{"id":"https://openalex.org/W2011973718","doi":"https://doi.org/10.1108/17410390910975013","title":"Market orientation, supplier perceived value and business performance of SMEs in a Sub-Saharan African nation","display_name":"Market orientation, supplier perceived value and business performance of SMEs in a Sub-Saharan African nation","publication_year":2009,"publication_date":"2009-07-24","ids":{"openalex":"https://openalex.org/W2011973718","doi":"https://doi.org/10.1108/17410390910975013","mag":"2011973718"},"language":"en","primary_location":{"id":"doi:10.1108/17410390910975013","is_oa":false,"landing_page_url":"https://doi.org/10.1108/17410390910975013","pdf_url":null,"source":{"id":"https://openalex.org/S141478581","display_name":"Journal of Enterprise Information Management","issn_l":"1741-0398","issn":["1741-0398","1758-7409"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Enterprise Information Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051464890","display_name":"Margaret Jekanyika Matanda","orcid":"https://orcid.org/0000-0003-4374-8898"},"institutions":[{"id":"https://openalex.org/I56590836","display_name":"Monash University","ror":"https://ror.org/02bfwt286","country_code":"AU","type":"education","lineage":["https://openalex.org/I56590836"]}],"countries":["AU"],"is_corresponding":true,"raw_author_name":"Margaret Jekanyika Matanda","raw_affiliation_strings":["Department of Marketing, Monash University, Melbourne, Australia","(Department of Marketing, Monash University, Melbourne, Australia)"],"affiliations":[{"raw_affiliation_string":"Department of Marketing, Monash University, Melbourne, Australia","institution_ids":["https://openalex.org/I56590836"]},{"raw_affiliation_string":"(Department of Marketing, Monash University, Melbourne, Australia)","institution_ids":["https://openalex.org/I56590836"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055434021","display_name":"Nelson Oly Ndubisi","orcid":"https://orcid.org/0000-0002-2743-3901"},"institutions":[{"id":"https://openalex.org/I155043079","display_name":"University of Nottingham Malaysia Campus","ror":"https://ror.org/04mz9mt17","country_code":"MY","type":"education","lineage":["https://openalex.org/I142263535","https://openalex.org/I155043079"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Nelson Oly Ndubisi","raw_affiliation_strings":["Nottingham University Business School, Selangor, Malaysia","(Nottingham University Business School, Selangor, Malaysia)"],"affiliations":[{"raw_affiliation_string":"Nottingham University Business School, Selangor, Malaysia","institution_ids":["https://openalex.org/I155043079"]},{"raw_affiliation_string":"(Nottingham University Business School, Selangor, Malaysia)","institution_ids":["https://openalex.org/I155043079"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5051464890"],"corresponding_institution_ids":["https://openalex.org/I56590836"],"apc_list":null,"apc_paid":null,"fwci":2.3336,"has_fulltext":false,"cited_by_count":45,"citation_normalized_percentile":{"value":0.90171429,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"22","issue":"4","first_page":"384","last_page":"407"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9921000003814697,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10164","display_name":"Quality and Supply Management","score":0.9800999760627747,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-orientation","display_name":"Market orientation","score":0.8269007205963135},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.7308903336524963},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.6622433662414551},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6023060083389282},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.577867865562439},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.565014660358429},{"id":"https://openalex.org/keywords/supplier-relationship-management","display_name":"Supplier relationship management","score":0.4595050513744354},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.4527166783809662},{"id":"https://openalex.org/keywords/work","display_name":"Work (physics)","score":0.4165456295013428},{"id":"https://openalex.org/keywords/supply-chain","display_name":"Supply chain","score":0.1275254189968109},{"id":"https://openalex.org/keywords/qualitative-research","display_name":"Qualitative research","score":0.10562849044799805},{"id":"https://openalex.org/keywords/supply-chain-management","display_name":"Supply chain management","score":0.08209195733070374}],"concepts":[{"id":"https://openalex.org/C2779696404","wikidata":"https://www.wikidata.org/wiki/Q6770823","display_name":"Market orientation","level":2,"score":0.8269007205963135},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7308903336524963},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6622433662414551},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6023060083389282},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.577867865562439},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.565014660358429},{"id":"https://openalex.org/C104861157","wikidata":"https://www.wikidata.org/wiki/Q1357275","display_name":"Supplier relationship management","level":4,"score":0.4595050513744354},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.4527166783809662},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.4165456295013428},{"id":"https://openalex.org/C108713360","wikidata":"https://www.wikidata.org/wiki/Q1824206","display_name":"Supply chain","level":2,"score":0.1275254189968109},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.10562849044799805},{"id":"https://openalex.org/C44104985","wikidata":"https://www.wikidata.org/wiki/Q492886","display_name":"Supply chain management","level":3,"score":0.08209195733070374},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/17410390910975013","is_oa":false,"landing_page_url":"https://doi.org/10.1108/17410390910975013","pdf_url":null,"source":{"id":"https://openalex.org/S141478581","display_name":"Journal of Enterprise Information Management","issn_l":"1741-0398","issn":["1741-0398","1758-7409"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Enterprise Information Management","raw_type":"journal-article"},{"id":"pmh:oai:research-repository.griffith.edu.au:10072/39966","is_oa":false,"landing_page_url":"http://hdl.handle.net/10072/39966","pdf_url":null,"source":{"id":"https://openalex.org/S4306402548","display_name":"Griffith Research Online (Griffith University, Queensland, Australia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I11701301","host_organization_name":"Griffith University","host_organization_lineage":["https://openalex.org/I11701301"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Journal article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":137,"referenced_works":["https://openalex.org/W15012861","https://openalex.org/W47305287","https://openalex.org/W56417423","https://openalex.org/W226805119","https://openalex.org/W1539417980","https://openalex.org/W1553547087","https://openalex.org/W1557712415","https://openalex.org/W1567005520","https://openalex.org/W1567691772","https://openalex.org/W1585211132","https://openalex.org/W1836311887","https://openalex.org/W1857042702","https://openalex.org/W1971031315","https://openalex.org/W1971440513","https://openalex.org/W1975908777","https://openalex.org/W1976473926","https://openalex.org/W1978992075","https://openalex.org/W1979422830","https://openalex.org/W1979907230","https://openalex.org/W1981473803","https://openalex.org/W1982822956","https://openalex.org/W1982858945","https://openalex.org/W1985449345","https://openalex.org/W1987258130","https://openalex.org/W1990342335","https://openalex.org/W1991062504","https://openalex.org/W1992404858","https://openalex.org/W1993734218","https://openalex.org/W1995317092","https://openalex.org/W1995508798","https://openalex.org/W1995951555","https://openalex.org/W1996812234","https://openalex.org/W1997176931","https://openalex.org/W1997223012","https://openalex.org/W2001579773","https://openalex.org/W2002754275","https://openalex.org/W2005269248","https://openalex.org/W2005735685","https://openalex.org/W2008454654","https://openalex.org/W2011433755","https://openalex.org/W2013386523","https://openalex.org/W2015808835","https://openalex.org/W2019945100","https://openalex.org/W2020342146","https://openalex.org/W2020943749","https://openalex.org/W2021949104","https://openalex.org/W2023167627","https://openalex.org/W2024180819","https://openalex.org/W2024374089","https://openalex.org/W2027174413","https://openalex.org/W2027514719","https://openalex.org/W2029655155","https://openalex.org/W2029857925","https://openalex.org/W2032940339","https://openalex.org/W2035303902","https://openalex.org/W2036586427","https://openalex.org/W2039703741","https://openalex.org/W2041158146","https://openalex.org/W2043490517","https://openalex.org/W2046752514","https://openalex.org/W2048606874","https://openalex.org/W2050605283","https://openalex.org/W2052127890","https://openalex.org/W2052982697","https://openalex.org/W2054930208","https://openalex.org/W2055334225","https://openalex.org/W2057305484","https://openalex.org/W2058413436","https://openalex.org/W2058599614","https://openalex.org/W2059185960","https://openalex.org/W2059878324","https://openalex.org/W2063011680","https://openalex.org/W2063458738","https://openalex.org/W2063572746","https://openalex.org/W2063656867","https://openalex.org/W2064808927","https://openalex.org/W2065462327","https://openalex.org/W2065469800","https://openalex.org/W2065723255","https://openalex.org/W2068370738","https://openalex.org/W2070054856","https://openalex.org/W2070304176","https://openalex.org/W2071666535","https://openalex.org/W2072429707","https://openalex.org/W2073737521","https://openalex.org/W2077779266","https://openalex.org/W2078477474","https://openalex.org/W2078789440","https://openalex.org/W2078818979","https://openalex.org/W2079537649","https://openalex.org/W2079978612","https://openalex.org/W2080313827","https://openalex.org/W2086642814","https://openalex.org/W2087881127","https://openalex.org/W2095417283","https://openalex.org/W2098341957","https://openalex.org/W2101946243","https://openalex.org/W2108408251","https://openalex.org/W2108589723","https://openalex.org/W2110672626","https://openalex.org/W2112364119","https://openalex.org/W2117106771","https://openalex.org/W2118243939","https://openalex.org/W2126269365","https://openalex.org/W2136754123","https://openalex.org/W2141524437","https://openalex.org/W2144092340","https://openalex.org/W2149083532","https://openalex.org/W2150704771","https://openalex.org/W2151405035","https://openalex.org/W2153640133","https://openalex.org/W2171515724","https://openalex.org/W2173008810","https://openalex.org/W2305268949","https://openalex.org/W2321881059","https://openalex.org/W2331214562","https://openalex.org/W2392998718","https://openalex.org/W3015634246","https://openalex.org/W3157407122","https://openalex.org/W4229699125","https://openalex.org/W4231741058","https://openalex.org/W4235678817","https://openalex.org/W4238483310","https://openalex.org/W4238485280","https://openalex.org/W4238559129","https://openalex.org/W4243659100","https://openalex.org/W4247947801","https://openalex.org/W4249615576","https://openalex.org/W4251955157","https://openalex.org/W4252149146","https://openalex.org/W4253419149","https://openalex.org/W4285719527","https://openalex.org/W4292811746","https://openalex.org/W4299953765","https://openalex.org/W6631478993","https://openalex.org/W6657655424","https://openalex.org/W6658710427"],"related_works":["https://openalex.org/W2041415459","https://openalex.org/W2593155302","https://openalex.org/W2072812638","https://openalex.org/W3126095231","https://openalex.org/W2352855287","https://openalex.org/W4200071106","https://openalex.org/W2378906650","https://openalex.org/W2384288445","https://openalex.org/W2382526412","https://openalex.org/W4301520219"],"abstract_inverted_index":{"Purpose":[0],"In":[1],"the":[2,34,53,76,133,206,210,217,234],"current":[3],"customer-centred":[4],"business":[5,59,82,139,176,186,203],"environment,":[6],"organisations":[7,180],"are":[8],"adopting":[9],"market-oriented":[10],"behaviour":[11],"in":[12,98],"an":[13],"effort":[14],"to":[15,26,33,157,172,194,242,254],"enhance":[16],"their":[17,252],"value":[18,40,50,70,112,126,144,222],"creation":[19,35,51,71,127,145,223],"and":[20,41,58,81,116,138,224],"delivery":[21],"capabilities.":[22],"This":[23],"study":[24,163],"seeks":[25],"investigate":[27],"whether":[28],"supplier":[29,38,48,68,110,142,220,248,256],"market":[30,56,79,136,168,181,235,249],"orientation":[31,57,80,108,115,137,169,182,197,250],"leads":[32],"of":[36,75,201,219,233],"superior":[37],"perceived":[39,49,69,111,125,143,221],"organisational":[42],"performance.":[43,60,83,140,159,177,187],"It":[44],"is":[45],"contended":[46],"that":[47,66,165],"mediates":[52],"relationship":[54,77],"between":[55,78,135],"Design/methodology/approach":[61],"A":[62],"model":[63,85],"was":[64,86,154],"developed":[65],"places":[67],"as":[72,198,205],"a":[73,129,147,199],"mediator":[74],"The":[84,102,162,239],"tested":[87],"using":[88],"structural":[89],"equation":[90],"modelling":[91],"on":[92,132,150,175,231],"244":[93],"fresh":[94],"produce":[95],"suppliers":[96],"interviewed":[97],"face-to-face":[99],"interviews.":[100],"Findings":[101],"results":[103],"indicate":[104],"that,":[105],"whilst":[106],"customer":[107,196],"enhances":[109],"creation,":[113],"competitor":[114],"interfunctional":[117],"coordination":[118],"were":[119],"negatively":[120],"associated":[121],"with":[122],"it.":[123],"Supplier":[124],"had":[128,146],"mediating":[130],"effect":[131,149],"link":[134],"Additionally,":[141],"negative":[148],"financial":[151],"performance,":[152],"but":[153],"positively":[155],"related":[156],"marketing":[158],"Practical":[160],"implications":[161],"indicates":[164],"not":[166],"all":[167],"components":[170],"lead":[171],"positive":[173],"effects":[174],"For":[178],"some":[179],"can":[183],"actually":[184],"reduce":[185],"Thus":[188],"managers":[189],"should":[190],"specifically":[191],"be":[192],"careful":[193],"implement":[195],"way":[200],"enhancing":[202],"performance":[204,237],"costs":[207],"may":[208],"outweigh":[209],"benefits.":[211],"Originality/value":[212],"Limited":[213],"work":[214,230],"has":[215,226],"investigated":[216],"role":[218],"research":[225],"called":[227],"for":[228],"empirical":[229],"mediators":[232],"orientation-business":[236],"link.":[238],"paper":[240],"adds":[241],"existing":[243],"knowledge":[244],"by":[245],"unveiling":[246],"how":[247],"influences":[251],"ability":[253],"conceptualise":[255],"delivered":[257],"value.":[258]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":7},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":7},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":5},{"year":2012,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}