{"id":"https://openalex.org/W1515164726","doi":"https://doi.org/10.1108/14684521111176471","title":"The role of Web 2.0 applications on niche culture diffusion","display_name":"The role of Web 2.0 applications on niche culture diffusion","publication_year":2011,"publication_date":"2011-09-27","ids":{"openalex":"https://openalex.org/W1515164726","doi":"https://doi.org/10.1108/14684521111176471","mag":"1515164726"},"language":"en","primary_location":{"id":"doi:10.1108/14684521111176471","is_oa":false,"landing_page_url":"https://doi.org/10.1108/14684521111176471","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100331265","display_name":"Nan Zhang","orcid":"https://orcid.org/0000-0002-3444-7244"},"institutions":[{"id":"https://openalex.org/I99065089","display_name":"Tsinghua University","ror":"https://ror.org/03cve4549","country_code":"CN","type":"education","lineage":["https://openalex.org/I99065089"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Nan Zhang","raw_affiliation_strings":["School of Public Policy and Management, Tsinghua University, Beijing, China","School of Public Policy and Management, Tsinghua University, Beijing, CHINA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Public Policy and Management, Tsinghua University, Beijing, China","institution_ids":["https://openalex.org/I99065089"]},{"raw_affiliation_string":"School of Public Policy and Management, Tsinghua University, Beijing, CHINA","institution_ids":["https://openalex.org/I99065089"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5100331265"],"corresponding_institution_ids":["https://openalex.org/I99065089"],"apc_list":null,"apc_paid":null,"fwci":1.8908,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.89176285,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"35","issue":"5","first_page":"734","last_page":"746"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11675","display_name":"Open Source Software Innovations","score":0.980400025844574,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.7596806287765503},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.5601605176925659},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.5373616814613342},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.48692548274993896},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4771125614643097},{"id":"https://openalex.org/keywords/enthusiasm","display_name":"Enthusiasm","score":0.450074702501297},{"id":"https://openalex.org/keywords/niche","display_name":"Niche","score":0.43587058782577515},{"id":"https://openalex.org/keywords/diffusion","display_name":"Diffusion","score":0.42405933141708374},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.41309860348701477},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.3827088177204132},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.32832521200180054},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.298337459564209},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2790960967540741},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.25456199049949646},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.13651996850967407},{"id":"https://openalex.org/keywords/ecology","display_name":"Ecology","score":0.12201127409934998}],"concepts":[{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.7596806287765503},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5601605176925659},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5373616814613342},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.48692548274993896},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4771125614643097},{"id":"https://openalex.org/C2781354396","wikidata":"https://www.wikidata.org/wiki/Q840407","display_name":"Enthusiasm","level":2,"score":0.450074702501297},{"id":"https://openalex.org/C153991713","wikidata":"https://www.wikidata.org/wiki/Q17142856","display_name":"Niche","level":2,"score":0.43587058782577515},{"id":"https://openalex.org/C69357855","wikidata":"https://www.wikidata.org/wiki/Q163214","display_name":"Diffusion","level":2,"score":0.42405933141708374},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.41309860348701477},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3827088177204132},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.32832521200180054},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.298337459564209},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2790960967540741},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.25456199049949646},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.13651996850967407},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.12201127409934998},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C97355855","wikidata":"https://www.wikidata.org/wiki/Q11473","display_name":"Thermodynamics","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/14684521111176471","is_oa":false,"landing_page_url":"https://doi.org/10.1108/14684521111176471","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","score":0.6399999856948853,"display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":36,"referenced_works":["https://openalex.org/W100497024","https://openalex.org/W122239449","https://openalex.org/W126774542","https://openalex.org/W190329114","https://openalex.org/W1095265358","https://openalex.org/W1480886504","https://openalex.org/W1496783311","https://openalex.org/W1545757127","https://openalex.org/W1548833516","https://openalex.org/W1565831494","https://openalex.org/W1577586750","https://openalex.org/W1581141381","https://openalex.org/W1605376097","https://openalex.org/W1982066682","https://openalex.org/W1987198869","https://openalex.org/W1990513740","https://openalex.org/W2006526036","https://openalex.org/W2044005424","https://openalex.org/W2053196171","https://openalex.org/W2054102549","https://openalex.org/W2076167116","https://openalex.org/W2085666545","https://openalex.org/W2093275354","https://openalex.org/W2098685541","https://openalex.org/W2099381396","https://openalex.org/W2100379340","https://openalex.org/W2100408980","https://openalex.org/W2138899136","https://openalex.org/W2159285112","https://openalex.org/W2168569455","https://openalex.org/W2270602928","https://openalex.org/W2299351024","https://openalex.org/W2789985060","https://openalex.org/W3125804807","https://openalex.org/W3147795728","https://openalex.org/W6604100610"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2375669530","https://openalex.org/W2351077210","https://openalex.org/W2391571055","https://openalex.org/W2569609754","https://openalex.org/W2788388340","https://openalex.org/W2599186375","https://openalex.org/W2076129278","https://openalex.org/W2373704584","https://openalex.org/W3023589635"],"abstract_inverted_index":{"Purpose":[0],"This":[1,21,185],"paper":[2,22],"aims":[3,23],"to":[4,24,37,74,174,231],"explore":[5],"the":[6,26,39,43,51,64,67,82,116,122,148,169,175,191,195,224],"roles":[7,41,62,193],"Web":[8],"2.0":[9],"applications":[10],"play":[11,59],"in":[12,63,189],"niche":[13,181],"cultures":[14],"such":[15],"as":[16],"rock":[17,34,90,107,154,166,210,232],"music":[18,35,155],"diffusion.":[19],"Design/methodology/approach":[20],"examine":[25],"influence":[27,114,149],"of":[28,33,42,69,84,89,105,119,135,150,179,194,209],"online":[29,70,151,204],"forums":[30,71,152],"on":[31,99,115,153,199],"fans":[32,88],"and":[36,79,81,103,128,157,162,177,207,217,220,226],"validate":[38],"intermediating":[40,61,192],"cognitive":[44,196],"variables.":[45],"Findings":[46],"The":[47,141],"results":[48],"show":[49],"that":[50],"three":[52],"factors":[53],"associated":[54],"with":[55],"innovation":[56,200],"diffusion":[57,156,201],"theory":[58,202],"different":[60],"relationship":[65],"between":[66,203],"stickiness":[68,93,206],"(their":[72],"ability":[73],"make":[75],"users":[76],"stay":[77],"longer":[78],"return)":[80],"levels":[83],"appreciation":[85,208],"displayed":[86],"by":[87,212,222,229],"music.":[91,233],"While":[92],"shows":[94],"a":[95,106,111,214],"significant":[96,112],"positive":[97],"impact":[98],"an":[100],"individual's":[101,117],"perception":[102],"image":[104],"band,":[108],"visibility":[109],"has":[110],"negative":[113],"level":[118],"enthusiasm":[120],"for":[121,132,146,158,165],"band.":[123],"Research":[124],"limitations/implications":[125],"Additional":[126],"data":[127],"measures":[129],"are":[130],"required":[131],"in\u2010depth":[133],"investigations":[134],"other":[136,180],"cultural":[137],"contexts.":[138],"Practical":[139],"implications":[140],"study":[142],"could":[143,171],"be":[144,172],"helpful":[145],"determining":[147],"planning":[159],"innovative":[160],"promotions":[161],"sales":[163],"strategies":[164],"bands.":[167],"Moreover":[168],"findings":[170],"applicable":[173],"marketing":[176],"promotion":[178],"culture":[182],"items.":[183],"Originality/value":[184],"study's":[186],"originality":[187],"lies":[188],"confirming":[190],"variables":[197],"based":[198],"forums'":[205],"bands":[211],"using":[213],"mixed":[215],"qualitative":[216],"quantitative":[218],"approach":[219],"then":[221],"showing":[223],"opportunities":[225],"challenges":[227],"provided":[228],"networking":[230]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}