{"id":"https://openalex.org/W3197523653","doi":"https://doi.org/10.1108/ir-08-2021-0166","title":"The Pransky interview: Brennard Pierce: world class robotics designer and serial entrepreneur","display_name":"The Pransky interview: Brennard Pierce: world class robotics designer and serial entrepreneur","publication_year":2021,"publication_date":"2021-09-01","ids":{"openalex":"https://openalex.org/W3197523653","doi":"https://doi.org/10.1108/ir-08-2021-0166","mag":"3197523653"},"language":"en","primary_location":{"id":"doi:10.1108/ir-08-2021-0166","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ir-08-2021-0166","pdf_url":null,"source":{"id":"https://openalex.org/S166948985","display_name":"Industrial Robot the international journal of robotics research and application","issn_l":"0143-991X","issn":["0143-991X","1758-5791"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Robot: the international journal of robotics research and application","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027621918","display_name":"Joanne Pransky","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Joanne Pransky","raw_affiliation_strings":["Robotic Psychiatrist, Sonoma County, California, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Robotic Psychiatrist, Sonoma County, California, USA","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5027621918"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.09847012,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"48","issue":"5","first_page":"632","last_page":"636"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13280","display_name":"Biomedical and Engineering Education","score":0.8973000049591064,"subfield":{"id":"https://openalex.org/subfields/2204","display_name":"Biomedical Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13280","display_name":"Biomedical and Engineering Education","score":0.8973000049591064,"subfield":{"id":"https://openalex.org/subfields/2204","display_name":"Biomedical Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.8895000219345093,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12784","display_name":"Modular Robots and Swarm Intelligence","score":0.7724999785423279,"subfield":{"id":"https://openalex.org/subfields/2210","display_name":"Mechanical Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/robotics","display_name":"Robotics","score":0.8741570115089417},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.7959376573562622},{"id":"https://openalex.org/keywords/educational-robotics","display_name":"Educational robotics","score":0.5809919834136963},{"id":"https://openalex.org/keywords/robot","display_name":"Robot","score":0.5387858152389526},{"id":"https://openalex.org/keywords/class","display_name":"Class (philosophy)","score":0.48588627576828003},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.4827825129032135},{"id":"https://openalex.org/keywords/engineering-management","display_name":"Engineering management","score":0.3621457815170288},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3475053310394287}],"concepts":[{"id":"https://openalex.org/C34413123","wikidata":"https://www.wikidata.org/wiki/Q170978","display_name":"Robotics","level":3,"score":0.8741570115089417},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.7959376573562622},{"id":"https://openalex.org/C183889225","wikidata":"https://www.wikidata.org/wiki/Q5341299","display_name":"Educational robotics","level":4,"score":0.5809919834136963},{"id":"https://openalex.org/C90509273","wikidata":"https://www.wikidata.org/wiki/Q11012","display_name":"Robot","level":2,"score":0.5387858152389526},{"id":"https://openalex.org/C2777212361","wikidata":"https://www.wikidata.org/wiki/Q5127848","display_name":"Class (philosophy)","level":2,"score":0.48588627576828003},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.4827825129032135},{"id":"https://openalex.org/C110354214","wikidata":"https://www.wikidata.org/wiki/Q6314146","display_name":"Engineering management","level":1,"score":0.3621457815170288},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3475053310394287}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/ir-08-2021-0166","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ir-08-2021-0166","pdf_url":null,"source":{"id":"https://openalex.org/S166948985","display_name":"Industrial Robot the international journal of robotics research and application","issn_l":"0143-991X","issn":["0143-991X","1758-5791"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Robot: the international journal of robotics research and application","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.5099999904632568,"id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3184683492","https://openalex.org/W2548796344","https://openalex.org/W2494230889","https://openalex.org/W4244213135","https://openalex.org/W2943610907","https://openalex.org/W2972718276","https://openalex.org/W2889355398","https://openalex.org/W4206307518","https://openalex.org/W2083091378","https://openalex.org/W2083087460"],"abstract_inverted_index":{"Purpose":[0],"The":[1,51,59,414],"purpose":[2],"of":[3,16,32,89,100,104,120,161,258,288,352,390,436],"this":[4],"paper":[5,52],"is":[6,61,72,324,340,433],"to":[7,23,54,97,149,157,188,274,294,307,380],"provide":[8],"a":[9,21,33,64,118,135,144,159,183,207,212,231,250,255,298,326,341,345,423],"\u201cQ&amp;A":[10],"interview\u201d":[11],"conducted":[12],"by":[13,429],"Joanne":[14],"Pransky":[15],"Industrial":[17],"Robot":[18],"Journal":[19],"as":[20,83,143,230,319],"method":[22],"impart":[24],"the":[25,98,102,107,151,166,195,226,238,268,276,308,434,437,452],"combined":[26],"technological,":[27],"business":[28],"and":[29,47,68,85,111,146,181,217,234,254,344,360,365,385,406,451],"personal":[30],"experience":[31,354],"prominent,":[34],"robotic":[35,45,263,269,336,358,394],"industry":[36],"engineer-turned":[37],"entrepreneur":[38],"regarding":[39],"his":[40,80,112,131,334,371,403],"pioneering":[41],"efforts":[42],"in":[43,75,122,272,355,396],"starting":[44],"companies":[46],"commercializing":[48],"technological":[49],"inventions.":[50],"aims":[53],"discuss":[55],"these":[56],"issues.":[57],"Design/methodology/approach":[58],"interviewee":[60],"Brennard":[62],"Pierce,":[63],"world-class":[65],"robotics":[66,76,87,142,235,321,327],"designer":[67],"serial":[69],"entrepreneur.":[70,347],"Pierce":[71,92,116,266,291,339],"currently":[73],"consulting":[74],"after":[77],"exiting":[78],"from":[79,125,165],"latest":[81],"startup":[82,270,395],"cofounder":[84],"chief":[86,320],"officer":[88],"Bear":[90,105,296,314,419,431],"Robotics.":[91],"discusses":[93],"what":[94],"led":[95],"him":[96],"field":[99,152,259],"robotics,":[101],"success":[103],"Robotics,":[106,297,420],"challenges":[108],"he\u2019s":[109],"faced":[110],"future":[113],"goals.":[114],"Findings":[115],"received":[117],"Bachelor":[119],"Science":[121],"computer":[123],"science":[124],"Exeter":[126],"University.":[127,175],"He":[128,223,311,323,348],"then":[129,224],"founded":[130,375],"first":[132],"startup,":[133],"5TWO,":[134],"custom":[136],"software":[137],"company.":[138],"Always":[139],"passionate":[140],"about":[141],"hobby":[145],"now":[147],"wanting":[148],"pursue":[150],"professionally,":[153],"he":[154,179,193,204,248,281,373,417],"sold":[155],"5TWO":[156],"obtain":[158],"Master":[160],"Science,":[162,246],"Robotics":[163,170,196,315,432],"degree":[164],"newly":[167],"formed":[168],"Bristol":[169,174],"Lab":[171],"(BRL)":[172],"at":[173,199,237,284,313],"After":[176],"BRL,":[177],"where":[178,203,247],"designed":[180],"built":[182,249],"biped":[184],"robot":[185,210,253],"that":[186,280,303],"learned":[187],"walk":[189],"using":[190],"evolutionary":[191],"algorithms,":[192],"joined":[194],"Research":[197],"team":[198],"Carnegie":[200],"Mellon":[201],"University":[202,240],"worked":[205],"on":[206,402],"full-size":[208],"humanoid":[209,252],"for":[211,221,244,316,330,408],"large":[213],"electronics":[214],"company,":[215],"designing":[216,357],"executing":[218],"simple":[219],"experiments":[220],"balancing.":[222],"spent":[225],"next":[227,335],"six":[228],"years":[229,289,318],"PhD":[232],"candidate":[233],"researcher":[236],"Technical":[239],"Munich":[241,273],"(TUM),":[242],"Institute":[243],"Cognitive":[245],"compliant":[251],"new":[256],"generation":[257],"programmable":[260],"gate":[261],"array-based":[262],"controllers.":[264],"Afterwards,":[265],"established":[267],"Robotise":[271,293],"commercialize":[275],"omni-directional":[277],"mobile":[278,411],"platforms":[279],"had":[282],"developed":[283],"TUM.":[285],"A":[286,426],"couple":[287],"later,":[290],"left":[292],"cofound":[295],"Silicon":[299],"Valley":[300],"based":[301,401],"company":[302,416],"brings":[304],"autonomous":[305,410],"robots":[306],"restaurant":[309],"industry.":[310],"remained":[312],"four":[317],"officer.":[322],"presently":[325],"consultant,":[328],"waiting":[329],"post-COVID":[331],"before":[332],"beginning":[333],"startup.":[337],"Originality/value":[338],"seasoned":[342],"roboticist":[343],"successful":[346],"has":[349,374],"15+":[350],"years\u2019":[351],"unique":[353],"both":[356],"hardware":[359],"writing":[361],"low":[362],"level":[363,367],"embedded":[364],"high":[366],"cloud":[368],"software.":[369],"During":[370],"career":[372],"three":[376],"companies,":[377],"managed":[378],"small":[379],"middle":[381],"sized":[382],"interdisciplinary":[383],"teams,":[384],"hired":[386],"approximately":[387],"100":[388],"employees":[389],"all":[391],"levels.":[392],"Pierce\u2019s":[393],"Munich,":[397],"Robotise,":[398],"was":[399],"solely":[400],"idea,":[404],"design":[405],"implementation":[407],"an":[409],"delivery":[412],"system.":[413],"third":[415],"cofounded,":[418],"successfully":[421],"raised":[422],"$32m":[424],"Series":[425],"funding":[427],"lead":[428],"SoftBank.":[430],"recipient":[435],"USA\u2019s":[438],"National":[439],"Restaurant":[440],"Association":[441],"Kitchen":[442],"Innovation":[443,454],"Award;":[444],"Fast":[445],"Company\u2019s":[446],"World":[447],"Changing":[448],"Ideas":[449],"Awards;":[450],"Hospitality":[453],"Planet":[455],"2020":[456],"Award.":[457]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}
