{"id":"https://openalex.org/W975620252","doi":"https://doi.org/10.1108/10662240810883317","title":"Predicting online channel use in a multichannel environment: A case study","display_name":"Predicting online channel use in a multichannel environment: A case study","publication_year":2008,"publication_date":"2008-01-01","ids":{"openalex":"https://openalex.org/W975620252","doi":"https://doi.org/10.1108/10662240810883317","mag":"975620252"},"language":"en","primary_location":{"id":"pmh:oai:kar.kent.ac.uk:34816","is_oa":false,"landing_page_url":"https://kar.kent.ac.uk/34816/","pdf_url":null,"source":{"id":"https://openalex.org/S4377196264","display_name":"Kent Academic Repository (University of Kent)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I20581793","host_organization_name":"University of Kent","host_organization_lineage":["https://openalex.org/I20581793"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005211656","display_name":"Paweena Srisuwan","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Paweena Srisuwan","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5021176930","display_name":"Stuart J. Barnes","orcid":"https://orcid.org/0000-0001-6480-7100"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Stuart J. Barnes","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-6480-7100","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.06357751,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11499","display_name":"ICT Impact and Policies","score":0.7993999719619751,"subfield":{"id":"https://openalex.org/subfields/2214","display_name":"Media Technology"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11499","display_name":"ICT Impact and Policies","score":0.7993999719619751,"subfield":{"id":"https://openalex.org/subfields/2214","display_name":"Media Technology"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/channel","display_name":"Channel (broadcasting)","score":0.5069766044616699},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.46514761447906494},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.26098477840423584}],"concepts":[{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.5069766044616699},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.46514761447906494},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.26098477840423584}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:kar.kent.ac.uk:34816","is_oa":false,"landing_page_url":"https://kar.kent.ac.uk/34816/","pdf_url":null,"source":{"id":"https://openalex.org/S4377196264","display_name":"Kent Academic Repository (University of Kent)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I20581793","host_organization_name":"University of Kent","host_organization_lineage":["https://openalex.org/I20581793"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},{"id":"pmh:oai:ueaeprints.uea.ac.uk:27462","is_oa":false,"landing_page_url":"https://ueaeprints.uea.ac.uk/id/eprint/27462/","pdf_url":null,"source":{"id":"https://openalex.org/S4306400384","display_name":"UEA Digital Repository (University of East Anglia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1118541","host_organization_name":"University of East Anglia","host_organization_lineage":["https://openalex.org/I1118541"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/13","display_name":"Climate action","score":0.6600000262260437}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3039536884"],"abstract_inverted_index":{"Purpose:":[0],"The":[1,58,89,130],"purpose":[2],"of":[3,19,31,45,54,66,68,125,148,171,192,223],"this":[4,199],"paper":[5,62,131,242],"is":[6,37,174],"to":[7,15,39,80,86,120,162,183],"develop":[8],"and":[9,73,82,100,115,144,158,189,225,232],"empirically":[10],"test":[11],"a":[12,24,32,42,64,180,230,255],"conceptual":[13],"model":[14,44],"predict":[16],"the":[17,61,140,149,190,209,249],"determinants":[18,67],"online":[20,52,185,226,250],"channel":[21,47,116,211,251],"use":[22,48,81,191,252],"in":[23,60,198,237,248,254],"multi\u2010channel":[25,34,256],"environment.":[26,257],"Design/methodology/approach:":[27],"A":[28,220],"case":[29],"study":[30],"free,":[33],"entertainment":[35],"magazine":[36],"used":[38],"statistically":[40],"analyse":[41],"proposed":[43],"customers'":[46],"(n=224)":[49],"using":[50],"an":[51,122,136],"survey":[53],"real":[55],"consumers.":[56,219],"Findings:":[57],"findings":[59],"confirm":[63],"number":[65],"consumer":[69,74,126,154,246],"attitudes.":[70,127],"Subjective":[71],"norms":[72],"attitudes":[75],"positively":[76],"affect":[77],"behavioural":[78],"intention":[79],"intentions":[83],"directly":[84],"relate":[85],"actual":[87],"use.":[88],"results":[90],"also":[91,203],"indicate":[92],"that":[93,133,165,215],"three":[94,105],"constructs":[95],"(i.e.":[96,109],"enjoyment,":[97],"marketing":[98,110,172],"efforts":[99,173],"age),":[101],"one":[102],"from":[103,156],"each":[104],"main":[106],"determinant":[107],"groups":[108],"variables,":[111],"individual":[112],"difference":[113],"variables":[114],"attributes),":[117],"are":[118],"likely":[119],"be":[121,179,196],"accurate":[123],"predictor":[124],"Practical":[128],"implications:":[129],"shows":[132],"enjoyment":[134],"was":[135],"important":[137],"factor":[138],"among":[139],"younger,":[141],"socially":[142],"aware":[143],"somewhat":[145],"hedonistically\u2010oriented":[146],"consumers":[147,167,236],"magazine.":[150],"Firms":[151,201],"should":[152,160,202],"track":[153],"preferences":[155],"registration":[157],"then":[159],"try":[161],"create":[163],"activities":[164],"give":[166],"enjoyment.":[168],"Linking":[169],"together":[170],"very":[175],"important.":[176],"Advertising":[177],"can":[178,195,216,228],"great":[181],"opportunity":[182],"grow":[184],"operations.":[186],"Search":[187],"engines":[188],"incentives":[193],"(prizes)":[194],"useful":[197],"regard.":[200],"advertise":[204],"their":[205],"web":[206],"site":[207],"through":[208],"offline":[210,224],"or":[212],"any":[213],"places":[214],"reach":[217],"target":[218],"good":[221],"mix":[222],"advertising":[227],"present":[229],"message":[231],"reinforce":[233],"it":[234],"for":[235],"different":[238],"channels.":[239],"Originality/value:":[240],"This":[241],"contributes":[243],"towards":[244],"understanding":[245],"behaviour":[247],"context":[253]},"counts_by_year":[],"updated_date":"2026-07-02T06:12:58.138171","created_date":"2025-10-10T00:00:00"}
