{"id":"https://openalex.org/W3093738273","doi":"https://doi.org/10.1108/intr-03-2020-0127","title":"Accurately or accidentally? Recommendation agent and search experience in over-the-top (OTT) services","display_name":"Accurately or accidentally? Recommendation agent and search experience in over-the-top (OTT) services","publication_year":2020,"publication_date":"2020-10-23","ids":{"openalex":"https://openalex.org/W3093738273","doi":"https://doi.org/10.1108/intr-03-2020-0127","mag":"3093738273"},"language":"en","primary_location":{"id":"doi:10.1108/intr-03-2020-0127","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-03-2020-0127","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004185170","display_name":"Ye-Eun Kwon","orcid":null},"institutions":[{"id":"https://openalex.org/I193775966","display_name":"Yonsei University","ror":"https://ror.org/01wjejq96","country_code":"KR","type":"education","lineage":["https://openalex.org/I193775966"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Yeeun Kwon","raw_affiliation_strings":["School of Business, Yonsei University, Seoul, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business, Yonsei University, Seoul, Republic of Korea","institution_ids":["https://openalex.org/I193775966"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5021052899","display_name":"Jaecheol Park","orcid":"https://orcid.org/0000-0003-3049-2336"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jaecheol Park","raw_affiliation_strings":["UBC Sauder School of Business, Vancouver, Canada"],"raw_orcid":"https://orcid.org/0000-0003-3049-2336","affiliations":[{"raw_affiliation_string":"UBC Sauder School of Business, Vancouver, Canada","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5032279991","display_name":"Jai-Yeol Son","orcid":"https://orcid.org/0000-0002-1216-2854"},"institutions":[{"id":"https://openalex.org/I193775966","display_name":"Yonsei University","ror":"https://ror.org/01wjejq96","country_code":"KR","type":"education","lineage":["https://openalex.org/I193775966"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Jai-Yeol Son","raw_affiliation_strings":["School of Business, Yonsei University, Seoul, Republic of Korea"],"raw_orcid":"https://orcid.org/0000-0002-1216-2854","affiliations":[{"raw_affiliation_string":"School of Business, Yonsei University, Seoul, Republic of Korea","institution_ids":["https://openalex.org/I193775966"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.7134,"has_fulltext":false,"cited_by_count":55,"citation_normalized_percentile":{"value":0.97293058,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":100},"biblio":{"volume":"31","issue":"2","first_page":"562","last_page":"586"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/serendipity","display_name":"Serendipity","score":0.7938384413719177},{"id":"https://openalex.org/keywords/continuance","display_name":"Continuance","score":0.7490057945251465},{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.519929826259613},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4482177495956421},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.42621222138404846},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.4260713458061218},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.42396777868270874},{"id":"https://openalex.org/keywords/appeal","display_name":"Appeal","score":0.4201432168483734},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.4139328598976135},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.37132295966148376},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3527553081512451},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.2796246409416199},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2506083846092224},{"id":"https://openalex.org/keywords/creativity","display_name":"Creativity","score":0.20310628414154053}],"concepts":[{"id":"https://openalex.org/C2779119418","wikidata":"https://www.wikidata.org/wiki/Q166039","display_name":"Serendipity","level":2,"score":0.7938384413719177},{"id":"https://openalex.org/C2780081655","wikidata":"https://www.wikidata.org/wiki/Q763365","display_name":"Continuance","level":2,"score":0.7490057945251465},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.519929826259613},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4482177495956421},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.42621222138404846},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.4260713458061218},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.42396777868270874},{"id":"https://openalex.org/C2778449503","wikidata":"https://www.wikidata.org/wiki/Q329777","display_name":"Appeal","level":2,"score":0.4201432168483734},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.4139328598976135},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.37132295966148376},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3527553081512451},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2796246409416199},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2506083846092224},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.20310628414154053},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/intr-03-2020-0127","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-03-2020-0127","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","display_name":"Peace, Justice and strong institutions","score":0.6800000071525574}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":53,"referenced_works":["https://openalex.org/W34653427","https://openalex.org/W98481856","https://openalex.org/W580719867","https://openalex.org/W846293981","https://openalex.org/W1608836379","https://openalex.org/W1971040550","https://openalex.org/W1973104807","https://openalex.org/W1984274118","https://openalex.org/W1987258130","https://openalex.org/W1991913660","https://openalex.org/W2006922588","https://openalex.org/W2025618885","https://openalex.org/W2027617211","https://openalex.org/W2060502770","https://openalex.org/W2089360619","https://openalex.org/W2105846236","https://openalex.org/W2106096361","https://openalex.org/W2107002115","https://openalex.org/W2111865761","https://openalex.org/W2113891085","https://openalex.org/W2125178435","https://openalex.org/W2125326971","https://openalex.org/W2131653747","https://openalex.org/W2135202459","https://openalex.org/W2139921829","https://openalex.org/W2153578526","https://openalex.org/W2155003238","https://openalex.org/W2155912844","https://openalex.org/W2157030752","https://openalex.org/W2166823027","https://openalex.org/W2172292676","https://openalex.org/W2180693851","https://openalex.org/W2293909974","https://openalex.org/W2294044876","https://openalex.org/W2294671587","https://openalex.org/W2324925384","https://openalex.org/W2373122082","https://openalex.org/W2508844218","https://openalex.org/W2604378336","https://openalex.org/W2611012316","https://openalex.org/W2733392713","https://openalex.org/W2763177976","https://openalex.org/W2801387997","https://openalex.org/W2883266152","https://openalex.org/W2898644325","https://openalex.org/W3121775323","https://openalex.org/W3122962266","https://openalex.org/W3124679280","https://openalex.org/W3125449341","https://openalex.org/W3125672425","https://openalex.org/W3126037462","https://openalex.org/W3141714916","https://openalex.org/W4235678817"],"related_works":["https://openalex.org/W4205615116","https://openalex.org/W2041415459","https://openalex.org/W2154428221","https://openalex.org/W2531086667","https://openalex.org/W2593155302","https://openalex.org/W35325473","https://openalex.org/W1876349746","https://openalex.org/W3125216959","https://openalex.org/W2045676999","https://openalex.org/W2129390568"],"abstract_inverted_index":{"Purpose":[0],"Over-the-top":[1],"(OTT)":[2],"services,":[3,174],"which":[4,69],"provide":[5],"streaming":[6],"media":[7],"through":[8],"all":[9],"devices":[10],"in":[11,20,70,95,172,204,207],"online":[12],"setting,":[13],"have":[14],"surpassed":[15],"the":[16,21,38,44,109,166,210],"traditional":[17],"content":[18,122],"providers":[19],"market.":[22],"However,":[23],"there":[24],"is":[25],"still":[26],"no":[27],"clear":[28],"empirical":[29],"evidence":[30],"that":[31],"indicates":[32],"what":[33,182],"recommendation":[34,63,170,186,211],"agent":[35,64,114,212],"values":[36,65,184,213],"affect":[37,128],"users'":[39],"search":[40,67,129,146,215],"experience":[41,130,147,216],"while":[42],"using":[43],"OTT":[45,162,173,205],"services":[46,206],"and":[47,75,83,124,136,142,151,214],"how":[48],"it":[49],"leads":[50],"to":[51,61,107,157,159,161,180,190],"continuous":[52,201],"subscription.":[53,193],"To":[54],"address":[55],"this":[56,58,197],"gap,":[57],"study":[59,80,198],"aims":[60],"examine":[62],"influencing":[66],"experience,":[68],"turn":[71],"affects":[72],"decision":[73,149,153],"satisfaction":[74,154],"continuance":[76],"intention.":[77],"Design/methodology/approach":[78],"This":[79],"empirically":[81],"develops":[82],"tests":[84],"a":[85],"research":[86],"model":[87],"with":[88,100],"data":[89],"obtained":[90],"from":[91],"212":[92],"survey":[93],"respondents":[94],"Korea.":[96],"Structural":[97],"equation":[98],"modeling":[99],"partial":[101],"least":[102],"square":[103],"approach":[104],"was":[105],"used":[106],"analyze":[108],"data.":[110],"Findings":[111],"(1)":[112],"Recommendation":[113],"variables":[115,131],"such":[116,132],"as":[117,133],"match":[118],"score":[119],"accuracy,":[120],"recommended":[121],"variety":[123],"thumbnail":[125],"image":[126],"appeal":[127],"perceived":[134,137,140,143],"diagnosticity":[135,141],"serendipity;":[138],"(2)":[139],"serendipity":[144],"of":[145,169,185,196,209],"increase":[148],"satisfaction;":[150],"(3)":[152],"increases":[155],"intention":[156],"continue":[158,191],"subscribe":[160],"services.":[163],"Originality/value":[164],"Despite":[165],"widespread":[167],"use":[168],"agents":[171,187],"limited":[175],"attention":[176],"has":[177],"been":[178],"paid":[179],"understand":[181],"specific":[183],"lead":[188],"subscribers":[189],"their":[192],"The":[194],"findings":[195],"clarify":[199],"subscribers'":[200],"subscription":[202],"behavior":[203],"terms":[208],"perspective.":[217]},"counts_by_year":[{"year":2026,"cited_by_count":8},{"year":2025,"cited_by_count":12},{"year":2024,"cited_by_count":14},{"year":2023,"cited_by_count":12},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":4}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}