{"id":"https://openalex.org/W4408913111","doi":"https://doi.org/10.1108/dlp-06-2024-0089","title":"Entrenching social media marketing in water and power development authority (WAPDA) Libraries","display_name":"Entrenching social media marketing in water and power development authority (WAPDA) Libraries","publication_year":2025,"publication_date":"2025-03-27","ids":{"openalex":"https://openalex.org/W4408913111","doi":"https://doi.org/10.1108/dlp-06-2024-0089"},"language":"en","primary_location":{"id":"doi:10.1108/dlp-06-2024-0089","is_oa":false,"landing_page_url":"https://doi.org/10.1108/dlp-06-2024-0089","pdf_url":null,"source":{"id":"https://openalex.org/S4210218941","display_name":"Digital Library Perspectives","issn_l":"2059-5816","issn":["2059-5816","2059-5824"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Digital Library Perspectives","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102928003","display_name":"Muhammad Saad","orcid":"https://orcid.org/0000-0003-1779-6036"},"institutions":[{"id":"https://openalex.org/I2799350497","display_name":"Water and Power Development Authority","ror":"https://ror.org/03revcz59","country_code":"PK","type":"government","lineage":["https://openalex.org/I2799350497"]}],"countries":["PK"],"is_corresponding":true,"raw_author_name":"Muhammad Saad","raw_affiliation_strings":["WAPDA Library, International Waterlogging and Salinity Research Institute (IWASRI), , Lahore,","Library, International Waterlogging and Salinity Research Institute (IWASRI), WAPDA, Lahore, Pakistan"],"affiliations":[{"raw_affiliation_string":"WAPDA Library, International Waterlogging and Salinity Research Institute (IWASRI), , Lahore,","institution_ids":["https://openalex.org/I2799350497"]},{"raw_affiliation_string":"Library, International Waterlogging and Salinity Research Institute (IWASRI), WAPDA, Lahore, Pakistan","institution_ids":["https://openalex.org/I2799350497"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101540185","display_name":"Ayesha Khalid","orcid":"https://orcid.org/0000-0003-2072-9889"},"institutions":[{"id":"https://openalex.org/I4210100043","display_name":"Superior University","ror":"https://ror.org/00yh88643","country_code":"PK","type":"education","lineage":["https://openalex.org/I4210100043"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Ayesha Khalid","raw_affiliation_strings":["Akhuwat College University Library and Information Services, , Kasur, , and Library and Information Management, Superior University, Lahore, Pakistan","Library and Information Services, Akhuwat College University, Kasur, Pakistan","Library and Information Management, Superior University, Lahore, Pakistan"],"affiliations":[{"raw_affiliation_string":"Akhuwat College University Library and Information Services, , Kasur, , and Library and Information Management, Superior University, Lahore, Pakistan","institution_ids":["https://openalex.org/I4210100043"]},{"raw_affiliation_string":"Library and Information Services, Akhuwat College University, Kasur, Pakistan","institution_ids":[]},{"raw_affiliation_string":"Library and Information Management, Superior University, Lahore, Pakistan","institution_ids":["https://openalex.org/I4210100043"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5102928003"],"corresponding_institution_ids":["https://openalex.org/I2799350497"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.06385506,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"41","issue":"4","first_page":"595","last_page":"614"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.9782999753952026,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.9782999753952026,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":0.9760000109672546,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12863","display_name":"Web and Library Services","score":0.9735999703407288,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/likert-scale","display_name":"Likert scale","score":0.6412330269813538},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6180589199066162},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.6115489602088928},{"id":"https://openalex.org/keywords/nonprobability-sampling","display_name":"Nonprobability sampling","score":0.6049004793167114},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.591823935508728},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5506118535995483},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.5445327162742615},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.424422025680542},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.33240944147109985},{"id":"https://openalex.org/keywords/qualitative-research","display_name":"Qualitative research","score":0.25533750653266907},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.2135399878025055},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.1739802062511444},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.17201626300811768},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.1492936909198761},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.10897490382194519}],"concepts":[{"id":"https://openalex.org/C105776082","wikidata":"https://www.wikidata.org/wiki/Q617473","display_name":"Likert scale","level":2,"score":0.6412330269813538},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6180589199066162},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6115489602088928},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.6049004793167114},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.591823935508728},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5506118535995483},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5445327162742615},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.424422025680542},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.33240944147109985},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.25533750653266907},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2135399878025055},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1739802062511444},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.17201626300811768},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1492936909198761},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.10897490382194519},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/dlp-06-2024-0089","is_oa":false,"landing_page_url":"https://doi.org/10.1108/dlp-06-2024-0089","pdf_url":null,"source":{"id":"https://openalex.org/S4210218941","display_name":"Digital Library Perspectives","issn_l":"2059-5816","issn":["2059-5816","2059-5824"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Digital Library Perspectives","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4300000071525574,"id":"https://metadata.un.org/sdg/6","display_name":"Clean water and sanitation"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":62,"referenced_works":["https://openalex.org/W165692054","https://openalex.org/W291741224","https://openalex.org/W2015457620","https://openalex.org/W2017044565","https://openalex.org/W2046235723","https://openalex.org/W2106976816","https://openalex.org/W2148726857","https://openalex.org/W2164456456","https://openalex.org/W2171102564","https://openalex.org/W2239306219","https://openalex.org/W2322378425","https://openalex.org/W2339246096","https://openalex.org/W2345313548","https://openalex.org/W2552323423","https://openalex.org/W2566145955","https://openalex.org/W2579373758","https://openalex.org/W2587359029","https://openalex.org/W2588296872","https://openalex.org/W2788905015","https://openalex.org/W2793744515","https://openalex.org/W2794487096","https://openalex.org/W2796814616","https://openalex.org/W2797407937","https://openalex.org/W2799280075","https://openalex.org/W2806842316","https://openalex.org/W2885515273","https://openalex.org/W2886834743","https://openalex.org/W2907659782","https://openalex.org/W2922427513","https://openalex.org/W2925260730","https://openalex.org/W2928942363","https://openalex.org/W2939448319","https://openalex.org/W2944281710","https://openalex.org/W2947109755","https://openalex.org/W2951581421","https://openalex.org/W2953803154","https://openalex.org/W2962015604","https://openalex.org/W2970936666","https://openalex.org/W2986690210","https://openalex.org/W2993685152","https://openalex.org/W3005527958","https://openalex.org/W3005813060","https://openalex.org/W3010585966","https://openalex.org/W3048436890","https://openalex.org/W3082381557","https://openalex.org/W3088047998","https://openalex.org/W3093494280","https://openalex.org/W3109886186","https://openalex.org/W3116354974","https://openalex.org/W3128646661","https://openalex.org/W3134674522","https://openalex.org/W3170944149","https://openalex.org/W3194875341","https://openalex.org/W3214913338","https://openalex.org/W4212908040","https://openalex.org/W4283072845","https://openalex.org/W4285341215","https://openalex.org/W4285727560","https://openalex.org/W4289861223","https://openalex.org/W4380271839","https://openalex.org/W4392559645","https://openalex.org/W4407657497"],"related_works":["https://openalex.org/W2041415459","https://openalex.org/W2593155302","https://openalex.org/W2072812638","https://openalex.org/W3126095231","https://openalex.org/W2352855287","https://openalex.org/W4200071106","https://openalex.org/W2378906650","https://openalex.org/W2384288445","https://openalex.org/W2382526412","https://openalex.org/W2347474189"],"abstract_inverted_index":{"Purpose":[0],"This":[1,145,157,172],"study":[2,110,158],"aims":[3],"to":[4,19,40,121,142,203,216],"optimize":[5],"social":[6],"media":[7],"(SM)":[8],"marketing":[9,48,179],"platforms":[10,116],"for":[11,102,183,213],"water":[12,194,234],"and":[13,23,53,63,67,123,138,151,193,235],"power":[14],"development":[15],"authority":[16],"(WAPDA)":[17],"libraries":[18,130,182,201],"enhance":[20],"brand":[21],"identity":[22],"deliver":[24],"cost-effective":[25],"information":[26,153,164],"services":[27,120,165],"efficiently.":[28],"Design/methodology/approach":[29],"A":[30],"five-point":[31],"Likert":[32],"scale":[33],"survey":[34],"was":[35],"distributed":[36],"among":[37],"WAPDA":[38,92,181],"staff":[39],"evaluate":[41],"the":[42,79,88,103,112,175,184,198,211,218],"efficacy":[43],"of":[44,47,82,91,105,114,162,177,200,220],"four":[45],"P\u2019s":[46],"mix:":[49],"product,":[50],"price,":[51],"place":[52],"promotion.":[54],"Through":[55],"purposive":[56],"sampling,":[57],"344":[58],"usable":[59],"responses":[60],"were":[61],"collected":[62],"analyzed":[64],"using":[65,128],"descriptive":[66],"inferential":[68],"statistical":[69],"methods,":[70],"including":[71],"multiple":[72],"linear":[73],"regression.":[74],"Findings":[75],"The":[76,208],"findings":[77],"highlight":[78],"significant":[80],"impact":[81,176],"SM,":[83,129],"particularly":[84],"Facebook,":[85],"in":[86,117,168,187,239],"enhancing":[87],"public":[89],"image":[90],"libraries.":[93,107],"It":[94,196],"suggest":[95],"that":[96],"seamless":[97],"internet":[98],"connectivity":[99],"is":[100],"crucial":[101],"success":[104],"these":[106],"Moreover,":[108],"this":[109],"emphasizes":[111,210],"potential":[113,199],"SM":[115,167,178,221,227],"extending":[118],"library":[119],"remote":[122],"underserved":[124],"communities.":[125],"By":[126],"strategically":[127],"can":[131],"expand":[132],"their":[133],"reach,":[134],"improve":[135],"user":[136],"engagement":[137],"provide":[139],"broader":[140],"access":[141],"valuable":[143],"resources.":[144],"approach":[146],"fosters":[147],"greater":[148],"community":[149],"involvement":[150],"enhances":[152],"accessibility.":[154],"Practical":[155],"implications":[156],"explores":[159],"economic":[160],"benefits":[161,219],"delivering":[163],"through":[166],"struggling":[169],"economies.":[170],"Originality/value":[171],"research":[173,225],"investigates":[174],"on":[180,226,233],"first":[185],"time":[186],"Pakistan,":[188],"pointing":[189],"up":[190],"global":[191],"energy":[192,236],"crises.":[195],"supports":[197],"worldwide":[202],"learn":[204],"from":[205],"one":[206],"another.":[207],"conclusion":[209],"need":[212],"higher-level":[214],"discussions":[215],"maximize":[217],"marketing.":[222],"Despite":[223],"growing":[224],"tools,":[228],"few":[229],"studies":[230],"have":[231],"focused":[232],"libraries,":[237],"especially":[238],"South":[240],"East":[241],"Asia.":[242]},"counts_by_year":[],"updated_date":"2025-12-28T23:10:05.387466","created_date":"2025-10-10T00:00:00"}
