{"id":"https://openalex.org/W4404249211","doi":"https://doi.org/10.1108/intr-05-2023-0362","title":"Value co-creation in live streaming through tourism scenes: a contextual marketing perspective","display_name":"Value co-creation in live streaming through tourism scenes: a contextual marketing perspective","publication_year":2024,"publication_date":"2024-11-11","ids":{"openalex":"https://openalex.org/W4404249211","doi":"https://doi.org/10.1108/intr-05-2023-0362"},"language":"en","primary_location":{"id":"doi:10.1108/intr-05-2023-0362","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-05-2023-0362","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://ro.ecu.edu.au/ecuworks2022-2026/5569","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100423166","display_name":"Jun Yu","orcid":"https://orcid.org/0000-0002-9245-4151"},"institutions":[{"id":"https://openalex.org/I119045251","display_name":"Huaqiao University","ror":"https://ror.org/03frdh605","country_code":"CN","type":"education","lineage":["https://openalex.org/I119045251"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Jun Yu","raw_affiliation_strings":["Huaqiao University , ,","Huaqiao University, Quanzhou, China"],"affiliations":[{"raw_affiliation_string":"Huaqiao University , ,","institution_ids":["https://openalex.org/I119045251"]},{"raw_affiliation_string":"Huaqiao University, Quanzhou, China","institution_ids":["https://openalex.org/I119045251"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014704919","display_name":"Chaowu Xie","orcid":"https://orcid.org/0000-0002-2144-7392"},"institutions":[{"id":"https://openalex.org/I119045251","display_name":"Huaqiao University","ror":"https://ror.org/03frdh605","country_code":"CN","type":"education","lineage":["https://openalex.org/I119045251"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chaowu Xie","raw_affiliation_strings":["Huaqiao University , ,","Huaqiao University, Quanzhou, China"],"affiliations":[{"raw_affiliation_string":"Huaqiao University , ,","institution_ids":["https://openalex.org/I119045251"]},{"raw_affiliation_string":"Huaqiao University, Quanzhou, China","institution_ids":["https://openalex.org/I119045251"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5025927856","display_name":"Songshan Huang","orcid":"https://orcid.org/0000-0003-4990-2788"},"institutions":[{"id":"https://openalex.org/I12079687","display_name":"Edith Cowan University","ror":"https://ror.org/05jhnwe22","country_code":"AU","type":"education","lineage":["https://openalex.org/I12079687"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Songshan Huang","raw_affiliation_strings":["Edith Cowan University School of Business and Law , ,","Edith Cowan University School of Business and Law, Joondalup, Australia"],"affiliations":[{"raw_affiliation_string":"Edith Cowan University School of Business and Law , ,","institution_ids":["https://openalex.org/I12079687"]},{"raw_affiliation_string":"Edith Cowan University School of Business and Law, Joondalup, Australia","institution_ids":["https://openalex.org/I12079687"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5100423166"],"corresponding_institution_ids":["https://openalex.org/I119045251"],"apc_list":null,"apc_paid":null,"fwci":3.0482,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.91785957,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":"35","issue":"6","first_page":"2286","last_page":"2314"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9861999750137329,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.8073787689208984},{"id":"https://openalex.org/keywords/co-creation","display_name":"Co-creation","score":0.7588821649551392},{"id":"https://openalex.org/keywords/tourism","display_name":"Tourism","score":0.7268980145454407},{"id":"https://openalex.org/keywords/value-creation","display_name":"Value creation","score":0.5767053961753845},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.542905867099762},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.5409101247787476},{"id":"https://openalex.org/keywords/live-streaming","display_name":"Live streaming","score":0.49795031547546387},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4593660235404968},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.43296319246292114},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4038182497024536},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.32930243015289307},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3292767405509949},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.2621345520019531},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.16047340631484985}],"concepts":[{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.8073787689208984},{"id":"https://openalex.org/C2781155252","wikidata":"https://www.wikidata.org/wiki/Q2270945","display_name":"Co-creation","level":2,"score":0.7588821649551392},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.7268980145454407},{"id":"https://openalex.org/C2986652750","wikidata":"https://www.wikidata.org/wiki/Q11700776","display_name":"Value creation","level":2,"score":0.5767053961753845},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.542905867099762},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5409101247787476},{"id":"https://openalex.org/C2776741261","wikidata":"https://www.wikidata.org/wiki/Q3027665","display_name":"Live streaming","level":2,"score":0.49795031547546387},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4593660235404968},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.43296319246292114},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4038182497024536},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.32930243015289307},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3292767405509949},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.2621345520019531},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.16047340631484985},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/intr-05-2023-0362","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-05-2023-0362","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"},{"id":"pmh:oai:ro.ecu.edu.au:ecuworks2022-2026-6570","is_oa":true,"landing_page_url":"https://ro.ecu.edu.au/ecuworks2022-2026/5569","pdf_url":null,"source":{"id":"https://openalex.org/S2765015692","display_name":"Australasian Journal of Paramedicine","issn_l":"2202-7270","issn":["2202-7270"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Research outputs 2022 to 2026","raw_type":"text"}],"best_oa_location":{"id":"pmh:oai:ro.ecu.edu.au:ecuworks2022-2026-6570","is_oa":true,"landing_page_url":"https://ro.ecu.edu.au/ecuworks2022-2026/5569","pdf_url":null,"source":{"id":"https://openalex.org/S2765015692","display_name":"Australasian Journal of Paramedicine","issn_l":"2202-7270","issn":["2202-7270"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Research outputs 2022 to 2026","raw_type":"text"},"sustainable_development_goals":[{"score":0.5799999833106995,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":90,"referenced_works":["https://openalex.org/W108896209","https://openalex.org/W1480292196","https://openalex.org/W1607675442","https://openalex.org/W1929260900","https://openalex.org/W1964741967","https://openalex.org/W1965108500","https://openalex.org/W1977115487","https://openalex.org/W1990916761","https://openalex.org/W1991623719","https://openalex.org/W1995478992","https://openalex.org/W2011269685","https://openalex.org/W2038125955","https://openalex.org/W2041178121","https://openalex.org/W2041529939","https://openalex.org/W2044936748","https://openalex.org/W2049159124","https://openalex.org/W2054877429","https://openalex.org/W2058441126","https://openalex.org/W2075284967","https://openalex.org/W2093833848","https://openalex.org/W2123350241","https://openalex.org/W2126840412","https://openalex.org/W2135526934","https://openalex.org/W2143615203","https://openalex.org/W2157575844","https://openalex.org/W2163635559","https://openalex.org/W2164503718","https://openalex.org/W2177325055","https://openalex.org/W2198570397","https://openalex.org/W2318012210","https://openalex.org/W2324683806","https://openalex.org/W2531481101","https://openalex.org/W2547847725","https://openalex.org/W2571933878","https://openalex.org/W2760989061","https://openalex.org/W2780797911","https://openalex.org/W2784166551","https://openalex.org/W2784406007","https://openalex.org/W2798256167","https://openalex.org/W2804146595","https://openalex.org/W2889036345","https://openalex.org/W2893300601","https://openalex.org/W2903470466","https://openalex.org/W2911694851","https://openalex.org/W2952709301","https://openalex.org/W2968719209","https://openalex.org/W2968793243","https://openalex.org/W2969381955","https://openalex.org/W2978052962","https://openalex.org/W2979805579","https://openalex.org/W2987484337","https://openalex.org/W2995576379","https://openalex.org/W3014933435","https://openalex.org/W3015697489","https://openalex.org/W3080910472","https://openalex.org/W3082030567","https://openalex.org/W3094296170","https://openalex.org/W3123257654","https://openalex.org/W3124481258","https://openalex.org/W3126055879","https://openalex.org/W3135549087","https://openalex.org/W3166933166","https://openalex.org/W3173485327","https://openalex.org/W3178562735","https://openalex.org/W3197083783","https://openalex.org/W3205350297","https://openalex.org/W3215457160","https://openalex.org/W4200057456","https://openalex.org/W4210602361","https://openalex.org/W4214834905","https://openalex.org/W4223525016","https://openalex.org/W4224257787","https://openalex.org/W4224268033","https://openalex.org/W4224287476","https://openalex.org/W4224882572","https://openalex.org/W4281705055","https://openalex.org/W4310346554","https://openalex.org/W4312223332","https://openalex.org/W4323043386","https://openalex.org/W4323269578","https://openalex.org/W4362723624","https://openalex.org/W4366278939","https://openalex.org/W4367043342","https://openalex.org/W4379178980","https://openalex.org/W4383684826","https://openalex.org/W4386390054","https://openalex.org/W4387999205","https://openalex.org/W4389147391","https://openalex.org/W4389981920","https://openalex.org/W4390628328"],"related_works":["https://openalex.org/W3015547216","https://openalex.org/W3029963425","https://openalex.org/W2798241648","https://openalex.org/W2759979738","https://openalex.org/W1993326409","https://openalex.org/W2619157846","https://openalex.org/W2939937367","https://openalex.org/W2735469457","https://openalex.org/W2413674423","https://openalex.org/W2596218931"],"abstract_inverted_index":{"Purpose":[0],"This":[1],"study":[2,32,132,216],"aims":[3],"to":[4,85,189],"identify":[5],"a":[6,34,40,58,107,116,162,222,231],"value":[7,21,88,98,121,224,237],"co-creation":[8,89,122,225],"framework":[9,90,226],"for":[10,176,234],"live":[11,177,204,243],"streaming":[12,178,205,244],"through":[13],"tourism":[14,169,174,187,240],"scenes":[15,188],"(LStTS).":[16],"It":[17],"also":[18],"clarifies":[19],"the":[20,87,136,142,145,149,165,168,173,201,219,236,239],"attributes":[22,99],"of":[23,42,45,91,110,120,138,148,203,214,221,238],"LStTS":[24,124],"and":[25,48,55,76,127,144,155,167,184,193,207],"makes":[26],"an":[27],"empirical":[28],"test.":[29],"Design/methodology/approach":[30],"The":[31,212],"used":[33,84],"mixed-method":[35],"approach.":[36,61],"In":[37,62,94,113],"Study":[38,63,95,114],"1,":[39,96],"total":[41],"12,216":[43],"pieces":[44],"viewers\u2019":[46,111],"comments":[47],"ten":[49],"web":[50],"news":[51],"reports":[52],"were":[53,66,83,103],"coded":[54],"analyzed":[56],"employing":[57],"grounded":[59],"theory":[60],"2,":[64,115],"data":[65],"collected":[67],"from":[68],"587":[69],"Douyin":[70],"e-commerce":[71],"users.":[72],"Exploratory":[73],"factor":[74],"analysis":[75,109],"partial":[77],"least":[78],"squares":[79],"structural":[80],"equation":[81],"modeling":[82],"test":[86],"LStTS.":[92],"Findings":[93],"six":[97],"in":[100,123,141,200,218,227,242],"three":[101],"categories":[102],"identified":[104,126],"based":[105],"on":[106],"content":[108],"comments.":[112],"three-order":[117],"factorial":[118],"model":[119],"was":[125],"tested.":[128],"Research":[129],"limitations/implications":[130],"Our":[131],"is":[133,161],"limited":[134],"by":[135],"preponderance":[137],"female":[139],"respondents":[140],"sample":[143],"unique":[146],"nature":[147],"research":[150],"context.":[151],"Practical":[152],"implications":[153],"Merchants":[154],"streamers":[156],"should":[157,197],"consider":[158],"whether":[159],"there":[160],"fit":[163],"between":[164],"merchandise":[166],"scene":[170,175,241],"when":[171],"selecting":[172],"marketing;":[179],"they":[180],"can":[181],"select":[182],"novel":[183],"beautiful":[185],"natural":[186],"attract":[190],"viewers.":[191],"Detailed":[192],"comprehensive":[194],"product":[195],"information":[196],"be":[198],"provided":[199],"process":[202],"marketing":[206],"sharing":[208],"with":[209],"consumers.":[210],"Originality/value":[211],"novelty":[213],"our":[215],"lies":[217],"provision":[220],"new":[223],"LStTS,":[228],"which":[229],"offers":[230],"theoretical":[232],"basis":[233],"analyzing":[235],"marketing.":[245]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":5}],"updated_date":"2026-04-02T15:55:50.835912","created_date":"2025-10-10T00:00:00"}