{"id":"https://openalex.org/W2125690304","doi":"https://doi.org/10.1108/02635570410543780","title":"Proposing the content perception theory for the online content industry \u2013 a structural equation modeling","display_name":"Proposing the content perception theory for the online content industry \u2013 a structural equation modeling","publication_year":2004,"publication_date":"2004-07-22","ids":{"openalex":"https://openalex.org/W2125690304","doi":"https://doi.org/10.1108/02635570410543780","mag":"2125690304"},"language":"en","primary_location":{"id":"doi:10.1108/02635570410543780","is_oa":false,"landing_page_url":"https://doi.org/10.1108/02635570410543780","pdf_url":null,"source":{"id":"https://openalex.org/S37320504","display_name":"Industrial Management & Data Systems","issn_l":"0263-5577","issn":["0263-5577","1758-5783"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Management & Data Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112522059","display_name":"Kuo\u2010Fang Peng","orcid":null},"institutions":[{"id":"https://openalex.org/I22265921","display_name":"National Central University","ror":"https://ror.org/00944ve71","country_code":"TW","type":"education","lineage":["https://openalex.org/I22265921"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Kuo\u2010Fang Peng","raw_affiliation_strings":["PhD Candidate, Department of Information Management, National Central University, Taiwan, ROC","(PhD Candidate, Department of Information Management, National Central University, Taiwan, ROC)"],"affiliations":[{"raw_affiliation_string":"PhD Candidate, Department of Information Management, National Central University, Taiwan, ROC","institution_ids":["https://openalex.org/I22265921"]},{"raw_affiliation_string":"(PhD Candidate, Department of Information Management, National Central University, Taiwan, ROC)","institution_ids":["https://openalex.org/I22265921"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102007880","display_name":"Yi\u2010Wen Fan","orcid":"https://orcid.org/0000-0003-2428-3343"},"institutions":[{"id":"https://openalex.org/I22265921","display_name":"National Central University","ror":"https://ror.org/00944ve71","country_code":"TW","type":"education","lineage":["https://openalex.org/I22265921"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Yi\u2010Wen Fan","raw_affiliation_strings":["Associate Professor, Department of Information Management, National Central University, Taiwan, ROC","(Associate Professor, Department of Information Management, National Central University, Taiwan, ROC)"],"affiliations":[{"raw_affiliation_string":"Associate Professor, Department of Information Management, National Central University, Taiwan, ROC","institution_ids":["https://openalex.org/I22265921"]},{"raw_affiliation_string":"(Associate Professor, Department of Information Management, National Central University, Taiwan, ROC)","institution_ids":["https://openalex.org/I22265921"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5016696750","display_name":"Tong\u2010An Hsu","orcid":null},"institutions":[{"id":"https://openalex.org/I151221077","display_name":"Chung Yuan Christian University","ror":"https://ror.org/02w8ws377","country_code":"TW","type":"education","lineage":["https://openalex.org/I151221077"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Tong\u2010An Hsu","raw_affiliation_strings":["Professor, Department of Management Information Systems, Chung Yuan Christian University, Taiwan, ROC","(Professor, Department of Management Information Systems, Chung Yuan Christian University, Taiwan, ROC)"],"affiliations":[{"raw_affiliation_string":"Professor, Department of Management Information Systems, Chung Yuan Christian University, Taiwan, ROC","institution_ids":["https://openalex.org/I151221077"]},{"raw_affiliation_string":"(Professor, Department of Management Information Systems, Chung Yuan Christian University, Taiwan, ROC)","institution_ids":["https://openalex.org/I151221077"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5112522059"],"corresponding_institution_ids":["https://openalex.org/I22265921"],"apc_list":null,"apc_paid":null,"fwci":5.4783,"has_fulltext":false,"cited_by_count":32,"citation_normalized_percentile":{"value":0.95575764,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"104","issue":"6","first_page":"469","last_page":"489"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.8085734844207764},{"id":"https://openalex.org/keywords/content","display_name":"Content (measure theory)","score":0.7145621180534363},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.6550229787826538},{"id":"https://openalex.org/keywords/loyalty","display_name":"Loyalty","score":0.6431307792663574},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.5568258166313171},{"id":"https://openalex.org/keywords/web-content","display_name":"Web content","score":0.5371502041816711},{"id":"https://openalex.org/keywords/underpinning","display_name":"Underpinning","score":0.528624415397644},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.4964781403541565},{"id":"https://openalex.org/keywords/content-analysis","display_name":"Content analysis","score":0.47529351711273193},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.43429961800575256},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4280337691307068},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.39302095770835876},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2700869143009186},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.2620006501674652},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.24642586708068848},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.21036460995674133},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.17591848969459534},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.17416298389434814},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.08526349067687988}],"concepts":[{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.8085734844207764},{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.7145621180534363},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6550229787826538},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.6431307792663574},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.5568258166313171},{"id":"https://openalex.org/C2776324614","wikidata":"https://www.wikidata.org/wiki/Q3948731","display_name":"Web content","level":3,"score":0.5371502041816711},{"id":"https://openalex.org/C2780871342","wikidata":"https://www.wikidata.org/wiki/Q7883752","display_name":"Underpinning","level":2,"score":0.528624415397644},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4964781403541565},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.47529351711273193},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.43429961800575256},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4280337691307068},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.39302095770835876},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2700869143009186},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.2620006501674652},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.24642586708068848},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.21036460995674133},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.17591848969459534},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.17416298389434814},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.08526349067687988},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C147176958","wikidata":"https://www.wikidata.org/wiki/Q77590","display_name":"Civil engineering","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/02635570410543780","is_oa":false,"landing_page_url":"https://doi.org/10.1108/02635570410543780","pdf_url":null,"source":{"id":"https://openalex.org/S37320504","display_name":"Industrial Management & Data Systems","issn_l":"0263-5577","issn":["0263-5577","1758-5783"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Management & Data Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.5799999833106995,"id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":60,"referenced_works":["https://openalex.org/W938067","https://openalex.org/W3767694","https://openalex.org/W6711707","https://openalex.org/W560549833","https://openalex.org/W1021545408","https://openalex.org/W1487725643","https://openalex.org/W1491644571","https://openalex.org/W1497762484","https://openalex.org/W1521310578","https://openalex.org/W1537887591","https://openalex.org/W1587389437","https://openalex.org/W1662240627","https://openalex.org/W1791587663","https://openalex.org/W1969272516","https://openalex.org/W1980332117","https://openalex.org/W1987258130","https://openalex.org/W1988447536","https://openalex.org/W1989772089","https://openalex.org/W1991403372","https://openalex.org/W1994263489","https://openalex.org/W1997410866","https://openalex.org/W1998284588","https://openalex.org/W2004862769","https://openalex.org/W2005215882","https://openalex.org/W2006900100","https://openalex.org/W2008844726","https://openalex.org/W2011744324","https://openalex.org/W2017356504","https://openalex.org/W2018201949","https://openalex.org/W2028979216","https://openalex.org/W2036149274","https://openalex.org/W2048659025","https://openalex.org/W2057737749","https://openalex.org/W2058653372","https://openalex.org/W2059219032","https://openalex.org/W2061659318","https://openalex.org/W2063133573","https://openalex.org/W2069045901","https://openalex.org/W2071694681","https://openalex.org/W2079354591","https://openalex.org/W2089192108","https://openalex.org/W2090846904","https://openalex.org/W2098859033","https://openalex.org/W2110638361","https://openalex.org/W2111952268","https://openalex.org/W2122912498","https://openalex.org/W2138242322","https://openalex.org/W2149131647","https://openalex.org/W2157343135","https://openalex.org/W2158685692","https://openalex.org/W2169786955","https://openalex.org/W2309026885","https://openalex.org/W2315268791","https://openalex.org/W2339391292","https://openalex.org/W2972163492","https://openalex.org/W3015634246","https://openalex.org/W3216028857","https://openalex.org/W6600284029","https://openalex.org/W6635168927","https://openalex.org/W6881480601"],"related_works":["https://openalex.org/W623382837","https://openalex.org/W2155197844","https://openalex.org/W2349226017","https://openalex.org/W2349376052","https://openalex.org/W4388543378","https://openalex.org/W2375628069","https://openalex.org/W2358280189","https://openalex.org/W2369522881","https://openalex.org/W1637473087","https://openalex.org/W2556957037"],"abstract_inverted_index":{"This":[0],"study":[1],"chooses":[2],"the":[3,13,35,40,89,93,111],"content":[4,21,52,57,65,107,113],"perception":[5],"perspective":[6],"to":[7,20,60,91,105],"develop":[8,61],"a":[9,30,82,102],"theoretical":[10,36,84,94],"model":[11,85],"portraying":[12],"psychological":[14],"activities":[15],"of":[16,96],"Web":[17,22,58],"surfers":[18,59],"exposed":[19],"sites.":[23],"After":[24],"collecting":[25],"549":[26],"empirical":[27],"observations":[28],"in":[29,68],"controlled":[31],"lab":[32],"environment,":[33],"tests":[34],"relationships":[37],"by":[38],"using":[39],"structural":[41],"equation":[42],"modelling":[43],"(SEM)":[44],"technique.":[45],"The":[46],"results":[47],"strongly":[48],"indicate":[49],"that":[50],"effective":[51],"perceptual":[53],"dimensions":[54],"can":[55],"help":[56],"positive":[62],"attitudes":[63],"toward":[64],"sites,":[66],"which":[67],"turn":[69],"induce":[70],"favorable":[71],"behavioral":[72],"outcomes":[73],"such":[74],"as":[75],"frequent":[76],"site":[77],"usage":[78],"and":[79,121],"loyalty.":[80],"Such":[81],"proposed":[83],"not":[86],"only":[87],"has":[88],"potential":[90],"enrich":[92],"underpinning":[95],"Internet":[97],"studies":[98],"but":[99],"also":[100],"presents":[101],"practical":[103],"framework":[104],"guide":[106],"strategy":[108],"formulations":[109],"for":[110,117],"online":[112],"industry.":[114],"Detailed":[115],"implications":[116],"both":[118],"managerial":[119],"research":[120],"practice":[122],"are":[123],"discussed.":[124]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}