{"id":"https://openalex.org/W3197648877","doi":"https://doi.org/10.1108/intr-11-2020-0638","title":"Emojis and assertive environmental messages in social media campaigns","display_name":"Emojis and assertive environmental messages in social media campaigns","publication_year":2021,"publication_date":"2021-09-08","ids":{"openalex":"https://openalex.org/W3197648877","doi":"https://doi.org/10.1108/intr-11-2020-0638","mag":"3197648877"},"language":"en","primary_location":{"id":"doi:10.1108/intr-11-2020-0638","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-11-2020-0638","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059384947","display_name":"Tae Hyun Baek","orcid":"https://orcid.org/0000-0003-2000-698X"},"institutions":[{"id":"https://openalex.org/I143302722","display_name":"University of Kentucky","ror":"https://ror.org/02k3smh20","country_code":"US","type":"education","lineage":["https://openalex.org/I143302722"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Tae Hyun Baek","raw_affiliation_strings":["Department of Integrated Strategic Communication, University of Kentucky, Lexington, Kentucky, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Integrated Strategic Communication, University of Kentucky, Lexington, Kentucky, USA","institution_ids":["https://openalex.org/I143302722"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005014512","display_name":"Seeun Kim","orcid":"https://orcid.org/0000-0002-1949-451X"},"institutions":[{"id":"https://openalex.org/I82497590","display_name":"Auburn University","ror":"https://ror.org/02v80fc35","country_code":"US","type":"education","lineage":["https://openalex.org/I82497590"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Seeun Kim","raw_affiliation_strings":["Department of Consumer and Design Sciences, Auburn University, Auburn, Alabama, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Consumer and Design Sciences, Auburn University, Auburn, Alabama, USA","institution_ids":["https://openalex.org/I82497590"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017721287","display_name":"Sukki Yoon","orcid":"https://orcid.org/0000-0003-0092-1195"},"institutions":[{"id":"https://openalex.org/I178712713","display_name":"Bryant University","ror":"https://ror.org/01gk44f56","country_code":"US","type":"education","lineage":["https://openalex.org/I178712713"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sukki Yoon","raw_affiliation_strings":["Marketing Department, Bryant University, Smithfield, Rhode Island, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marketing Department, Bryant University, Smithfield, Rhode Island, USA","institution_ids":["https://openalex.org/I178712713"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5066059925","display_name":"Yung Kyun Choi","orcid":"https://orcid.org/0000-0002-1207-6876"},"institutions":[{"id":"https://openalex.org/I205490536","display_name":"Dongguk University","ror":"https://ror.org/057q6n778","country_code":"KR","type":"education","lineage":["https://openalex.org/I205490536"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Yung Kyun Choi","raw_affiliation_strings":["Department of Advertising and PR, Dongguk University, Seoul, Republic of Korea"],"raw_orcid":"https://orcid.org/0000-0002-1207-6876","affiliations":[{"raw_affiliation_string":"Department of Advertising and PR, Dongguk University, Seoul, Republic of Korea","institution_ids":["https://openalex.org/I205490536"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101548095","display_name":"Dongwon Choi","orcid":null},"institutions":[{"id":"https://openalex.org/I110273157","display_name":"Kookmin University","ror":"https://ror.org/0049erg63","country_code":"KR","type":"education","lineage":["https://openalex.org/I110273157"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Dongwon Choi","raw_affiliation_strings":["Department of Advertising and PR, Kookmin University, Seoul, Republic of Korea"],"raw_orcid":"https://orcid.org/0000-0001-9834-7253","affiliations":[{"raw_affiliation_string":"Department of Advertising and PR, Kookmin University, Seoul, Republic of Korea","institution_ids":["https://openalex.org/I110273157"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101931903","display_name":"Hyejin Bang","orcid":"https://orcid.org/0000-0003-3284-3187"},"institutions":[{"id":"https://openalex.org/I110273157","display_name":"Kookmin University","ror":"https://ror.org/0049erg63","country_code":"KR","type":"education","lineage":["https://openalex.org/I110273157"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Hyejin Bang","raw_affiliation_strings":["College of Business Administration, Kookmin University, Seoul, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business Administration, Kookmin University, Seoul, Republic of Korea","institution_ids":["https://openalex.org/I110273157"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5059384947"],"corresponding_institution_ids":["https://openalex.org/I143302722"],"apc_list":null,"apc_paid":null,"fwci":3.63,"has_fulltext":false,"cited_by_count":50,"citation_normalized_percentile":{"value":0.93376265,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":100},"biblio":{"volume":"32","issue":"3","first_page":"988","last_page":"1002"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9898999929428101,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/assertiveness","display_name":"Assertiveness","score":0.862102210521698},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7130849957466125},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.7028709650039673},{"id":"https://openalex.org/keywords/emoji","display_name":"Emoji","score":0.7019513249397278},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.5368419885635376},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.5074400305747986},{"id":"https://openalex.org/keywords/computer-mediated-communication","display_name":"Computer-mediated communication","score":0.41719403862953186},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.11177462339401245}],"concepts":[{"id":"https://openalex.org/C151799412","wikidata":"https://www.wikidata.org/wiki/Q920550","display_name":"Assertiveness","level":2,"score":0.862102210521698},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7130849957466125},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7028709650039673},{"id":"https://openalex.org/C2779247141","wikidata":"https://www.wikidata.org/wiki/Q1049294","display_name":"Emoji","level":3,"score":0.7019513249397278},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5368419885635376},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5074400305747986},{"id":"https://openalex.org/C109778625","wikidata":"https://www.wikidata.org/wiki/Q796573","display_name":"Computer-mediated communication","level":3,"score":0.41719403862953186},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.11177462339401245},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/intr-11-2020-0638","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-11-2020-0638","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"},{"id":"pmh:oai:digitalcommons.bryant.edu:mark_jou-1173","is_oa":false,"landing_page_url":"https://digitalcommons.bryant.edu/mark_jou/174","pdf_url":null,"source":{"id":"https://openalex.org/S4377196672","display_name":"Bryant Digital Repository (Bryant University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I178712713","host_organization_name":"Bryant University","host_organization_lineage":["https://openalex.org/I178712713"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Marketing Department Faculty Journal Articles","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":58,"referenced_works":["https://openalex.org/W52896158","https://openalex.org/W159526406","https://openalex.org/W1513513834","https://openalex.org/W1952253157","https://openalex.org/W1971572335","https://openalex.org/W1972242660","https://openalex.org/W1980184839","https://openalex.org/W1991607477","https://openalex.org/W2039076910","https://openalex.org/W2059464680","https://openalex.org/W2062530052","https://openalex.org/W2069973895","https://openalex.org/W2076627996","https://openalex.org/W2078886503","https://openalex.org/W2088661631","https://openalex.org/W2092587679","https://openalex.org/W2094401981","https://openalex.org/W2102311606","https://openalex.org/W2103625155","https://openalex.org/W2141093480","https://openalex.org/W2149204228","https://openalex.org/W2152642735","https://openalex.org/W2159103231","https://openalex.org/W2207601665","https://openalex.org/W2245433222","https://openalex.org/W2409186964","https://openalex.org/W2491144279","https://openalex.org/W2544445083","https://openalex.org/W2565482116","https://openalex.org/W2572408427","https://openalex.org/W2581057531","https://openalex.org/W2583012190","https://openalex.org/W2604769266","https://openalex.org/W2613641435","https://openalex.org/W2743804110","https://openalex.org/W2745169214","https://openalex.org/W2752446471","https://openalex.org/W2790817065","https://openalex.org/W2797614651","https://openalex.org/W2843855103","https://openalex.org/W2892013586","https://openalex.org/W2894679794","https://openalex.org/W2901008555","https://openalex.org/W2908893473","https://openalex.org/W2944335162","https://openalex.org/W2960545312","https://openalex.org/W2963754833","https://openalex.org/W2971496327","https://openalex.org/W2986585637","https://openalex.org/W2995670406","https://openalex.org/W3001069268","https://openalex.org/W3022131777","https://openalex.org/W3047677477","https://openalex.org/W3123830491","https://openalex.org/W3124299433","https://openalex.org/W3124507438","https://openalex.org/W3127461234","https://openalex.org/W3139642596"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W4389567774","https://openalex.org/W4366957678","https://openalex.org/W4285115135","https://openalex.org/W2985411437","https://openalex.org/W2510851569","https://openalex.org/W2593155302","https://openalex.org/W2041415459","https://openalex.org/W4389148948","https://openalex.org/W3117395393"],"abstract_inverted_index":{"Purpose":[0],"The":[1,91],"authors":[2],"aim":[3],"to":[4,15,30,57,73],"examine":[5],"how":[6,98],"emojis":[7,99],"interact":[8,100],"with":[9,101],"assertiveness":[10],"in":[11,22,107],"social":[12,17,51,67,109],"media":[13,18,52,68,110],"posts":[14],"encourage":[16],"engagement":[19,53,69],"and":[20,54,70,103,131],"cooperation":[21],"environmental":[23,108],"campaigns.":[24,111],"Design/methodology/approach":[25],"Two":[26],"experiments":[27],"were":[28],"used":[29,59],"test":[31],"three":[32],"hypotheses.":[33],"Findings":[34],"Study":[35,62],"1":[36],"shows":[37],"that":[38,119],"when":[39,81],"assertive":[40,83,102],"Twitter":[41],"messages":[42,85],"include":[43,88],"the":[44,123],"smiley-face":[45],"emoji,":[46],"study":[47],"participants":[48,64],"indicate":[49,65],"stronger":[50,66],"behavioral":[55,71],"intentions":[56,72],"recycle":[58],"jeans.":[60],"In":[61],"2,":[63],"sign":[74],"a":[75],"petition":[76],"for":[77],"reducing":[78],"plastic":[79],"pollution":[80],"(non)":[82],"Facebook":[84],"(do":[86],"not)":[87],"emojis.":[89],"Originality/value":[90],"current":[92],"research":[93,113],"advances":[94],"our":[95],"understanding":[96],"about":[97],"nonassertive":[104],"message":[105,132],"tonality":[106],"This":[112],"also":[114],"provides":[115],"new":[116],"insights":[117],"showing":[118],"positive":[120],"emotion":[121],"is":[122],"psychological":[124],"mechanism":[125],"underlying":[126],"matching":[127],"effects":[128],"of":[129],"emoji":[130],"assertiveness.":[133]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":21},{"year":2024,"cited_by_count":14},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":9}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}