{"id":"https://openalex.org/W2023831529","doi":"https://doi.org/10.1108/eb026833","title":"MARKETING IN THE AUSTRALIAN FOOD INDUSTRY: THE INFORMATION BASE","display_name":"MARKETING IN THE AUSTRALIAN FOOD INDUSTRY: THE INFORMATION BASE","publication_year":1988,"publication_date":"1988-04-01","ids":{"openalex":"https://openalex.org/W2023831529","doi":"https://doi.org/10.1108/eb026833","mag":"2023831529"},"language":"en","primary_location":{"id":"doi:10.1108/eb026833","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eb026833","pdf_url":null,"source":{"id":"https://openalex.org/S10082577","display_name":"Journal of Documentation","issn_l":"0022-0418","issn":["0022-0418","1758-7379"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Documentation","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020199027","display_name":"Carmel Maguire","orcid":null},"institutions":[{"id":"https://openalex.org/I31746571","display_name":"UNSW Sydney","ror":"https://ror.org/03r8z3t63","country_code":"AU","type":"education","lineage":["https://openalex.org/I31746571"]}],"countries":["AU"],"is_corresponding":true,"raw_author_name":"CARMEL MAGUIRE","raw_affiliation_strings":["School of Librarianship, University of New South Wales, Sydney, Australia, 2033"],"affiliations":[{"raw_affiliation_string":"School of Librarianship, University of New South Wales, Sydney, Australia, 2033","institution_ids":["https://openalex.org/I31746571"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5087781619","display_name":"Eugenia Lovelace","orcid":null},"institutions":[{"id":"https://openalex.org/I31746571","display_name":"UNSW Sydney","ror":"https://ror.org/03r8z3t63","country_code":"AU","type":"education","lineage":["https://openalex.org/I31746571"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"EUGENIA LOVELACE","raw_affiliation_strings":["School of Librarianship, University of New South Wales, Sydney, Australia, 2033"],"affiliations":[{"raw_affiliation_string":"School of Librarianship, University of New South Wales, Sydney, Australia, 2033","institution_ids":["https://openalex.org/I31746571"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5020199027"],"corresponding_institution_ids":["https://openalex.org/I31746571"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.18579442,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"44","issue":"4","first_page":"315","last_page":"338"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12525","display_name":"Australian History and Society","score":0.953499972820282,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12525","display_name":"Australian History and Society","score":0.953499972820282,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13532","display_name":"Education Systems and Policy","score":0.9273999929428101,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.9164000153541565,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.777908444404602},{"id":"https://openalex.org/keywords/relevance","display_name":"Relevance (law)","score":0.6103639006614685},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5729089975357056},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"Marketing mix","score":0.5277916789054871},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.4878380596637726},{"id":"https://openalex.org/keywords/sample","display_name":"Sample (material)","score":0.4812288284301758},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.45802295207977295},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.4512176513671875},{"id":"https://openalex.org/keywords/work","display_name":"Work (physics)","score":0.4423019587993622},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.43973419070243835},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"Marketing strategy","score":0.4390198290348053},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.43598923087120056},{"id":"https://openalex.org/keywords/return-on-marketing-investment","display_name":"Return on marketing investment","score":0.4356541633605957},{"id":"https://openalex.org/keywords/quantitative-marketing-research","display_name":"Quantitative marketing research","score":0.41801419854164124},{"id":"https://openalex.org/keywords/customer-base","display_name":"Customer base","score":0.4126787781715393},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.1087941825389862},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.08083820343017578},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.08068084716796875}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.777908444404602},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.6103639006614685},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5729089975357056},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5277916789054871},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4878380596637726},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4812288284301758},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.45802295207977295},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4512176513671875},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.4423019587993622},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.43973419070243835},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4390198290348053},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.43598923087120056},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.4356541633605957},{"id":"https://openalex.org/C53941439","wikidata":"https://www.wikidata.org/wiki/Q7268931","display_name":"Quantitative marketing research","level":4,"score":0.41801419854164124},{"id":"https://openalex.org/C2777276756","wikidata":"https://www.wikidata.org/wiki/Q5196446","display_name":"Customer base","level":2,"score":0.4126787781715393},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1087941825389862},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.08083820343017578},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.08068084716796875},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/eb026833","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eb026833","pdf_url":null,"source":{"id":"https://openalex.org/S10082577","display_name":"Journal of Documentation","issn_l":"0022-0418","issn":["0022-0418","1758-7379"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Documentation","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4699999988079071,"id":"https://metadata.un.org/sdg/2","display_name":"Zero hunger"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W582321813","https://openalex.org/W2011784296","https://openalex.org/W2016225186","https://openalex.org/W2051114849","https://openalex.org/W2053703890","https://openalex.org/W2057117799","https://openalex.org/W2057802417","https://openalex.org/W2062840491","https://openalex.org/W2319032541","https://openalex.org/W2622921151","https://openalex.org/W4247373700","https://openalex.org/W4254458749","https://openalex.org/W4254530499"],"related_works":["https://openalex.org/W2256337052","https://openalex.org/W2994548651","https://openalex.org/W4306757163","https://openalex.org/W2565648639","https://openalex.org/W3196556965","https://openalex.org/W1483489842","https://openalex.org/W2328586575","https://openalex.org/W2784442961","https://openalex.org/W3198703370","https://openalex.org/W4220751852"],"abstract_inverted_index":{"Marketing":[0],"staff":[1],"in":[2,44,103,124],"Australian":[3,52],"food":[4,53],"manufacturing":[5],"firms":[6],"were":[7],"questioned":[8],"on":[9,14,20,30,97],"use":[10,111],"of":[11,36,47,51,79,82,110,112,135],"and":[12,16,29,50,62,107,131],"expenditure":[13,105],"advertising":[15],"marketing":[17,48,54,125],"information":[18,64,115],"services,":[19],"the":[21,45,67,90,95,101,108,118],"sources":[22],"from":[23],"which":[24],"they":[25],"derive":[26],"new":[27],"ideas,":[28],"favoured":[31],"strategies":[32],"for":[33],"different":[34],"aspects":[35],"their":[37],"work.":[38],"The":[39,85],"thirty":[40],"replies":[41],"are":[42,89],"presented":[43],"framework":[46],"theory":[49],"practice.":[55],"Some":[56],"clear":[57],"contrasts":[58],"arise":[59],"between":[60],"high":[61,91],"low":[63],"users":[65],"though":[66],"sample":[68],"is":[69],"too":[70],"small":[71],"to":[72,77],"reveal":[73],"systematic":[74],"variations":[75],"according":[76],"size":[78],"firm,":[80],"type":[81],"industry,":[83],"etc.":[84],"most":[86],"striking":[87],"findings":[88],"value":[92],"placed":[93],"by":[94],"marketers":[96],"product":[98],"movement":[99],"data,":[100,106],"difficulty":[102],"getting":[104],"lack":[109],"formal":[113],"external":[114],"sources,":[116],"especially":[117],"online":[119],"databases,":[120],"whether":[121],"those":[122,128],"specialising":[123],"data":[126,134],"or":[127],"with":[129],"demographic":[130],"general":[132],"economic":[133],"relevance.":[136]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
