{"id":"https://openalex.org/W2574464591","doi":"https://doi.org/10.1108/intr-12-2013-0258","title":"Creating identification with brand communities on Twitter","display_name":"Creating identification with brand communities on Twitter","publication_year":2017,"publication_date":"2017-01-11","ids":{"openalex":"https://openalex.org/W2574464591","doi":"https://doi.org/10.1108/intr-12-2013-0258","mag":"2574464591"},"language":"en","primary_location":{"id":"doi:10.1108/intr-12-2013-0258","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-12-2013-0258","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015668824","display_name":"Manuela L\u00f3pez","orcid":"https://orcid.org/0000-0002-4419-7402"},"institutions":[{"id":"https://openalex.org/I2802166871","display_name":"Universidad Cat\u00f3lica del Norte","ror":"https://ror.org/02akpm128","country_code":"CL","type":"education","lineage":["https://openalex.org/I2802166871"]}],"countries":["CL"],"is_corresponding":true,"raw_author_name":"Manuela L\u00f3pez","raw_affiliation_strings":["Escuela de Ciencias Empresariales, Universidad Catolica del Norte Sede Coquimbo, Coquimbo, Chile"],"affiliations":[{"raw_affiliation_string":"Escuela de Ciencias Empresariales, Universidad Catolica del Norte Sede Coquimbo, Coquimbo, Chile","institution_ids":["https://openalex.org/I2802166871"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5027939182","display_name":"Mar\u00eda Sicilia Pi\u00f1ero","orcid":"https://orcid.org/0000-0002-1731-4570"},"institutions":[{"id":"https://openalex.org/I80180929","display_name":"Universidad de Murcia","ror":"https://ror.org/03p3aeb86","country_code":"ES","type":"education","lineage":["https://openalex.org/I80180929"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Mar\u00eda Sicilia","raw_affiliation_strings":["Department of Marketing, University of Murcia, Murcia, Spain"],"affiliations":[{"raw_affiliation_string":"Department of Marketing, University of Murcia, Murcia, Spain","institution_ids":["https://openalex.org/I80180929"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5077452998","display_name":"Alberto Alejandro Moyeda-Carabaza","orcid":null},"institutions":[{"id":"https://openalex.org/I80180929","display_name":"Universidad de Murcia","ror":"https://ror.org/03p3aeb86","country_code":"ES","type":"education","lineage":["https://openalex.org/I80180929"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Alberto Alejandro Moyeda-Carabaza","raw_affiliation_strings":["Department of Marketing, University of Murcia, Murcia, Spain"],"affiliations":[{"raw_affiliation_string":"Department of Marketing, University of Murcia, Murcia, Spain","institution_ids":["https://openalex.org/I80180929"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5015668824"],"corresponding_institution_ids":["https://openalex.org/I2802166871"],"apc_list":null,"apc_paid":null,"fwci":17.1104,"has_fulltext":false,"cited_by_count":59,"citation_normalized_percentile":{"value":0.98856725,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"27","issue":"1","first_page":"21","last_page":"51"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9914000034332275,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9894999861717224,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/optimal-distinctiveness-theory","display_name":"Optimal distinctiveness theory","score":0.7853421568870544},{"id":"https://openalex.org/keywords/operationalization","display_name":"Operationalization","score":0.7434452772140503},{"id":"https://openalex.org/keywords/brand-community","display_name":"Brand community","score":0.6873181462287903},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"Brand loyalty","score":0.5997980833053589},{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.5921164751052856},{"id":"https://openalex.org/keywords/brand-equity","display_name":"Brand equity","score":0.5296630263328552},{"id":"https://openalex.org/keywords/brand-management","display_name":"Brand management","score":0.5244436860084534},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.5241437554359436},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5228546261787415},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.46429452300071716},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"Brand awareness","score":0.4488633871078491},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4345555007457733},{"id":"https://openalex.org/keywords/online-community","display_name":"Online community","score":0.4337734580039978},{"id":"https://openalex.org/keywords/loyalty","display_name":"Loyalty","score":0.41293445229530334},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.3167846202850342},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.2441357672214508},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.16358771920204163},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.12128442525863647},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.10977861285209656},{"id":"https://openalex.org/keywords/qualitative-research","display_name":"Qualitative research","score":0.08304429054260254}],"concepts":[{"id":"https://openalex.org/C47385372","wikidata":"https://www.wikidata.org/wiki/Q7098943","display_name":"Optimal distinctiveness theory","level":2,"score":0.7853421568870544},{"id":"https://openalex.org/C9354725","wikidata":"https://www.wikidata.org/wiki/Q286017","display_name":"Operationalization","level":2,"score":0.7434452772140503},{"id":"https://openalex.org/C2775834023","wikidata":"https://www.wikidata.org/wiki/Q2989307","display_name":"Brand community","level":3,"score":0.6873181462287903},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.5997980833053589},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.5921164751052856},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.5296630263328552},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5244436860084534},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5241437554359436},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5228546261787415},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.46429452300071716},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4488633871078491},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4345555007457733},{"id":"https://openalex.org/C2778165684","wikidata":"https://www.wikidata.org/wiki/Q6576792","display_name":"Online community","level":2,"score":0.4337734580039978},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.41293445229530334},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3167846202850342},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2441357672214508},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.16358771920204163},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.12128442525863647},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.10977861285209656},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.08304429054260254},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/intr-12-2013-0258","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-12-2013-0258","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":139,"referenced_works":["https://openalex.org/W16967605","https://openalex.org/W90970949","https://openalex.org/W145745741","https://openalex.org/W199917110","https://openalex.org/W571281153","https://openalex.org/W1484465616","https://openalex.org/W1503190154","https://openalex.org/W1545069876","https://openalex.org/W1553194690","https://openalex.org/W1568698128","https://openalex.org/W1674853078","https://openalex.org/W1849190772","https://openalex.org/W1955132826","https://openalex.org/W1964038838","https://openalex.org/W1966272247","https://openalex.org/W1968385508","https://openalex.org/W1971440513","https://openalex.org/W1973844561","https://openalex.org/W1976234487","https://openalex.org/W1976441470","https://openalex.org/W1977051064","https://openalex.org/W1978707393","https://openalex.org/W1979286447","https://openalex.org/W1980340270","https://openalex.org/W1980675977","https://openalex.org/W1985749074","https://openalex.org/W1987258130","https://openalex.org/W1991194175","https://openalex.org/W1992193527","https://openalex.org/W1995031937","https://openalex.org/W1997254581","https://openalex.org/W2003413782","https://openalex.org/W2008132350","https://openalex.org/W2010070235","https://openalex.org/W2010191348","https://openalex.org/W2010699191","https://openalex.org/W2011683118","https://openalex.org/W2014335891","https://openalex.org/W2014350505","https://openalex.org/W2015041537","https://openalex.org/W2015152577","https://openalex.org/W2017709373","https://openalex.org/W2021856947","https://openalex.org/W2025628673","https://openalex.org/W2026136291","https://openalex.org/W2029407430","https://openalex.org/W2030133984","https://openalex.org/W2037121444","https://openalex.org/W2041815189","https://openalex.org/W2043636764","https://openalex.org/W2047062737","https://openalex.org/W2048064750","https://openalex.org/W2052902109","https://openalex.org/W2053441572","https://openalex.org/W2054005182","https://openalex.org/W2058512742","https://openalex.org/W2059503205","https://openalex.org/W2063139645","https://openalex.org/W2071666535","https://openalex.org/W2076389556","https://openalex.org/W2079408806","https://openalex.org/W2081229662","https://openalex.org/W2084158726","https://openalex.org/W2088857143","https://openalex.org/W2089295221","https://openalex.org/W2091010875","https://openalex.org/W2091297564","https://openalex.org/W2093473147","https://openalex.org/W2096126654","https://openalex.org/W2098418305","https://openalex.org/W2102311936","https://openalex.org/W2102756860","https://openalex.org/W2106096361","https://openalex.org/W2106134666","https://openalex.org/W2107239011","https://openalex.org/W2110859446","https://openalex.org/W2114007117","https://openalex.org/W2115612291","https://openalex.org/W2116291729","https://openalex.org/W2117356399","https://openalex.org/W2118016181","https://openalex.org/W2121001699","https://openalex.org/W2122305905","https://openalex.org/W2122912498","https://openalex.org/W2125099709","https://openalex.org/W2129922800","https://openalex.org/W2130653301","https://openalex.org/W2131568786","https://openalex.org/W2133977168","https://openalex.org/W2135010169","https://openalex.org/W2138794141","https://openalex.org/W2147912210","https://openalex.org/W2149608872","https://openalex.org/W2151696950","https://openalex.org/W2152847636","https://openalex.org/W2160326831","https://openalex.org/W2162135496","https://openalex.org/W2169278438","https://openalex.org/W2171382264","https://openalex.org/W2171515724","https://openalex.org/W2257296463","https://openalex.org/W2259522899","https://openalex.org/W2263912021","https://openalex.org/W2266639535","https://openalex.org/W2316823110","https://openalex.org/W2320170705","https://openalex.org/W2326448563","https://openalex.org/W2326951191","https://openalex.org/W2327296660","https://openalex.org/W2411704621","https://openalex.org/W2418795506","https://openalex.org/W2477664367","https://openalex.org/W2493116737","https://openalex.org/W2515531167","https://openalex.org/W2802185293","https://openalex.org/W2937303270","https://openalex.org/W2940668324","https://openalex.org/W2998249708","https://openalex.org/W3121604709","https://openalex.org/W3121988901","https://openalex.org/W3122517124","https://openalex.org/W3123847460","https://openalex.org/W3124373629","https://openalex.org/W3124394317","https://openalex.org/W3124914435","https://openalex.org/W3125494702","https://openalex.org/W3125774461","https://openalex.org/W3125851473","https://openalex.org/W4211068185","https://openalex.org/W4234081717","https://openalex.org/W4235678817","https://openalex.org/W4243667233","https://openalex.org/W4245517417","https://openalex.org/W4255173720","https://openalex.org/W4285719527","https://openalex.org/W4292811746","https://openalex.org/W6603658136","https://openalex.org/W6648284483","https://openalex.org/W6772177570"],"related_works":["https://openalex.org/W2384842056","https://openalex.org/W2335835829","https://openalex.org/W2018524884","https://openalex.org/W2900776393","https://openalex.org/W2555395902","https://openalex.org/W2364477479","https://openalex.org/W4321497654","https://openalex.org/W2038743449","https://openalex.org/W2143862656","https://openalex.org/W2188480904"],"abstract_inverted_index":{"Purpose":[0],"Companies":[1],"are":[2,66],"now":[3],"using":[4,137],"social":[5],"network":[6],"sites":[7],"(SNSs)":[8],"within":[9],"their":[10,40,149,288],"marketing":[11],"and":[12,49,52,171,236,294],"brand-building":[13],"activities.":[14],"Twitter":[15],"is":[16,34,83,204,244],"the":[17,87,95,134,167,172,185,213,218,227,230,241,278,291],"preferred":[18],"SNS":[19],"for":[20,43,53,61,151,169,174,210,233],"creating":[21],"brand":[22,69,81,96,110,154,177,195,219,222,242,251,254,261,279,292,295],"communities,":[23],"which":[24,78,116],"offer":[25],"companies":[26],"many":[27],"advantages.":[28],"The":[29,73,131,142],"purpose":[30],"of":[31,68,80,101,197,215],"this":[32,258],"paper":[33],"to":[35,85,120,126,191,226,249],"examine":[36,133],"how":[37,212],"individuals":[38,269],"manage":[39],"competing":[41],"needs":[42,187,232],"being":[44,54],"affiliated":[45],"(operationalized":[46,58],"as":[47,56,59,206,246,284],"personal":[48],"communal-brand":[50],"connections)":[51],"seen":[55],"distinctive":[57],"need":[60,150,168,173],"uniqueness":[62],"(NFU))":[63],"when":[64],"they":[65],"members":[67,128],"communities":[70,111,155,178,196,262],"on":[71,112],"Twitter.":[72,113,130,158],"authors":[74,132,143],"have":[75],"also":[76],"analysed":[77],"type":[79],"community":[82,127,220,243,293],"able":[84],"achieve":[86,250],"balance":[88,165,259],"between":[89,166,229],"both":[90,234],"needs,":[91],"enhancing":[92],"identification":[93,193,216,239,276,289],"with":[94,217,224,240,270,277,290],"community.":[97,280],"Design/methodology/approach":[98],"A":[99],"total":[100],"318":[102],"valid":[103],"responses":[104],"were":[105,124],"collected":[106],"from":[107],"three":[108],"camera":[109],"Messages":[114],"(\u201ctweets\u201d)":[115],"included":[117],"a":[118,164,207,247,265,274],"link":[119],"an":[121],"online":[122],"questionnaire":[123],"sent":[125],"via":[129],"proposed":[135,245],"model":[136],"structural":[138],"equation":[139],"modelling.":[140],"Findings":[141],"demonstrate":[144],"that":[145],"consumers":[146,160],"can":[147,161],"satisfy":[148],"affiliation":[152,170],"in":[153,157,176,189,194,253,260],"created":[156],"However,":[159],"only":[162],"reach":[163,257],"distinctiveness":[175,202,235],"built":[179,263],"around":[180,264],"niche":[181,266],"brands.":[182,199],"In":[183],"contrast,":[184],"two":[186],"work":[188],"opposition":[190],"shape":[192],"big":[198,282],"Originality/value":[200],"Optimal":[201],"theory":[203],"used":[205],"theoretical":[208],"background":[209],"proposing":[211],"antecedents":[214],"enhance":[221],"loyalty,":[223],"reference":[225],"conflict":[228],"individual\u2019s":[231],"affiliation.":[237],"Consumers\u2019":[238],"mediator":[248],"loyalty":[252,296],"communities.":[255],"Consumers":[256],"brand,":[267],"where":[268],"high":[271,275],"NFU":[272,286],"feel":[273],"For":[281],"brands,":[283],"consumers\u2019":[285],"increases,":[287],"decreases.":[297]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":7},{"year":2021,"cited_by_count":10},{"year":2020,"cited_by_count":9},{"year":2019,"cited_by_count":7},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":5}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
