{"id":"https://openalex.org/W4409811030","doi":"https://doi.org/10.1108/bpmj-07-2024-0637","title":"Advertising in the digital era: Can AI evoke emotions like humans?","display_name":"Advertising in the digital era: Can AI evoke emotions like humans?","publication_year":2025,"publication_date":"2025-04-25","ids":{"openalex":"https://openalex.org/W4409811030","doi":"https://doi.org/10.1108/bpmj-07-2024-0637"},"language":"en","primary_location":{"id":"doi:10.1108/bpmj-07-2024-0637","is_oa":false,"landing_page_url":"https://doi.org/10.1108/bpmj-07-2024-0637","pdf_url":null,"source":{"id":"https://openalex.org/S2508752","display_name":"Business Process Management Journal","issn_l":"1463-7154","issn":["1463-7154","1758-4116"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business Process Management Journal","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5115891922","display_name":"Karolina Sallaku","orcid":"https://orcid.org/0009-0001-6750-1390"},"institutions":[{"id":"https://openalex.org/I4210148804","display_name":"Ospedale San Giuseppe","ror":"https://ror.org/05m6e7d23","country_code":"IT","type":"healthcare","lineage":["https://openalex.org/I4210094922","https://openalex.org/I4210148804","https://openalex.org/I4210153126"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Karolina Sallaku","raw_affiliation_strings":["LUM Giuseppe Degennaro University , ,"],"raw_orcid":"https://orcid.org/0009-0001-6750-1390","affiliations":[{"raw_affiliation_string":"LUM Giuseppe Degennaro University , ,","institution_ids":["https://openalex.org/I4210148804"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5093527668","display_name":"Luca Simone Macca","orcid":"https://orcid.org/0000-0003-0687-1280"},"institutions":[{"id":"https://openalex.org/I55143463","display_name":"University of Turin","ror":"https://ror.org/048tbm396","country_code":"IT","type":"education","lineage":["https://openalex.org/I55143463"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Luca Simone Macca","raw_affiliation_strings":["University of Turin Department of Management \u201cValter Cantino\u201d, , ,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Turin Department of Management \u201cValter Cantino\u201d, , ,","institution_ids":["https://openalex.org/I55143463"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049026286","display_name":"Gabriele Santoro","orcid":"https://orcid.org/0000-0002-6407-483X"},"institutions":[{"id":"https://openalex.org/I4210162178","display_name":"Mediterranean Institute of Management","ror":"https://ror.org/05bp24h68","country_code":"CY","type":"education","lineage":["https://openalex.org/I4210162178"]},{"id":"https://openalex.org/I55143463","display_name":"University of Turin","ror":"https://ror.org/048tbm396","country_code":"IT","type":"education","lineage":["https://openalex.org/I55143463"]}],"countries":["CY","IT"],"is_corresponding":false,"raw_author_name":"Gabriele Santoro","raw_affiliation_strings":["School of Business, Gnosis: Mediterranean Institute for Management Science, University of Nicosia , ,","University of Turin Department of Management \u201cValter Cantino\u201d, , ,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business, Gnosis: Mediterranean Institute for Management Science, University of Nicosia , ,","institution_ids":["https://openalex.org/I4210162178"]},{"raw_affiliation_string":"University of Turin Department of Management \u201cValter Cantino\u201d, , ,","institution_ids":["https://openalex.org/I55143463"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103111676","display_name":"Trang Phan","orcid":"https://orcid.org/0000-0002-1942-8248"},"institutions":[{"id":"https://openalex.org/I4210109591","display_name":"Thuongmai University","ror":"https://ror.org/021s58p89","country_code":"VN","type":"education","lineage":["https://openalex.org/I4210109591"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Trang Thu Phan","raw_affiliation_strings":["Thuongmai University , ,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Thuongmai University , ,","institution_ids":["https://openalex.org/I4210109591"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":18.1589,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.99069266,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":"31","issue":"5","first_page":"1785","last_page":"1811"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9865000247955322,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9351000189781189,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-era","display_name":"Digital era","score":0.659936785697937},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5125777125358582},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4906441271305084},{"id":"https://openalex.org/keywords/digital-advertising","display_name":"Digital advertising","score":0.4628964960575104},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.36820557713508606},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.355047345161438},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2681703567504883},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.2508731782436371},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.23637869954109192},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.20379972457885742}],"concepts":[{"id":"https://openalex.org/C2991716581","wikidata":"https://www.wikidata.org/wiki/Q956129","display_name":"Digital era","level":3,"score":0.659936785697937},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5125777125358582},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4906441271305084},{"id":"https://openalex.org/C2994201839","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Digital advertising","level":4,"score":0.4628964960575104},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.36820557713508606},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.355047345161438},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2681703567504883},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.2508731782436371},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.23637869954109192},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.20379972457885742}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/bpmj-07-2024-0637","is_oa":false,"landing_page_url":"https://doi.org/10.1108/bpmj-07-2024-0637","pdf_url":null,"source":{"id":"https://openalex.org/S2508752","display_name":"Business Process Management Journal","issn_l":"1463-7154","issn":["1463-7154","1758-4116"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business Process Management Journal","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":122,"referenced_works":["https://openalex.org/W630778968","https://openalex.org/W1480292196","https://openalex.org/W1484864026","https://openalex.org/W1536465007","https://openalex.org/W1571579488","https://openalex.org/W1599921118","https://openalex.org/W1612366852","https://openalex.org/W1628179213","https://openalex.org/W1708393801","https://openalex.org/W1777859530","https://openalex.org/W1972570464","https://openalex.org/W1975250473","https://openalex.org/W1977989028","https://openalex.org/W2000186419","https://openalex.org/W2008264338","https://openalex.org/W2012654762","https://openalex.org/W2017767112","https://openalex.org/W2029125978","https://openalex.org/W2039340897","https://openalex.org/W2041385527","https://openalex.org/W2043014082","https://openalex.org/W2043181832","https://openalex.org/W2044846907","https://openalex.org/W2048665713","https://openalex.org/W2055577523","https://openalex.org/W2059631616","https://openalex.org/W2074955945","https://openalex.org/W2076706761","https://openalex.org/W2079962567","https://openalex.org/W2081053894","https://openalex.org/W2111443675","https://openalex.org/W2129186114","https://openalex.org/W2158751006","https://openalex.org/W2170614490","https://openalex.org/W2171933695","https://openalex.org/W2249595199","https://openalex.org/W2276598037","https://openalex.org/W2312527804","https://openalex.org/W2329008131","https://openalex.org/W2337718466","https://openalex.org/W2495772237","https://openalex.org/W2516818467","https://openalex.org/W2524459589","https://openalex.org/W2592549567","https://openalex.org/W2613221316","https://openalex.org/W2736048296","https://openalex.org/W2742643783","https://openalex.org/W2767938209","https://openalex.org/W2786141192","https://openalex.org/W2883890202","https://openalex.org/W2899093299","https://openalex.org/W2899856450","https://openalex.org/W2947308709","https://openalex.org/W2954849019","https://openalex.org/W2963989823","https://openalex.org/W2968572135","https://openalex.org/W2972146781","https://openalex.org/W2972421655","https://openalex.org/W2979906316","https://openalex.org/W2998528801","https://openalex.org/W3007407474","https://openalex.org/W3013207429","https://openalex.org/W3014119128","https://openalex.org/W3016736478","https://openalex.org/W3022749156","https://openalex.org/W3025637241","https://openalex.org/W3037717409","https://openalex.org/W3047802401","https://openalex.org/W3081261125","https://openalex.org/W3089205322","https://openalex.org/W3094793347","https://openalex.org/W3096068160","https://openalex.org/W3110863359","https://openalex.org/W3121604709","https://openalex.org/W3138769209","https://openalex.org/W3168740456","https://openalex.org/W3171227530","https://openalex.org/W3174463521","https://openalex.org/W3183517106","https://openalex.org/W4221016451","https://openalex.org/W4240381946","https://openalex.org/W4242181023","https://openalex.org/W4256384333","https://openalex.org/W4290632542","https://openalex.org/W4293062722","https://openalex.org/W4294647307","https://openalex.org/W4309566818","https://openalex.org/W4311111985","https://openalex.org/W4316813988","https://openalex.org/W4322507148","https://openalex.org/W4322507153","https://openalex.org/W4327808750","https://openalex.org/W4361305944","https://openalex.org/W4363677364","https://openalex.org/W4366762693","https://openalex.org/W4383427096","https://openalex.org/W4384947318","https://openalex.org/W4385469325","https://openalex.org/W4385496883","https://openalex.org/W4387553411","https://openalex.org/W4387591837","https://openalex.org/W4387840021","https://openalex.org/W4390293326","https://openalex.org/W4390402455","https://openalex.org/W4391019625","https://openalex.org/W4393192156","https://openalex.org/W4394605410","https://openalex.org/W4394755873","https://openalex.org/W4394764084","https://openalex.org/W4396514428","https://openalex.org/W4396691148","https://openalex.org/W4399051531","https://openalex.org/W4399661914","https://openalex.org/W4400053396","https://openalex.org/W4400112276","https://openalex.org/W4400346411","https://openalex.org/W4402126148","https://openalex.org/W4402742026","https://openalex.org/W4403429068","https://openalex.org/W4403491621","https://openalex.org/W4403888520","https://openalex.org/W4405539348"],"related_works":["https://openalex.org/W2041415459","https://openalex.org/W2593155302","https://openalex.org/W2072812638","https://openalex.org/W3126095231","https://openalex.org/W2352855287","https://openalex.org/W4200071106","https://openalex.org/W2378906650","https://openalex.org/W2384288445","https://openalex.org/W2382526412","https://openalex.org/W2347474189"],"abstract_inverted_index":{"Purpose":[0],"This":[1,122],"study":[2,123],"investigates":[3],"the":[4,34,94],"variations":[5],"in":[6,15,104,152],"consumers\u2019":[7,116],"affective":[8,29],"responses":[9,117],"to":[10,23,47,59,143],"AI-generated":[11],"versus":[12],"human-generated":[13],"content":[14],"a":[16,52],"firm\u2019s":[17],"advertising":[18,145],"copywriting,":[19],"analysing":[20],"emotional":[21,36,71,96],"reactions":[22],"short-form":[24],"promotional":[25],"text":[26],"across":[27,70,119],"three":[28,74],"dimensions\u2014Pleasure,":[30],"Arousal,":[31],"and":[32,81,110,146],"Dominance\u2014from":[33],"PAD":[35],"model.":[37],"Design/methodology/approach":[38],"A":[39],"Mann-Whitney":[40],"analysis":[41,66],"on":[42,51,126],"SPSS":[43],"29":[44],"is":[45],"conducted":[46],"assess":[48],"group":[49,68],"differences":[50,90],"sample":[53],"of":[54,61],"222":[55],"participants":[56],"randomly":[57],"assigned":[58],"one":[60],"two":[62],"experimental":[63],"conditions.":[64,120],"The":[65,85],"evaluates":[67],"variances":[69],"constructs":[72],"alongside":[73],"control":[75],"variables:":[76],"AI":[77,79,82,102,113,136,151],"Encounter,":[78],"recognition":[80],"trust.":[83],"Findings":[84],"results":[86],"indicate":[87],"no":[88],"significant":[89],"among":[91],"groups":[92],"regarding":[93],"main":[95],"dimensions,":[97],"suggesting":[98],"relevant":[99,141],"implications":[100],"for":[101,130,157],"integration":[103],"business":[105,128],"process":[106],"automations.":[107],"However,":[108],"trust":[109],"familiarity":[111],"with":[112,135,140],"technology":[114],"influence":[115],"differently":[118],"Originality/value":[121],"sheds":[124],"light":[125],"new":[127],"opportunities":[129],"enhancing":[131],"creative":[132],"communication":[133,159],"processes":[134],"implementation,":[137],"providing":[138],"practitioners":[139],"insights":[142],"improve":[144],"copywriting":[147],"by":[148],"collaboratively":[149],"using":[150],"crafting":[153],"emotionally":[154],"engaging":[155],"advertisements":[156],"effective":[158],"strategies.":[160]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":7}],"updated_date":"2026-06-26T08:34:08.712188","created_date":"2025-10-10T00:00:00"}
