{"id":"https://openalex.org/W4322012926","doi":"https://doi.org/10.1108/jsit-10-2022-0249","title":"The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals","display_name":"The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals","publication_year":2023,"publication_date":"2023-02-24","ids":{"openalex":"https://openalex.org/W4322012926","doi":"https://doi.org/10.1108/jsit-10-2022-0249"},"language":"en","primary_location":{"id":"doi:10.1108/jsit-10-2022-0249","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jsit-10-2022-0249","pdf_url":null,"source":{"id":"https://openalex.org/S39868070","display_name":"Journal of Systems and Information Technology","issn_l":"1328-7265","issn":["1328-7265","1758-8847"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Systems and Information Technology","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026112387","display_name":"Matti Haverila","orcid":"https://orcid.org/0000-0003-1464-6729"},"institutions":[{"id":"https://openalex.org/I160262251","display_name":"Thompson Rivers University","ror":"https://ror.org/01v9wj339","country_code":"CA","type":"education","lineage":["https://openalex.org/I160262251"]}],"countries":["CA"],"is_corresponding":true,"raw_author_name":"Matti Haverila","raw_affiliation_strings":["Department of Marketing, Thompson Rivers University, Kamloops, Canada"],"affiliations":[{"raw_affiliation_string":"Department of Marketing, Thompson Rivers University, Kamloops, Canada","institution_ids":["https://openalex.org/I160262251"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101726080","display_name":"Eric Li","orcid":"https://orcid.org/0000-0003-1385-1122"},"institutions":[{"id":"https://openalex.org/I141945490","display_name":"University of British Columbia","ror":"https://ror.org/03rmrcq20","country_code":"CA","type":"education","lineage":["https://openalex.org/I141945490"]},{"id":"https://openalex.org/I4405260628","display_name":"University of British Columbia, Okanagan Campus","ror":"https://ror.org/04241wz75","country_code":"CA","type":"education","lineage":["https://openalex.org/I141945490","https://openalex.org/I4405260628"]},{"id":"https://openalex.org/I822440","display_name":"Okanagan University College","ror":"https://ror.org/02mxmh518","country_code":"CA","type":"education","lineage":["https://openalex.org/I822440"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Eric Li","raw_affiliation_strings":["Faculty of Management, The University of British Columbia Okanagan, Kelowna, Canada"],"affiliations":[{"raw_affiliation_string":"Faculty of Management, The University of British Columbia Okanagan, Kelowna, Canada","institution_ids":["https://openalex.org/I822440","https://openalex.org/I141945490","https://openalex.org/I4405260628"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5035069610","display_name":"Jenny Carita Twyford","orcid":"https://orcid.org/0000-0002-8448-4246"},"institutions":[{"id":"https://openalex.org/I28407311","display_name":"University of Manchester","ror":"https://ror.org/027m9bs27","country_code":"GB","type":"education","lineage":["https://openalex.org/I28407311"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Jenny Carita Twyford","raw_affiliation_strings":["Department of Business and Management, The University of Manchester, Manchester, UK"],"affiliations":[{"raw_affiliation_string":"Department of Business and Management, The University of Manchester, Manchester, UK","institution_ids":["https://openalex.org/I28407311"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5008071904","display_name":"Caitlin McLaughlin","orcid":"https://orcid.org/0000-0003-3220-1408"},"institutions":[{"id":"https://openalex.org/I197191942","display_name":"St. Francis Xavier University","ror":"https://ror.org/01wcaxs37","country_code":"CA","type":"education","lineage":["https://openalex.org/I197191942"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Caitlin McLaughlin","raw_affiliation_strings":["Department of Marketing, St. Francis Xavier University, Antigonish, Canada"],"affiliations":[{"raw_affiliation_string":"Department of Marketing, St. Francis Xavier University, Antigonish, Canada","institution_ids":["https://openalex.org/I197191942"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5026112387"],"corresponding_institution_ids":["https://openalex.org/I160262251"],"apc_list":null,"apc_paid":null,"fwci":6.1278,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.96255991,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":100},"biblio":{"volume":"25","issue":"1","first_page":"30","last_page":"52"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9966999888420105,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9966999888420105,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.994700014591217,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9886000156402588,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6650505661964417},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.551651120185852},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.4526625871658325},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.44298404455184937},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4373447299003601},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.4181939959526062},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.136121928691864}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6650505661964417},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.551651120185852},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4526625871658325},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.44298404455184937},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4373447299003601},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4181939959526062},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.136121928691864},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/jsit-10-2022-0249","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jsit-10-2022-0249","pdf_url":null,"source":{"id":"https://openalex.org/S39868070","display_name":"Journal of Systems and Information Technology","issn_l":"1328-7265","issn":["1328-7265","1758-8847"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Systems and Information Technology","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":54,"referenced_works":["https://openalex.org/W123937888","https://openalex.org/W410476380","https://openalex.org/W1491477619","https://openalex.org/W1582562717","https://openalex.org/W1970905456","https://openalex.org/W1974888414","https://openalex.org/W1981251392","https://openalex.org/W1982395084","https://openalex.org/W1982858945","https://openalex.org/W1983573770","https://openalex.org/W1988050849","https://openalex.org/W2007738521","https://openalex.org/W2008569541","https://openalex.org/W2025618885","https://openalex.org/W2033823697","https://openalex.org/W2057012437","https://openalex.org/W2068522475","https://openalex.org/W2093322402","https://openalex.org/W2105846236","https://openalex.org/W2107026277","https://openalex.org/W2112081648","https://openalex.org/W2157045915","https://openalex.org/W2157441393","https://openalex.org/W2163544552","https://openalex.org/W2169737976","https://openalex.org/W2182756997","https://openalex.org/W2401002717","https://openalex.org/W2581217306","https://openalex.org/W2604961729","https://openalex.org/W2729960909","https://openalex.org/W2783817214","https://openalex.org/W2790987883","https://openalex.org/W2791980825","https://openalex.org/W2799704561","https://openalex.org/W2842030840","https://openalex.org/W2884300657","https://openalex.org/W2887513687","https://openalex.org/W2896393525","https://openalex.org/W2911848716","https://openalex.org/W2946594953","https://openalex.org/W2950750906","https://openalex.org/W2995576379","https://openalex.org/W3034203215","https://openalex.org/W3036595781","https://openalex.org/W3038921319","https://openalex.org/W3081243492","https://openalex.org/W3088355514","https://openalex.org/W3092056003","https://openalex.org/W3093507098","https://openalex.org/W3134795652","https://openalex.org/W4235678817","https://openalex.org/W4238444027","https://openalex.org/W4240355850","https://openalex.org/W4240915221"],"related_works":["https://openalex.org/W1598591800","https://openalex.org/W2359241706","https://openalex.org/W2052342769","https://openalex.org/W2936049090","https://openalex.org/W2773497857","https://openalex.org/W2328586575","https://openalex.org/W2043395798","https://openalex.org/W4205107278","https://openalex.org/W2033244641","https://openalex.org/W619424155"],"abstract_inverted_index":{"Purpose":[0],"The":[1,69],"purpose":[2],"of":[3,12,37,47,87,106,159,165,194,205],"this":[4],"paper":[5,154],"is":[6,117,189],"to":[7,27,122,145,147,183,200],"examine":[8],"how":[9],"the":[10,19,35,45,85,103,110,130,157,160,192,195,208],"quality":[11,86,116,164],"big":[13,150],"data":[14,41,111,209],"marketing":[15,32,49,58,125,186],"analytics":[16],"(BDMA)":[17],"impact":[18,94],"satisfaction,":[20],"perceived":[21,30,96,131,136,175],"value":[22,97,132,137,176],"for":[23,98,124,133,138,177],"money":[24,99,139,178],"and":[25,56,92,119,140,162,174],"intentions":[26,146,182],"reinvest":[28,148,184],"as":[29],"by":[31],"managers,":[33],"i.e.":[34],"users":[36,193],"BD.":[38],"Design/methodology/approach":[39],"Survey":[40],"was":[42,72],"collected":[43],"with":[44,60,74],"help":[46],"a":[48,90],"research":[50],"company":[51],"\u2013":[52,127],"mainly":[53],"among":[54,185],"Canadian":[55],"US":[57],"professionals":[59,126],"experience":[61],"in":[62,149,167],"BDMA":[63,166],"deployment":[64],"(":[65],"N":[66],"=":[67],"236).":[68],"structural":[70,78],"model":[71],"analyzed":[73],"partial":[75],"least":[76],"squares":[77],"equation":[79],"modeling.":[80],"Findings":[81,82],"indicate":[83],"that":[84,191],"technology":[88,161],"has":[89],"significant":[91],"positive":[93],"on":[95,102,171,181],"but":[100,128],"not":[101,129],"satisfaction":[104,123,141,173],"levels":[105],"those":[107],"who":[108],"use":[109],"(marketing":[112,197],"professionals).":[113],"Furthermore,":[114],"information":[115,163],"significantly":[118],"positively":[120,143],"related":[121],"money.":[134],"Both":[135],"are":[142],"linked":[144],"data.":[151],"Originality/value":[152],"This":[153],"examined":[155],"separately":[156],"significance":[158],"assessing":[168],"its":[169],"importance":[170],"user":[172],"and,":[179],"ultimately,":[180],"managers.":[187],"It":[188],"noteworthy":[190],"BD":[196,206],"managers)":[198],"appear":[199],"be":[201],"much":[202],"more":[203],"critical":[204],"than":[207],"generators":[210],"(BD":[211],"analysts).":[212]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":13},{"year":2023,"cited_by_count":1}],"updated_date":"2026-03-26T15:22:09.906841","created_date":"2025-10-10T00:00:00"}
