Economics and Management, Southwest Jiaotong University, Chengdu, China"],"raw_orcid":"https://orcid.org/0000-0002-1768-4598","affiliations":[{"raw_affiliation_string":"School of Economics and Management, Southwest Jiaotong University , ,","institution_ids":["https://openalex.org/I4800084"]},{"raw_affiliation_string":"Southwest Jiaotong University Service Science and Innovation Key Laboratory of Sichuan Province, , ,","institution_ids":["https://openalex.org/I4800084"]},{"raw_affiliation_string":"School of Economics and Management, Southwest Jiaotong University, Chengdu, China","institution_ids":["https://openalex.org/I4800084"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5035222399","display_name":"Jiajia Nie","orcid":"https://orcid.org/0000-0002-4858-9972"},"institutions":[{"id":"https://openalex.org/I4800084","display_name":"Southwest Jiaotong University","ror":"https://ror.org/00hn7w693","country_code":"CN","type":"education","lineage":["https://openalex.org/I4800084"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jiajia Nie","raw_affiliation_strings":["School of Economics and Management, Southwest Jiaotong University , ,","Southwest Jiaotong University Service Science and Innovation Key Laboratory of Sichuan Province, , ,","School of Economics and Management, Southwest Jiaotong University, Chengdu, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Southwest Jiaotong University , ,","institution_ids":["https://openalex.org/I4800084"]},{"raw_affiliation_string":"Southwest Jiaotong University Service Science and Innovation Key Laboratory of Sichuan Province, , ,","institution_ids":["https://openalex.org/I4800084"]},{"raw_affiliation_string":"School of Economics and Management, Southwest Jiaotong University, Chengdu, China","institution_ids":["https://openalex.org/I4800084"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4800084"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.08260016,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"54","issue":"9","first_page":"5241","last_page":"5273"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10019","display_name":"Corporate Finance and Governance","score":0.9872999787330627,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10019","display_name":"Corporate Finance and Governance","score":0.9872999787330627,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12851","display_name":"Firm Innovation and Growth","score":0.9825999736785889,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9598000049591064,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/crying","display_name":"Crying","score":0.8564361333847046},{"id":"https://openalex.org/keywords/cybernetics","display_name":"Cybernetics","score":0.482694149017334},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4399252235889435},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4092973470687866},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.34822186827659607},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.33922773599624634},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.28526753187179565},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.2645416259765625},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.23482292890548706},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.11857673525810242}],"concepts":[{"id":"https://openalex.org/C2778013503","wikidata":"https://www.wikidata.org/wiki/Q152247","display_name":"Crying","level":2,"score":0.8564361333847046},{"id":"https://openalex.org/C115286129","wikidata":"https://www.wikidata.org/wiki/Q123637","display_name":"Cybernetics","level":2,"score":0.482694149017334},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4399252235889435},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4092973470687866},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.34822186827659607},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.33922773599624634},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.28526753187179565},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2645416259765625},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.23482292890548706},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.11857673525810242}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/k-01-2024-0109","is_oa":false,"landing_page_url":"https://doi.org/10.1108/k-01-2024-0109","pdf_url":null,"source":{"id":"https://openalex.org/S168682784","display_name":"Kybernetes","issn_l":"0368-492X","issn":["0368-492X","1758-7883"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kybernetes","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.5099999904632568}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":47,"referenced_works":["https://openalex.org/W1970364963","https://openalex.org/W1992791025","https://openalex.org/W2003707749","https://openalex.org/W2008581871","https://openalex.org/W2014049963","https://openalex.org/W2031638089","https://openalex.org/W2086241239","https://openalex.org/W2137467455","https://openalex.org/W2305875124","https://openalex.org/W2600512514","https://openalex.org/W2613676552","https://openalex.org/W2614606915","https://openalex.org/W2725028773","https://openalex.org/W2780154814","https://openalex.org/W2883625497","https://openalex.org/W2912747581","https://openalex.org/W2915644844","https://openalex.org/W2948308968","https://openalex.org/W2999692130","https://openalex.org/W3004935654","https://openalex.org/W3006502135","https://openalex.org/W3008287295","https://openalex.org/W3017518542","https://openalex.org/W3046019623","https://openalex.org/W3082129227","https://openalex.org/W3107321881","https://openalex.org/W3121730280","https://openalex.org/W3121894381","https://openalex.org/W3122289542","https://openalex.org/W3134073929","https://openalex.org/W3134080678","https://openalex.org/W3136438741","https://openalex.org/W3158047065","https://openalex.org/W3161890860","https://openalex.org/W3192275107","https://openalex.org/W3202835935","https://openalex.org/W3204390109","https://openalex.org/W3208567806","https://openalex.org/W3215223706","https://openalex.org/W4200489383","https://openalex.org/W4205391833","https://openalex.org/W4214614556","https://openalex.org/W4220797963","https://openalex.org/W4223526882","https://openalex.org/W4225661096","https://openalex.org/W4285097996","https://openalex.org/W4310157649"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2414960831","https://openalex.org/W2123615146","https://openalex.org/W2566739717","https://openalex.org/W2001962644","https://openalex.org/W2168857186","https://openalex.org/W2122021051","https://openalex.org/W148198732","https://openalex.org/W2192670466","https://openalex.org/W3009514698"],"abstract_inverted_index":{"Purpose":[0],"It":[1],"is":[2,38,190],"only":[3],"logical":[4],"that":[5,123],"a":[6,11,74,79,150,185,191],"firm":[7,67,137,148,156,183],"aims":[8],"to":[9,33,97,213],"make":[10],"profit":[12],"after":[13],"entering":[14],"the":[15,21,24,44,56,59,65,69,91,95,100,103,110,125,129,135,140,146,154,166,177,181,195,198,207,214,220,231,237],"market.":[16],"However,":[17],"some":[18],"firms":[19],"enter":[20],"market":[22,27,35,60,104,141,204],"with":[23,82],"goal":[25],"of":[26,58,78],"expansion":[28,61,105,142],"and":[29,68,85,108,113,128,145,157,165,194,233],"even":[30],"burn":[31],"money":[32],"pursue":[34],"share,":[36],"which":[37,180],"counterintuitive":[39],"in":[40,179,236],"practice.":[41],"To":[42],"explore":[43],"theoretical":[45],"foundations":[46],"behind":[47],"this":[48,51,88,210,224],"rare":[49],"phenomenon,":[50],"paper":[52,89,211,225],"focuses":[53],"on":[54,64,219],"discussing":[55],"impact":[57],"entry":[62,106,117,143],"strategy":[63,107],"entrant":[66,96,136,155,232],"incumbent":[70,84,147,182],"firm.":[71],"Design/methodology/approach":[72],"Using":[73],"game":[75],"theory":[76],"model":[77],"supply":[80],"chain":[81],"an":[83,86],"entrant,":[87],"explores":[90],"mathematical":[92,222],"conditions":[93],"for":[94,230],"adopt":[98],"either":[99],"traditional":[101],"or":[102,188],"investigates":[109],"incumbent\u2019s":[111],"benefits":[112,158],"losses":[114],"under":[115],"different":[116],"strategies.":[118],"Findings":[119],"The":[120,161],"results":[121,196],"show":[122],"when":[124],"market-expansion":[126],"effect":[127],"selling":[130],"price":[131],"ceiling":[132],"are":[133,170],"moderate,":[134],"always":[138],"adopts":[139],"strategy,":[144],"obtains":[149],"free":[151],"ride":[152],"from":[153,159],"it.":[160],"entire":[162],"industry":[163,167],"profits":[164],"consumer":[168],"surplus":[169],"increased.":[171],"In":[172],"particular,":[173],"we":[174],"further":[175],"investigate":[176],"cases":[178],"has":[184],"first-mover":[186],"advantage":[187],"there":[189],"troublesome":[192],"cost,":[193],"confirm":[197],"aforementioned":[199],"conclusions.":[200],"Originality/value":[201],"By":[202],"considering":[203],"share":[205],"as":[206],"entrant\u2019s":[208],"goal,":[209],"contributes":[212],"dual-purpose":[215],"literature.":[216],"Moreover,":[217],"based":[218],"model\u2019s":[221],"results,":[223],"offers":[226],"relevant":[227],"management":[228],"insights":[229],"its":[234],"stakeholders":[235],"e-commerce":[238],"platform.":[239]},"counts_by_year":[],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}
