{"id":"https://openalex.org/W4322504135","doi":"https://doi.org/10.1108/itp-10-2021-0737","title":"Local social network structure and\u00a0promotion effectiveness in\u00a0social commerce","display_name":"Local social network structure and\u00a0promotion effectiveness in\u00a0social commerce","publication_year":2023,"publication_date":"2023-02-27","ids":{"openalex":"https://openalex.org/W4322504135","doi":"https://doi.org/10.1108/itp-10-2021-0737"},"language":"en","primary_location":{"id":"doi:10.1108/itp-10-2021-0737","is_oa":false,"landing_page_url":"https://doi.org/10.1108/itp-10-2021-0737","pdf_url":null,"source":{"id":"https://openalex.org/S185256354","display_name":"Information Technology and People","issn_l":"0959-3845","issn":["0959-3845","1758-5813"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Technology & People","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://scholars.cityu.edu.hk/en/publications/local-social-network-structure-andpromotion-effectiveness-insocia","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000135325","display_name":"Huasi Xu","orcid":"https://orcid.org/0000-0001-5574-809X"},"institutions":[{"id":"https://openalex.org/I168719708","display_name":"City University of Hong Kong","ror":"https://ror.org/03q8dnn23","country_code":"HK","type":"education","lineage":["https://openalex.org/I168719708"]}],"countries":["HK"],"is_corresponding":true,"raw_author_name":"Huasi Xu","raw_affiliation_strings":["Department of Information Systems, College of Business, City University of Hong Kong, Kowloon Tong, Hong Kong"],"raw_orcid":"https://orcid.org/0000-0001-5574-809X","affiliations":[{"raw_affiliation_string":"Department of Information Systems, College of Business, City University of Hong Kong, Kowloon Tong, Hong Kong","institution_ids":["https://openalex.org/I168719708"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089981676","display_name":"Yidi Liu","orcid":"https://orcid.org/0000-0002-7285-0405"},"institutions":[{"id":"https://openalex.org/I168719708","display_name":"City University of Hong Kong","ror":"https://ror.org/03q8dnn23","country_code":"HK","type":"education","lineage":["https://openalex.org/I168719708"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Yidi Liu","raw_affiliation_strings":["Department of Information Systems, College of Business, City University of Hong Kong, Kowloon Tong, Hong Kong"],"raw_orcid":"https://orcid.org/0000-0002-7285-0405","affiliations":[{"raw_affiliation_string":"Department of Information Systems, College of Business, City University of Hong Kong, Kowloon Tong, Hong Kong","institution_ids":["https://openalex.org/I168719708"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5037516566","display_name":"Bingqing Song","orcid":"https://orcid.org/0000-0002-1740-3960"},"institutions":[{"id":"https://openalex.org/I168719708","display_name":"City University of Hong Kong","ror":"https://ror.org/03q8dnn23","country_code":"HK","type":"education","lineage":["https://openalex.org/I168719708"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Bingqing Song","raw_affiliation_strings":["Department of Information Systems, College of Business, City University of Hong Kong, Kowloon Tong, Hong Kong"],"raw_orcid":"https://orcid.org/0000-0002-1740-3960","affiliations":[{"raw_affiliation_string":"Department of Information Systems, College of Business, City University of Hong Kong, Kowloon Tong, Hong Kong","institution_ids":["https://openalex.org/I168719708"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100566334","display_name":"Xueyan Yin","orcid":null},"institutions":[{"id":"https://openalex.org/I168719708","display_name":"City University of Hong Kong","ror":"https://ror.org/03q8dnn23","country_code":"HK","type":"education","lineage":["https://openalex.org/I168719708"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Xueyan Yin","raw_affiliation_strings":["Department of Information Systems, College of Business, City University of Hong Kong, Kowloon Tong, Hong Kong"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Systems, College of Business, City University of Hong Kong, Kowloon Tong, Hong Kong","institution_ids":["https://openalex.org/I168719708"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100353780","display_name":"Xin Li","orcid":"https://orcid.org/0000-0002-0041-3134"},"institutions":[{"id":"https://openalex.org/I168719708","display_name":"City University of Hong Kong","ror":"https://ror.org/03q8dnn23","country_code":"HK","type":"education","lineage":["https://openalex.org/I168719708"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Xin Li","raw_affiliation_strings":["Department of Information Systems, College of Business, City University of Hong Kong, Kowloon Tong, Hong Kong"],"raw_orcid":"https://orcid.org/0000-0002-0041-3134","affiliations":[{"raw_affiliation_string":"Department of Information Systems, College of Business, City University of Hong Kong, Kowloon Tong, Hong Kong","institution_ids":["https://openalex.org/I168719708"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5000135325"],"corresponding_institution_ids":["https://openalex.org/I168719708"],"apc_list":null,"apc_paid":null,"fwci":3.3685,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.9227199,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"37","issue":"2","first_page":"700","last_page":"728"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9894999861717224,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9890000224113464,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.6927627325057983},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.6876991987228394},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.5758854746818542},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.5309284329414368},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.484106183052063},{"id":"https://openalex.org/keywords/social-commerce","display_name":"Social commerce","score":0.4449050724506378},{"id":"https://openalex.org/keywords/social-network-analysis","display_name":"Social network analysis","score":0.4415076971054077},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.43667834997177124},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4057122468948364},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.3572589159011841},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.3244816064834595},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2018565535545349},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.14595988392829895},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.12988919019699097},{"id":"https://openalex.org/keywords/qualitative-research","display_name":"Qualitative research","score":0.10914775729179382},{"id":"https://openalex.org/keywords/social-science","display_name":"Social science","score":0.09116202592849731}],"concepts":[{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.6927627325057983},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6876991987228394},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5758854746818542},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5309284329414368},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.484106183052063},{"id":"https://openalex.org/C2987325470","wikidata":"https://www.wikidata.org/wiki/Q327627","display_name":"Social commerce","level":3,"score":0.4449050724506378},{"id":"https://openalex.org/C114713312","wikidata":"https://www.wikidata.org/wiki/Q7551269","display_name":"Social network analysis","level":3,"score":0.4415076971054077},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.43667834997177124},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4057122468948364},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.3572589159011841},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3244816064834595},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2018565535545349},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.14595988392829895},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.12988919019699097},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.10914775729179382},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.09116202592849731},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1108/itp-10-2021-0737","is_oa":false,"landing_page_url":"https://doi.org/10.1108/itp-10-2021-0737","pdf_url":null,"source":{"id":"https://openalex.org/S185256354","display_name":"Information Technology and People","issn_l":"0959-3845","issn":["0959-3845","1758-5813"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Technology & People","raw_type":"journal-article"},{"is_oa":true,"landing_page_url":"https://scholars.cityu.edu.hk/en/publications/local-social-network-structure-andpromotion-effectiveness-insocia","pdf_url":null,"source":{"id":"https://openalex.org/S7407055387","display_name":"CityU Scholars","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Xu, H, Liu, Y, Song, B, Yin, X & Li, X 2024, 'Local social network structure and\u00a0promotion effectiveness in\u00a0social commerce', Information Technology and People, vol. 37, no. 2, pp. 700-728. https://doi.org/10.1108/ITP-10-2021-0737","raw_type":"article"},{"id":"pmh:oai:pure.atira.dk:publications/c46e2b82-cfed-4f57-b4da-b45c8ff574d9","is_oa":true,"landing_page_url":"https://hdl.handle.net/2031/c46e2b82-cfed-4f57-b4da-b45c8ff574d9","pdf_url":"https://scholars.cityu.edu.hk/files/168641226/140339570.pdf","source":{"id":"https://openalex.org/S7407055387","display_name":"CityU Scholars","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Xu, H, Liu, Y, Song, B, Yin, X & Li, X 2024, 'Local social network structure and\u00a0promotion effectiveness in\u00a0social commerce', Information Technology and People, vol. 37, no. 2, pp. 700-728. https://doi.org/10.1108/ITP-10-2021-0737","raw_type":"article"}],"best_oa_location":{"is_oa":true,"landing_page_url":"https://scholars.cityu.edu.hk/en/publications/local-social-network-structure-andpromotion-effectiveness-insocia","pdf_url":null,"source":{"id":"https://openalex.org/S7407055387","display_name":"CityU Scholars","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Xu, H, Liu, Y, Song, B, Yin, X & Li, X 2024, 'Local social network structure and\u00a0promotion effectiveness in\u00a0social commerce', Information Technology and People, vol. 37, no. 2, pp. 700-728. https://doi.org/10.1108/ITP-10-2021-0737","raw_type":"article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.5}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":107,"referenced_works":["https://openalex.org/W20066928","https://openalex.org/W1495750374","https://openalex.org/W1954735964","https://openalex.org/W1964869462","https://openalex.org/W1968224213","https://openalex.org/W1968976953","https://openalex.org/W1980351522","https://openalex.org/W1982715606","https://openalex.org/W1984775481","https://openalex.org/W1986684834","https://openalex.org/W1992286580","https://openalex.org/W1994918139","https://openalex.org/W1996294374","https://openalex.org/W2009294174","https://openalex.org/W2012909434","https://openalex.org/W2015226178","https://openalex.org/W2016948393","https://openalex.org/W2020239181","https://openalex.org/W2020949311","https://openalex.org/W2022598238","https://openalex.org/W2023087830","https://openalex.org/W2025023381","https://openalex.org/W2034067178","https://openalex.org/W2035247594","https://openalex.org/W2045358616","https://openalex.org/W2046484912","https://openalex.org/W2047443612","https://openalex.org/W2052104835","https://openalex.org/W2054476043","https://openalex.org/W2055032349","https://openalex.org/W2055563961","https://openalex.org/W2055957187","https://openalex.org/W2062075162","https://openalex.org/W2066862787","https://openalex.org/W2070722739","https://openalex.org/W2074147979","https://openalex.org/W2078197382","https://openalex.org/W2082907348","https://openalex.org/W2087194317","https://openalex.org/W2087765149","https://openalex.org/W2089946080","https://openalex.org/W2096045023","https://openalex.org/W2096297949","https://openalex.org/W2108460112","https://openalex.org/W2109469951","https://openalex.org/W2109557022","https://openalex.org/W2112090702","https://openalex.org/W2113355860","https://openalex.org/W2114696370","https://openalex.org/W2118129996","https://openalex.org/W2120131867","https://openalex.org/W2120612169","https://openalex.org/W2123561447","https://openalex.org/W2127387319","https://openalex.org/W2127405101","https://openalex.org/W2128243727","https://openalex.org/W2128991589","https://openalex.org/W2130863673","https://openalex.org/W2131852748","https://openalex.org/W2133265130","https://openalex.org/W2135223753","https://openalex.org/W2137391072","https://openalex.org/W2138081378","https://openalex.org/W2139988950","https://openalex.org/W2140488410","https://openalex.org/W2143893259","https://openalex.org/W2150208547","https://openalex.org/W2156655865","https://openalex.org/W2161795696","https://openalex.org/W2166426229","https://openalex.org/W2169090121","https://openalex.org/W2170502901","https://openalex.org/W2173363650","https://openalex.org/W2187996512","https://openalex.org/W2213022100","https://openalex.org/W2235521647","https://openalex.org/W2305578539","https://openalex.org/W2338945520","https://openalex.org/W2515702157","https://openalex.org/W2549532049","https://openalex.org/W2551380182","https://openalex.org/W2584708190","https://openalex.org/W2608402420","https://openalex.org/W2735130345","https://openalex.org/W2752806962","https://openalex.org/W2761454162","https://openalex.org/W2775925441","https://openalex.org/W2789104475","https://openalex.org/W2793959258","https://openalex.org/W2797716674","https://openalex.org/W2885767768","https://openalex.org/W2905107300","https://openalex.org/W2914949894","https://openalex.org/W2924547846","https://openalex.org/W2952490865","https://openalex.org/W2972204512","https://openalex.org/W3017877575","https://openalex.org/W3043280667","https://openalex.org/W3093587930","https://openalex.org/W3111677499","https://openalex.org/W3122504924","https://openalex.org/W3122704400","https://openalex.org/W3123281112","https://openalex.org/W3124142131","https://openalex.org/W3124961742","https://openalex.org/W4238955406","https://openalex.org/W4283212174"],"related_works":["https://openalex.org/W4207004861","https://openalex.org/W2952662149","https://openalex.org/W2793616590","https://openalex.org/W2183090405","https://openalex.org/W2075666982","https://openalex.org/W2065835655","https://openalex.org/W3160699245","https://openalex.org/W2782955270","https://openalex.org/W2349928170","https://openalex.org/W2142177036"],"abstract_inverted_index":{"Purpose":[0],"Drawing":[1],"on":[2,24,109,163],"social":[3,22,29,37,61,81,96,136,155,164],"network":[4,23,38,141],"and":[5,50,77,102,118],"information":[6],"diffusion":[7],"theories,":[8],"the":[9,12,15,66,74,84,130,133,150],"authors":[10,33,67],"study":[11],"impact":[13],"of":[14,18,79,86,116,132,135,152],"structural":[16],"characteristics":[17],"a":[19,35,43,59,140,158],"seller\u2019s":[20],"local":[21,36,80,154],"her":[25,46],"promotion":[26],"effectiveness":[27],"in":[28,64],"commerce.":[30,165],"Design/methodology/approach":[31],"The":[32,113,127],"define":[34],"as":[39],"one":[40],"formed":[41],"by":[42,89,92],"focal":[44],"seller,":[45],"directly":[47],"connected":[48],"users":[49],"all":[51],"links":[52],"among":[53],"these":[54],"users.":[55],"Using":[56],"data":[57],"from":[58,139],"large":[60],"commerce":[62,137],"website":[63],"China,":[65],"build":[68],"econometric":[69],"models":[70],"to":[71,149],"investigate":[72],"how":[73],"density,":[75,100],"grouping":[76,101,117],"centralization":[78,103,119],"networks":[82,97],"affect":[83],"number":[85],"likes":[87,108],"received":[88],"products":[90],"posted":[91,111],"sellers.":[93],"Findings":[94],"Local":[95],"with":[98,106],"low":[99],"are":[104,120],"associated":[105],"more":[107],"sellers\u2019":[110,153],"products.":[112],"negative":[114],"effects":[115],"reduced":[121],"when":[122],"density":[123],"is":[124],"high.":[125],"Originality/value":[126],"paper":[128],"deepens":[129],"understanding":[131],"determinants":[134],"success":[138],"structure":[142],"perspective.":[143],"In":[144],"particular,":[145],"it":[146],"draws":[147],"attention":[148],"role":[151],"networks,":[156],"forming":[157],"foundation":[159],"for":[160],"future":[161],"research":[162]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4},{"year":2023,"cited_by_count":1}],"updated_date":"2026-04-28T14:05:53.105641","created_date":"2025-10-10T00:00:00"}