{"id":"https://openalex.org/W4391418132","doi":"https://doi.org/10.1108/jsit-10-2023-0214","title":"Revisiting perceived gratification, consumer attitudes and purchase impulses in cross-border e-commerce live streaming: a direct and indirect effects model","display_name":"Revisiting perceived gratification, consumer attitudes and purchase impulses in cross-border e-commerce live streaming: a direct and indirect effects model","publication_year":2024,"publication_date":"2024-01-31","ids":{"openalex":"https://openalex.org/W4391418132","doi":"https://doi.org/10.1108/jsit-10-2023-0214"},"language":"en","primary_location":{"id":"doi:10.1108/jsit-10-2023-0214","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jsit-10-2023-0214","pdf_url":null,"source":{"id":"https://openalex.org/S39868070","display_name":"Journal of Systems and Information Technology","issn_l":"1328-7265","issn":["1328-7265","1758-8847"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Systems and Information Technology","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059440246","display_name":"Renming Liu","orcid":null},"institutions":[{"id":"https://openalex.org/I4210125267","display_name":"Infrastructure University Kuala Lumpur","ror":"https://ror.org/038aqt498","country_code":"MY","type":"education","lineage":["https://openalex.org/I4210125267"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Renming Liu","raw_affiliation_strings":["Business and Management Department, Infrastructure University Kuala Lumpur, Kajang, Malaysia"],"affiliations":[{"raw_affiliation_string":"Business and Management Department, Infrastructure University Kuala Lumpur, Kajang, Malaysia","institution_ids":["https://openalex.org/I4210125267"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036891437","display_name":"Abu Bakar Abdul Hamid","orcid":"https://orcid.org/0000-0001-6872-2921"},"institutions":[{"id":"https://openalex.org/I4210125267","display_name":"Infrastructure University Kuala Lumpur","ror":"https://ror.org/038aqt498","country_code":"MY","type":"education","lineage":["https://openalex.org/I4210125267"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Abu Bakar Abdul Hamid","raw_affiliation_strings":["Business and Management Department, Infrastructure University Kuala Lumpur, Kajang, Malaysia"],"affiliations":[{"raw_affiliation_string":"Business and Management Department, Infrastructure University Kuala Lumpur, Kajang, Malaysia","institution_ids":["https://openalex.org/I4210125267"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067494066","display_name":"Noor Inayah Ya\u0092akub","orcid":null},"institutions":[{"id":"https://openalex.org/I4210125267","display_name":"Infrastructure University Kuala Lumpur","ror":"https://ror.org/038aqt498","country_code":"MY","type":"education","lineage":["https://openalex.org/I4210125267"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Noor Inayah Ya'akub","raw_affiliation_strings":["Accounting and Finance Department, Infrastructure University Kuala Lumpur, Kajang, Malaysia"],"affiliations":[{"raw_affiliation_string":"Accounting and Finance Department, Infrastructure University Kuala Lumpur, Kajang, Malaysia","institution_ids":["https://openalex.org/I4210125267"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5059440246"],"corresponding_institution_ids":["https://openalex.org/I4210125267"],"apc_list":null,"apc_paid":null,"fwci":17.2287,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.99066564,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":100},"biblio":{"volume":"26","issue":"1","first_page":"51","last_page":"70"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.9969000220298767,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gratification","display_name":"Gratification","score":0.8254180550575256},{"id":"https://openalex.org/keywords/live-streaming","display_name":"Live streaming","score":0.5917785167694092},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.547532320022583},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4737316370010376},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.4507009983062744},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.33796149492263794},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.3360252380371094},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.334597110748291},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.25829511880874634},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.11768999695777893},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.08105659484863281}],"concepts":[{"id":"https://openalex.org/C2778772087","wikidata":"https://www.wikidata.org/wiki/Q17054581","display_name":"Gratification","level":2,"score":0.8254180550575256},{"id":"https://openalex.org/C2776741261","wikidata":"https://www.wikidata.org/wiki/Q3027665","display_name":"Live streaming","level":2,"score":0.5917785167694092},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.547532320022583},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4737316370010376},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.4507009983062744},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33796149492263794},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3360252380371094},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.334597110748291},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.25829511880874634},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.11768999695777893},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.08105659484863281}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/jsit-10-2023-0214","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jsit-10-2023-0214","pdf_url":null,"source":{"id":"https://openalex.org/S39868070","display_name":"Journal of Systems and Information Technology","issn_l":"1328-7265","issn":["1328-7265","1758-8847"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Systems and Information Technology","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3","score":0.6000000238418579}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":66,"referenced_works":["https://openalex.org/W1981018178","https://openalex.org/W2012802483","https://openalex.org/W2018940926","https://openalex.org/W2030761102","https://openalex.org/W2071141511","https://openalex.org/W2087484885","https://openalex.org/W2100329761","https://openalex.org/W2102497998","https://openalex.org/W2106096361","https://openalex.org/W2122912498","https://openalex.org/W2131568786","https://openalex.org/W2159516798","https://openalex.org/W2468566723","https://openalex.org/W2786389505","https://openalex.org/W2797215089","https://openalex.org/W2909998010","https://openalex.org/W2911367200","https://openalex.org/W2916246399","https://openalex.org/W2921093264","https://openalex.org/W2930030360","https://openalex.org/W2958809034","https://openalex.org/W2968719209","https://openalex.org/W2982271003","https://openalex.org/W2999892701","https://openalex.org/W3007228429","https://openalex.org/W3041912587","https://openalex.org/W3080457594","https://openalex.org/W3090620403","https://openalex.org/W3094241101","https://openalex.org/W3097265361","https://openalex.org/W3111736898","https://openalex.org/W3115419046","https://openalex.org/W3156777530","https://openalex.org/W3165285725","https://openalex.org/W3187420549","https://openalex.org/W3189612632","https://openalex.org/W3210979470","https://openalex.org/W4200137564","https://openalex.org/W4200558980","https://openalex.org/W4207017149","https://openalex.org/W4214658794","https://openalex.org/W4214809892","https://openalex.org/W4220890644","https://openalex.org/W4221076455","https://openalex.org/W4223958579","https://openalex.org/W4224253603","https://openalex.org/W4235678817","https://openalex.org/W4242320139","https://openalex.org/W4280631026","https://openalex.org/W4283704306","https://openalex.org/W4292423682","https://openalex.org/W4296455789","https://openalex.org/W4298152336","https://openalex.org/W4312223332","https://openalex.org/W4315481927","https://openalex.org/W4316590660","https://openalex.org/W4318168172","https://openalex.org/W4320509638","https://openalex.org/W4320509799","https://openalex.org/W4320813674","https://openalex.org/W4321457571","https://openalex.org/W4327742386","https://openalex.org/W4360613706","https://openalex.org/W4362234552","https://openalex.org/W4378390556","https://openalex.org/W4386421763"],"related_works":["https://openalex.org/W3183948672","https://openalex.org/W3173606202","https://openalex.org/W3110381201","https://openalex.org/W2948807893","https://openalex.org/W2778153218","https://openalex.org/W2758277628","https://openalex.org/W1531601525","https://openalex.org/W4367023200","https://openalex.org/W4390991140","https://openalex.org/W4376113023"],"abstract_inverted_index":{"Purpose":[0],"Cross-border":[1],"e-commerce":[2,38,199,213],"live":[3,39,200,255],"streaming":[4,40],"morphs":[5],"into":[6,218],"an":[7,202],"epidemic":[8],"shopping":[9],"scenario,":[10],"yet":[11],"there":[12],"is":[13,29,72],"a":[14,68,151,178,181],"paucity":[15],"of":[16,26,36,57,197,238,254],"research":[17,190],"on":[18,45,62,154,184,194,205],"impulse":[19,50,155,171,220,239],"purchasing":[20,221],"in":[21,133,251],"this":[22,27],"context.":[23],"The":[24,114,224],"purpose":[25],"study":[28],"to":[30,52,74,94,215],"empirically":[31],"investigate":[32],"the":[33,54,63,76,103,165,192,195,235,252],"adoption":[34],"motivation":[35],"cross-border":[37,198],"and":[41,48,51,65,86,102,123,160,170,208,229,246],"its":[42],"influence":[43],"mechanism":[44],"intrinsic":[46],"response":[47],"purchase":[49],"highlight":[53],"mediating":[55,182,249],"role":[56],"browsing":[58,84,149,159,162,175,247],"behavior.":[59,222],"Design/methodology/approach":[60],"Based":[61],"use":[64,245],"gratification":[66,141],"lens,":[67],"new":[69,231],"conceptualization":[70],"model":[71],"established":[73],"captivate":[75],"theoretical":[77],"relationships":[78],"between":[79,167],"perceived":[80,118,120,124,139],"stimuli,":[81],"individual":[82],"attitudes,":[83],"behavior":[85,163,207,248],"impulsive":[87,136,185],"purchases.":[88,186],"A":[89],"questionnaire":[90],"survey":[91],"was":[92,106],"used":[93],"collect":[95],"cross-sectional":[96],"data":[97],"from":[98],"427":[99],"Malaysian":[100],"consumers":[101],"estimated":[104],"framework":[105],"validated":[107],"through":[108],"AMOS-structural":[109],"equation":[110],"modeling":[111],"technique.":[112],"Findings":[113],"findings":[115,225],"confirm":[116],"that":[117],"interactivity,":[119],"information":[121],"usefulness":[122],"enjoyment":[125],"significantly":[126],"influenced":[127],"positive":[128,145,168],"attitudes":[129,169],"toward":[130],"live-streaming,":[131],"which":[132],"turn":[134],"induced":[135],"purchases;":[137],"however,":[138,173],"affective":[140],"did":[142],"not":[143],"stimulate":[144],"attitudes.":[146],"Consumers\u2019":[147],"utilitarian":[148,161],"had":[150,176],"stronger":[152],"effect":[153,183],"purchases":[156],"than":[157],"hedonic":[158,174],"mediated":[164],"relationship":[166],"buying;":[172],"neither":[177],"direct":[179],"nor":[180],"Practical":[187],"implications":[188,211],"This":[189],"enhances":[191],"literature":[193],"impact":[196],"streaming,":[201],"emerging":[203],"technology,":[204],"consumer":[206,219],"offers":[209],"managerial":[210],"for":[212,233,242],"practitioners":[214],"gain":[216],"insights":[217],"Originality/value":[223],"revamp":[226],"conventional":[227],"knowledge":[228],"provide":[230],"angles":[232],"understanding":[234],"formation":[236],"mechanisms":[237],"purchases,":[240],"motivations":[241],"virtual":[243],"media":[244],"effects":[250],"context":[253],"streaming.":[256]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":5}],"updated_date":"2026-04-23T09:07:50.710637","created_date":"2025-10-10T00:00:00"}
