{"id":"https://openalex.org/W2592554731","doi":"https://doi.org/10.1108/intr-11-2015-0321","title":"Creating e-shopping multisensory flow experience through augmented-reality interactive technology","display_name":"Creating e-shopping multisensory flow experience through augmented-reality interactive technology","publication_year":2017,"publication_date":"2017-03-22","ids":{"openalex":"https://openalex.org/W2592554731","doi":"https://doi.org/10.1108/intr-11-2015-0321","mag":"2592554731"},"language":"en","primary_location":{"id":"doi:10.1108/intr-11-2015-0321","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-11-2015-0321","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091079339","display_name":"Tseng\u2010Lung Huang","orcid":"https://orcid.org/0000-0002-9488-5860"},"institutions":[{"id":"https://openalex.org/I99908691","display_name":"Yuan Ze University","ror":"https://ror.org/01fv1ds98","country_code":"TW","type":"education","lineage":["https://openalex.org/I99908691"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Tseng-Lung Huang","raw_affiliation_strings":["College of Management, Yuan Ze University, Taoyuan City, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Management, Yuan Ze University, Taoyuan City, Taiwan","institution_ids":["https://openalex.org/I99908691"]}]},{"author_position":"last","author":{"id":null,"display_name":"Shu-Ling Liao","orcid":null},"institutions":[{"id":"https://openalex.org/I99908691","display_name":"Yuan Ze University","ror":"https://ror.org/01fv1ds98","country_code":"TW","type":"education","lineage":["https://openalex.org/I99908691"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Shu-Ling Liao","raw_affiliation_strings":["College of Management, Yuan Ze University, Taoyuan City, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Management, Yuan Ze University, Taoyuan City, Taiwan","institution_ids":["https://openalex.org/I99908691"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I99908691"],"apc_list":null,"apc_paid":null,"fwci":0.2069,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.48932518,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"27","issue":"2","first_page":"449","last_page":"475"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9430999755859375,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9430999755859375,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.9280999898910522,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6715397834777832},{"id":"https://openalex.org/keywords/avatar","display_name":"Avatar","score":0.6312593817710876},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5360074043273926},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.4936850965023041},{"id":"https://openalex.org/keywords/autonomy","display_name":"Autonomy","score":0.46322277188301086},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.45600616931915283},{"id":"https://openalex.org/keywords/clothing","display_name":"Clothing","score":0.43200722336769104},{"id":"https://openalex.org/keywords/augmented-reality","display_name":"Augmented reality","score":0.42015111446380615},{"id":"https://openalex.org/keywords/virtual-reality","display_name":"Virtual reality","score":0.4195845425128937},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.41129904985427856},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.4075685143470764},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.38151973485946655},{"id":"https://openalex.org/keywords/cognitive-psychology","display_name":"Cognitive psychology","score":0.36802077293395996},{"id":"https://openalex.org/keywords/creativity","display_name":"Creativity","score":0.2373635172843933}],"concepts":[{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6715397834777832},{"id":"https://openalex.org/C2777365542","wikidata":"https://www.wikidata.org/wiki/Q83090","display_name":"Avatar","level":2,"score":0.6312593817710876},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5360074043273926},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.4936850965023041},{"id":"https://openalex.org/C65414064","wikidata":"https://www.wikidata.org/wiki/Q484105","display_name":"Autonomy","level":2,"score":0.46322277188301086},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.45600616931915283},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.43200722336769104},{"id":"https://openalex.org/C153715457","wikidata":"https://www.wikidata.org/wiki/Q254183","display_name":"Augmented reality","level":2,"score":0.42015111446380615},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.4195845425128937},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.41129904985427856},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.4075685143470764},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.38151973485946655},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.36802077293395996},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.2373635172843933},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/intr-11-2015-0321","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-11-2015-0321","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"},{"id":"mag:2592554731","is_oa":false,"landing_page_url":"http://yzuir.yzu.edu.tw/handle/310901000/98470","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":null,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":78,"referenced_works":["https://openalex.org/W1070592044","https://openalex.org/W1492797112","https://openalex.org/W1549087351","https://openalex.org/W1551766875","https://openalex.org/W1556413320","https://openalex.org/W1578907434","https://openalex.org/W1964201078","https://openalex.org/W1968185118","https://openalex.org/W1969992223","https://openalex.org/W1972941186","https://openalex.org/W1973595869","https://openalex.org/W1975064619","https://openalex.org/W1976542268","https://openalex.org/W1978428968","https://openalex.org/W1985318879","https://openalex.org/W1986407740","https://openalex.org/W1987258130","https://openalex.org/W1988050849","https://openalex.org/W1998939912","https://openalex.org/W1999608285","https://openalex.org/W2002605949","https://openalex.org/W2015962389","https://openalex.org/W2017114059","https://openalex.org/W2017142040","https://openalex.org/W2025500414","https://openalex.org/W2028446212","https://openalex.org/W2028868116","https://openalex.org/W2035145512","https://openalex.org/W2042069201","https://openalex.org/W2044304262","https://openalex.org/W2045837287","https://openalex.org/W2047690468","https://openalex.org/W2052333425","https://openalex.org/W2053848383","https://openalex.org/W2054347393","https://openalex.org/W2054803213","https://openalex.org/W2057732263","https://openalex.org/W2059585995","https://openalex.org/W2059782296","https://openalex.org/W2060147741","https://openalex.org/W2066426987","https://openalex.org/W2070892675","https://openalex.org/W2070990586","https://openalex.org/W2073638899","https://openalex.org/W2074019551","https://openalex.org/W2077540517","https://openalex.org/W2082216095","https://openalex.org/W2084235709","https://openalex.org/W2090552208","https://openalex.org/W2094217347","https://openalex.org/W2094694112","https://openalex.org/W2096822517","https://openalex.org/W2098728317","https://openalex.org/W2100043458","https://openalex.org/W2101744684","https://openalex.org/W2101843697","https://openalex.org/W2110247644","https://openalex.org/W2110638361","https://openalex.org/W2110975788","https://openalex.org/W2125295668","https://openalex.org/W2139346530","https://openalex.org/W2140916178","https://openalex.org/W2148203610","https://openalex.org/W2148970177","https://openalex.org/W2150618440","https://openalex.org/W2152933045","https://openalex.org/W2156292208","https://openalex.org/W2160497216","https://openalex.org/W2162866923","https://openalex.org/W2284822132","https://openalex.org/W2326188870","https://openalex.org/W2387008200","https://openalex.org/W2528505440","https://openalex.org/W2577672132","https://openalex.org/W3122287309","https://openalex.org/W3122877168","https://openalex.org/W3124062921","https://openalex.org/W4236330928"],"related_works":["https://openalex.org/W2886758707","https://openalex.org/W2593836018","https://openalex.org/W2182169442","https://openalex.org/W2393986598","https://openalex.org/W2319164909","https://openalex.org/W2990057012","https://openalex.org/W2116084111","https://openalex.org/W2996609882","https://openalex.org/W389834915","https://openalex.org/W3153650009","https://openalex.org/W3199269762","https://openalex.org/W3132799375","https://openalex.org/W2888995052","https://openalex.org/W3208903629","https://openalex.org/W2905330013","https://openalex.org/W2614072589","https://openalex.org/W2913114119","https://openalex.org/W2794509949","https://openalex.org/W3108377426","https://openalex.org/W2081839803"],"abstract_inverted_index":{"Purpose\r\n\r\n\r\n\r\n\r\nDrawing":[0],"on":[1,124,142],"virtual":[2,131,187,223],"liminoid":[3,224],"theory,":[4,225,227],"the":[5,25,33,62,110,179,192,200,239],"purpose":[6],"of":[7,27,83,87,104,146,157,162,202],"this":[8,216],"paper":[9],"is":[10,213],"to":[11,52,183,205],"examine":[12],"factors":[13,102],"that":[14,77,175],"induce":[15],"a":[16,36,46,68,95,159,218],"multisensory":[17,96,101,111,203,229,246],"flow":[18,97,112,193,226,247],"experience":[19,113,194],"in":[20,61,130,134,164,181,186,195,210],"an":[21,135,154,196,232],"e-shopping":[22,136,197,211],"context":[23,137],"through":[24,45,114],"use":[26,56,201],"augmented-reality":[28],"interactive":[29],"technology":[30],"(ARIT).\r\n\r\n\r\n\r\n\r\nDesign/methodology/approach\r\n\r\n\r\n\r\n\r\nTo":[31],"validate":[32],"research":[34],"framework,":[35],"task-based":[37],"laboratory":[38],"study":[39],"was":[40,220,236],"performed.":[41],"Participants":[42],"were":[43,73],"recruited":[44],"snowball":[47],"e-mail":[48],"method":[49],"and":[50,54,90,106,144,177,228,231,245],"requested":[51],"freely":[53],"independently":[55],"ARIT":[57,204],"for":[58,127,172,238],"clothes":[59],"fitting":[60,129],"laboratory,":[63],"after":[64],"which":[65],"they":[66],"completed":[67],"questionnaire;":[69],"336":[70],"valid":[71],"responses":[72],"received.\r\n\r\n\r\n\r\n\r\nFindings\r\n\r\n\r\n\r\n\r\nEmpirical":[74],"results":[75],"revealed":[76],"three":[78,116],"decorating":[79,117,150,207,242],"psychological":[80,118,151,208,243],"states":[81,152,209,244],"(sense":[82,103],"body":[84],"ownership,":[85],"sense":[86],"ownership":[88],"control,":[89],"self-explorative":[91,184],"engagement)":[92],"directly":[93],"induced":[94],"experience.":[98,248],"Furthermore,":[99],"two":[100],"self-location":[105],"haptic":[107],"imagery)":[108],"mediated":[109],"these":[115],"states.\r\n\r\n\r\n\r\n\r\nPractical":[119],"implications\r\n\r\n\r\n\r\n\r\nConsumers":[120],"not":[121],"only":[122],"rely":[123],"generating":[125],"self-display":[126],"optimal":[128],"avatar":[132,188],"decoration":[133,189],"but":[138],"also":[139],"concentrate":[140],"more":[141,170],"expression":[143],"control":[145],"self-body.":[147],"As":[148],"consumers\u2019":[149],"require":[153],"ideal":[155],"form":[156],"self-expression,":[158],"high":[160],"degree":[161],"autonomy":[163],"exploring":[165],"self-decoration":[166],"options":[167],"will":[168,190],"create":[169],"value":[171],"consumers.":[173],"Considering":[174],"expressing":[176],"controlling":[178],"self-body":[180],"addition":[182],"engagement":[185],"trigger":[191,206],"context,":[198],"increasing":[199],"contexts":[212],"highly":[214],"recommended.\r\n\r\n\r\n\r\n\r\nOriginality/value\r\n\r\n\r\n\r\n\r\nIn":[215],"study,":[217],"relationship":[219,240],"constructed":[221],"among":[222],"technology,":[230],"integrated":[233],"conceptual":[234],"framework":[235],"developed":[237],"between":[241]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2018,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}