{"id":"https://openalex.org/W2486167032","doi":"https://doi.org/10.1108/intr-03-2015-0090","title":"Consumer devotion to a different height","display_name":"Consumer devotion to a different height","publication_year":2016,"publication_date":"2016-07-07","ids":{"openalex":"https://openalex.org/W2486167032","doi":"https://doi.org/10.1108/intr-03-2015-0090","mag":"2486167032"},"language":"en","primary_location":{"id":"doi:10.1108/intr-03-2015-0090","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-03-2015-0090","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101989273","display_name":"Mahmud Hassan","orcid":"https://orcid.org/0000-0001-6241-0118"},"institutions":[{"id":"https://openalex.org/I31669788","display_name":"Independent University, Bangladesh","ror":"https://ror.org/05qbbf772","country_code":"BD","type":"education","lineage":["https://openalex.org/I31669788"]},{"id":"https://openalex.org/I4405261541","display_name":"Chittagong Independent University","ror":"https://ror.org/05fcm5569","country_code":"BD","type":"education","lineage":["https://openalex.org/I4405261541"]}],"countries":["BD"],"is_corresponding":false,"raw_author_name":"Mahmud Hassan","raw_affiliation_strings":["School of Business,Chittagong Independent University,Chittagong,Bangladesh"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business,Chittagong Independent University,Chittagong,Bangladesh","institution_ids":["https://openalex.org/I31669788","https://openalex.org/I4405261541"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5039082874","display_name":"Luis V. Casal\u00f3","orcid":"https://orcid.org/0000-0002-9643-2814"},"institutions":[{"id":"https://openalex.org/I255234318","display_name":"Universidad de Zaragoza","ror":"https://ror.org/012a91z28","country_code":"ES","type":"education","lineage":["https://openalex.org/I255234318"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Luis V. Casal\u00f3 Ari\u00f1o","raw_affiliation_strings":["Facultad de Empresa y Gesti\u00f3n P\u00fablica,Universidad de Zaragoza,Huesca,Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Facultad de Empresa y Gesti\u00f3n P\u00fablica,Universidad de Zaragoza,Huesca,Spain","institution_ids":["https://openalex.org/I255234318"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":22.493,"has_fulltext":false,"cited_by_count":54,"citation_normalized_percentile":{"value":0.99221606,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"26","issue":"4","first_page":"963","last_page":"981"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.9948999881744385,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.7001760005950928},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"Word of mouth","score":0.6610804200172424},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.6167793869972229},{"id":"https://openalex.org/keywords/upload","display_name":"Upload","score":0.5933952927589417},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5814000964164734},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5662457346916199},{"id":"https://openalex.org/keywords/publicity","display_name":"Publicity","score":0.5485473871231079},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.460345059633255},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4552000164985657},{"id":"https://openalex.org/keywords/profitability-index","display_name":"Profitability index","score":0.44933247566223145},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.42225149273872375},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.4170486629009247},{"id":"https://openalex.org/keywords/creativity","display_name":"Creativity","score":0.19253313541412354},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.17931264638900757},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.10051503777503967}],"concepts":[{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.7001760005950928},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.6610804200172424},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6167793869972229},{"id":"https://openalex.org/C71901391","wikidata":"https://www.wikidata.org/wiki/Q7126699","display_name":"Upload","level":2,"score":0.5933952927589417},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5814000964164734},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5662457346916199},{"id":"https://openalex.org/C2776003135","wikidata":"https://www.wikidata.org/wiki/Q1333727","display_name":"Publicity","level":2,"score":0.5485473871231079},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.460345059633255},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4552000164985657},{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.44933247566223145},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.42225149273872375},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4170486629009247},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.19253313541412354},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.17931264638900757},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10051503777503967},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/intr-03-2015-0090","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-03-2015-0090","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":57,"referenced_works":["https://openalex.org/W284829578","https://openalex.org/W1509381949","https://openalex.org/W1529792006","https://openalex.org/W1536103245","https://openalex.org/W1546387851","https://openalex.org/W1588645136","https://openalex.org/W1592080430","https://openalex.org/W1971157314","https://openalex.org/W1975466888","https://openalex.org/W1976204155","https://openalex.org/W1987089181","https://openalex.org/W2005360961","https://openalex.org/W2012558180","https://openalex.org/W2023457208","https://openalex.org/W2024930196","https://openalex.org/W2025550180","https://openalex.org/W2027883876","https://openalex.org/W2038549278","https://openalex.org/W2038821593","https://openalex.org/W2046344967","https://openalex.org/W2048226168","https://openalex.org/W2053945692","https://openalex.org/W2056952650","https://openalex.org/W2059645777","https://openalex.org/W2060611812","https://openalex.org/W2061614953","https://openalex.org/W2064964332","https://openalex.org/W2068729200","https://openalex.org/W2069977035","https://openalex.org/W2073515195","https://openalex.org/W2081556646","https://openalex.org/W2086670988","https://openalex.org/W2095208580","https://openalex.org/W2098624900","https://openalex.org/W2106134666","https://openalex.org/W2115022330","https://openalex.org/W2116747512","https://openalex.org/W2117356399","https://openalex.org/W2121583048","https://openalex.org/W2128099617","https://openalex.org/W2132663861","https://openalex.org/W2135393679","https://openalex.org/W2148895878","https://openalex.org/W2151521921","https://openalex.org/W2153189090","https://openalex.org/W2155759945","https://openalex.org/W2157310699","https://openalex.org/W2164502613","https://openalex.org/W2182511043","https://openalex.org/W2306384419","https://openalex.org/W2791390068","https://openalex.org/W2896491762","https://openalex.org/W2904194994","https://openalex.org/W4230871039","https://openalex.org/W4251246782","https://openalex.org/W6653866209","https://openalex.org/W6718666774"],"related_works":["https://openalex.org/W2365237607","https://openalex.org/W2394083072","https://openalex.org/W2359160503","https://openalex.org/W2370536927","https://openalex.org/W2386772716","https://openalex.org/W2387992839","https://openalex.org/W564414432","https://openalex.org/W3153269322","https://openalex.org/W2186696746","https://openalex.org/W1480956163"],"abstract_inverted_index":{"Purpose":[0],"\u2013":[1,76,119,157,184],"Effective":[2],"handling":[3,192],"of":[4,7,42,57,65,107,134,175],"negative":[5,34,207],"word":[6],"mouth":[8],"in":[9,116,139,194,213],"the":[10,63,81,91,173,177,204,226],"social":[11,195],"media":[12,196],"has":[13],"dramatic":[14],"impact":[15],"on":[16,40,191],"customer":[17],"retention,":[18],"deflects":[19],"potential":[20],"damage":[21],"and":[22,44,100,113,168,237,241,244],"improves":[23],"profitability.":[24],"Although":[25],"marketers":[26,43,162],"enact":[27],"various":[28],"defensive":[29,67,96,123,135,144,221],"strategies":[30],"to":[31,61,94,104,166,171,188],"combat":[32],"such":[33],"publicity,":[35],"consumers":[36,170,201,212],"are":[37,49,137,146,223],"increasingly":[38],"acting":[39],"behalf":[41],"new":[45],"value":[46],"creating":[47],"behaviors":[48,68,97,136,145,222],"noticed":[50],"within":[51,70,127,149,179,225],"virtual":[52],"brand":[53,72,178,180,205],"communities.":[54],"The":[55],"purpose":[56],"this":[58],"paper":[59],"is":[60,125],"explore":[62],"kind":[64],"consumers\u2019":[66],"present":[69],"Facebook":[71],"communities":[73,181],"(FBCs).":[74],"Design/methodology/approach":[75],"A":[77],"netnographic":[78],"approach":[79],"guided":[80],"data":[82,108],"collection.":[83],"Data":[84,120],"were":[85,98],"gathered":[86],"by":[87,197,210],"downloading":[88],"messages;":[89],"only":[90,218],"threads":[92],"related":[93],"member\u2019s":[95],"downloaded":[99],"archived.":[101],"This":[102,158,185,215],"resulted":[103],"34":[105],"pages":[106],"with":[109],"418":[110],"individual":[111],"comments":[112],"6,257":[114],"words":[115],"total.":[117],"Findings":[118],"reveals":[121],"that":[122,130,161,220],"behavior":[124],"practiced":[126,138],"Facebook,":[128],"noticing":[129],"more":[131,147],"diverse":[132],"types":[133],"high":[140,236],"involved":[141,239],"products.":[142],"Also,":[143],"prevalent":[148],"utilitarian":[150,243],"rather":[151],"than":[152],"hedonic":[153,245],"brands.":[154,246],"Research":[155],"limitations/implications":[156],"study":[159,216],"suggests":[160],"should":[163],"be":[164],"open":[165],"engage":[167],"empower":[169],"fulfill":[172],"role":[174],"defending":[176],"first.":[182],"Originality/value":[183],"work":[186],"adds":[187],"previous":[189],"literature":[190],"complaints":[193],"analyzing":[198],"how":[199],"devoted":[200],"may":[202],"defend":[203],"against":[206],"remarks":[208],"done":[209],"other":[211],"FBCs.":[214],"not":[217],"confirms":[219],"apparent":[224],"eight":[227],"FBCs":[228],"considered,":[229],"but":[230],"also":[231,242],"investigates":[232],"possible":[233],"differences":[234],"between":[235],"low":[238],"brands":[240]},"counts_by_year":[{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":10},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":9},{"year":2016,"cited_by_count":1}],"updated_date":"2026-07-20T07:56:41.581041","created_date":"2025-10-10T00:00:00"}
