{"id":"https://openalex.org/W1513310620","doi":"https://doi.org/10.1108/07378831211285130","title":"Promotional strategies for information products and services","display_name":"Promotional strategies for information products and services","publication_year":2012,"publication_date":"2012-11-16","ids":{"openalex":"https://openalex.org/W1513310620","doi":"https://doi.org/10.1108/07378831211285130","mag":"1513310620"},"language":"en","primary_location":{"id":"doi:10.1108/07378831211285130","is_oa":false,"landing_page_url":"https://doi.org/10.1108/07378831211285130","pdf_url":null,"source":{"id":"https://openalex.org/S143568823","display_name":"Library Hi Tech","issn_l":"0737-8831","issn":["0737-8831","2054-166X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Library Hi Tech","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/2263/20670","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5069498123","display_name":"Ina Fourie","orcid":"https://orcid.org/0000-0002-9392-5824"},"institutions":[{"id":"https://openalex.org/I69552723","display_name":"University of Pretoria","ror":"https://ror.org/00g0p6g84","country_code":"ZA","type":"education","lineage":["https://openalex.org/I69552723"]}],"countries":["ZA"],"is_corresponding":false,"raw_author_name":"Ina Fourie","raw_affiliation_strings":["Department of Information Science, University of Pretoria, Pretoria, South Africa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Science, University of Pretoria, Pretoria, South Africa","institution_ids":["https://openalex.org/I69552723"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051314170","display_name":"Liezl H. Ball","orcid":"https://orcid.org/0000-0002-1483-0780"},"institutions":[{"id":"https://openalex.org/I69552723","display_name":"University of Pretoria","ror":"https://ror.org/00g0p6g84","country_code":"ZA","type":"education","lineage":["https://openalex.org/I69552723"]}],"countries":["ZA"],"is_corresponding":false,"raw_author_name":"Liezl Ball","raw_affiliation_strings":["Department of Information Science, University of Pretoria, Pretoria, South Africa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Science, University of Pretoria, Pretoria, South Africa","institution_ids":["https://openalex.org/I69552723"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I69552723"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.09076662,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"30","issue":"4","first_page":"683","last_page":"692"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11813","display_name":"Library Collection Development and Digital Resources","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11813","display_name":"Library Collection Development and Digital Resources","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12863","display_name":"Web and Library Services","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10712","display_name":"Library Science and Information Literacy","score":0.9912999868392944,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/news-aggregator","display_name":"News aggregator","score":0.7812362909317017},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.6049818396568298},{"id":"https://openalex.org/keywords/exploit","display_name":"Exploit","score":0.521056592464447},{"id":"https://openalex.org/keywords/variety","display_name":"Variety (cybernetics)","score":0.5172675251960754},{"id":"https://openalex.org/keywords/entertainment","display_name":"Entertainment","score":0.5159955024719238},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5100317597389221},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4710012972354889},{"id":"https://openalex.org/keywords/information-system","display_name":"Information system","score":0.46863770484924316},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.44123634696006775},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3818134367465973},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.36638006567955017},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.15976610779762268},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.12826880812644958},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.09033849835395813}],"concepts":[{"id":"https://openalex.org/C180505990","wikidata":"https://www.wikidata.org/wiki/Q498267","display_name":"News aggregator","level":2,"score":0.7812362909317017},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6049818396568298},{"id":"https://openalex.org/C165696696","wikidata":"https://www.wikidata.org/wiki/Q11287","display_name":"Exploit","level":2,"score":0.521056592464447},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.5172675251960754},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.5159955024719238},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5100317597389221},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4710012972354889},{"id":"https://openalex.org/C180198813","wikidata":"https://www.wikidata.org/wiki/Q121182","display_name":"Information system","level":2,"score":0.46863770484924316},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.44123634696006775},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3818134367465973},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.36638006567955017},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.15976610779762268},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.12826880812644958},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.09033849835395813},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C119599485","wikidata":"https://www.wikidata.org/wiki/Q43035","display_name":"Electrical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/07378831211285130","is_oa":false,"landing_page_url":"https://doi.org/10.1108/07378831211285130","pdf_url":null,"source":{"id":"https://openalex.org/S143568823","display_name":"Library Hi Tech","issn_l":"0737-8831","issn":["0737-8831","2054-166X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Library Hi Tech","raw_type":"journal-article"},{"id":"pmh:oai:repository.up.ac.za:2263/20670","is_oa":true,"landing_page_url":"http://hdl.handle.net/2263/20670","pdf_url":"http://hdl.handle.net/2263/20670","source":{"id":"https://openalex.org/S4306401870","display_name":"UpSpace Institutional Repository (University of Pretoria)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I69552723","host_organization_name":"University of Pretoria","host_organization_lineage":["https://openalex.org/I69552723"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Postprint Article"}],"best_oa_location":{"id":"pmh:oai:repository.up.ac.za:2263/20670","is_oa":true,"landing_page_url":"http://hdl.handle.net/2263/20670","pdf_url":"http://hdl.handle.net/2263/20670","source":{"id":"https://openalex.org/S4306401870","display_name":"UpSpace Institutional Repository (University of Pretoria)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I69552723","host_organization_name":"University of Pretoria","host_organization_lineage":["https://openalex.org/I69552723"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Postprint Article"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.4099999964237213,"id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1513310620.pdf","grobid_xml":"https://content.openalex.org/works/W1513310620.grobid-xml"},"referenced_works_count":25,"referenced_works":["https://openalex.org/W165692054","https://openalex.org/W1533641342","https://openalex.org/W1570418772","https://openalex.org/W1966277454","https://openalex.org/W1967895506","https://openalex.org/W1998772164","https://openalex.org/W1998809937","https://openalex.org/W2002977998","https://openalex.org/W2007807439","https://openalex.org/W2011957099","https://openalex.org/W2024099691","https://openalex.org/W2024640087","https://openalex.org/W2031041455","https://openalex.org/W2044245336","https://openalex.org/W2054960358","https://openalex.org/W2060504766","https://openalex.org/W2072973525","https://openalex.org/W2095191938","https://openalex.org/W2114857021","https://openalex.org/W2140205964","https://openalex.org/W2142267746","https://openalex.org/W2165967257","https://openalex.org/W2171102564","https://openalex.org/W2593954092","https://openalex.org/W4238430687"],"related_works":["https://openalex.org/W2593155302","https://openalex.org/W2041415459","https://openalex.org/W2072812638","https://openalex.org/W3126095231","https://openalex.org/W3036238356","https://openalex.org/W2352855287","https://openalex.org/W2767445978","https://openalex.org/W2378906650","https://openalex.org/W2603387358","https://openalex.org/W2384288445"],"abstract_inverted_index":{"Purpose":[0],"Libraries":[1],"are":[2,181],"subscribing":[3],"to":[4,25,30,33,49,88,112,138,176],"many":[5],"expensive":[6],"information":[7,11,64,79,93,108],"products/services":[8,98],"available":[9],"through":[10],"aggregator/provider":[12,109],"services.":[13],"It":[14],"is":[15,56],"a":[16,69,149],"concern":[17],"for":[18],"them,":[19],"as":[20,22,31,66,68,73,105,107,169],"well":[21,67,106],"these":[23],"services,":[24,110],"get":[26],"users":[27],"(also":[28],"referred":[29],"consumers)":[32],"fully":[34],"exploit":[35],"the":[36,59,76,90,119,124,139,145,179,194,200],"products/services,":[37,94,178],"and":[38,41,44,78,95,99,128,131,141,154,172,189,196],"especially":[39,96,102],"new":[40,97],"innovative":[42,166],"additions":[43],"features.":[45],"This":[46],"paper":[47,55,85],"aims":[48],"address":[50,113],"this":[51],"issue.":[52],"Design/methodology/approach":[53],"The":[54,84],"written":[57],"against":[58],"background":[60],"of":[61,92,121,144,147,151,184,199,202],"research":[62],"from":[63,71],"behaviour":[65],"touch":[70],"marketing":[72],"reported":[74],"in":[75],"library":[77],"science":[80],"(LIS)":[81],"literature.":[82],"Findings":[83],"reveals":[86],"that":[87],"improve":[89],"use":[91],"features,":[100],"libraries,":[101,104,123],"academic":[103,122],"need":[111],"consumers":[114],"on":[115,164,187],"various":[116],"levels.":[117],"In":[118],"case":[120],"librarians,":[125],"faculty":[126],"members,":[127],"students":[129,175],"(under\u2010graduate":[130],"post\u2010graduate)":[132],"should":[133],"be":[134,157],"included.":[135],"To":[136],"appeal":[137],"seriousness":[140],"entertainment":[142,197],"facets":[143,198],"lives":[146,201],"consumers,":[148],"variety":[150],"targeted":[152],"competitions":[153,188],"prizes":[155,190],"can":[156],"used.":[158],"Originality/value":[159],"Although":[160],"publications":[161],"have":[162],"appeared":[163],"using":[165],"methods":[167],"such":[168],"Web":[170],"2.0":[171],"collaboration":[173],"with":[174],"market":[177],"authors":[180],"not":[182],"aware":[183],"articles":[185],"focusing":[186],"specifically":[191],"addressed":[192],"at":[193],"serious":[195],"consumers.":[203]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2016,"cited_by_count":2}],"updated_date":"2026-07-02T09:51:11.867554","created_date":"2016-06-24T00:00:00"}