{"id":"https://openalex.org/W3093815235","doi":"https://doi.org/10.1108/intr-01-2020-0025","title":"The missing link in the promotion of customer engagement: the roles of brand fan page attractiveness and agility","display_name":"The missing link in the promotion of customer engagement: the roles of brand fan page attractiveness and agility","publication_year":2020,"publication_date":"2020-10-22","ids":{"openalex":"https://openalex.org/W3093815235","doi":"https://doi.org/10.1108/intr-01-2020-0025","mag":"3093815235"},"language":"en","primary_location":{"id":"doi:10.1108/intr-01-2020-0025","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-01-2020-0025","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002130334","display_name":"Stephanie Hui\u2010Wen Chuah","orcid":"https://orcid.org/0000-0003-2032-7521"},"institutions":[{"id":"https://openalex.org/I143578492","display_name":"Asia University","ror":"https://ror.org/038a1tp19","country_code":"TW","type":"education","lineage":["https://openalex.org/I143578492"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Stephanie Hui-Wen Chuah","raw_affiliation_strings":["Institute of Innovation and Circular Economy, Asia University, Taichung, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of Innovation and Circular Economy, Asia University, Taichung, Taiwan","institution_ids":["https://openalex.org/I143578492"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070991616","display_name":"Eugene Cheng\u2010Xi Aw","orcid":"https://orcid.org/0000-0001-6712-1171"},"institutions":[{"id":"https://openalex.org/I130343225","display_name":"Universiti Putra Malaysia","ror":"https://ror.org/02e91jd64","country_code":"MY","type":"education","lineage":["https://openalex.org/I130343225"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Eugene Cheng-Xi Aw","raw_affiliation_strings":["Department of Management and Marketing, Universiti Putra Malaysia, Serdang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management and Marketing, Universiti Putra Malaysia, Serdang, Malaysia","institution_ids":["https://openalex.org/I130343225"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5063349276","display_name":"Ming\u2010Lang Tseng","orcid":"https://orcid.org/0000-0002-2702-3590"},"institutions":[{"id":"https://openalex.org/I143578492","display_name":"Asia University","ror":"https://ror.org/038a1tp19","country_code":"TW","type":"education","lineage":["https://openalex.org/I143578492"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Ming-Lang Tseng","raw_affiliation_strings":["Institute of Innovation and Circular Economy, Asia University, Taichung, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of Innovation and Circular Economy, Asia University, Taichung, Taiwan","institution_ids":["https://openalex.org/I143578492"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5002130334"],"corresponding_institution_ids":["https://openalex.org/I143578492"],"apc_list":null,"apc_paid":null,"fwci":5.8724,"has_fulltext":false,"cited_by_count":32,"citation_normalized_percentile":{"value":0.96309499,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":"31","issue":"2","first_page":"587","last_page":"612"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9977999925613403,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-engagement","display_name":"Customer engagement","score":0.7282741069793701},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.6774017214775085},{"id":"https://openalex.org/keywords/attractiveness","display_name":"Attractiveness","score":0.6751012206077576},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6299095153808594},{"id":"https://openalex.org/keywords/mediation","display_name":"Mediation","score":0.6047424674034119},{"id":"https://openalex.org/keywords/competitor-analysis","display_name":"Competitor analysis","score":0.5003736019134521},{"id":"https://openalex.org/keywords/page-view","display_name":"Page view","score":0.4727659523487091},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4684617221355438},{"id":"https://openalex.org/keywords/brand-engagement","display_name":"Brand engagement","score":0.44476118683815},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.4404413104057312},{"id":"https://openalex.org/keywords/uses-and-gratifications-theory","display_name":"Uses and gratifications theory","score":0.4230743646621704},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.40184804797172546},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.36711758375167847},{"id":"https://openalex.org/keywords/web-page","display_name":"Web page","score":0.3468761444091797},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.29030805826187134},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2776344120502472},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.2322460114955902},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.18217474222183228},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.1405273973941803}],"concepts":[{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.7282741069793701},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6774017214775085},{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.6751012206077576},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6299095153808594},{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.6047424674034119},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.5003736019134521},{"id":"https://openalex.org/C103645729","wikidata":"https://www.wikidata.org/wiki/Q911187","display_name":"Page view","level":5,"score":0.4727659523487091},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4684617221355438},{"id":"https://openalex.org/C2776892586","wikidata":"https://www.wikidata.org/wiki/Q4956571","display_name":"Brand engagement","level":3,"score":0.44476118683815},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.4404413104057312},{"id":"https://openalex.org/C2778838397","wikidata":"https://www.wikidata.org/wiki/Q1154547","display_name":"Uses and gratifications theory","level":3,"score":0.4230743646621704},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.40184804797172546},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.36711758375167847},{"id":"https://openalex.org/C21959979","wikidata":"https://www.wikidata.org/wiki/Q36774","display_name":"Web page","level":2,"score":0.3468761444091797},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.29030805826187134},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2776344120502472},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2322460114955902},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.18217474222183228},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1405273973941803},{"id":"https://openalex.org/C173576120","wikidata":"https://www.wikidata.org/wiki/Q2641220","display_name":"Static web page","level":4,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C61096286","wikidata":"https://www.wikidata.org/wiki/Q7978592","display_name":"Web navigation","level":3,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/intr-01-2020-0025","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-01-2020-0025","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":119,"referenced_works":["https://openalex.org/W122014101","https://openalex.org/W616490907","https://openalex.org/W972769956","https://openalex.org/W1491477619","https://openalex.org/W1495070247","https://openalex.org/W1964038838","https://openalex.org/W1968185118","https://openalex.org/W1969430465","https://openalex.org/W1970718009","https://openalex.org/W1979333515","https://openalex.org/W1987258130","https://openalex.org/W1987450023","https://openalex.org/W1989827614","https://openalex.org/W1990171006","https://openalex.org/W1991911806","https://openalex.org/W1991997945","https://openalex.org/W1993289959","https://openalex.org/W2005215882","https://openalex.org/W2007809031","https://openalex.org/W2008495998","https://openalex.org/W2009299943","https://openalex.org/W2013558815","https://openalex.org/W2020057812","https://openalex.org/W2020266303","https://openalex.org/W2022924823","https://openalex.org/W2023071763","https://openalex.org/W2031599253","https://openalex.org/W2043146457","https://openalex.org/W2045298561","https://openalex.org/W2053103249","https://openalex.org/W2057431907","https://openalex.org/W2059918681","https://openalex.org/W2061289966","https://openalex.org/W2066211352","https://openalex.org/W2071104546","https://openalex.org/W2072964722","https://openalex.org/W2082370089","https://openalex.org/W2085501042","https://openalex.org/W2092841377","https://openalex.org/W2105846236","https://openalex.org/W2106080643","https://openalex.org/W2109978533","https://openalex.org/W2115379661","https://openalex.org/W2116795815","https://openalex.org/W2120586626","https://openalex.org/W2130300609","https://openalex.org/W2132652356","https://openalex.org/W2139128015","https://openalex.org/W2146279677","https://openalex.org/W2150605459","https://openalex.org/W2156419933","https://openalex.org/W2160792525","https://openalex.org/W2163822384","https://openalex.org/W2165740683","https://openalex.org/W2169064565","https://openalex.org/W2169621740","https://openalex.org/W2179529207","https://openalex.org/W2184943477","https://openalex.org/W2194667394","https://openalex.org/W2223470559","https://openalex.org/W2236009494","https://openalex.org/W2267564422","https://openalex.org/W2274552165","https://openalex.org/W2283632079","https://openalex.org/W2289589061","https://openalex.org/W2295403128","https://openalex.org/W2313112055","https://openalex.org/W2313848006","https://openalex.org/W2328364524","https://openalex.org/W2408758795","https://openalex.org/W2416572746","https://openalex.org/W2417760852","https://openalex.org/W2466070208","https://openalex.org/W2483540831","https://openalex.org/W2492289443","https://openalex.org/W2498093568","https://openalex.org/W2503893208","https://openalex.org/W2517206827","https://openalex.org/W2520903847","https://openalex.org/W2531906808","https://openalex.org/W2590123299","https://openalex.org/W2611351352","https://openalex.org/W2612096568","https://openalex.org/W2622712062","https://openalex.org/W2759265038","https://openalex.org/W2765397828","https://openalex.org/W2773438279","https://openalex.org/W2777249745","https://openalex.org/W2781706328","https://openalex.org/W2790855116","https://openalex.org/W2797194379","https://openalex.org/W2884681640","https://openalex.org/W2885361196","https://openalex.org/W2891653069","https://openalex.org/W2900823124","https://openalex.org/W2904343548","https://openalex.org/W2905164278","https://openalex.org/W2905811773","https://openalex.org/W2909941303","https://openalex.org/W2914115397","https://openalex.org/W2917512797","https://openalex.org/W2937410790","https://openalex.org/W2939929407","https://openalex.org/W2944090188","https://openalex.org/W2947913384","https://openalex.org/W2950750906","https://openalex.org/W2960130222","https://openalex.org/W3015110545","https://openalex.org/W3031134325","https://openalex.org/W3036097324","https://openalex.org/W3123091093","https://openalex.org/W3123624892","https://openalex.org/W3124507438","https://openalex.org/W3125449341","https://openalex.org/W3125494702","https://openalex.org/W3125851473","https://openalex.org/W4235678817","https://openalex.org/W6744231753","https://openalex.org/W6779244657"],"related_works":["https://openalex.org/W2266464206","https://openalex.org/W2792201518","https://openalex.org/W2166269909","https://openalex.org/W2419304023","https://openalex.org/W2944580602","https://openalex.org/W4289048697","https://openalex.org/W4311227634","https://openalex.org/W3157021108","https://openalex.org/W2734818785","https://openalex.org/W4387403104"],"abstract_inverted_index":{"Purpose":[0],"The":[1,94],"purpose":[2],"of":[3,16,46,53,75,126,216],"this":[4,40,112,179,205],"study":[5,180,206],"is":[6,9,114,149],"threefold,":[7],"which":[8],"as":[10,224],"follows:":[11],"investigate":[12],"the":[13,22,44,73,91,102,182,193,209],"mediating":[14],"effect":[15,41],"brand":[17,31,59,78,132,155,222],"fan":[18,32,36,47,79,98,108,117,139,156,200],"page":[19,37,48,99,109,118,121,140,201],"attractiveness":[20,100],"on":[21,50],"relationship":[23,103,113],"between":[24,104],"user":[25,105],"gratifications":[26,106,185],"and":[27,42,55,107,128,142,166,172,184,188,196,218],"customer":[28,210],"engagement":[29,49,122,211],"with":[30],"pages,":[33],"determine":[34],"whether":[35],"agility":[38],"moderates":[39],"examine":[43],"influence":[45],"customers'":[51,124,163],"share":[52,125,215],"wallet":[54,127,217],"resistance":[56,129,219],"to":[57,89,130,147,162,208,220],"negative":[58,131,221],"information.":[60,133],"Design/methodology/approach":[61],"By":[62,170],"using":[63],"an":[64],"online":[65],"questionnaire,":[66],"614":[67],"valid":[68],"responses":[69],"were":[70],"obtained":[71],"from":[72],"followers":[74],"multiple":[76],"Facebook":[77],"pages.":[80],"Partial":[81],"least":[82],"squares-structural":[83],"equation":[84],"modelling":[85],"(PLS-SEM)":[86],"was":[87],"used":[88],"analyse":[90],"data.":[92],"Findings":[93],"results":[95],"indicate":[96],"that":[97,137,144],"mediates":[101],"engagement.":[110,202],"However,":[111],"moderated":[115,176],"by":[116,213],"agility.":[119],"Fan":[120],"increases":[123],"This":[134],"finding":[135],"suggests":[136],"creating":[138],"content":[141],"interactions":[143],"are":[145],"attractive":[146],"customers":[148],"not":[150],"sufficient":[151],"for":[152],"promoting":[153],"engagement;":[154],"pages":[157],"must":[158],"also":[159],"be":[160],"agile":[161],"changing":[164],"needs":[165],"competitors'":[167],"moves.":[168],"Originality/value":[169],"proposing":[171],"testing":[173],"a":[174],"novel":[175],"mediation":[177],"effect,":[178],"enriches":[181],"uses":[183],"theory":[186],"(UGT)":[187],"provides":[189],"new":[190],"insights":[191],"into":[192],"underlying":[194],"mechanisms":[195],"boundary":[197],"factors":[198],"driving":[199],"In":[203],"addition,":[204],"contributes":[207],"literature":[212],"introducing":[214],"information":[223],"outcome":[225],"variables.":[226]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":10},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":1}],"updated_date":"2026-05-05T08:41:31.759640","created_date":"2025-10-10T00:00:00"}