{"id":"https://openalex.org/W4376874125","doi":"https://doi.org/10.1108/itp-11-2021-0838","title":"Credibility of Youtube product reviews and customers' product return intention: a product fit uncertainty perspective","display_name":"Credibility of Youtube product reviews and customers' product return intention: a product fit uncertainty perspective","publication_year":2023,"publication_date":"2023-05-17","ids":{"openalex":"https://openalex.org/W4376874125","doi":"https://doi.org/10.1108/itp-11-2021-0838"},"language":"en","primary_location":{"id":"doi:10.1108/itp-11-2021-0838","is_oa":false,"landing_page_url":"https://doi.org/10.1108/itp-11-2021-0838","pdf_url":null,"source":{"id":"https://openalex.org/S185256354","display_name":"Information Technology and People","issn_l":"0959-3845","issn":["0959-3845","1758-5813"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Technology & People","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5056443370","display_name":"Aditya Nugroho","orcid":"https://orcid.org/0000-0002-8375-8727"},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Aditya Nugroho","raw_affiliation_strings":["Department of Industrial and Information Management, National Cheng Kung University, Tainan, Taiwan"],"raw_orcid":"https://orcid.org/0000-0002-8375-8727","affiliations":[{"raw_affiliation_string":"Department of Industrial and Information Management, National Cheng Kung University, Tainan, Taiwan","institution_ids":["https://openalex.org/I91807558"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5010381402","display_name":"Wei\u2010Tsong Wang","orcid":"https://orcid.org/0000-0002-1448-7433"},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Wei-Tsong Wang","raw_affiliation_strings":["Department of Industrial and Information Management, National Cheng Kung University, Tainan, Taiwan"],"raw_orcid":"https://orcid.org/0000-0002-1448-7433","affiliations":[{"raw_affiliation_string":"Department of Industrial and Information Management, National Cheng Kung University, Tainan, Taiwan","institution_ids":["https://openalex.org/I91807558"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.5637,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.9688139,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"37","issue":"4","first_page":"1560","last_page":"1586"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.993399977684021,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.7029008269309998},{"id":"https://openalex.org/keywords/credibility","display_name":"Credibility","score":0.5845463275909424},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.5486990213394165},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5404317378997803},{"id":"https://openalex.org/keywords/new-product-development","display_name":"New product development","score":0.4837062954902649},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.44002604484558105},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.20822075009346008},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.0745275616645813}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.7029008269309998},{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.5845463275909424},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5486990213394165},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5404317378997803},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.4837062954902649},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.44002604484558105},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.20822075009346008},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0745275616645813},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/itp-11-2021-0838","is_oa":false,"landing_page_url":"https://doi.org/10.1108/itp-11-2021-0838","pdf_url":null,"source":{"id":"https://openalex.org/S185256354","display_name":"Information Technology and People","issn_l":"0959-3845","issn":["0959-3845","1758-5813"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Technology & People","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.4099999964237213}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":86,"referenced_works":["https://openalex.org/W33714547","https://openalex.org/W575829813","https://openalex.org/W1204404493","https://openalex.org/W1591013228","https://openalex.org/W1969033962","https://openalex.org/W1977036593","https://openalex.org/W1999624853","https://openalex.org/W2001981396","https://openalex.org/W2021994833","https://openalex.org/W2023803291","https://openalex.org/W2027680682","https://openalex.org/W2029671566","https://openalex.org/W2049801154","https://openalex.org/W2051930841","https://openalex.org/W2059172850","https://openalex.org/W2075259697","https://openalex.org/W2089640063","https://openalex.org/W2099686863","https://openalex.org/W2105846236","https://openalex.org/W2111877104","https://openalex.org/W2129204218","https://openalex.org/W2173110075","https://openalex.org/W2185760344","https://openalex.org/W2239794783","https://openalex.org/W2264569405","https://openalex.org/W2340695878","https://openalex.org/W2344523104","https://openalex.org/W2417988073","https://openalex.org/W2520599508","https://openalex.org/W2560451187","https://openalex.org/W2561271750","https://openalex.org/W2605662793","https://openalex.org/W2611796982","https://openalex.org/W2612247649","https://openalex.org/W2613770121","https://openalex.org/W2729551988","https://openalex.org/W2769539699","https://openalex.org/W2770103191","https://openalex.org/W2772850813","https://openalex.org/W2774592337","https://openalex.org/W2782095742","https://openalex.org/W2783817214","https://openalex.org/W2790422156","https://openalex.org/W2792936314","https://openalex.org/W2793642710","https://openalex.org/W2801693123","https://openalex.org/W2807757774","https://openalex.org/W2809714136","https://openalex.org/W2883579861","https://openalex.org/W2893423788","https://openalex.org/W2897908245","https://openalex.org/W2899538023","https://openalex.org/W2910397568","https://openalex.org/W2911323326","https://openalex.org/W2921459145","https://openalex.org/W2931358054","https://openalex.org/W2947647794","https://openalex.org/W2961505068","https://openalex.org/W2964965055","https://openalex.org/W2966648105","https://openalex.org/W2975418496","https://openalex.org/W2977046140","https://openalex.org/W3004262299","https://openalex.org/W3008071179","https://openalex.org/W3012501803","https://openalex.org/W3021867658","https://openalex.org/W3033765179","https://openalex.org/W3037156478","https://openalex.org/W3045616852","https://openalex.org/W3046572053","https://openalex.org/W3083109579","https://openalex.org/W3098440734","https://openalex.org/W3110739658","https://openalex.org/W3121396323","https://openalex.org/W3121659628","https://openalex.org/W3123223435","https://openalex.org/W3129005096","https://openalex.org/W3129189367","https://openalex.org/W3130032655","https://openalex.org/W3158654744","https://openalex.org/W3164228402","https://openalex.org/W3172653849","https://openalex.org/W3211605306","https://openalex.org/W4283717924","https://openalex.org/W4285384093","https://openalex.org/W4306157736"],"related_works":["https://openalex.org/W2593155302","https://openalex.org/W2041415459","https://openalex.org/W2072812638","https://openalex.org/W3126095231","https://openalex.org/W2352855287","https://openalex.org/W2378906650","https://openalex.org/W2384288445","https://openalex.org/W2382526412","https://openalex.org/W4200071106","https://openalex.org/W2347474189"],"abstract_inverted_index":{"Purpose":[0],"This":[1,43],"research":[2,32,188],"aims":[3],"to":[4,24,53,118,144,149],"examine":[5,54],"the":[6,55,62,82,91,95,113,123,127,195,216],"factors":[7],"that":[8,16,71,94,179],"influence":[9],"customers'":[10,22,86,106],"product":[11,18,73,75,87,99,131,138,168,196,206,212,220,225],"return":[12,25,88,197,226],"intentions":[13],"and":[14,34,78,112,161,183,211,214,224],"proposes":[15],"YouTube":[17,72,98,130,147,166,219],"reviews":[19,100,132,169],"can":[20,154,170],"mitigate":[21],"desire":[23],"a":[26,40,102,109,202],"product.":[27],"Design/methodology/approach":[28],"The":[29,68],"proposed":[30],"theoretical":[31],"model":[33],"hypothesized":[35],"relationship":[36],"were":[37],"investigated":[38],"using":[39,61],"quantitative":[41],"process.":[42],"study":[44,200],"used":[45],"302":[46],"data":[47],"from":[48],"Indonesian":[49],"young":[50],"adult":[51],"respondents":[52],"structural":[56],"model,":[57],"which":[58,153],"was":[59],"analyzed":[60],"SmartPLS":[63],"3.2":[64],"software":[65],"package.":[66],"Findings":[67],"results":[69,92],"show":[70,93],"reviews,":[74,221],"fit":[76],"uncertainty":[77],"customer":[79,163,222],"satisfaction":[80,111,223],"are":[81,141],"key":[83],"determinants":[84],"of":[85,97,115,129,204],"intention.":[89,227],"Furthermore,":[90,165],"credibility":[96],"has":[101,189],"major":[103],"impact":[104],"on":[105],"familiarity":[107],"with":[108,146],"product,":[110],"likelihood":[114],"returning":[116],"goods":[117],"sellers.":[119],"Practical":[120],"implications":[121],"In":[122],"e-commerce":[124],"industry,":[125],"increasing":[126],"use":[128],"will":[133],"help":[134,171],"businesses":[135],"eliminate":[136],"unnecessary":[137],"returns.":[139],"Sellers":[140],"also":[142],"encouraged":[143],"collaborate":[145],"producers":[148],"review":[150],"specific":[151],"products,":[152],"benefit":[155],"companies":[156],"by":[157],"raising":[158],"brand":[159],"awareness":[160],"gaining":[162],"feedback.":[164],"online":[167],"consumers":[172],"avoid":[173],"having":[174],"an":[175],"unpleasant":[176],"shopping":[177],"experience":[178],"causes":[180],"emotional":[181],"reactions":[182],"lowers":[184],"satisfaction.":[185],"Originality/value":[186],"Most":[187],"not":[190],"considered":[191],"antecedents":[192],"in":[193],"observing":[194],"phenomenon;":[198],"this":[199],"observes":[201],"prerequisite":[203],"consumer":[205],"returns":[207],"(i.e.":[208],"information":[209],"asymmetry":[210],"familiarity)":[213],"investigates":[215],"relationships":[217],"between":[218]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":4}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}