{"id":"https://openalex.org/W2914404739","doi":"https://doi.org/10.1108/intr-11-2017-0463","title":"How do avatar attractiveness and customization impact online gamers\u2019 flow and loyalty?","display_name":"How do avatar attractiveness and customization impact online gamers\u2019 flow and loyalty?","publication_year":2019,"publication_date":"2019-01-28","ids":{"openalex":"https://openalex.org/W2914404739","doi":"https://doi.org/10.1108/intr-11-2017-0463","mag":"2914404739"},"language":"en","primary_location":{"id":"doi:10.1108/intr-11-2017-0463","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-11-2017-0463","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046160671","display_name":"Gen\u2010Yih Liao","orcid":"https://orcid.org/0000-0002-6712-1400"},"institutions":[{"id":"https://openalex.org/I173093425","display_name":"Chang Gung University","ror":"https://ror.org/00d80zx46","country_code":"TW","type":"education","lineage":["https://openalex.org/I173093425"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Gen-Yih Liao","raw_affiliation_strings":["Department of Information Management, Chang Gung University, Taoyuan, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Management, Chang Gung University, Taoyuan, Taiwan","institution_ids":["https://openalex.org/I173093425"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032676950","display_name":"T.C.E. Cheng","orcid":"https://orcid.org/0000-0001-5127-6419"},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"T.C.E. Cheng","raw_affiliation_strings":["Department of Logistics and Maritime Studies, Faculty of Business, The Hong Kong Polytechnic University, Kowloon, Hong Kong"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Logistics and Maritime Studies, Faculty of Business, The Hong Kong Polytechnic University, Kowloon, Hong Kong","institution_ids":["https://openalex.org/I14243506"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5085840539","display_name":"Ching\u2010I Teng","orcid":"https://orcid.org/0000-0002-3976-5399"},"institutions":[{"id":"https://openalex.org/I173093425","display_name":"Chang Gung University","ror":"https://ror.org/00d80zx46","country_code":"TW","type":"education","lineage":["https://openalex.org/I173093425"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Ching-I Teng","raw_affiliation_strings":["Graduate Institute of Business and Management, Chang Gung University, Taoyuan, Taiwan"],"raw_orcid":"https://orcid.org/0000-0002-3976-5399","affiliations":[{"raw_affiliation_string":"Graduate Institute of Business and Management, Chang Gung University, Taoyuan, Taiwan","institution_ids":["https://openalex.org/I173093425"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":17.6583,"has_fulltext":false,"cited_by_count":96,"citation_normalized_percentile":{"value":0.99008828,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":100},"biblio":{"volume":"29","issue":"2","first_page":"349","last_page":"366"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13353","display_name":"Flow Experience in Various Fields","score":0.9800000190734863,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9782999753952026,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/attractiveness","display_name":"Attractiveness","score":0.8219559192657471},{"id":"https://openalex.org/keywords/avatar","display_name":"Avatar","score":0.8166375756263733},{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.8008416891098022},{"id":"https://openalex.org/keywords/loyalty","display_name":"Loyalty","score":0.6668102145195007},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.6174353361129761},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5843404531478882},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.44733816385269165},{"id":"https://openalex.org/keywords/loyalty-business-model","display_name":"Loyalty business model","score":0.43357226252555847},{"id":"https://openalex.org/keywords/identity","display_name":"Identity (music)","score":0.4108525514602661},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.28928935527801514},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.24735376238822937},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.15395629405975342},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.1523037552833557},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.1272091567516327},{"id":"https://openalex.org/keywords/aesthetics","display_name":"Aesthetics","score":0.07053667306900024}],"concepts":[{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.8219559192657471},{"id":"https://openalex.org/C2777365542","wikidata":"https://www.wikidata.org/wiki/Q83090","display_name":"Avatar","level":2,"score":0.8166375756263733},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.8008416891098022},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.6668102145195007},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6174353361129761},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5843404531478882},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.44733816385269165},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.43357226252555847},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.4108525514602661},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.28928935527801514},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.24735376238822937},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.15395629405975342},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.1523037552833557},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1272091567516327},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.07053667306900024},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/intr-11-2017-0463","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-11-2017-0463","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5,"display_name":"Reduced inequalities","id":"https://metadata.un.org/sdg/10"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":85,"referenced_works":["https://openalex.org/W594753145","https://openalex.org/W850942841","https://openalex.org/W1494581773","https://openalex.org/W1578907434","https://openalex.org/W1580773443","https://openalex.org/W1588864826","https://openalex.org/W1790203667","https://openalex.org/W1799750435","https://openalex.org/W1836691732","https://openalex.org/W1902712743","https://openalex.org/W1965294900","https://openalex.org/W1967220660","https://openalex.org/W1975757898","https://openalex.org/W1988729248","https://openalex.org/W1995144562","https://openalex.org/W1996242477","https://openalex.org/W1998090284","https://openalex.org/W2000454495","https://openalex.org/W2010061105","https://openalex.org/W2010361971","https://openalex.org/W2015258583","https://openalex.org/W2018306789","https://openalex.org/W2020925527","https://openalex.org/W2021438829","https://openalex.org/W2026871208","https://openalex.org/W2028893271","https://openalex.org/W2029408962","https://openalex.org/W2037557484","https://openalex.org/W2043612358","https://openalex.org/W2047440530","https://openalex.org/W2051047229","https://openalex.org/W2065047719","https://openalex.org/W2067684600","https://openalex.org/W2070873094","https://openalex.org/W2072645711","https://openalex.org/W2072702925","https://openalex.org/W2092539420","https://openalex.org/W2093983571","https://openalex.org/W2106096361","https://openalex.org/W2123077730","https://openalex.org/W2125441287","https://openalex.org/W2141528565","https://openalex.org/W2147998621","https://openalex.org/W2154384880","https://openalex.org/W2166251590","https://openalex.org/W2172990725","https://openalex.org/W2173545186","https://openalex.org/W2182282288","https://openalex.org/W2185664312","https://openalex.org/W2201982812","https://openalex.org/W2274526007","https://openalex.org/W2287722062","https://openalex.org/W2287998961","https://openalex.org/W2322074996","https://openalex.org/W2526758792","https://openalex.org/W2527334913","https://openalex.org/W2547323929","https://openalex.org/W2564290053","https://openalex.org/W2571270562","https://openalex.org/W2575611866","https://openalex.org/W2582089565","https://openalex.org/W2597273811","https://openalex.org/W2600290630","https://openalex.org/W2605602151","https://openalex.org/W2607005824","https://openalex.org/W2622416101","https://openalex.org/W2624083334","https://openalex.org/W2637266123","https://openalex.org/W2734090872","https://openalex.org/W2765319254","https://openalex.org/W2766614848","https://openalex.org/W2772233004","https://openalex.org/W2773103788","https://openalex.org/W2773362991","https://openalex.org/W2774565065","https://openalex.org/W2788553502","https://openalex.org/W2788565785","https://openalex.org/W2788714307","https://openalex.org/W2792864761","https://openalex.org/W2809309646","https://openalex.org/W3125861674","https://openalex.org/W3126128963","https://openalex.org/W4253371844","https://openalex.org/W4285719527","https://openalex.org/W6638380345"],"related_works":["https://openalex.org/W1979631452","https://openalex.org/W2389397154","https://openalex.org/W3024507329","https://openalex.org/W4389143236","https://openalex.org/W2469901228","https://openalex.org/W2123217435","https://openalex.org/W2141148255","https://openalex.org/W3113150333","https://openalex.org/W2277816436","https://openalex.org/W3015043872"],"abstract_inverted_index":{"Purpose":[0],"Avatars":[1],"are":[2,73,92,116],"known":[3,13],"to":[4,48,52,95,102,106,134,141,149],"be":[5],"influential":[6],"in":[7,36,120,129],"gaming":[8],"communication.":[9],"However,":[10],"little":[11],"is":[12,47,78,99,127],"about":[14],"how":[15,54,143],"avatar":[16,55,88,96,112,144],"attractiveness":[17,56,89,145],"and":[18,33,39,57,64,90,104,114,138,146,153],"customization":[19,58,91,147],"impact":[20,60],"online":[21,61,71,107,150],"gamers\u2019":[22,62,151],"flow,":[23,103],"i.e.,":[24],"the":[25,42,121,131],"experience":[26],"of":[27,44,69],"total":[28],"concentration":[29],"with":[30],"intrinsic":[31],"enjoyment":[32],"loyalty.":[34,65,109,154],"Grounded":[35],"social":[37,136],"identity":[38,137],"flow":[40,63,115,139,152],"theories,":[41],"purpose":[43],"this":[45],"paper":[46],"construct":[49],"a":[50],"model":[51],"explain":[53,142],"can":[59],"Design/methodology/approach":[66],"The":[67,83],"responses":[68],"1,944":[70],"gamers":[72],"collected.":[74],"Structural":[75],"equation":[76],"modeling":[77],"used":[79],"for":[80],"analyses.":[81],"Findings":[82],"analytical":[84],"results":[85],"indicate":[86],"that":[87],"positively":[93,100],"related":[94,101],"identification,":[97],"which":[98],"then":[105],"gamer":[108],"In":[110],"addition,":[111],"identification":[113],"important":[117],"process":[118],"variables":[119],"above":[122],"relations.":[123],"Originality/value":[124],"This":[125],"study":[126],"novel":[128],"being":[130],"first":[132],"attempt":[133],"apply":[135],"theories":[140],"contribute":[148]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":17},{"year":2024,"cited_by_count":17},{"year":2023,"cited_by_count":24},{"year":2022,"cited_by_count":11},{"year":2021,"cited_by_count":13},{"year":2020,"cited_by_count":7},{"year":2019,"cited_by_count":2}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
