{"id":"https://openalex.org/W3080425549","doi":"https://doi.org/10.1108/imds-12-2019-0667","title":"Thematic analysis of destination images for social media engagement marketing","display_name":"Thematic analysis of destination images for social media engagement marketing","publication_year":2020,"publication_date":"2020-08-26","ids":{"openalex":"https://openalex.org/W3080425549","doi":"https://doi.org/10.1108/imds-12-2019-0667","mag":"3080425549"},"language":"en","primary_location":{"id":"doi:10.1108/imds-12-2019-0667","is_oa":false,"landing_page_url":"https://doi.org/10.1108/imds-12-2019-0667","pdf_url":null,"source":{"id":"https://openalex.org/S37320504","display_name":"Industrial Management & Data Systems","issn_l":"0263-5577","issn":["0263-5577","1758-5783"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Management & Data Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010475184","display_name":"Seob-Gyu Song","orcid":"https://orcid.org/0000-0001-5482-0133"},"institutions":[{"id":"https://openalex.org/I91045830","display_name":"Texas A&M University","ror":"https://ror.org/01f5ytq51","country_code":"US","type":"education","lineage":["https://openalex.org/I91045830"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Seobgyu Song","raw_affiliation_strings":["Department of Recreation, Park and Tourism Sciences, Texas A&M University, College Station, Texas, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Recreation, Park and Tourism Sciences, Texas A&M University, College Station, Texas, USA","institution_ids":["https://openalex.org/I91045830"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5068605778","display_name":"Seunghyun Brian Park","orcid":"https://orcid.org/0000-0002-4105-0309"},"institutions":[{"id":"https://openalex.org/I142823887","display_name":"St. John's University","ror":"https://ror.org/00bgtad15","country_code":"US","type":"education","lineage":["https://openalex.org/I142823887"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Seunghyun \u201cBrian\u201d Park","raw_affiliation_strings":["Division of Administration and Economics (Hospitality Management), St. John's University, Queens, New York, USA"],"raw_orcid":"https://orcid.org/0000-0002-4105-0309","affiliations":[{"raw_affiliation_string":"Division of Administration and Economics (Hospitality Management), St. John's University, Queens, New York, USA","institution_ids":["https://openalex.org/I142823887"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103150194","display_name":"Kwangsoo Park","orcid":"https://orcid.org/0000-0003-4285-8315"},"institutions":[{"id":"https://openalex.org/I57328836","display_name":"North Dakota State University","ror":"https://ror.org/05h1bnb22","country_code":"US","type":"education","lineage":["https://openalex.org/I57328836"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Kwangsoo Park","raw_affiliation_strings":["Department of Apparel, Merchandising, Interior Design","Hospitality Management, North Dakota State University, Fargo, North Dakota, USA","Department of Apparel, Merchandising, Interior Design; Hospitality Management, North Dakota State University, Fargo, North Dakota, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Apparel, Merchandising, Interior Design","institution_ids":[]},{"raw_affiliation_string":"Hospitality Management, North Dakota State University, Fargo, North Dakota, USA","institution_ids":["https://openalex.org/I57328836"]},{"raw_affiliation_string":"Department of Apparel, Merchandising, Interior Design; Hospitality Management, North Dakota State University, Fargo, North Dakota, USA","institution_ids":["https://openalex.org/I57328836"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":11.5915,"has_fulltext":false,"cited_by_count":54,"citation_normalized_percentile":{"value":0.98404157,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":100},"biblio":{"volume":"121","issue":"6","first_page":"1375","last_page":"1397"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9900000095367432,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.812740683555603},{"id":"https://openalex.org/keywords/tourism","display_name":"Tourism","score":0.702538251876831},{"id":"https://openalex.org/keywords/thematic-analysis","display_name":"Thematic analysis","score":0.6941224932670593},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.6753992438316345},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.5290749669075012},{"id":"https://openalex.org/keywords/destination-marketing","display_name":"Destination marketing","score":0.520359456539154},{"id":"https://openalex.org/keywords/destination-image","display_name":"Destination image","score":0.5092769861221313},{"id":"https://openalex.org/keywords/social-media-analytics","display_name":"Social media analytics","score":0.484884113073349},{"id":"https://openalex.org/keywords/destinations","display_name":"Destinations","score":0.46755754947662354},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"Social media marketing","score":0.4287525713443756},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.40799593925476074},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3806566596031189},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.3485632836818695},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.3432488739490509},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2268318235874176},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.20239576697349548},{"id":"https://openalex.org/keywords/qualitative-research","display_name":"Qualitative research","score":0.19853204488754272},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.16623398661613464},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.15545371174812317}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.812740683555603},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.702538251876831},{"id":"https://openalex.org/C74196892","wikidata":"https://www.wikidata.org/wiki/Q7781188","display_name":"Thematic analysis","level":3,"score":0.6941224932670593},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6753992438316345},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5290749669075012},{"id":"https://openalex.org/C2992285103","wikidata":"https://www.wikidata.org/wiki/Q3689421","display_name":"Destination marketing","level":4,"score":0.520359456539154},{"id":"https://openalex.org/C2779910172","wikidata":"https://www.wikidata.org/wiki/Q30692888","display_name":"Destination image","level":4,"score":0.5092769861221313},{"id":"https://openalex.org/C2778729106","wikidata":"https://www.wikidata.org/wiki/Q1140126","display_name":"Social media analytics","level":3,"score":0.484884113073349},{"id":"https://openalex.org/C2776687071","wikidata":"https://www.wikidata.org/wiki/Q5265193","display_name":"Destinations","level":3,"score":0.46755754947662354},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.4287525713443756},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.40799593925476074},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3806566596031189},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3485632836818695},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3432488739490509},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2268318235874176},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.20239576697349548},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.19853204488754272},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.16623398661613464},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.15545371174812317},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/imds-12-2019-0667","is_oa":false,"landing_page_url":"https://doi.org/10.1108/imds-12-2019-0667","pdf_url":null,"source":{"id":"https://openalex.org/S37320504","display_name":"Industrial Management & Data Systems","issn_l":"0263-5577","issn":["0263-5577","1758-5783"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Management & Data Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.5899999737739563,"id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":76,"referenced_works":["https://openalex.org/W137110188","https://openalex.org/W1162054679","https://openalex.org/W1489726695","https://openalex.org/W1501502266","https://openalex.org/W1503342679","https://openalex.org/W1730370047","https://openalex.org/W1873218529","https://openalex.org/W1890736528","https://openalex.org/W1952707391","https://openalex.org/W1990916761","https://openalex.org/W1994013453","https://openalex.org/W2000588299","https://openalex.org/W2003429563","https://openalex.org/W2011887970","https://openalex.org/W2016614869","https://openalex.org/W2029776915","https://openalex.org/W2041280977","https://openalex.org/W2041711461","https://openalex.org/W2041816411","https://openalex.org/W2043146457","https://openalex.org/W2046807307","https://openalex.org/W2048888318","https://openalex.org/W2051990174","https://openalex.org/W2060041453","https://openalex.org/W2069337465","https://openalex.org/W2074353574","https://openalex.org/W2075202028","https://openalex.org/W2077096307","https://openalex.org/W2077233358","https://openalex.org/W2079408806","https://openalex.org/W2086157089","https://openalex.org/W2089607056","https://openalex.org/W2090614238","https://openalex.org/W2093505263","https://openalex.org/W2098099892","https://openalex.org/W2099556653","https://openalex.org/W2103978234","https://openalex.org/W2130150515","https://openalex.org/W2132652356","https://openalex.org/W2147665986","https://openalex.org/W2151931428","https://openalex.org/W2155298573","https://openalex.org/W2161358311","https://openalex.org/W2164385948","https://openalex.org/W2182790372","https://openalex.org/W2219632846","https://openalex.org/W2224602932","https://openalex.org/W2244035662","https://openalex.org/W2308113827","https://openalex.org/W2407870445","https://openalex.org/W2540701488","https://openalex.org/W2557787172","https://openalex.org/W2570793235","https://openalex.org/W2588296872","https://openalex.org/W2592296456","https://openalex.org/W2592916198","https://openalex.org/W2605602712","https://openalex.org/W2611309509","https://openalex.org/W2691566791","https://openalex.org/W2729814419","https://openalex.org/W2748434738","https://openalex.org/W2762828520","https://openalex.org/W2767919350","https://openalex.org/W2777976711","https://openalex.org/W2781706328","https://openalex.org/W2896334026","https://openalex.org/W2906345106","https://openalex.org/W2922367046","https://openalex.org/W2948359997","https://openalex.org/W2964673166","https://openalex.org/W2982348629","https://openalex.org/W2984184072","https://openalex.org/W3006730696","https://openalex.org/W3124507438","https://openalex.org/W4233371915","https://openalex.org/W4243111392"],"related_works":["https://openalex.org/W4293594005","https://openalex.org/W2618231166","https://openalex.org/W1872804118","https://openalex.org/W1965694809","https://openalex.org/W1993633564","https://openalex.org/W1985224336","https://openalex.org/W2226647641","https://openalex.org/W1995732421","https://openalex.org/W2768432770","https://openalex.org/W2349264054"],"abstract_inverted_index":{"Purpose":[0],"This":[1,33,124],"study":[2,34,143],"assessed":[3],"the":[4,21,68,75,78,148,154,163,171],"effect":[5],"of":[6,24,80,94,105,117,141,147,150,156,165,173],"photo":[7],"themes":[8,152],"to":[9,66],"facilitate":[10],"social":[11,92,118,136,157,174],"media":[12,93,119,137,158,175],"user":[13],"engagement":[14,120,159],"in":[15,153],"Facebook":[16],"brand":[17],"pages":[18],"and":[19,61,83,111,132],"emphasized":[20],"important":[22],"role":[23],"designing":[25],"images":[26],"for":[27,46,74],"developing":[28],"destination":[29,44,48],"marketing":[30],"strategies.":[31],"Design/methodology/approach":[32],"analyzed":[35],"8,900":[36],"posts":[37],"that":[38,89],"were":[39,64,121],"published":[40],"by":[41,129],"official":[42],"tourism":[43,96],"marketers":[45],"each":[47],"(Hong":[49],"Kong,":[50],"Japan,":[51],"South":[52],"Korea).":[53],"Text":[54],"mining":[55],"analysis,":[56],"image":[57,106,151],"thematic":[58,131],"coding":[59],"analysis":[60],"two-way":[62],"ANOVA":[63],"applied":[65],"examine":[67],"significant":[69,110],"differences":[70],"across":[71],"proposed":[72],"determinants":[73],"following":[76],"engagements:":[77],"numbers":[79],"likes,":[81],"comments":[82],"shares.":[84],"Findings":[85],"The":[86,108,139],"results":[87],"indicated":[88],"photographs":[90],"on":[91,102,114,162],"three":[95,115],"destinations":[97],"can":[98],"be":[99],"explored":[100],"based":[101],"11":[103],"categories":[104],"themes.":[107],"themes'":[109],"distinct":[112],"effects":[113],"indicators":[116],"verified.":[122],"Originality/value":[123],"research":[125],"presented":[126],"methodological":[127],"insights":[128],"integrating":[130],"statistical":[133],"analyses":[134],"with":[135],"analytics.":[138],"findings":[140],"this":[142,166],"provided":[144],"theoretical":[145],"evidence":[146],"importance":[149],"context":[155],"marketing.":[160,176],"Based":[161],"implications":[164],"study,":[167],"practitioners":[168],"would":[169],"enhance":[170],"effectiveness":[172]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":14},{"year":2023,"cited_by_count":19},{"year":2022,"cited_by_count":8},{"year":2021,"cited_by_count":6}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}