{"id":"https://openalex.org/W2056684504","doi":"https://doi.org/10.1108/10662240910927812","title":"Social ties and online word of mouth","display_name":"Social ties and online word of mouth","publication_year":2009,"publication_date":"2009-01-17","ids":{"openalex":"https://openalex.org/W2056684504","doi":"https://doi.org/10.1108/10662240910927812","mag":"2056684504"},"language":"en","primary_location":{"id":"doi:10.1108/10662240910927812","is_oa":false,"landing_page_url":"https://doi.org/10.1108/10662240910927812","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5013281483","display_name":"Erin Steffes","orcid":"https://orcid.org/0009-0002-5015-9805"},"institutions":[{"id":"https://openalex.org/I4322298","display_name":"Towson University","ror":"https://ror.org/044w7a341","country_code":"US","type":"education","lineage":["https://openalex.org/I4322298"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Erin M. Steffes","raw_affiliation_strings":["Towson University, Maryland, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Towson University, Maryland, USA","institution_ids":["https://openalex.org/I4322298"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5032449842","display_name":"Lawrence E. Burgee","orcid":null},"institutions":[{"id":"https://openalex.org/I4322298","display_name":"Towson University","ror":"https://ror.org/044w7a341","country_code":"US","type":"education","lineage":["https://openalex.org/I4322298"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Lawrence E. Burgee","raw_affiliation_strings":["Towson University, Maryland, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Towson University, Maryland, USA","institution_ids":["https://openalex.org/I4322298"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4322298"],"apc_list":null,"apc_paid":null,"fwci":62.775,"has_fulltext":false,"cited_by_count":527,"citation_normalized_percentile":{"value":0.99888595,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":100},"biblio":{"volume":"19","issue":"1","first_page":"42","last_page":"59"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9803000092506409,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.9740999937057495,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"Word of mouth","score":0.6662272810935974},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.555219292640686},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.549119770526886},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.5190171003341675},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.48626387119293213},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.46200698614120483},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.4348934590816498},{"id":"https://openalex.org/keywords/class","display_name":"Class (philosophy)","score":0.4257567822933197},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.34929296374320984},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.32961970567703247},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.22295185923576355},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.18166577816009521},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.16241037845611572}],"concepts":[{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.6662272810935974},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.555219292640686},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.549119770526886},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5190171003341675},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.48626387119293213},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.46200698614120483},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4348934590816498},{"id":"https://openalex.org/C2777212361","wikidata":"https://www.wikidata.org/wiki/Q5127848","display_name":"Class (philosophy)","level":2,"score":0.4257567822933197},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.34929296374320984},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.32961970567703247},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22295185923576355},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.18166577816009521},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.16241037845611572},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/10662240910927812","is_oa":false,"landing_page_url":"https://doi.org/10.1108/10662240910927812","pdf_url":null,"source":{"id":"https://openalex.org/S63576417","display_name":"Internet Research","issn_l":"1066-2243","issn":["1066-2243","2054-5657"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Internet Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","display_name":"Peace, Justice and strong institutions","score":0.7799999713897705}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W57859109","https://openalex.org/W830459816","https://openalex.org/W1550522855","https://openalex.org/W1963549000","https://openalex.org/W1971526329","https://openalex.org/W1983370134","https://openalex.org/W1984887122","https://openalex.org/W1990513740","https://openalex.org/W1993849540","https://openalex.org/W2042134810","https://openalex.org/W2049218912","https://openalex.org/W2059179344","https://openalex.org/W2070600919","https://openalex.org/W2074661292","https://openalex.org/W2081309545","https://openalex.org/W2088439998","https://openalex.org/W2093580753","https://openalex.org/W2099594827","https://openalex.org/W2109469951","https://openalex.org/W2113717756","https://openalex.org/W2122556997","https://openalex.org/W2135674522","https://openalex.org/W2157290100","https://openalex.org/W2167325287","https://openalex.org/W2170760926","https://openalex.org/W2317223749","https://openalex.org/W2322233365","https://openalex.org/W2989983431","https://openalex.org/W3121164992","https://openalex.org/W3122856431","https://openalex.org/W3123294608","https://openalex.org/W3124686198","https://openalex.org/W4252846650"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2041415459","https://openalex.org/W2593155302","https://openalex.org/W2072812638","https://openalex.org/W3126095231","https://openalex.org/W2352855287","https://openalex.org/W4200071106","https://openalex.org/W2378906650","https://openalex.org/W2384288445","https://openalex.org/W2382526412"],"abstract_inverted_index":{"Purpose":[0],"The":[1,22,53,106,262],"power":[2],"of":[3,5,25,39,83,200,221,228,242,255,269],"word":[4],"mouth":[6],"(WOM)":[7],"communication":[8,27,67,271],"and":[9,65,102,219,231,259],"its":[10],"influence":[11],"on":[12,62,113,179,206],"consumer":[13],"decision":[14,132,154,180,260],"making":[15],"is":[16,149,203,246],"well":[17],"established":[18],"in":[19,90,130,152,159,238,252,273],"academic":[20],"literature.":[21],"recent":[23],"adoption":[24],"online":[26,275],"by":[28,43],"many":[29,40],"consumers":[30,45],"has":[31,234],"facilitated":[32],"a":[33,95],"fundamental":[34],"change":[35],"to":[36,46,57,99,116,126,249],"the":[37,91,119,139,142,146,201,204,217,226,229,239,247,253],"structure":[38],"WOM":[41,48,66],"interactions":[42],"exposing":[44],"electronic":[47],"(eWOM)":[49],"from":[50,76,123,145,215],"virtual":[51],"strangers.":[52],"current":[54],"study":[55,107,202,241,245,263],"seeks":[56],"uncover":[58],"whether":[59,266],"traditional":[60],"findings":[61],"social":[63,232],"ties":[64],"hold":[68,272],"for":[69],"eWOM":[70,86,124,147,208,222,251],"information.":[71],"Design/methodology/approach":[72],"Data":[73],"were":[74],"collected":[75],"482":[77],"college":[78],"students":[79,110],"with":[80,85,138,157],"varying":[81],"levels":[82],"expertise":[84],"forums,":[87],"specifically":[88],"RateMyProfessors.com":[89],"USA.":[92],"Participants":[93],"completed":[94],"20\u2010question":[96],"survey":[97],"related":[98],"university":[100],"professor":[101,115],"class":[103],"choice.":[104],"Findings":[105],"finds":[108,184],"that":[109,166,185],"seeking":[111],"information":[112,120,143,177,189],"which":[114],"take":[117],"weight":[118],"they":[121],"obtain":[122],"forums":[125],"be":[127],"equally":[128],"influential":[129,151,173],"their":[131,134,153],"as":[133,193],"own":[135],"primary":[136],"experience":[137],"professor.":[140],"Furthermore,":[141],"gained":[144],"forum":[148],"more":[150,172,194],"than":[155,174],"speaking":[156],"friends":[158],"person":[160],"(WOM).":[161],"While":[162,225],"existing":[163,267],"research":[164,183,212],"suggests":[165],"strong":[167],"tie":[168,176,188,256],"referral":[169],"sources":[170,178,190],"are":[171,191],"weak":[175,187],"making,":[181],"this":[182,244],"some":[186],"rated":[192],"influential.":[195],"Research":[196],"limitations/implications":[197],"A":[198],"limitation":[199],"focus":[205],"one":[207],"forum,":[209],"RateMyProfessors.com.":[210],"Future":[211],"would":[213],"benefit":[214],"expanding":[216],"number":[218],"type":[220],"forums.":[223],"Originality/value":[224],"emergence":[227],"Internet":[230],"networking":[233],"spawned":[235],"an":[236,274],"interest":[237],"overall":[240],"eWOM,":[243],"first":[248],"evaluate":[250],"context":[254],"strength,":[257],"homophily":[258],"making.":[261],"also":[264],"investigates":[265],"theories":[268],"interpersonal":[270],"context.":[276]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":18},{"year":2024,"cited_by_count":23},{"year":2023,"cited_by_count":29},{"year":2022,"cited_by_count":28},{"year":2021,"cited_by_count":46},{"year":2020,"cited_by_count":34},{"year":2019,"cited_by_count":38},{"year":2018,"cited_by_count":33},{"year":2017,"cited_by_count":42},{"year":2016,"cited_by_count":37},{"year":2015,"cited_by_count":50},{"year":2014,"cited_by_count":46},{"year":2013,"cited_by_count":38},{"year":2012,"cited_by_count":32}],"updated_date":"2026-07-02T09:51:11.867554","created_date":"2025-10-10T00:00:00"}