{"id":"https://openalex.org/W3086720484","doi":"https://doi.org/10.1108/jeim-02-2020-0084","title":"Digital transformation of traditional marketing business model in new industry era","display_name":"Digital transformation of traditional marketing business model in new industry era","publication_year":2020,"publication_date":"2020-09-14","ids":{"openalex":"https://openalex.org/W3086720484","doi":"https://doi.org/10.1108/jeim-02-2020-0084","mag":"3086720484"},"language":"en","primary_location":{"id":"doi:10.1108/jeim-02-2020-0084","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jeim-02-2020-0084","pdf_url":null,"source":{"id":"https://openalex.org/S141478581","display_name":"Journal of Enterprise Information Management","issn_l":"1741-0398","issn":["1741-0398","1758-7409"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Enterprise Information Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021658557","display_name":"Aylin \u00c7al\u0131\u015fkan","orcid":"https://orcid.org/0000-0002-2658-2761"},"institutions":[{"id":"https://openalex.org/I59944920","display_name":"Ya\u015far University","ror":"https://ror.org/00dz1eb96","country_code":"TR","type":"education","lineage":["https://openalex.org/I59944920"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Aylin Caliskan","raw_affiliation_strings":["Department of Transportation Services, Yasar University, Izmir, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Transportation Services, Yasar University, Izmir, Turkey","institution_ids":["https://openalex.org/I59944920"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049201111","display_name":"Ye\u015fim Deniz \u00d6zkan-\u00d6zen","orcid":"https://orcid.org/0000-0003-4520-6590"},"institutions":[{"id":"https://openalex.org/I59944920","display_name":"Ya\u015far University","ror":"https://ror.org/00dz1eb96","country_code":"TR","type":"education","lineage":["https://openalex.org/I59944920"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Ye\u015fim Deniz \u00d6zkan \u00d6zen","raw_affiliation_strings":["International Logistics Management, Yasar University, Izmir, Turkey"],"raw_orcid":"https://orcid.org/0000-0003-4520-6590","affiliations":[{"raw_affiliation_string":"International Logistics Management, Yasar University, Izmir, Turkey","institution_ids":["https://openalex.org/I59944920"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5013908833","display_name":"Y\u00fccel \u00d6zt\u00fcrko\u011flu","orcid":"https://orcid.org/0000-0002-9569-8178"},"institutions":[{"id":"https://openalex.org/I59944920","display_name":"Ya\u015far University","ror":"https://ror.org/00dz1eb96","country_code":"TR","type":"education","lineage":["https://openalex.org/I59944920"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Yucel Ozturkoglu","raw_affiliation_strings":["International Logistics Management, Yasar University, Izmir, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"International Logistics Management, Yasar University, Izmir, Turkey","institution_ids":["https://openalex.org/I59944920"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I59944920"],"apc_list":null,"apc_paid":null,"fwci":7.6301,"has_fulltext":false,"cited_by_count":112,"citation_normalized_percentile":{"value":0.97351765,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":100},"biblio":{"volume":"34","issue":"4","first_page":"1252","last_page":"1273"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10763","display_name":"Digital Transformation in Industry","score":0.9954000115394592,"subfield":{"id":"https://openalex.org/subfields/2209","display_name":"Industrial and Manufacturing Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10763","display_name":"Digital Transformation in Industry","score":0.9954000115394592,"subfield":{"id":"https://openalex.org/subfields/2209","display_name":"Industrial and Manufacturing Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10270","display_name":"Blockchain Technology Applications and Security","score":0.9485999941825867,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.9387999773025513,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.7018911242485046},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.6235324740409851},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"Marketing mix","score":0.5808095335960388},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.5667850971221924},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.5053718686103821},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"Marketing strategy","score":0.4717710018157959},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.45446696877479553},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.44815361499786377},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.4449213445186615},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.41880208253860474},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.4118542969226837},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.20366841554641724},{"id":"https://openalex.org/keywords/qualitative-research","display_name":"Qualitative research","score":0.11632391810417175},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.10984143614768982},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.08813604712486267}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7018911242485046},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.6235324740409851},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5808095335960388},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5667850971221924},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5053718686103821},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4717710018157959},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.45446696877479553},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.44815361499786377},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4449213445186615},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.41880208253860474},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4118542969226837},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.20366841554641724},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.11632391810417175},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.10984143614768982},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08813604712486267},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/jeim-02-2020-0084","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jeim-02-2020-0084","pdf_url":null,"source":{"id":"https://openalex.org/S141478581","display_name":"Journal of Enterprise Information Management","issn_l":"1741-0398","issn":["1741-0398","1758-7409"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Enterprise Information Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","score":0.5400000214576721,"display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":91,"referenced_works":["https://openalex.org/W87388783","https://openalex.org/W1481944044","https://openalex.org/W1509654810","https://openalex.org/W1570385038","https://openalex.org/W1624712119","https://openalex.org/W1969596294","https://openalex.org/W1981000344","https://openalex.org/W1983902747","https://openalex.org/W1986847700","https://openalex.org/W2007738521","https://openalex.org/W2017242279","https://openalex.org/W2018526676","https://openalex.org/W2018952509","https://openalex.org/W2029608738","https://openalex.org/W2033401964","https://openalex.org/W2052447638","https://openalex.org/W2052918707","https://openalex.org/W2070204338","https://openalex.org/W2071851705","https://openalex.org/W2089163199","https://openalex.org/W2104212223","https://openalex.org/W2106976816","https://openalex.org/W2144325458","https://openalex.org/W2164023950","https://openalex.org/W2177961586","https://openalex.org/W2189718286","https://openalex.org/W2226661283","https://openalex.org/W2241928397","https://openalex.org/W2273865658","https://openalex.org/W2293998229","https://openalex.org/W2303531378","https://openalex.org/W2325521377","https://openalex.org/W2403510908","https://openalex.org/W2462004645","https://openalex.org/W2532588971","https://openalex.org/W2551558176","https://openalex.org/W2558132087","https://openalex.org/W2564280983","https://openalex.org/W2573552462","https://openalex.org/W2581205609","https://openalex.org/W2588242318","https://openalex.org/W2601200103","https://openalex.org/W2605871390","https://openalex.org/W2606213502","https://openalex.org/W2606523789","https://openalex.org/W2607066586","https://openalex.org/W2615500693","https://openalex.org/W2619385028","https://openalex.org/W2619402780","https://openalex.org/W2729866161","https://openalex.org/W2734710338","https://openalex.org/W2734854195","https://openalex.org/W2752071710","https://openalex.org/W2761775466","https://openalex.org/W2762757893","https://openalex.org/W2771436618","https://openalex.org/W2782191188","https://openalex.org/W2788140442","https://openalex.org/W2789444712","https://openalex.org/W2791207688","https://openalex.org/W2793593063","https://openalex.org/W2803517164","https://openalex.org/W2805181857","https://openalex.org/W2810527488","https://openalex.org/W2813777276","https://openalex.org/W2883317660","https://openalex.org/W2883890202","https://openalex.org/W2888062836","https://openalex.org/W2892099616","https://openalex.org/W2899657775","https://openalex.org/W2903690431","https://openalex.org/W2905332304","https://openalex.org/W2906515065","https://openalex.org/W2931887671","https://openalex.org/W2939398318","https://openalex.org/W2943243112","https://openalex.org/W2943850763","https://openalex.org/W2952256713","https://openalex.org/W2966086012","https://openalex.org/W2969552296","https://openalex.org/W2972285198","https://openalex.org/W2979799149","https://openalex.org/W2987209260","https://openalex.org/W2992337147","https://openalex.org/W3002240813","https://openalex.org/W3095375276","https://openalex.org/W3111254214","https://openalex.org/W3198683764","https://openalex.org/W4205783273","https://openalex.org/W4233023200","https://openalex.org/W6980159480"],"related_works":["https://openalex.org/W4388185474","https://openalex.org/W1550694910","https://openalex.org/W2607446648","https://openalex.org/W2567272173","https://openalex.org/W1499615636","https://openalex.org/W1553299993","https://openalex.org/W3139064098","https://openalex.org/W3138475190","https://openalex.org/W372070118","https://openalex.org/W2116211112"],"abstract_inverted_index":{"Purpose":[0],"Impact":[1],"of":[2,31,46,80,94,103,109,123,137,190,227,229,239],"the":[3,6,29,33,53,59,78,101,138,143,151,166,183,216,219,225,233,237,240,245,253],"digitalization":[4],"on":[5,43,76,99,106,182,224,232],"production":[7,210],"and":[8,19,40,55,73,126,135,162,200],"service":[9],"sector":[10],"is":[11,48,147,244],"a":[12,49,209],"highly":[13],"popular":[14],"topic":[15,51],"in":[16,52,82,87,205,218],"these":[17],"days":[18],"especially,":[20],"new":[21],"business":[22],"models":[23],"receive":[24],"increasingly":[25],"more":[26],"attention.":[27],"Under":[28],"light":[30],"digitalization,":[32],"Fourth":[34],"Industrial":[35],"Revolution,":[36],"so-called":[37],"Industry":[38,68,88,110,124,173,195,230,250],"4.0,":[39],"its":[41],"impacts":[42,228],"all":[44],"kinds":[45],"process":[47,161],"promising":[50],"academia":[54],"also":[56,179],"beneficial":[57],"for":[58,153],"practitioners.":[60],"Since":[61],"there":[62],"are":[63,133,165,203],"arguments":[64],"from":[65],"scholars":[66],"that":[67,159,198],"4.0":[69,89,125,196,231,251],"has":[70],"an":[71],"important":[72],"shaping":[74],"effect":[75],"marketing,":[77],"concept":[79],"7P's":[81,104],"marketing":[83,127,254],"should":[84],"be":[85],"incorporated":[86],"elements.":[90],"From":[91],"this":[92,96,221,243],"point":[93],"view,":[95],"study":[97,222,247],"focuses":[98,223],"developing":[100,201],"understanding":[102],"based":[105,181],"contemporary":[107],"perspectives":[108],"4.0.":[111,174],"Design/methodology/approach":[112],"In":[113,212],"order":[114,213],"to":[115,121,149,194,214],"do":[116],"that,":[117],"different":[118],"criteria":[119,152],"related":[120,193],"integration":[122],"practices":[128],"under":[129],"each":[130],"marketing-mix":[131,169,234],"element":[132],"presented":[134,180],"one":[136],"multi-criteria":[139],"decision-making":[140],"(MCDM)":[141],"methods,":[142],"best\u2013worst":[144],"method":[145],"(BWM)":[146],"used":[148],"prioritize":[150],"future":[154],"implications.":[155],"Findings":[156],"Results":[157],"indicated":[158],"product,":[160],"physical":[163],"evidence":[164],"most":[167],"affected":[168],"factors":[170],"by":[171],"considering":[172],"managerial":[175],"implications":[176],"which":[177,248],"were":[178],"numerical":[184],"results.":[185],"Originality/value":[186],"An":[187],"in-depth":[188],"analysis":[189],"literature":[191],"review":[192],"revealed":[197],"changing":[199],"technologies":[202],"examined":[204],"detail":[206],"mostly":[207],"around":[208],"perspective.":[211],"fulfill":[215],"gap":[217],"knowledge,":[220,242],"examination":[226],"strategy.":[235],"To":[236],"best":[238],"authors\u2019":[241],"first":[246],"merges":[249],"with":[252],"mix.":[255]},"counts_by_year":[{"year":2026,"cited_by_count":12},{"year":2025,"cited_by_count":20},{"year":2024,"cited_by_count":31},{"year":2023,"cited_by_count":24},{"year":2022,"cited_by_count":14},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":3}],"updated_date":"2026-08-18T07:49:30.821534","created_date":"2025-10-10T00:00:00"}
