{"id":"https://openalex.org/W1665078716","doi":"https://doi.org/10.1108/itp-07-2012-0067","title":"Why do people use microblogs? An empirical study of Plurk","display_name":"Why do people use microblogs? An empirical study of Plurk","publication_year":2015,"publication_date":"2015-05-19","ids":{"openalex":"https://openalex.org/W1665078716","doi":"https://doi.org/10.1108/itp-07-2012-0067","mag":"1665078716"},"language":"en","primary_location":{"id":"doi:10.1108/itp-07-2012-0067","is_oa":false,"landing_page_url":"https://doi.org/10.1108/itp-07-2012-0067","pdf_url":null,"source":{"id":"https://openalex.org/S185256354","display_name":"Information Technology and People","issn_l":"0959-3845","issn":["0959-3845","1758-5813"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Technology & People","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101949954","display_name":"Li-Chun Huang","orcid":"https://orcid.org/0000-0003-0009-7183"},"institutions":[{"id":"https://openalex.org/I192703390","display_name":"Ming Chuan University","ror":"https://ror.org/02pgvzy25","country_code":"TW","type":"education","lineage":["https://openalex.org/I192703390"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Li-Chun Huang","raw_affiliation_strings":["Information Management, Ming Chuan University, Taoyuan, Taiwan","[Information Management, Ming Chuan University, Taoyuan, Taiwan]"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Information Management, Ming Chuan University, Taoyuan, Taiwan","institution_ids":["https://openalex.org/I192703390"]},{"raw_affiliation_string":"[Information Management, Ming Chuan University, Taoyuan, Taiwan]","institution_ids":["https://openalex.org/I192703390"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5012796746","display_name":"Wen\u2010Lung Shiau","orcid":"https://orcid.org/0000-0001-7974-5168"},"institutions":[{"id":"https://openalex.org/I192703390","display_name":"Ming Chuan University","ror":"https://ror.org/02pgvzy25","country_code":"TW","type":"education","lineage":["https://openalex.org/I192703390"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Wen-Lung Shiau","raw_affiliation_strings":["Information Management, Ming Chuan University, Taoyuan, Taiwan","[Information Management, Ming Chuan University, Taoyuan, Taiwan]"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Information Management, Ming Chuan University, Taoyuan, Taiwan","institution_ids":["https://openalex.org/I192703390"]},{"raw_affiliation_string":"[Information Management, Ming Chuan University, Taoyuan, Taiwan]","institution_ids":["https://openalex.org/I192703390"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.3221,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.94211199,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"28","issue":"2","first_page":"281","last_page":"303"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12028","display_name":"Knowledge Management and Sharing","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/curiosity","display_name":"Curiosity","score":0.8464936017990112},{"id":"https://openalex.org/keywords/lisrel","display_name":"LISREL","score":0.8027431964874268},{"id":"https://openalex.org/keywords/friendship","display_name":"Friendship","score":0.7934201955795288},{"id":"https://openalex.org/keywords/reciprocity","display_name":"Reciprocity (cultural anthropology)","score":0.7303886413574219},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.6661297678947449},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.63836669921875},{"id":"https://openalex.org/keywords/interpersonal-communication","display_name":"Interpersonal communication","score":0.6321171522140503},{"id":"https://openalex.org/keywords/variance","display_name":"Variance (accounting)","score":0.5748278498649597},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.5462084412574768},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5435819625854492},{"id":"https://openalex.org/keywords/interpersonal-relationship","display_name":"Interpersonal relationship","score":0.4622732102870941},{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.44130733609199524},{"id":"https://openalex.org/keywords/survey-data-collection","display_name":"Survey data collection","score":0.4227510690689087},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.4198361039161682},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.1169675886631012},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.10439452528953552},{"id":"https://openalex.org/keywords/statistics","display_name":"Statistics","score":0.07664856314659119}],"concepts":[{"id":"https://openalex.org/C33435437","wikidata":"https://www.wikidata.org/wiki/Q366791","display_name":"Curiosity","level":2,"score":0.8464936017990112},{"id":"https://openalex.org/C119002697","wikidata":"https://www.wikidata.org/wiki/Q3376999","display_name":"LISREL","level":3,"score":0.8027431964874268},{"id":"https://openalex.org/C2778736484","wikidata":"https://www.wikidata.org/wiki/Q491","display_name":"Friendship","level":2,"score":0.7934201955795288},{"id":"https://openalex.org/C169903001","wikidata":"https://www.wikidata.org/wiki/Q3264987","display_name":"Reciprocity (cultural anthropology)","level":2,"score":0.7303886413574219},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6661297678947449},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.63836669921875},{"id":"https://openalex.org/C164850336","wikidata":"https://www.wikidata.org/wiki/Q3685487","display_name":"Interpersonal communication","level":2,"score":0.6321171522140503},{"id":"https://openalex.org/C196083921","wikidata":"https://www.wikidata.org/wiki/Q7915758","display_name":"Variance (accounting)","level":2,"score":0.5748278498649597},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5462084412574768},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5435819625854492},{"id":"https://openalex.org/C91034043","wikidata":"https://www.wikidata.org/wiki/Q223642","display_name":"Interpersonal relationship","level":2,"score":0.4622732102870941},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.44130733609199524},{"id":"https://openalex.org/C198477413","wikidata":"https://www.wikidata.org/wiki/Q7647069","display_name":"Survey data collection","level":2,"score":0.4227510690689087},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4198361039161682},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1169675886631012},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.10439452528953552},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.07664856314659119},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/itp-07-2012-0067","is_oa":false,"landing_page_url":"https://doi.org/10.1108/itp-07-2012-0067","pdf_url":null,"source":{"id":"https://openalex.org/S185256354","display_name":"Information Technology and People","issn_l":"0959-3845","issn":["0959-3845","1758-5813"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Technology & People","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":77,"referenced_works":["https://openalex.org/W94093843","https://openalex.org/W242183775","https://openalex.org/W1492586516","https://openalex.org/W1503436739","https://openalex.org/W1514195065","https://openalex.org/W1539609515","https://openalex.org/W1545605750","https://openalex.org/W1574235309","https://openalex.org/W1841352775","https://openalex.org/W1969014122","https://openalex.org/W1970556277","https://openalex.org/W1972888601","https://openalex.org/W1976222171","https://openalex.org/W1979449984","https://openalex.org/W1980569376","https://openalex.org/W1983130382","https://openalex.org/W1985469132","https://openalex.org/W1986642264","https://openalex.org/W1987198869","https://openalex.org/W1998329525","https://openalex.org/W2003353887","https://openalex.org/W2003427179","https://openalex.org/W2007835879","https://openalex.org/W2018689505","https://openalex.org/W2019083021","https://openalex.org/W2023795999","https://openalex.org/W2035559902","https://openalex.org/W2035943850","https://openalex.org/W2036389121","https://openalex.org/W2036866021","https://openalex.org/W2037710531","https://openalex.org/W2040908399","https://openalex.org/W2044219490","https://openalex.org/W2047282496","https://openalex.org/W2050089164","https://openalex.org/W2059334100","https://openalex.org/W2067447017","https://openalex.org/W2071666535","https://openalex.org/W2075472600","https://openalex.org/W2077472123","https://openalex.org/W2084288664","https://openalex.org/W2090513801","https://openalex.org/W2090865728","https://openalex.org/W2099697766","https://openalex.org/W2100684819","https://openalex.org/W2101699735","https://openalex.org/W2102178511","https://openalex.org/W2106096361","https://openalex.org/W2106595660","https://openalex.org/W2107856900","https://openalex.org/W2108183214","https://openalex.org/W2110506823","https://openalex.org/W2117482811","https://openalex.org/W2118016181","https://openalex.org/W2118769530","https://openalex.org/W2122912498","https://openalex.org/W2125907614","https://openalex.org/W2130881851","https://openalex.org/W2131654130","https://openalex.org/W2134049161","https://openalex.org/W2138046252","https://openalex.org/W2138805097","https://openalex.org/W2142253789","https://openalex.org/W2145889146","https://openalex.org/W2146125869","https://openalex.org/W2149608872","https://openalex.org/W2152226178","https://openalex.org/W2153238962","https://openalex.org/W2155225996","https://openalex.org/W2162891257","https://openalex.org/W2167884222","https://openalex.org/W2275433313","https://openalex.org/W3121775323","https://openalex.org/W4243667233","https://openalex.org/W4249144123","https://openalex.org/W4298091299","https://openalex.org/W6682944822"],"related_works":["https://openalex.org/W160454418","https://openalex.org/W4285676344","https://openalex.org/W2327280527","https://openalex.org/W2064688728","https://openalex.org/W2517058040","https://openalex.org/W1798294140","https://openalex.org/W2347808405","https://openalex.org/W3094054656","https://openalex.org/W2123270665","https://openalex.org/W2317946599"],"abstract_inverted_index":{"Purpose":[0],"\u2013":[1,25,83,164,214,277],"The":[2,53,66,84,105,302],"purpose":[3],"of":[4,31,96,131,137,151,173,181,207,230,234,260,297],"this":[5,198,305],"paper":[6,303],"is":[7,92],"to":[8,35,98,156,226,242,266,272,293],"investigate":[9],"the":[10,29,56,79,93,111,132,138,152,179,193,205,231,257,279,283,295],"factors":[11],"that":[12,108],"affect":[13],"how":[14],"people":[15],"maintain":[16],"their":[17,61,268],"friendships":[18,91,209],"by":[19,101,123,200],"using":[20,64,72,87,117,143],"information":[21],"on":[22,60,114,169,239,300],"Plurk.":[23,65,211],"Design/methodology/approach":[24],"This":[26,165],"study":[27,166],"extended":[28],"Theory":[30],"Planned":[32],"Behavior":[33],"model":[34,69,199,290],"include":[36],"both":[37],"interpersonal":[38,127,237],"curiosity":[39,238],"and":[40,126,148,175,236,270],"reciprocity.":[41],"Data":[42],"were":[43],"collected":[44],"via":[45,210],"an":[46,263],"online":[47,220],"survey":[48,57],"with":[49],"220":[50],"valid":[51],"samples.":[52],"respondents":[54],"answered":[55],"questionnaire":[58],"based":[59],"past":[62],"experiences":[63],"proposed":[67],"research":[68,133,289],"was":[70,291],"assessed":[71],"structural":[73],"equation":[74],"modeling":[75],"as":[76,176,185,262],"performed":[77],"in":[78,140,154,282],"LISREL":[80],"program.":[81],"Findings":[82],"attitude":[85,115,141],"toward":[86,116,142],"Plurk":[88,118,144,158,244,261,298],"for":[89,119,145,159,219,245,251],"maintaining":[90,120,146,160,208,246],"strongest":[94,112],"predictor":[95],"intention":[97,155,241],"use,":[99],"followed":[100,122],"perceived":[102],"behavioral":[103],"control.":[104],"findings":[106],"indicate":[107],"reciprocity":[109,235],"has":[110],"effect":[113],"friendship,":[121,147],"subjective":[124],"norms":[125],"curiosity.":[128],"An":[129],"analysis":[130,206],"explained":[134],"61":[135],"percent":[136,150],"variance":[139,153],"73":[149],"use":[157,243,259],"friendship.":[161],"Research":[162],"limitations/implications":[163],"only":[167],"focussed":[168],"a":[170,177],"limited":[171],"number":[172],"factors,":[174],"result,":[178],"effects":[180,233],"some":[182,228],"variables,":[183],"such":[184],"personal":[186],"characteristics,":[187],"may":[188],"have":[189],"been":[190],"overlooked.":[191],"In":[192],"future,":[194],"researchers":[195],"can":[196],"extend":[197],"incorporating":[201],"more":[202],"variables":[203],"into":[204],"Practical":[212],"implications":[213],"As":[215,248],"microblogging":[216],"firms":[217,249],"compete":[218,250],"customers,":[221],"it":[222],"would":[223],"be":[224],"useful":[225],"gain":[227],"understanding":[229],"possible":[232],"users\u2019":[240],"friendships.":[247],"internet":[252],"marketing,":[253],"managers":[254],"should":[255],"know":[256],"potential":[258],"effective":[264],"channel":[265],"promote":[267],"products":[269],"services":[271],"whoever":[273],"needs":[274],"them.":[275],"Originality/value":[276],"From":[278],"literature":[280],"available":[281],"public":[284],"journal":[285],"databases,":[286],"no":[287],"existing":[288],"found":[292],"explain":[294],"behavior":[296],"users":[299],"microblogs.":[301],"fulfills":[304],"objective.":[306]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":3},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":2}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}