{"id":"https://openalex.org/W3112301040","doi":"https://doi.org/10.1108/jd-07-2020-0127","title":"\u201cOutside the industry, nobody knows what we do\u201d SEO as seen by search engine optimizers and content providers","display_name":"\u201cOutside the industry, nobody knows what we do\u201d SEO as seen by search engine optimizers and content providers","publication_year":2020,"publication_date":"2020-12-05","ids":{"openalex":"https://openalex.org/W3112301040","doi":"https://doi.org/10.1108/jd-07-2020-0127","mag":"3112301040"},"language":"en","primary_location":{"id":"doi:10.1108/jd-07-2020-0127","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jd-07-2020-0127","pdf_url":null,"source":{"id":"https://openalex.org/S10082577","display_name":"Journal of Documentation","issn_l":"0022-0418","issn":["0022-0418","1758-7379"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Documentation","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072845140","display_name":"Sebastian Schulthei\u00df","orcid":"https://orcid.org/0000-0003-2704-7207"},"institutions":[{"id":"https://openalex.org/I159176309","display_name":"Universit\u00e4t Hamburg","ror":"https://ror.org/00g30e956","country_code":"DE","type":"education","lineage":["https://openalex.org/I159176309"]},{"id":"https://openalex.org/I70451448","display_name":"HAW Hamburg","ror":"https://ror.org/00fkqwx76","country_code":"DE","type":"education","lineage":["https://openalex.org/I70451448"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Sebastian Schulthei\u00df","raw_affiliation_strings":["Department of Information, Hamburg University of Applied Sciences, Hamburg, Germany"],"raw_orcid":"https://orcid.org/0000-0003-2704-7207","affiliations":[{"raw_affiliation_string":"Department of Information, Hamburg University of Applied Sciences, Hamburg, Germany","institution_ids":["https://openalex.org/I70451448","https://openalex.org/I159176309"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5017411684","display_name":"Dirk Lewandowski","orcid":"https://orcid.org/0000-0002-2674-9509"},"institutions":[{"id":"https://openalex.org/I159176309","display_name":"Universit\u00e4t Hamburg","ror":"https://ror.org/00g30e956","country_code":"DE","type":"education","lineage":["https://openalex.org/I159176309"]},{"id":"https://openalex.org/I70451448","display_name":"HAW Hamburg","ror":"https://ror.org/00fkqwx76","country_code":"DE","type":"education","lineage":["https://openalex.org/I70451448"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Dirk Lewandowski","raw_affiliation_strings":["Department of Information, Hamburg University of Applied Sciences, Hamburg, Germany"],"raw_orcid":"https://orcid.org/0000-0002-2674-9509","affiliations":[{"raw_affiliation_string":"Department of Information, Hamburg University of Applied Sciences, Hamburg, Germany","institution_ids":["https://openalex.org/I70451448","https://openalex.org/I159176309"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5072845140"],"corresponding_institution_ids":["https://openalex.org/I159176309","https://openalex.org/I70451448"],"apc_list":null,"apc_paid":null,"fwci":10.1992,"has_fulltext":true,"cited_by_count":48,"citation_normalized_percentile":{"value":0.98125625,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"77","issue":"2","first_page":"542","last_page":"557"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9959999918937683,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9869999885559082,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/search-engine-optimization","display_name":"Search engine optimization","score":0.8686055541038513},{"id":"https://openalex.org/keywords/search-analytics","display_name":"Search analytics","score":0.6897839307785034},{"id":"https://openalex.org/keywords/stakeholder","display_name":"Stakeholder","score":0.6216200590133667},{"id":"https://openalex.org/keywords/search-engine","display_name":"Search engine","score":0.5261675119400024},{"id":"https://openalex.org/keywords/spamdexing","display_name":"Spamdexing","score":0.4366682767868042},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4289167821407318},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.42577171325683594},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4193040132522583},{"id":"https://openalex.org/keywords/user-generated-content","display_name":"User-generated content","score":0.41890233755111694},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.3899335265159607},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.25409966707229614},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.19996139407157898},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.1550956666469574},{"id":"https://openalex.org/keywords/web-search-query","display_name":"Web search query","score":0.15455543994903564}],"concepts":[{"id":"https://openalex.org/C178218473","wikidata":"https://www.wikidata.org/wiki/Q180711","display_name":"Search engine optimization","level":3,"score":0.8686055541038513},{"id":"https://openalex.org/C14838553","wikidata":"https://www.wikidata.org/wiki/Q7441639","display_name":"Search analytics","level":4,"score":0.6897839307785034},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.6216200590133667},{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.5261675119400024},{"id":"https://openalex.org/C13565553","wikidata":"https://www.wikidata.org/wiki/Q804206","display_name":"Spamdexing","level":5,"score":0.4366682767868042},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4289167821407318},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.42577171325683594},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4193040132522583},{"id":"https://openalex.org/C101293273","wikidata":"https://www.wikidata.org/wiki/Q579716","display_name":"User-generated content","level":3,"score":0.41890233755111694},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3899335265159607},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.25409966707229614},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.19996139407157898},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1550956666469574},{"id":"https://openalex.org/C164120249","wikidata":"https://www.wikidata.org/wiki/Q995982","display_name":"Web search query","level":3,"score":0.15455543994903564}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/jd-07-2020-0127","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jd-07-2020-0127","pdf_url":null,"source":{"id":"https://openalex.org/S10082577","display_name":"Journal of Documentation","issn_l":"0022-0418","issn":["0022-0418","1758-7379"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Documentation","raw_type":"journal-article"},{"id":"pmh:oai:eprints.rclis.org:40605","is_oa":false,"landing_page_url":null,"pdf_url":null,"source":{"id":"https://openalex.org/S4306401228","display_name":"E-LIS Repository (University of Naples Federico II)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I71267560","host_organization_name":"University of Naples Federico II","host_organization_lineage":["https://openalex.org/I71267560"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Preprint"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.49000000953674316,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W156625498","https://openalex.org/W1537124495","https://openalex.org/W1576050824","https://openalex.org/W1608544345","https://openalex.org/W1755309110","https://openalex.org/W1995052332","https://openalex.org/W2008934558","https://openalex.org/W2019507358","https://openalex.org/W2048437343","https://openalex.org/W2052543038","https://openalex.org/W2065915312","https://openalex.org/W2079237733","https://openalex.org/W2079422228","https://openalex.org/W2092270990","https://openalex.org/W2107766779","https://openalex.org/W2134837986","https://openalex.org/W2135390524","https://openalex.org/W2164767044","https://openalex.org/W2184098302","https://openalex.org/W2480872013","https://openalex.org/W2585064906","https://openalex.org/W2765583007","https://openalex.org/W2767005192","https://openalex.org/W2791516733","https://openalex.org/W2799186859","https://openalex.org/W2899212928","https://openalex.org/W2912919155","https://openalex.org/W2964645011","https://openalex.org/W2971029337","https://openalex.org/W2973252419","https://openalex.org/W2995633392","https://openalex.org/W2999484395","https://openalex.org/W3122247366"],"related_works":["https://openalex.org/W4372346753","https://openalex.org/W3100478181","https://openalex.org/W4312784821","https://openalex.org/W2751687998","https://openalex.org/W2922524414","https://openalex.org/W2996068529","https://openalex.org/W2253117853","https://openalex.org/W2561589622","https://openalex.org/W3096650445","https://openalex.org/W2227686825"],"abstract_inverted_index":{"Purpose":[0],"In":[1],"commercial":[2],"web":[3],"search":[4,13,20,38,64,161,179],"engine":[5,14,21,24,65,162,180],"results":[6],"rankings,":[7],"four":[8],"stakeholder":[9,54,115],"groups":[10,116],"are":[11],"involved:":[12],"providers,":[15,69,175],"users,":[16],"content":[17,35,68,74,104,174],"providers":[18,105],"and":[19,31,67,76,88,143,178,193],"optimizers.":[22],"Search":[23],"optimization":[25,163,172,181],"(SEO)":[26],"is":[27,44,110,132],"a":[28,188,194],"multi-billion-dollar":[29],"industry":[30],"responsible":[32],"for":[33,103],"making":[34],"visible":[36],"through":[37],"engines.":[39],"Despite":[40,119],"this":[41],"importance,":[42,121],"little":[43],"known":[45],"about":[46,83,96,147],"its":[47,120],"role":[48],"in":[49,170],"the":[50,53,70,92,139,155,165,171,198],"interaction":[51],"of":[52,94,154,167,197],"groups.":[55],"Design/methodology/approach":[56],"We":[57],"conducted":[58],"expert":[59],"interviews":[60],"with":[61],"15":[62],"German":[63],"optimizers":[66],"latter":[71],"represented":[72],"by":[73],"managers":[75],"online":[77,176],"journalists.":[78],"The":[79,183],"interviewees":[80],"were":[81],"asked":[82],"their":[84,152],"perspectives":[85],"on":[86,151,192],"SEO":[87,99,122,141,148,199],"how":[89],"they":[90],"assess":[91,138],"views":[93],"users":[95,135],"SEO.":[97],"Findings":[98],"was":[100,123],"considered":[101],"necessary":[102],"to":[106,128,187],"ensure":[107],"visibility,":[108],"which":[109],"why":[111],"dependencies":[112],"between":[113],"both":[114],"have":[117],"evolved.":[118],"seen":[124],"as":[125],"largely":[126],"unknown":[127],"users.":[129],"Therefore,":[130],"it":[131],"assumed":[133],"that":[134,144],"cannot":[136],"realistically":[137],"impact":[140],"has":[142],"user":[145],"opinions":[146],"depend":[149],"heavily":[150],"knowledge":[153],"topic.":[156],"Originality/value":[157],"This":[158],"study":[159,184],"investigated":[160],"from":[164],"perspective":[166],"those":[168],"involved":[169],"business:":[173],"journalists":[177],"professionals.":[182],"therefore":[185],"contributes":[186],"more":[189],"nuanced":[190],"view":[191],"deeper":[195],"understanding":[196],"domain.":[200]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":12},{"year":2023,"cited_by_count":12},{"year":2022,"cited_by_count":11},{"year":2021,"cited_by_count":5}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}