{"id":"https://openalex.org/W4402961194","doi":"https://doi.org/10.1108/intr-12-2023-1156","title":"In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement","display_name":"In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement","publication_year":2024,"publication_date":"2024-09-29","ids":{"openalex":"https://openalex.org/W4402961194","doi":"https://doi.org/10.1108/intr-12-2023-1156"},"language":"en","primary_location":{"id":"doi:10.1108/intr-12-2023-1156","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-12-2023-1156","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042818521","display_name":"Ahmad Aljarah","orcid":"https://orcid.org/0000-0001-5722-0846"},"institutions":[{"id":"https://openalex.org/I184999862","display_name":"Universidad de Salamanca","ror":"https://ror.org/02f40zc51","country_code":"ES","type":"education","lineage":["https://openalex.org/I184999862"]},{"id":"https://openalex.org/I34771391","display_name":"University of Cyprus","ror":"https://ror.org/02qjrjx09","country_code":"CY","type":"education","lineage":["https://openalex.org/I34771391"]},{"id":"https://openalex.org/I4387154801","display_name":"Bah\u00e7e\u015fehir Cyprus University","ror":"https://ror.org/00kdgfn49","country_code":null,"type":"education","lineage":["https://openalex.org/I4387154801"]}],"countries":["CY","ES"],"is_corresponding":true,"raw_author_name":"Ahmad Aljarah","raw_affiliation_strings":["Department of Business Administration, Faculty of Business and Economics, University of Salamanca, Salamanca, Spain","Department of Business Administration, Faculty of Economics, Administrative and Social Sciences, Bah\u00e7e\u015fehir Cyprus University, Nicosia, North Cyprus"],"raw_orcid":"https://orcid.org/0000-0001-5722-0846","affiliations":[{"raw_affiliation_string":"Department of Business Administration, Faculty of Business and Economics, University of Salamanca, Salamanca, Spain","institution_ids":["https://openalex.org/I184999862"]},{"raw_affiliation_string":"Department of Business Administration, Faculty of Economics, Administrative and Social Sciences, Bah\u00e7e\u015fehir Cyprus University, Nicosia, North Cyprus","institution_ids":["https://openalex.org/I34771391","https://openalex.org/I4387154801"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079916154","display_name":"Blend Ibrahim","orcid":"https://orcid.org/0000-0002-2410-765X"},"institutions":[{"id":"https://openalex.org/I115600380","display_name":"Bal\u0131kesir University","ror":"https://ror.org/02tv7db43","country_code":"TR","type":"education","lineage":["https://openalex.org/I115600380"]},{"id":"https://openalex.org/I53210213","display_name":"Istanbul Commerce University","ror":"https://ror.org/02v3kkq53","country_code":"TR","type":"education","lineage":["https://openalex.org/I53210213"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Blend Ibrahim","raw_affiliation_strings":["Department of Business, Faculty of Business, Istanbul Commerce University, Istanbul, Turkey","Department of Tourism Management, Faculty of Tourism, Balikesir University, Balikesir, Turkey"],"raw_orcid":"https://orcid.org/0000-0002-2410-765X","affiliations":[{"raw_affiliation_string":"Department of Business, Faculty of Business, Istanbul Commerce University, Istanbul, Turkey","institution_ids":["https://openalex.org/I53210213"]},{"raw_affiliation_string":"Department of Tourism Management, Faculty of Tourism, Balikesir University, Balikesir, Turkey","institution_ids":["https://openalex.org/I115600380"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5015668824","display_name":"Manuela L\u00f3pez","orcid":"https://orcid.org/0000-0002-4419-7402"},"institutions":[{"id":"https://openalex.org/I80180929","display_name":"Universidad de Murcia","ror":"https://ror.org/03p3aeb86","country_code":"ES","type":"education","lineage":["https://openalex.org/I80180929"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Manuela L\u00f3pez","raw_affiliation_strings":["Marketing Department, University of Murcia, Murcia, Spain"],"raw_orcid":"https://orcid.org/0000-0002-4419-7402","affiliations":[{"raw_affiliation_string":"Marketing Department, University of Murcia, Murcia, Spain","institution_ids":["https://openalex.org/I80180929"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5042818521"],"corresponding_institution_ids":["https://openalex.org/I184999862","https://openalex.org/I34771391","https://openalex.org/I4387154801"],"apc_list":null,"apc_paid":null,"fwci":34.9247,"has_fulltext":false,"cited_by_count":33,"citation_normalized_percentile":{"value":0.99788871,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"35","issue":"3","first_page":"1406","last_page":"1426"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9810000061988831,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/falsity","display_name":"Falsity","score":0.8649667501449585},{"id":"https://openalex.org/keywords/nexus","display_name":"Nexus (standard)","score":0.8358777165412903},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5393156409263611},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"Corporate social responsibility","score":0.519467294216156},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.44045281410217285},{"id":"https://openalex.org/keywords/brand-engagement","display_name":"Brand engagement","score":0.4119296073913574},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4026730954647064},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.33167994022369385},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2547399401664734},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.21316051483154297},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.14276456832885742},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.14131566882133484}],"concepts":[{"id":"https://openalex.org/C2777685122","wikidata":"https://www.wikidata.org/wiki/Q170028","display_name":"Falsity","level":2,"score":0.8649667501449585},{"id":"https://openalex.org/C148609458","wikidata":"https://www.wikidata.org/wiki/Q7021281","display_name":"Nexus (standard)","level":2,"score":0.8358777165412903},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5393156409263611},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.519467294216156},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44045281410217285},{"id":"https://openalex.org/C2776892586","wikidata":"https://www.wikidata.org/wiki/Q4956571","display_name":"Brand engagement","level":3,"score":0.4119296073913574},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4026730954647064},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.33167994022369385},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2547399401664734},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.21316051483154297},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.14276456832885742},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.14131566882133484},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C149635348","wikidata":"https://www.wikidata.org/wiki/Q193040","display_name":"Embedded system","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/intr-12-2023-1156","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-12-2023-1156","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":72,"referenced_works":["https://openalex.org/W1489576299","https://openalex.org/W1564945544","https://openalex.org/W1841504667","https://openalex.org/W1986100178","https://openalex.org/W2021540993","https://openalex.org/W2023803291","https://openalex.org/W2041936772","https://openalex.org/W2059114960","https://openalex.org/W2074750685","https://openalex.org/W2108860923","https://openalex.org/W2113687809","https://openalex.org/W2115217290","https://openalex.org/W2124809053","https://openalex.org/W2125294213","https://openalex.org/W2129762757","https://openalex.org/W2132652356","https://openalex.org/W2134104271","https://openalex.org/W2157911081","https://openalex.org/W2165798258","https://openalex.org/W2174722713","https://openalex.org/W2177393682","https://openalex.org/W2303197262","https://openalex.org/W2320139329","https://openalex.org/W2505849804","https://openalex.org/W2520591232","https://openalex.org/W2759265038","https://openalex.org/W2778770271","https://openalex.org/W2802463379","https://openalex.org/W2906227505","https://openalex.org/W2934335807","https://openalex.org/W2969924190","https://openalex.org/W2971678316","https://openalex.org/W2973689719","https://openalex.org/W2995670406","https://openalex.org/W2998511955","https://openalex.org/W3016736478","https://openalex.org/W3032269688","https://openalex.org/W3035984192","https://openalex.org/W3087932985","https://openalex.org/W3092193049","https://openalex.org/W3124507438","https://openalex.org/W3138769209","https://openalex.org/W3158018294","https://openalex.org/W3162380077","https://openalex.org/W3186138312","https://openalex.org/W3194677943","https://openalex.org/W3212041623","https://openalex.org/W3212823488","https://openalex.org/W3214355400","https://openalex.org/W4200260800","https://openalex.org/W4212771144","https://openalex.org/W4213186802","https://openalex.org/W4244549379","https://openalex.org/W4256173697","https://openalex.org/W4282825078","https://openalex.org/W4293217494","https://openalex.org/W4297499133","https://openalex.org/W4308025965","https://openalex.org/W4309553201","https://openalex.org/W4310439325","https://openalex.org/W4313332848","https://openalex.org/W4319862227","https://openalex.org/W4322486399","https://openalex.org/W4323538281","https://openalex.org/W4362697532","https://openalex.org/W4366826786","https://openalex.org/W4382600521","https://openalex.org/W4384131820","https://openalex.org/W4384198260","https://openalex.org/W4385660788","https://openalex.org/W4386100619","https://openalex.org/W4386604962"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2154861596","https://openalex.org/W1967783975","https://openalex.org/W3036866103","https://openalex.org/W4256102004","https://openalex.org/W1507361101","https://openalex.org/W2239357730","https://openalex.org/W250424148","https://openalex.org/W2567598725","https://openalex.org/W4381887344"],"abstract_inverted_index":{"Purpose":[0],"Synthetic":[1],"advertising,":[2],"which":[3],"involves":[4],"creating":[5],"or":[6],"modifying":[7],"ads":[8,82,97,280],"through":[9],"artificial":[10],"intelligence":[11],"(AI)":[12],"technology,":[13],"has":[14],"recently":[15],"transformed":[16],"the":[17,42,46,65,117,133,140,153,223,263],"field":[18],"of":[19,29,41,48,74,92,113,120,122,136,144,157,213,225,239,262,273],"media":[20],"and":[21,71,146,159,201,229,270],"advertising.":[22],"Despite":[23],"its":[24],"emerging":[25],"importance,":[26],"our":[27],"understanding":[28],"consumer":[30,52,208,241],"perceptions":[31,212],"in":[32,64,76,94,139,254,275],"this":[33,107,173],"context":[34],"is":[35,39,163,260],"limited.":[36],"This":[37,183,258],"study":[38,184],"one":[40,261],"first":[43,264],"to":[44,192,206,211],"explore":[45],"impact":[47],"synthetic":[49],"advertising":[50],"on":[51,124,221],"behavior.":[53],"Design/methodology/approach":[54],"Across":[55],"two":[56],"between-subject":[57],"experimental":[58],"studies,":[59],"using":[60,190],"coffee":[61],"shop":[62],"customers":[63],"USA,":[66],"we":[67],"tested":[68],"how,":[69,268],"why":[70,269],"when":[72,271],"awareness":[73,91,121,143,156,272],"falsity":[75,93,123,145,158,274],"AI-generated":[77,95,231,244,276],"corporate":[78,277],"social":[79,278],"responsibility":[80,279],"(CSR)":[81],"affects":[83,281],"online":[84,100,125,147,160,282],"brand":[85,101,126,148,161,166,283],"engagement.":[86,127,149,284],"Findings":[87],"In":[88,150],"Study":[89,151],"1,":[90],"CSR":[96,114,128,194,227],"negatively":[98],"impacts":[99],"engagement,":[102],"with":[103,243],"perceived":[104,137,169],"sincerity":[105,138,170,253],"mediating":[106],"relationship.":[108],"Additionally,":[109,233],"a":[110],"higher":[111],"level":[112],"authenticity":[115,129,224],"mitigates":[116],"negative":[118,207],"effect":[119,135,174],"does":[130],"not":[131,178],"moderate":[132],"mediation":[134],"relationship":[141,154],"between":[142,155],"2,":[152],"engagement":[162,242],"moderated":[164],"by":[165,251],"familiarity.":[167],"Importantly,":[168],"only":[171],"mediates":[172],"for":[175,188],"unfamiliar":[176,247],"brands,":[177],"familiar":[179],"ones.":[180],"Practical":[181],"implications":[182],"provides":[185],"key":[186],"insights":[187],"managers":[189],"AI":[191,197],"promote":[193],"initiatives.":[195],"While":[196],"can":[198,249],"save":[199],"time":[200],"budget,":[202],"it":[203],"may":[204],"lead":[205],"reactions":[209],"due":[210],"insincerity.":[214],"To":[215],"mitigate":[216],"this,":[217],"companies":[218],"should":[219,236],"focus":[220],"enhancing":[222],"their":[226,255],"efforts":[228],"humanizing":[230],"ads.":[232],"established":[234],"brands":[235,248],"be":[237],"cautious":[238],"reduced":[240],"content,":[245],"while":[246],"benefit":[250],"emphasizing":[252],"messaging.":[256],"Originality/value":[257],"paper":[259],"studies":[265],"that":[266],"discuss":[267]},"counts_by_year":[{"year":2026,"cited_by_count":8},{"year":2025,"cited_by_count":25}],"updated_date":"2026-05-06T08:25:59.206177","created_date":"2025-10-10T00:00:00"}
