{"id":"https://openalex.org/W4385785801","doi":"https://doi.org/10.1108/imds-08-2022-0510","title":"How doctor image features engage health science short video viewers? Investigating the age and gender bias","display_name":"How doctor image features engage health science short video viewers? Investigating the age and gender bias","publication_year":2023,"publication_date":"2023-08-12","ids":{"openalex":"https://openalex.org/W4385785801","doi":"https://doi.org/10.1108/imds-08-2022-0510"},"language":"en","primary_location":{"id":"doi:10.1108/imds-08-2022-0510","is_oa":false,"landing_page_url":"https://doi.org/10.1108/imds-08-2022-0510","pdf_url":null,"source":{"id":"https://openalex.org/S37320504","display_name":"Industrial Management & Data Systems","issn_l":"0263-5577","issn":["0263-5577","1758-5783"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Management & Data Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091670229","display_name":"Yingsi Tan","orcid":"https://orcid.org/0000-0001-8310-0194"},"institutions":[{"id":"https://openalex.org/I180726961","display_name":"Shenzhen University","ror":"https://ror.org/01vy4gh70","country_code":"CN","type":"education","lineage":["https://openalex.org/I180726961"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Yingsi Tan","raw_affiliation_strings":["College of Management, Shenzhen University, Shenzhen, China"],"affiliations":[{"raw_affiliation_string":"College of Management, Shenzhen University, Shenzhen, China","institution_ids":["https://openalex.org/I180726961"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081028268","display_name":"Shuang Geng","orcid":"https://orcid.org/0000-0001-8146-0786"},"institutions":[{"id":"https://openalex.org/I180726961","display_name":"Shenzhen University","ror":"https://ror.org/01vy4gh70","country_code":"CN","type":"education","lineage":["https://openalex.org/I180726961"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shuang Geng","raw_affiliation_strings":["College of Management, Shenzhen University, Shenzhen, China"],"affiliations":[{"raw_affiliation_string":"College of Management, Shenzhen University, Shenzhen, China","institution_ids":["https://openalex.org/I180726961"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100379262","display_name":"Li Chen","orcid":"https://orcid.org/0000-0002-5842-838X"},"institutions":[{"id":"https://openalex.org/I180726961","display_name":"Shenzhen University","ror":"https://ror.org/01vy4gh70","country_code":"CN","type":"education","lineage":["https://openalex.org/I180726961"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Li Chen","raw_affiliation_strings":["College of Management, Shenzhen University, Shenzhen, China"],"affiliations":[{"raw_affiliation_string":"College of Management, Shenzhen University, Shenzhen, China","institution_ids":["https://openalex.org/I180726961"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101504730","display_name":"Lang Wu","orcid":"https://orcid.org/0000-0003-3756-3731"},"institutions":[{"id":"https://openalex.org/I180726961","display_name":"Shenzhen University","ror":"https://ror.org/01vy4gh70","country_code":"CN","type":"education","lineage":["https://openalex.org/I180726961"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Lang Wu","raw_affiliation_strings":["College of Management, Shenzhen University, Shenzhen, China"],"affiliations":[{"raw_affiliation_string":"College of Management, Shenzhen University, Shenzhen, China","institution_ids":["https://openalex.org/I180726961"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5091670229"],"corresponding_institution_ids":["https://openalex.org/I180726961"],"apc_list":null,"apc_paid":null,"fwci":34.2241,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.99543637,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"123","issue":"9","first_page":"2319","last_page":"2348"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.992900013923645,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9883999824523926,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.5893071889877319},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.5802159309387207},{"id":"https://openalex.org/keywords/health-literacy","display_name":"Health literacy","score":0.5641012787818909},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5259875655174255},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.44355806708335876},{"id":"https://openalex.org/keywords/test","display_name":"Test (biology)","score":0.41683560609817505},{"id":"https://openalex.org/keywords/medical-education","display_name":"Medical education","score":0.3267974257469177},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.32580578327178955},{"id":"https://openalex.org/keywords/medicine","display_name":"Medicine","score":0.3022034168243408},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.26203957200050354},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.15999412536621094},{"id":"https://openalex.org/keywords/health-care","display_name":"Health care","score":0.1436990201473236}],"concepts":[{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5893071889877319},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5802159309387207},{"id":"https://openalex.org/C2778843546","wikidata":"https://www.wikidata.org/wiki/Q3097973","display_name":"Health literacy","level":3,"score":0.5641012787818909},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5259875655174255},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.44355806708335876},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.41683560609817505},{"id":"https://openalex.org/C509550671","wikidata":"https://www.wikidata.org/wiki/Q126945","display_name":"Medical education","level":1,"score":0.3267974257469177},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.32580578327178955},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.3022034168243408},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.26203957200050354},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.15999412536621094},{"id":"https://openalex.org/C160735492","wikidata":"https://www.wikidata.org/wiki/Q31207","display_name":"Health care","level":2,"score":0.1436990201473236},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/imds-08-2022-0510","is_oa":false,"landing_page_url":"https://doi.org/10.1108/imds-08-2022-0510","pdf_url":null,"source":{"id":"https://openalex.org/S37320504","display_name":"Industrial Management & Data Systems","issn_l":"0263-5577","issn":["0263-5577","1758-5783"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Management & Data Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.8999999761581421,"id":"https://metadata.un.org/sdg/4","display_name":"Quality Education"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":68,"referenced_works":["https://openalex.org/W13370249","https://openalex.org/W1493708891","https://openalex.org/W1514369923","https://openalex.org/W1514479869","https://openalex.org/W1973525802","https://openalex.org/W1976977416","https://openalex.org/W1984153006","https://openalex.org/W1985768521","https://openalex.org/W2040730241","https://openalex.org/W2041287014","https://openalex.org/W2048551322","https://openalex.org/W2058917713","https://openalex.org/W2094766888","https://openalex.org/W2102045068","https://openalex.org/W2112256230","https://openalex.org/W2121157156","https://openalex.org/W2136544351","https://openalex.org/W2148764920","https://openalex.org/W2158346466","https://openalex.org/W2170512058","https://openalex.org/W2171099065","https://openalex.org/W2324792815","https://openalex.org/W2555814905","https://openalex.org/W2574445559","https://openalex.org/W2620808029","https://openalex.org/W2766100913","https://openalex.org/W2768829674","https://openalex.org/W2807395850","https://openalex.org/W2891340371","https://openalex.org/W2897641001","https://openalex.org/W2905465522","https://openalex.org/W2957606078","https://openalex.org/W2963989823","https://openalex.org/W2969680646","https://openalex.org/W2972748712","https://openalex.org/W2986309716","https://openalex.org/W2997614349","https://openalex.org/W2999775854","https://openalex.org/W3000893174","https://openalex.org/W3009111937","https://openalex.org/W3015608457","https://openalex.org/W3016193994","https://openalex.org/W3035146201","https://openalex.org/W3042387464","https://openalex.org/W3056658945","https://openalex.org/W3081900167","https://openalex.org/W3109487638","https://openalex.org/W3120405407","https://openalex.org/W3123112026","https://openalex.org/W3158254352","https://openalex.org/W3158846169","https://openalex.org/W3164840033","https://openalex.org/W3170547228","https://openalex.org/W3174637518","https://openalex.org/W3176036279","https://openalex.org/W3180284628","https://openalex.org/W3197432364","https://openalex.org/W3197432529","https://openalex.org/W3198800607","https://openalex.org/W4200137788","https://openalex.org/W4200278047","https://openalex.org/W4206528203","https://openalex.org/W4213350241","https://openalex.org/W4213413974","https://openalex.org/W4214810271","https://openalex.org/W4225680467","https://openalex.org/W4245072942","https://openalex.org/W4293481201"],"related_works":["https://openalex.org/W2593155302","https://openalex.org/W2041415459","https://openalex.org/W2072812638","https://openalex.org/W3126095231","https://openalex.org/W2352855287","https://openalex.org/W2378906650","https://openalex.org/W2384288445","https://openalex.org/W2382526412","https://openalex.org/W4200071106","https://openalex.org/W4388940513"],"abstract_inverted_index":{"Purpose":[0],"Short-form":[1],"health":[2,12,17,65,213],"science":[3,66,214],"videos":[4,68],"have":[5],"become":[6,191],"an":[7],"important":[8],"medium":[9],"for":[10],"disseminating":[11],"knowledge":[13],"and":[14,46,56,71,87,123,148,161,187,237],"improving":[15],"public":[16],"literacy.":[18],"However,":[19],"the":[20,40,52,95,126,184,204],"factors":[21,205],"that":[22,101,206,232],"determine":[23,207],"viewer":[24,47,109,120,131,159,208,222],"engagement":[25,48,110,209,223],"are":[26,105],"not":[27],"well":[28],"understood.":[29],"This":[30,198],"study":[31,141],"aims":[32],"to":[33,76,93,169],"address":[34],"this":[35],"research":[36,199],"gap":[37],"by":[38,224],"investigating":[39],"association":[41],"between":[42],"doctor":[43,77,102,217,226],"image":[44,103,218],"features":[45,74,104,219],"behavior,":[49],"building":[50],"on":[51],"personal":[53],"branding":[54],"theory":[55],"information":[57,167],"signaling":[58,225],"theory.":[59],"Design/methodology/approach":[60],"A":[61],"sample":[62],"of":[63,183],"1245":[64],"short-form":[67,212],"was":[69],"collected,":[70],"key":[72],"video":[73,172],"related":[75],"images":[78],"were":[79,91],"extracted":[80],"through":[81],"manual":[82],"labeling.":[83],"Multi-variable":[84],"regression":[85],"analysis":[86],"SPSS":[88],"process":[89],"model":[90],"employed":[92],"test":[94],"hypotheses.":[96],"Findings":[97],"The":[98,150,180,228],"results":[99,229],"show":[100],"significantly":[106],"associated":[107],"with":[108,158,165,177],"behavior.":[111],"Videos":[112,133],"featuring":[113],"doctors":[114,164,176],"in":[115,135,211,240],"medical":[116],"uniforms":[117],"receive":[118,144],"more":[119,145,171,192],"likes,":[121],"comments":[122,147],"shares.":[124],"Highlighting":[125],"doctor's":[127,151,185],"title":[128,166,178,189],"can":[129,220],"increase":[130],"collections.":[132],"shot":[134],"a":[136,154],"home,":[137],"white":[138],"wall,":[139],"or":[140],"room":[142],"setting":[143],"like,":[146],"sharing.":[149],"appearance":[152,186],"demonstrates":[153],"positive":[155,181],"nonlinear":[156],"relationship":[157],"likes":[160],"comments.":[162],"Young":[163],"tend":[168],"attract":[170],"collections":[173],"than":[174],"older":[175],"information.":[179],"effect":[182],"showing":[188],"information,":[190],"significant":[193],"among":[194],"male":[195],"doctors.":[196],"Originality/value":[197],"provides":[200],"novel":[201],"insights":[202],"into":[203],"behavior":[210],"videos.":[215],"Specific":[216],"enhance":[221],"professionalism.":[227],"also":[230],"suggest":[231],"there":[233],"may":[234],"be":[235],"age":[236],"gender":[238],"biases":[239],"viewers'":[241],"perceptions.":[242]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":1}],"updated_date":"2026-03-20T23:20:44.827607","created_date":"2025-10-10T00:00:00"}