{"id":"https://openalex.org/W2026924811","doi":"https://doi.org/10.1108/02635570410525816","title":"Banner advertisement and Web site congruity effects on consumer Web site perceptions","display_name":"Banner advertisement and Web site congruity effects on consumer Web site perceptions","publication_year":2004,"publication_date":"2004-04-01","ids":{"openalex":"https://openalex.org/W2026924811","doi":"https://doi.org/10.1108/02635570410525816","mag":"2026924811"},"language":"en","primary_location":{"id":"doi:10.1108/02635570410525816","is_oa":false,"landing_page_url":"https://doi.org/10.1108/02635570410525816","pdf_url":null,"source":{"id":"https://openalex.org/S37320504","display_name":"Industrial Management & Data Systems","issn_l":"0263-5577","issn":["0263-5577","1758-5783"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Management &amp; Data Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109008443","display_name":"Eric Newman","orcid":null},"institutions":[{"id":"https://openalex.org/I43369023","display_name":"California State University, San Bernardino","ror":"https://ror.org/02n651896","country_code":"US","type":"education","lineage":["https://openalex.org/I43369023"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Eric J. Newman","raw_affiliation_strings":["Assistant Professor, Department of Marketing, California State University, San Bernardino, California, USA"],"affiliations":[{"raw_affiliation_string":"Assistant Professor, Department of Marketing, California State University, San Bernardino, California, USA","institution_ids":["https://openalex.org/I43369023"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5055490388","display_name":"Donald E. Stem","orcid":null},"institutions":[{"id":"https://openalex.org/I72951846","display_name":"Washington State University","ror":"https://ror.org/05dk0ce17","country_code":"US","type":"education","lineage":["https://openalex.org/I72951846"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Donald E. Stem","raw_affiliation_strings":["Professor of Marketing, Department of Marketing, College of Business and Economics, Washington State University, Pullman, Washington, USA"],"affiliations":[{"raw_affiliation_string":"Professor of Marketing, Department of Marketing, College of Business and Economics, Washington State University, Pullman, Washington, USA","institution_ids":["https://openalex.org/I72951846"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5038385358","display_name":"David E. Sprott","orcid":"https://orcid.org/0000-0002-2377-3271"},"institutions":[{"id":"https://openalex.org/I72951846","display_name":"Washington State University","ror":"https://ror.org/05dk0ce17","country_code":"US","type":"education","lineage":["https://openalex.org/I72951846"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"David E. Sprott","raw_affiliation_strings":["Associate Professor of Marketing, Department of Marketing, College of Business and Economics, Washington State University, Pullman, Washington, USA"],"affiliations":[{"raw_affiliation_string":"Associate Professor of Marketing, Department of Marketing, College of Business and Economics, Washington State University, Pullman, Washington, USA","institution_ids":["https://openalex.org/I72951846"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5109008443"],"corresponding_institution_ids":["https://openalex.org/I43369023"],"apc_list":null,"apc_paid":null,"fwci":11.7466,"has_fulltext":false,"cited_by_count":89,"citation_normalized_percentile":{"value":0.97968376,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"104","issue":"3","first_page":"273","last_page":"281"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9948999881744385,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9919999837875366,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/banner","display_name":"Banner","score":0.7969832420349121},{"id":"https://openalex.org/keywords/web-site","display_name":"Web site","score":0.7513845562934875},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.7512485980987549},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5204960703849792},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5034443736076355},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4941096603870392},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.41814830899238586},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.32898908853530884},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.20995932817459106},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.16561710834503174},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.10046032071113586}],"concepts":[{"id":"https://openalex.org/C157572991","wikidata":"https://www.wikidata.org/wiki/Q806880","display_name":"Banner","level":2,"score":0.7969832420349121},{"id":"https://openalex.org/C2984519610","wikidata":"https://www.wikidata.org/wiki/Q35127","display_name":"Web site","level":3,"score":0.7513845562934875},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7512485980987549},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5204960703849792},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5034443736076355},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4941096603870392},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.41814830899238586},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.32898908853530884},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.20995932817459106},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.16561710834503174},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.10046032071113586},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/02635570410525816","is_oa":false,"landing_page_url":"https://doi.org/10.1108/02635570410525816","pdf_url":null,"source":{"id":"https://openalex.org/S37320504","display_name":"Industrial Management & Data Systems","issn_l":"0263-5577","issn":["0263-5577","1758-5783"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Management &amp; Data Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Peace, Justice and strong institutions","score":0.49000000953674316,"id":"https://metadata.un.org/sdg/16"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W56456983","https://openalex.org/W167111318","https://openalex.org/W1491644571","https://openalex.org/W1512366833","https://openalex.org/W1528281574","https://openalex.org/W1587389437","https://openalex.org/W1966114254","https://openalex.org/W1973596389","https://openalex.org/W1981006082","https://openalex.org/W1983937657","https://openalex.org/W1986936900","https://openalex.org/W1991403372","https://openalex.org/W1991748742","https://openalex.org/W1994513696","https://openalex.org/W2000738357","https://openalex.org/W2017870296","https://openalex.org/W2026149024","https://openalex.org/W2055194045","https://openalex.org/W2065825122","https://openalex.org/W2071412573","https://openalex.org/W2075334050","https://openalex.org/W2080900025","https://openalex.org/W2118451146","https://openalex.org/W2286269922","https://openalex.org/W2313375786","https://openalex.org/W2316895191","https://openalex.org/W2342187983","https://openalex.org/W4244805494","https://openalex.org/W4248953259","https://openalex.org/W4298185589","https://openalex.org/W4300107936"],"related_works":["https://openalex.org/W2361862183","https://openalex.org/W2383322307","https://openalex.org/W2977786346","https://openalex.org/W2000513236","https://openalex.org/W4214718513","https://openalex.org/W2387841438","https://openalex.org/W2354945710","https://openalex.org/W2359886812","https://openalex.org/W2371570753","https://openalex.org/W2377759158"],"abstract_inverted_index":{"Of":[0],"the":[1,10,18,60,86,125,139,147],"many":[2],"approaches":[3],"to":[4,34],"building":[5],"a":[6,12,77,99],"brand\u2019s":[7,40,100],"image":[8],"on":[9,38,95,115,146],"Internet,":[11],"Web":[13,29,41,47,66,92,101,117,126],"site":[14,30,42,48,93,127],"is":[15,32,63],"one":[16],"of":[17,88,105,138],"most":[19],"important":[20,25],"tools":[21],"for":[22,52,141],"managers.":[23],"An":[24],"decision":[26],"made":[27],"by":[28,75,84],"managers":[31,111],"whether":[33,65],"place":[35],"banner":[36,55,89],"advertisements":[37,56,70,114,120],"their":[39,116],"(e.g.":[43],"The":[44,103],"New":[45],"Yorker":[46],"placing":[49],"an":[50,106],"ad":[51],"polo.com).":[53],"While":[54],"are":[57,149],"widespread":[58],"in":[59],"marketplace,":[61],"it":[62],"unclear":[64],"sites":[67],"containing":[68],"such":[69,76,113],"may":[71],"be":[72,122,135],"harming":[73],"themselves":[74],"practice.":[78],"This":[79],"study":[80],"addresses":[81],"this":[82],"issue":[83],"investigating":[85],"impact":[87],"advertisement":[90],"and":[91,129,144],"congruity":[94],"consumer":[96,132],"attitudes":[97],"toward":[98],"site.":[102],"results":[104],"experiment":[107],"indicate":[108],"that":[109,130],"if":[110],"include":[112],"site,":[118],"these":[119],"should":[121,134],"consistent":[123],"with":[124],"brand":[128,142],"certain":[131],"characteristics":[133],"considered.":[136],"Implications":[137],"research":[140],"management":[143],"advertising":[145],"Internet":[148],"provided.":[150]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":4},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":7},{"year":2016,"cited_by_count":8},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":8},{"year":2012,"cited_by_count":8}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
