{"id":"https://openalex.org/W4388422682","doi":"https://doi.org/10.1108/imds-05-2023-0336","title":"Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers","display_name":"Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers","publication_year":2023,"publication_date":"2023-11-06","ids":{"openalex":"https://openalex.org/W4388422682","doi":"https://doi.org/10.1108/imds-05-2023-0336"},"language":"en","primary_location":{"id":"doi:10.1108/imds-05-2023-0336","is_oa":false,"landing_page_url":"https://doi.org/10.1108/imds-05-2023-0336","pdf_url":null,"source":{"id":"https://openalex.org/S37320504","display_name":"Industrial Management & Data Systems","issn_l":"0263-5577","issn":["0263-5577","1758-5783"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Management &amp; Data Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://cronfa.swan.ac.uk/Record/cronfa64634/Download/64634__28851__a2c1f7c38d444eebae827a1b1000a4da.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102871673","display_name":"Satyam Mishra","orcid":"https://orcid.org/0000-0003-4678-8676"},"institutions":[{"id":"https://openalex.org/I91699865","display_name":"Indian Institute of Management Lucknow","ror":"https://ror.org/05gfjrx96","country_code":"IN","type":"education","lineage":["https://openalex.org/I91699865"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Satyam Mishra","raw_affiliation_strings":["IIM Lucknow, Lucknow, India"],"raw_orcid":"https://orcid.org/0000-0003-4678-8676","affiliations":[{"raw_affiliation_string":"IIM Lucknow, Lucknow, India","institution_ids":["https://openalex.org/I91699865"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5066800858","display_name":"Anubhav Mishra","orcid":"https://orcid.org/0000-0001-7412-2666"},"institutions":[{"id":"https://openalex.org/I26771391","display_name":"Jaipuria Institute of Management","ror":"https://ror.org/038dhfq97","country_code":"IN","type":"education","lineage":["https://openalex.org/I26771391"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Anubhav Mishra","raw_affiliation_strings":["Jaipuria Institute of Management, Lucknow, India"],"raw_orcid":"https://orcid.org/0000-0001-7412-2666","affiliations":[{"raw_affiliation_string":"Jaipuria Institute of Management, Lucknow, India","institution_ids":["https://openalex.org/I26771391"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103190383","display_name":"Ashish Dubey","orcid":"https://orcid.org/0000-0003-3259-3261"},"institutions":[{"id":"https://openalex.org/I91699865","display_name":"Indian Institute of Management Lucknow","ror":"https://ror.org/05gfjrx96","country_code":"IN","type":"education","lineage":["https://openalex.org/I91699865"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Ashish Dubey","raw_affiliation_strings":["IIM Lucknow, Lucknow, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"IIM Lucknow, Lucknow, India","institution_ids":["https://openalex.org/I91699865"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5048622877","display_name":"Yogesh K. Dwivedi","orcid":"https://orcid.org/0000-0002-5547-9990"},"institutions":[{"id":"https://openalex.org/I39586589","display_name":"Swansea University","ror":"https://ror.org/053fq8t95","country_code":"GB","type":"education","lineage":["https://openalex.org/I39586589"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Yogesh K. Dwivedi","raw_affiliation_strings":["School of Management, Swansea University, Swansea, UK"],"raw_orcid":"https://orcid.org/0000-0002-5547-9990","affiliations":[{"raw_affiliation_string":"School of Management, Swansea University, Swansea, UK","institution_ids":["https://openalex.org/I39586589"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5102871673"],"corresponding_institution_ids":["https://openalex.org/I91699865"],"apc_list":null,"apc_paid":null,"fwci":2.4598,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.89734341,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"124","issue":"1","first_page":"212","last_page":"252"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9879000186920166,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9848999977111816,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.672532320022583},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.6512012481689453},{"id":"https://openalex.org/keywords/virtual-reality","display_name":"Virtual reality","score":0.6474136114120483},{"id":"https://openalex.org/keywords/extant-taxon","display_name":"Extant taxon","score":0.6162145733833313},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5793522596359253},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.5337340235710144},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.4363604784011841},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.41081538796424866},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3866860866546631},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.26642048358917236},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.25847622752189636},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.18922695517539978},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.14221584796905518},{"id":"https://openalex.org/keywords/creativity","display_name":"Creativity","score":0.07710188627243042}],"concepts":[{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.672532320022583},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6512012481689453},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.6474136114120483},{"id":"https://openalex.org/C178300618","wikidata":"https://www.wikidata.org/wiki/Q1898509","display_name":"Extant taxon","level":2,"score":0.6162145733833313},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5793522596359253},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.5337340235710144},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4363604784011841},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.41081538796424866},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3866860866546631},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.26642048358917236},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.25847622752189636},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.18922695517539978},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.14221584796905518},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.07710188627243042},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/imds-05-2023-0336","is_oa":false,"landing_page_url":"https://doi.org/10.1108/imds-05-2023-0336","pdf_url":null,"source":{"id":"https://openalex.org/S37320504","display_name":"Industrial Management & Data Systems","issn_l":"0263-5577","issn":["0263-5577","1758-5783"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Management &amp; Data Systems","raw_type":"journal-article"},{"id":"pmh:oai:cronfa.swan.ac.uk:cronfa64634","is_oa":true,"landing_page_url":"https://cronfa.swan.ac.uk/Record/cronfa64634","pdf_url":"https://cronfa.swan.ac.uk/Record/cronfa64634/Download/64634__28851__a2c1f7c38d444eebae827a1b1000a4da.pdf","source":{"id":"https://openalex.org/S4306401612","display_name":"Cronfa (Swansea University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I39586589","host_organization_name":"Swansea University","host_organization_lineage":["https://openalex.org/I39586589"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal article"}],"best_oa_location":{"id":"pmh:oai:cronfa.swan.ac.uk:cronfa64634","is_oa":true,"landing_page_url":"https://cronfa.swan.ac.uk/Record/cronfa64634","pdf_url":"https://cronfa.swan.ac.uk/Record/cronfa64634/Download/64634__28851__a2c1f7c38d444eebae827a1b1000a4da.pdf","source":{"id":"https://openalex.org/S4306401612","display_name":"Cronfa (Swansea University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I39586589","host_organization_name":"Swansea University","host_organization_lineage":["https://openalex.org/I39586589"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal article"},"sustainable_development_goals":[{"display_name":"Gender equality","id":"https://metadata.un.org/sdg/5","score":0.6899999976158142}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4388422682.pdf"},"referenced_works_count":113,"referenced_works":["https://openalex.org/W197131871","https://openalex.org/W1578907434","https://openalex.org/W1972981099","https://openalex.org/W1976811365","https://openalex.org/W1992626823","https://openalex.org/W2002456134","https://openalex.org/W2018201949","https://openalex.org/W2022710396","https://openalex.org/W2043565183","https://openalex.org/W2045238990","https://openalex.org/W2053470017","https://openalex.org/W2058358275","https://openalex.org/W2060346383","https://openalex.org/W2068146432","https://openalex.org/W2071666535","https://openalex.org/W2071715749","https://openalex.org/W2073796532","https://openalex.org/W2078448333","https://openalex.org/W2104554137","https://openalex.org/W2104657845","https://openalex.org/W2105151656","https://openalex.org/W2125435699","https://openalex.org/W2128784699","https://openalex.org/W2139168999","https://openalex.org/W2141829608","https://openalex.org/W2157823046","https://openalex.org/W2401665277","https://openalex.org/W2402059739","https://openalex.org/W2534699224","https://openalex.org/W2559297153","https://openalex.org/W2581159468","https://openalex.org/W2622458265","https://openalex.org/W2736389237","https://openalex.org/W2742272122","https://openalex.org/W2753167138","https://openalex.org/W2756038645","https://openalex.org/W2758135320","https://openalex.org/W2779915122","https://openalex.org/W2793826087","https://openalex.org/W2793884159","https://openalex.org/W2885226598","https://openalex.org/W2886190987","https://openalex.org/W2892461952","https://openalex.org/W2893271120","https://openalex.org/W2899974004","https://openalex.org/W2900579809","https://openalex.org/W2900763251","https://openalex.org/W2908144306","https://openalex.org/W2910397568","https://openalex.org/W2914437453","https://openalex.org/W2917708198","https://openalex.org/W2938596274","https://openalex.org/W2947143056","https://openalex.org/W2958480196","https://openalex.org/W2965342611","https://openalex.org/W2978059320","https://openalex.org/W2979691894","https://openalex.org/W2994789982","https://openalex.org/W2996214329","https://openalex.org/W2996857923","https://openalex.org/W2998893721","https://openalex.org/W3005567994","https://openalex.org/W3006083698","https://openalex.org/W3006361258","https://openalex.org/W3010085001","https://openalex.org/W3017307747","https://openalex.org/W3036543227","https://openalex.org/W3048830567","https://openalex.org/W3082582142","https://openalex.org/W3083431226","https://openalex.org/W3089081920","https://openalex.org/W3090784166","https://openalex.org/W3091169996","https://openalex.org/W3093159736","https://openalex.org/W3095021976","https://openalex.org/W3095834745","https://openalex.org/W3100805281","https://openalex.org/W3110237658","https://openalex.org/W3111095780","https://openalex.org/W3119676664","https://openalex.org/W3122188249","https://openalex.org/W3133484251","https://openalex.org/W3147965772","https://openalex.org/W3163360560","https://openalex.org/W3165260284","https://openalex.org/W3167300070","https://openalex.org/W3171828692","https://openalex.org/W3172891610","https://openalex.org/W3177014436","https://openalex.org/W3199832122","https://openalex.org/W3203055883","https://openalex.org/W3211619550","https://openalex.org/W4200269168","https://openalex.org/W4200365444","https://openalex.org/W4205546235","https://openalex.org/W4210735580","https://openalex.org/W4220750460","https://openalex.org/W4220847166","https://openalex.org/W4220935462","https://openalex.org/W4221055068","https://openalex.org/W4221105659","https://openalex.org/W4224314984","https://openalex.org/W4229570919","https://openalex.org/W4250676557","https://openalex.org/W4285585446","https://openalex.org/W4289515840","https://openalex.org/W4293156357","https://openalex.org/W4304731429","https://openalex.org/W4313310852","https://openalex.org/W4313365684","https://openalex.org/W4313531873","https://openalex.org/W4368353796","https://openalex.org/W6605726733"],"related_works":["https://openalex.org/W2593155302","https://openalex.org/W2041415459","https://openalex.org/W2072812638","https://openalex.org/W3126095231","https://openalex.org/W2352855287","https://openalex.org/W2378906650","https://openalex.org/W2384288445","https://openalex.org/W2382526412","https://openalex.org/W4200071106","https://openalex.org/W2347474189"],"abstract_inverted_index":{"Purpose":[0],"The":[1,48,58,165],"purpose":[2],"of":[3,104,110,148,183],"this":[4],"meta-analysis":[5,167],"is":[6,83],"to":[7],"encapsulate":[8],"the":[9,17,37,84,101,105,108,111,123,146,149,171,174,184],"outcomes":[10,38],"and":[11,23,54,67,78,120,128,130,141,152,169,177],"generate":[12],"meaningful":[13],"conclusions":[14],"by":[15,144],"examining":[16],"factors":[18,63,186],"that":[19,61,64,187],"influence":[20,65,138,188],"consumers'":[21,126,189],"purchase":[22,66,88,129,190],"non-purchase":[24,68,102],"behaviour":[25,103,131],"intention":[26],"in":[27,90,161,173,194],"a":[28,179,195],"virtual":[29,72,75,91,150,162,196],"reality":[30,73,76],"retailing":[31,197],"context.":[32,198],"Design/methodology/approach":[33],"This":[34],"study":[35],"integrates":[36],"from":[39],"52":[40],"studies,":[41],"including":[42],"403":[43],"relationships":[44],"involving":[45],"19,188":[46],"samples.":[47],"analysis":[49],"was":[50],"conducted":[51],"using":[52],"R-metafor":[53],"AMOS":[55],"software.":[56],"Findings":[57],"findings":[59,172],"indicate":[60],"key":[62],"behavioural":[69,142,192],"intentions":[70,143,193],"are":[71],"(VR)characteristics,":[74],"experience":[77,82],"consumer":[79,94,139],"attitudes.":[80],"VR":[81,97],"strongest":[85],"predictor":[86],"for":[87],"decisions":[89],"environment":[92,151],",while":[93],"attitude":[95],"towards":[96],"most":[98],"strongly":[99],"influences":[100],"consumers.":[106],"Furthermore,":[107],"age":[109],"respondents,":[112],"cultural":[113],"backgrounds":[114],"(high":[115],"vs":[116],"low":[117],"power":[118],"distance)":[119],"gender":[121],"moderate":[122],"relationship":[124],"between":[125],"attitudes":[127,140],"intentions.":[132],"Practical":[133],"implications":[134],"Marketers":[135],"can":[136],"positively":[137],"prioritizing":[145],"design":[147],"facilitating":[153],"unique":[154],"experiences":[155],"(by":[156],"manipulating":[157],"different":[158],"sensory":[159],"stimuli)":[160],"retailing.":[163],"Originality/value":[164],"current":[166],"reconciles":[168],"reinforces":[170],"extant":[175],"literature":[176],"provides":[178],"robust":[180],"empirical":[181],"generalization":[182],"critical":[185],"or":[191]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":10},{"year":2024,"cited_by_count":4}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
