{"id":"https://openalex.org/W2520898468","doi":"https://doi.org/10.1108/intr-01-2014-0015","title":"Web-surfers\u2019 conative reactions to the website\u2019s dominant hue: mental imagery\u2019s role","display_name":"Web-surfers\u2019 conative reactions to the website\u2019s dominant hue: mental imagery\u2019s role","publication_year":2016,"publication_date":"2016-09-16","ids":{"openalex":"https://openalex.org/W2520898468","doi":"https://doi.org/10.1108/intr-01-2014-0015","mag":"2520898468"},"language":"en","primary_location":{"id":"doi:10.1108/intr-01-2014-0015","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-01-2014-0015","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5007561989","display_name":"Lilia Khrouf","orcid":"https://orcid.org/0000-0003-0840-9882"},"institutions":[{"id":"https://openalex.org/I3131031036","display_name":"Mediterranean School of Business","ror":"https://ror.org/02fyv5292","country_code":"TN","type":"education","lineage":["https://openalex.org/I3131031036"]}],"countries":["TN"],"is_corresponding":false,"raw_author_name":"Lilia Khrouf","raw_affiliation_strings":["School of Business, ESC Tunis, Tunis, Tunisia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business, ESC Tunis, Tunis, Tunisia","institution_ids":["https://openalex.org/I3131031036"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5038733718","display_name":"Azza Frikha","orcid":"https://orcid.org/0000-0002-8140-1871"},"institutions":[{"id":"https://openalex.org/I3131031036","display_name":"Mediterranean School of Business","ror":"https://ror.org/02fyv5292","country_code":"TN","type":"education","lineage":["https://openalex.org/I3131031036"]}],"countries":["TN"],"is_corresponding":false,"raw_author_name":"Azza Frikha","raw_affiliation_strings":["School of Business, ESC Tunis, Tunis, Tunisia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business, ESC Tunis, Tunis, Tunisia","institution_ids":["https://openalex.org/I3131031036"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3131031036"],"apc_list":null,"apc_paid":null,"fwci":1.5835,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.88583268,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"26","issue":"5","first_page":"1249","last_page":"1268"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.992900013923645,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/hue","display_name":"Hue","score":0.7025704979896545},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.6979078054428101},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.690428614616394},{"id":"https://openalex.org/keywords/mental-image","display_name":"Mental image","score":0.6570537686347961},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4872490465641022},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.4304330348968506},{"id":"https://openalex.org/keywords/clarity","display_name":"CLARITY","score":0.4268417954444885},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.4231111407279968},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.36972326040267944},{"id":"https://openalex.org/keywords/cognition","display_name":"Cognition","score":0.25894132256507874},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.22568264603614807},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.20716926455497742},{"id":"https://openalex.org/keywords/creativity","display_name":"Creativity","score":0.13692757487297058},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.11712256073951721}],"concepts":[{"id":"https://openalex.org/C126537357","wikidata":"https://www.wikidata.org/wiki/Q372948","display_name":"Hue","level":2,"score":0.7025704979896545},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6979078054428101},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.690428614616394},{"id":"https://openalex.org/C4051589","wikidata":"https://www.wikidata.org/wiki/Q860959","display_name":"Mental image","level":3,"score":0.6570537686347961},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4872490465641022},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4304330348968506},{"id":"https://openalex.org/C2777146004","wikidata":"https://www.wikidata.org/wiki/Q14949826","display_name":"CLARITY","level":2,"score":0.4268417954444885},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4231111407279968},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.36972326040267944},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.25894132256507874},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22568264603614807},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.20716926455497742},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.13692757487297058},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.11712256073951721},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C55493867","wikidata":"https://www.wikidata.org/wiki/Q7094","display_name":"Biochemistry","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/intr-01-2014-0015","is_oa":false,"landing_page_url":"https://doi.org/10.1108/intr-01-2014-0015","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":57,"referenced_works":["https://openalex.org/W195845004","https://openalex.org/W597144770","https://openalex.org/W1500933022","https://openalex.org/W1510070215","https://openalex.org/W1517993091","https://openalex.org/W1545541327","https://openalex.org/W1968900226","https://openalex.org/W1971440513","https://openalex.org/W1975227708","https://openalex.org/W1984575647","https://openalex.org/W1999312927","https://openalex.org/W2000141706","https://openalex.org/W2006992911","https://openalex.org/W2007897826","https://openalex.org/W2009957174","https://openalex.org/W2012820964","https://openalex.org/W2017356504","https://openalex.org/W2018483867","https://openalex.org/W2033161512","https://openalex.org/W2037846525","https://openalex.org/W2038732633","https://openalex.org/W2044825288","https://openalex.org/W2045081371","https://openalex.org/W2049105132","https://openalex.org/W2057947792","https://openalex.org/W2069802246","https://openalex.org/W2081706999","https://openalex.org/W2087201945","https://openalex.org/W2097117058","https://openalex.org/W2098685541","https://openalex.org/W2102574720","https://openalex.org/W2104057213","https://openalex.org/W2115981184","https://openalex.org/W2116044432","https://openalex.org/W2116305749","https://openalex.org/W2119964295","https://openalex.org/W2128857864","https://openalex.org/W2131568786","https://openalex.org/W2133625330","https://openalex.org/W2143299957","https://openalex.org/W2156022826","https://openalex.org/W2175169347","https://openalex.org/W2317354426","https://openalex.org/W2318391417","https://openalex.org/W2327573903","https://openalex.org/W2335391067","https://openalex.org/W2408765197","https://openalex.org/W2409658688","https://openalex.org/W2410465364","https://openalex.org/W2481769138","https://openalex.org/W2910086590","https://openalex.org/W3121405982","https://openalex.org/W4243462225","https://openalex.org/W4249810354","https://openalex.org/W4292811746","https://openalex.org/W4412081165","https://openalex.org/W6601453349"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2032850860","https://openalex.org/W2351077210","https://openalex.org/W2007405091","https://openalex.org/W1509899202","https://openalex.org/W3007401823","https://openalex.org/W4246255530","https://openalex.org/W1974767726","https://openalex.org/W4233218226"],"abstract_inverted_index":{"Purpose":[0],"The":[1],"purpose":[2],"of":[3,13,38,80,88,93,160,169,183,190,201],"this":[4,70,123,139],"paper":[5],"is":[6,59,125],"to":[7,9,17,42,105,109,155,162,179],"contribute":[8],"a":[10,36,78,143],"better":[11,157,180],"understanding":[12],"web-surfers\u2019":[14,62,119],"conative":[15,40,120,158],"reactions":[16,41,159],"websites\u2019":[18,43,56,163],"dominant":[19,44,57,164,206],"hue":[20,45,58,165,208],"by":[21,55,61,205],"taking":[22,209],"into":[23,210],"account":[24,211],"mental":[25,33,52,94,114,170,202],"imagery\u2019s":[26,171],"role.":[27,172,226],"Design/methodology/approach":[28],"A":[29],"conceptual":[30],"model":[31],"considering":[32],"imagery":[34,53,203],"as":[35],"mediator":[37],"web-surfers":[39,128,161],"was":[46,75],"tested.":[47],"It":[48,219],"also":[49],"supposes":[50],"that":[51],"promoted":[54],"moderated":[60],"involvement":[63],"towards":[64],"the":[65,86,101,133,147,152,167,181,188,191,199,216],"product":[66,134,145],"sold.":[67,135],"To":[68],"validate":[69],"model,":[71],"an":[72],"online":[73],"experiment":[74],"conducted":[76],"with":[77,100,132,215],"sample":[79],"400":[81],"web-surfers.":[82],"Findings":[83,175],"Results":[84],"reflect":[85],"importance":[87,200],"\u201cvividness/clarity\u201d":[89],"and":[90,112],"\u201cvalence\u201d":[91],"dimensions":[92],"imagery.":[95],"In":[96],"fact,":[97],"hues":[98],"congruent":[99],"website\u2019s":[102,207,217],"content":[103],"seem":[104],"be":[106],"more":[107],"able":[108],"generate":[110],"vivid":[111],"positive":[113],"images":[115],"which":[116],"affect":[117],"positively":[118],"reactions.":[121],"However,":[122],"relationship":[124],"reversed":[126],"when":[127],"are":[129],"strongly":[130],"involved":[131],"Research":[136],"limitations/implications":[137],"Although":[138],"study":[140,197],"focused":[141],"on":[142],"particular":[144],"category,":[146],"obtained":[148],"results":[149],"can":[150,176],"help":[151,177],"research":[153],"community":[154],"understand":[156],"through":[166,187],"consideration":[168],"Practical":[173],"implications":[174],"managers":[178],"performance":[182],"their":[184],"commercial":[185],"websites":[186],"choice":[189],"adequate":[192],"background":[193],"hue.":[194],"Originality/value":[195],"This":[196],"highlights":[198],"prompted":[204],"its":[212,224],"congruence":[213],"degree":[214],"content.":[218],"provides":[220],"empirical":[221],"evidence":[222],"about":[223],"mediating":[225]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}