{"id":"https://openalex.org/W4401578383","doi":"https://doi.org/10.1108/imds-11-2023-0836","title":"Prototype strategy, market big data and identification of latent customer needs: an organizational learning perspective","display_name":"Prototype strategy, market big data and identification of latent customer needs: an organizational learning perspective","publication_year":2024,"publication_date":"2024-08-14","ids":{"openalex":"https://openalex.org/W4401578383","doi":"https://doi.org/10.1108/imds-11-2023-0836"},"language":"en","primary_location":{"id":"doi:10.1108/imds-11-2023-0836","is_oa":false,"landing_page_url":"https://doi.org/10.1108/imds-11-2023-0836","pdf_url":null,"source":{"id":"https://openalex.org/S37320504","display_name":"Industrial Management & Data Systems","issn_l":"0263-5577","issn":["0263-5577","1758-5783"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Management & Data Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114910512","display_name":"Xi Song","orcid":"https://orcid.org/0000-0003-1301-149X"},"institutions":[{"id":"https://openalex.org/I76214153","display_name":"Lanzhou University","ror":"https://ror.org/01mkqqe32","country_code":"CN","type":"education","lineage":["https://openalex.org/I76214153"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xi Song","raw_affiliation_strings":["School of Management, Lanzhou University, Lanzhou, China"],"raw_orcid":"https://orcid.org/0000-0003-1301-149X","affiliations":[{"raw_affiliation_string":"School of Management, Lanzhou University, Lanzhou, China","institution_ids":["https://openalex.org/I76214153"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007974729","display_name":"Zelong Wei","orcid":"https://orcid.org/0000-0003-3587-7470"},"institutions":[{"id":"https://openalex.org/I87445476","display_name":"Xi'an Jiaotong University","ror":"https://ror.org/017zhmm22","country_code":"CN","type":"education","lineage":["https://openalex.org/I87445476"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zelong Wei","raw_affiliation_strings":["School of Management, Xi'an Jiaotong University, Xi'an, China"],"raw_orcid":"https://orcid.org/0000-0003-3587-7470","affiliations":[{"raw_affiliation_string":"School of Management, Xi'an Jiaotong University, Xi'an, China","institution_ids":["https://openalex.org/I87445476"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5085808893","display_name":"Yongchuan Bao","orcid":"https://orcid.org/0000-0002-6755-2315"},"institutions":[{"id":"https://openalex.org/I82495205","display_name":"University of Alabama in Huntsville","ror":"https://ror.org/02zsxwr40","country_code":"US","type":"education","lineage":["https://openalex.org/I82495205"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yongchuan Bao","raw_affiliation_strings":["Department of Management and Marketing, The University of Alabama in Huntsville, Huntsville, Alabama, USA"],"raw_orcid":"https://orcid.org/0000-0002-6755-2315","affiliations":[{"raw_affiliation_string":"Department of Management and Marketing, The University of Alabama in Huntsville, Huntsville, Alabama, USA","institution_ids":["https://openalex.org/I82495205"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.0581,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.81817174,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":96,"max":97},"biblio":{"volume":"124","issue":"10","first_page":"2939","last_page":"2964"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9860000014305115,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9860000014305115,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9843000173568726,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9728999733924866,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/experiential-learning","display_name":"Experiential learning","score":0.7964004278182983},{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.5484654307365417},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.5161915421485901},{"id":"https://openalex.org/keywords/big-data","display_name":"Big data","score":0.49043652415275574},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.46834108233451843},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.46585020422935486},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3259214162826538},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.3221741318702698},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.32183393836021423},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.23527240753173828},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.2080167531967163},{"id":"https://openalex.org/keywords/creativity","display_name":"Creativity","score":0.1130189299583435}],"concepts":[{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.7964004278182983},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.5484654307365417},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5161915421485901},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.49043652415275574},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.46834108233451843},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.46585020422935486},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3259214162826538},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3221741318702698},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.32183393836021423},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.23527240753173828},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2080167531967163},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.1130189299583435},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/imds-11-2023-0836","is_oa":false,"landing_page_url":"https://doi.org/10.1108/imds-11-2023-0836","pdf_url":null,"source":{"id":"https://openalex.org/S37320504","display_name":"Industrial Management & Data Systems","issn_l":"0263-5577","issn":["0263-5577","1758-5783"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Management & Data Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.5}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":74,"referenced_works":["https://openalex.org/W113044168","https://openalex.org/W1001370459","https://openalex.org/W1530796175","https://openalex.org/W1662718230","https://openalex.org/W1823433828","https://openalex.org/W1966317382","https://openalex.org/W1966599906","https://openalex.org/W1973542603","https://openalex.org/W1979422830","https://openalex.org/W2003757574","https://openalex.org/W2030747846","https://openalex.org/W2037505222","https://openalex.org/W2040780635","https://openalex.org/W2044315762","https://openalex.org/W2051037209","https://openalex.org/W2067150274","https://openalex.org/W2071698502","https://openalex.org/W2073737521","https://openalex.org/W2077851417","https://openalex.org/W2080313827","https://openalex.org/W2087712586","https://openalex.org/W2102690759","https://openalex.org/W2105846236","https://openalex.org/W2106096361","https://openalex.org/W2107117144","https://openalex.org/W2109332273","https://openalex.org/W2117566259","https://openalex.org/W2122158748","https://openalex.org/W2122401796","https://openalex.org/W2132454116","https://openalex.org/W2140762799","https://openalex.org/W2155399469","https://openalex.org/W2160216986","https://openalex.org/W2160631673","https://openalex.org/W2161216922","https://openalex.org/W2163885493","https://openalex.org/W2169521630","https://openalex.org/W2279011257","https://openalex.org/W2341336940","https://openalex.org/W2519280023","https://openalex.org/W2563748453","https://openalex.org/W2615279676","https://openalex.org/W2730922864","https://openalex.org/W2736713072","https://openalex.org/W2753315222","https://openalex.org/W2780508324","https://openalex.org/W2946372694","https://openalex.org/W2946963683","https://openalex.org/W2989078203","https://openalex.org/W2999610823","https://openalex.org/W3009401585","https://openalex.org/W3013250053","https://openalex.org/W3049164745","https://openalex.org/W3087082359","https://openalex.org/W3088647107","https://openalex.org/W3091900761","https://openalex.org/W3123115705","https://openalex.org/W3123150028","https://openalex.org/W3134350199","https://openalex.org/W3135566386","https://openalex.org/W3159036070","https://openalex.org/W3171212709","https://openalex.org/W3182983293","https://openalex.org/W3194910588","https://openalex.org/W3196432444","https://openalex.org/W3207333871","https://openalex.org/W4230659750","https://openalex.org/W4243586344","https://openalex.org/W4280515390","https://openalex.org/W4377238691","https://openalex.org/W4377707059","https://openalex.org/W4386986891","https://openalex.org/W4389319206","https://openalex.org/W4392965688"],"related_works":["https://openalex.org/W2041415459","https://openalex.org/W2593155302","https://openalex.org/W2072812638","https://openalex.org/W3126095231","https://openalex.org/W2352855287","https://openalex.org/W4200071106","https://openalex.org/W2378906650","https://openalex.org/W2384288445","https://openalex.org/W2382526412","https://openalex.org/W2347474189"],"abstract_inverted_index":{"Purpose":[0],"Although":[1],"the":[2,7,26,33,42,75,83,148,157,180,188,216,229,236],"literature":[3,217,233],"provides":[4],"insights":[5],"into":[6],"role":[8,27,43,237],"of":[9,17,28,35,44,77,85,100,142,182,238],"experiential":[10,49,230],"learning":[11,36,46,113,164,203,220,232,240],"based":[12,114,169,241],"on":[13,25,98,115,170,175,208,218,242],"prototypes":[14,30,184],"in":[15,31,47],"identification":[16,99],"latent":[18,101,121,176,209,222],"customer":[19,37,102,122],"need,":[20,38],"it":[21],"offers":[22],"different":[23,195],"views":[24],"product":[29,86],"improving":[32],"efficacy":[34],"and":[39,93,104,159,190],"also":[40,226],"neglects":[41],"vicarious":[45,112,239],"prototype-based":[48,72,219,231],"learning.":[50,73],"In":[51],"a":[52],"data-rich":[53],"environment,":[54],"market":[55,116,167,199,206,243],"big":[56,117,200,244],"data":[57,118,127,201],"create":[58],"new":[59],"opportunities":[60],"to":[61,81,119,136,228],"learn":[62],"from":[63,128,165,204],"vicarious,":[64],"digitalized":[65],"experiences":[66],"that":[67,155],"are":[68],"not":[69],"observable":[70],"with":[71,111,198],"Therefore,":[74],"purpose":[76],"this":[78],"study":[79,153],"is":[80,185],"compare":[82],"effects":[84,174,197],"prototype":[87,91,95,108,161,192],"strategies":[88,162,193],"\u2013":[89,97],"basic":[90,160,191],"strategy":[92,96,109],"enhanced":[94,158,183,189],"needs,":[103],"determine":[105],"how":[106],"each":[107],"interacts":[110],"identify":[120],"needs.":[123],"Design/methodology/approach":[124],"We":[125],"collected":[126],"299":[129],"Chinese":[130],"manufacturing":[131],"firms":[132],"via":[133],"on-site":[134],"surveys":[135],"explore":[137],"our":[138,143],"research":[139,214],"question.":[140],"All":[141],"hypotheses":[144],"were":[145],"supported":[146],"by":[147,234],"regression":[149],"results.":[150],"Findings":[151],"This":[152,213],"finds":[154],"both":[156],"(experiential":[163],"direct":[166],"experience":[168],"prototyping)":[171],"have":[172,194],"positive":[173],"need":[177,210,223],"identification,":[178],"but":[179],"effect":[181],"stronger.":[186],"Furthermore,":[187],"interaction":[196],"(vicarious":[202],"indirect":[205],"experiences)":[207],"identification.":[211,224],"Originality/value":[212],"extends":[215],"for":[221],"It":[225],"contributes":[227],"exploring":[235],"data.":[245]},"counts_by_year":[{"year":2025,"cited_by_count":3}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}