{"id":"https://openalex.org/W2518702890","doi":"https://doi.org/10.1108/intr-07-2014-0188","title":"Drivers of Twitter as a strategic communication tool for non-profit organizations","display_name":"Drivers of Twitter as a strategic communication tool for non-profit organizations","publication_year":2016,"publication_date":"2016-09-16","ids":{"openalex":"https://openalex.org/W2518702890","doi":"https://doi.org/10.1108/intr-07-2014-0188","mag":"2518702890"},"language":"en","primary_location":{"id":"doi:10.1108/intr-07-2014-0188","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-07-2014-0188","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031912807","display_name":"Mar\u00eda del Mar G\u00e1lvez\u2010Rodr\u00edguez","orcid":"https://orcid.org/0000-0002-3708-6229"},"institutions":[{"id":"https://openalex.org/I52354020","display_name":"University of Almer\u00eda","ror":"https://ror.org/003d3xx08","country_code":"ES","type":"education","lineage":["https://openalex.org/I52354020"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Mar\u00eda del Mar G\u00e1lvez-Rodr\u00edguez","raw_affiliation_strings":["Department of Economics and Business, University of Almer\u00eda, Almer\u00eda, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Economics and Business, University of Almer\u00eda, Almer\u00eda, Spain","institution_ids":["https://openalex.org/I52354020"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057569000","display_name":"Mar\u00eda del Carmen Caba P\u00e9rez","orcid":"https://orcid.org/0000-0002-8452-5909"},"institutions":[{"id":"https://openalex.org/I52354020","display_name":"University of Almer\u00eda","ror":"https://ror.org/003d3xx08","country_code":"ES","type":"education","lineage":["https://openalex.org/I52354020"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Carmen Caba-P\u00e9rez","raw_affiliation_strings":["Department of Economics and Business, University of Almer\u00eda, Almer\u00eda, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Economics and Business, University of Almer\u00eda, Almer\u00eda, Spain","institution_ids":["https://openalex.org/I52354020"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062073647","display_name":"Manuel L\u00f3pez-Godoy","orcid":null},"institutions":[{"id":"https://openalex.org/I52354020","display_name":"University of Almer\u00eda","ror":"https://ror.org/003d3xx08","country_code":"ES","type":"education","lineage":["https://openalex.org/I52354020"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Manuel L\u00f3pez-Godoy","raw_affiliation_strings":["Department of Economics and Business, University of Almer\u00eda, Almer\u00eda, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Economics and Business, University of Almer\u00eda, Almer\u00eda, Spain","institution_ids":["https://openalex.org/I52354020"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I52354020"],"apc_list":null,"apc_paid":null,"fwci":8.8896,"has_fulltext":false,"cited_by_count":58,"citation_normalized_percentile":{"value":0.97281782,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":99},"biblio":{"volume":"26","issue":"5","first_page":"1052","last_page":"1071"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9983000159263611,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9983000159263611,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11120","display_name":"Nonprofit Sector and Volunteering","score":0.9962000250816345,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9959999918937683,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7573285102844238},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.6411068439483643},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5771002173423767},{"id":"https://openalex.org/keywords/stakeholder","display_name":"Stakeholder","score":0.5169862508773804},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.4626975655555725},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.4423527717590332},{"id":"https://openalex.org/keywords/accountability","display_name":"Accountability","score":0.4322414994239807},{"id":"https://openalex.org/keywords/social-media-analytics","display_name":"Social media analytics","score":0.4263349175453186},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3600110411643982},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.23791295289993286},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.182613343000412},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.14808893203735352},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.10571596026420593},{"id":"https://openalex.org/keywords/qualitative-research","display_name":"Qualitative research","score":0.09229087829589844}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7573285102844238},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6411068439483643},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5771002173423767},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.5169862508773804},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4626975655555725},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4423527717590332},{"id":"https://openalex.org/C2776007630","wikidata":"https://www.wikidata.org/wiki/Q2798912","display_name":"Accountability","level":2,"score":0.4322414994239807},{"id":"https://openalex.org/C2778729106","wikidata":"https://www.wikidata.org/wiki/Q1140126","display_name":"Social media analytics","level":3,"score":0.4263349175453186},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3600110411643982},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.23791295289993286},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.182613343000412},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.14808893203735352},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.10571596026420593},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.09229087829589844},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/intr-07-2014-0188","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-07-2014-0188","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":79,"referenced_works":["https://openalex.org/W54584208","https://openalex.org/W1488564375","https://openalex.org/W1510078790","https://openalex.org/W1545069876","https://openalex.org/W1548874324","https://openalex.org/W1554143465","https://openalex.org/W1561583064","https://openalex.org/W1590293815","https://openalex.org/W1761829246","https://openalex.org/W1966479879","https://openalex.org/W1966651033","https://openalex.org/W1967756079","https://openalex.org/W1968573787","https://openalex.org/W1971494700","https://openalex.org/W1974079459","https://openalex.org/W1975037547","https://openalex.org/W1981197899","https://openalex.org/W1984298344","https://openalex.org/W1985749074","https://openalex.org/W1987000704","https://openalex.org/W1987932260","https://openalex.org/W1989528006","https://openalex.org/W1990807804","https://openalex.org/W1995033164","https://openalex.org/W1996615176","https://openalex.org/W1999477418","https://openalex.org/W2005790123","https://openalex.org/W2007793391","https://openalex.org/W2009787030","https://openalex.org/W2013387701","https://openalex.org/W2019648082","https://openalex.org/W2026828578","https://openalex.org/W2029474233","https://openalex.org/W2033044523","https://openalex.org/W2036384654","https://openalex.org/W2040753220","https://openalex.org/W2045684923","https://openalex.org/W2048190771","https://openalex.org/W2055302919","https://openalex.org/W2061843339","https://openalex.org/W2061867930","https://openalex.org/W2064473188","https://openalex.org/W2067362214","https://openalex.org/W2068155429","https://openalex.org/W2070002606","https://openalex.org/W2070010255","https://openalex.org/W2071414909","https://openalex.org/W2073724112","https://openalex.org/W2075669799","https://openalex.org/W2079059333","https://openalex.org/W2084457771","https://openalex.org/W2091401192","https://openalex.org/W2096316256","https://openalex.org/W2097796054","https://openalex.org/W2099833644","https://openalex.org/W2119143967","https://openalex.org/W2119768603","https://openalex.org/W2119852045","https://openalex.org/W2121071887","https://openalex.org/W2121583048","https://openalex.org/W2127716659","https://openalex.org/W2137036358","https://openalex.org/W2151275433","https://openalex.org/W2153222072","https://openalex.org/W2399828995","https://openalex.org/W2506027366","https://openalex.org/W2520432201","https://openalex.org/W2796901959","https://openalex.org/W3122072944","https://openalex.org/W3122705524","https://openalex.org/W3122901988","https://openalex.org/W3123087563","https://openalex.org/W3124692420","https://openalex.org/W3125001043","https://openalex.org/W3125559582","https://openalex.org/W3126033252","https://openalex.org/W4230271968","https://openalex.org/W4241052169","https://openalex.org/W6996264431"],"related_works":["https://openalex.org/W2899600512","https://openalex.org/W4236511752","https://openalex.org/W2970486633","https://openalex.org/W2615975817","https://openalex.org/W4312328042","https://openalex.org/W2146123582","https://openalex.org/W3154220391","https://openalex.org/W49750660","https://openalex.org/W3171512525","https://openalex.org/W4392706440"],"abstract_inverted_index":{"Purpose":[0],"In":[1,193],"view":[2],"of":[3,7,23,31,36,74,123,131,133,148,160,195,209],"the":[4,29,34,103,117,120,129,153,158,161,183,196,217],"increased":[5],"impact":[6],"social":[8,149,172,188],"media,":[9],"non-profit":[10],"organizations":[11,94],"(NPOs)":[12],"should":[13],"review":[14],"their":[15,49,169],"management":[16],"model":[17],"for":[18,43],"stakeholder":[19],"relationships.":[20],"The":[21,175],"purpose":[22],"this":[24,210,224],"paper":[25],"is":[26,178],"to":[27,144,167,182,222],"analyze":[28],"influence":[30],"factors":[32,218],"on":[33,187],"use":[35,76,130,208,223],"Twitter":[37,75,108,134],"by":[38,191,199],"NPOs":[39,118,166],"as":[40,77,109,135],"a":[41,78,85,98,110,145],"mechanism":[42],"disclosing":[44],"information":[45],"and":[46,51,67,84,95,156,212],"dialogue":[47],"with":[48,97,119],"stakeholders,":[50],"in":[52,106,128,152],"particular:":[53],"\u201cdonor":[54],"dependence,\u201d":[55],"\u201cfundraising":[56],"expenses,\u201d":[57],"\u201corganizational":[58,60],"age,\u201d":[59],"size,\u201d":[61,64],"\u201conline":[62],"community":[63,101],"\u201cnetwork":[65],"activity\u201d":[66],"\u201cboard":[68],"size.\u201d":[69],"Design/methodology/approach":[70],"A":[71],"content":[72],"analysis":[73,89],"strategic":[79],"communication":[80,114,137],"tool":[81],"was":[82,90],"conducted":[83],"multivariable":[86],"linear":[87],"regression":[88],"performed.":[91],"Findings":[92],"Smaller":[93],"those":[96],"larger":[99],"online":[100],"are":[102],"most":[104,127],"interested":[105],"implementing":[107],"one":[111],"or":[112],"two-way":[113],"strategy.":[115],"Likewise,":[116],"highest":[121],"degree":[122],"donor":[124],"dependence":[125],"strive":[126],"contents":[132],"one-way":[136],"mechanism.":[138],"Social":[139],"implications":[140],"This":[141],"study":[142],"contributes":[143],"better":[146],"understanding":[147],"media":[150,189],"implementation":[151],"NPO":[154],"sector":[155],"advances":[157],"identification":[159],"main":[162],"causes":[163],"that":[164,219],"motivate":[165,220],"improve":[168],"accountability":[170],"through":[171],"media.":[173],"Originality/value":[174],"paper\u2019s":[176],"subject":[177],"relatively":[179],"innovative":[180],"due":[181],"scarce":[184],"studies":[185,202],"focussing":[186],"used":[190],"NPOs.":[192],"spite":[194],"advantages":[197],"offered":[198],"Twitter,":[200],"few":[201],"have":[203,215],"specifically":[204],"addressed":[205],"NPOs\u2019":[206],"current":[207],"platform,":[211],"fewer":[213],"still":[214],"analyzed":[216],"them":[221],"tool.":[225]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":8},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":7},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":5}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}