{"id":"https://openalex.org/W2038886144","doi":"https://doi.org/10.1080/01449290600874998","title":"Exploring anchoring effect and the moderating role of repeated anchor in electronic commerce","display_name":"Exploring anchoring effect and the moderating role of repeated anchor in electronic commerce","publication_year":2006,"publication_date":"2006-10-12","ids":{"openalex":"https://openalex.org/W2038886144","doi":"https://doi.org/10.1080/01449290600874998","mag":"2038886144"},"language":"en","primary_location":{"id":"doi:10.1080/01449290600874998","is_oa":false,"landing_page_url":"https://doi.org/10.1080/01449290600874998","pdf_url":null,"source":{"id":"https://openalex.org/S123849098","display_name":"Behaviour and Information Technology","issn_l":"0144-929X","issn":["0144-929X","1362-3001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Behaviour & Information Technology","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111473629","display_name":"Chao-Yi Wu","orcid":null},"institutions":[{"id":"https://openalex.org/I162521676","display_name":"WuFeng University","ror":"https://ror.org/05d293n36","country_code":"TW","type":"education","lineage":["https://openalex.org/I162521676"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"C. S. Wu","raw_affiliation_strings":["a Department of Electronic Commerce , WuFeng Institute of Technology , 117, Chian-Kuo Rd., Sec. 2, Ming-Hsiung, Chia-yi 621, Taiwan, R.O.C","Department of Electronic Commerce , WuFeng Institute of Technology , 117, Chian-Kuo Rd., Sec. 2, Ming-Hsiung, Chia-yi 621, Taiwan, R.O.C"],"affiliations":[{"raw_affiliation_string":"a Department of Electronic Commerce , WuFeng Institute of Technology , 117, Chian-Kuo Rd., Sec. 2, Ming-Hsiung, Chia-yi 621, Taiwan, R.O.C","institution_ids":["https://openalex.org/I162521676"]},{"raw_affiliation_string":"Department of Electronic Commerce , WuFeng Institute of Technology , 117, Chian-Kuo Rd., Sec. 2, Ming-Hsiung, Chia-yi 621, Taiwan, R.O.C","institution_ids":["https://openalex.org/I162521676"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061687657","display_name":"Fei-Fei Cheng","orcid":"https://orcid.org/0000-0002-1535-1343"},"institutions":[{"id":"https://openalex.org/I92582371","display_name":"Southern Taiwan University of Science and Technology","ror":"https://ror.org/0029n1t76","country_code":"TW","type":"education","lineage":["https://openalex.org/I92582371"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"F. F. Cheng","raw_affiliation_strings":["b Department of Information Management , Southern Taiwan University of Technology , No. 1, Nantai St., Yung-Kang City, Tainan 710, Taiwan, R.O.C","Department of Information Management , Southern Taiwan University of Technology , No. 1, Nantai St., Yung-Kang City, Tainan 710, Taiwan, R.O.C"],"affiliations":[{"raw_affiliation_string":"b Department of Information Management , Southern Taiwan University of Technology , No. 1, Nantai St., Yung-Kang City, Tainan 710, Taiwan, R.O.C","institution_ids":["https://openalex.org/I92582371"]},{"raw_affiliation_string":"Department of Information Management , Southern Taiwan University of Technology , No. 1, Nantai St., Yung-Kang City, Tainan 710, Taiwan, R.O.C","institution_ids":["https://openalex.org/I92582371"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5040436402","display_name":"Hsin\u2010Hui Lin","orcid":"https://orcid.org/0000-0002-7047-1655"},"institutions":[{"id":"https://openalex.org/I142974352","display_name":"National Sun Yat-sen University","ror":"https://ror.org/00mjawt10","country_code":"TW","type":"education","lineage":["https://openalex.org/I142974352"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"H. H. Lin","raw_affiliation_strings":["c Department of Information Management , National Sun Yat-Sen University , 70, Lien-Hai Rd., Kaohsiung 804, Taiwan, R.O.C","Department of Information Management , National Sun Yat-Sen University , 70, Lien-Hai Rd., Kaohsiung 804, Taiwan, R.O.C"],"affiliations":[{"raw_affiliation_string":"c Department of Information Management , National Sun Yat-Sen University , 70, Lien-Hai Rd., Kaohsiung 804, Taiwan, R.O.C","institution_ids":["https://openalex.org/I142974352"]},{"raw_affiliation_string":"Department of Information Management , National Sun Yat-Sen University , 70, Lien-Hai Rd., Kaohsiung 804, Taiwan, R.O.C","institution_ids":["https://openalex.org/I142974352"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5111473629"],"corresponding_institution_ids":["https://openalex.org/I162521676"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":21,"citation_normalized_percentile":{"value":0.07892108,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"27","issue":"1","first_page":"31","last_page":"42"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/anchoring","display_name":"Anchoring","score":0.9925895929336548},{"id":"https://openalex.org/keywords/judgement","display_name":"Judgement","score":0.6762830018997192},{"id":"https://openalex.org/keywords/design-of-experiments","display_name":"Design of experiments","score":0.4789998233318329},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4645763337612152},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.39488714933395386},{"id":"https://openalex.org/keywords/econometrics","display_name":"Econometrics","score":0.37534305453300476},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.31308823823928833},{"id":"https://openalex.org/keywords/statistics","display_name":"Statistics","score":0.3054688572883606},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.23342213034629822}],"concepts":[{"id":"https://openalex.org/C18483071","wikidata":"https://www.wikidata.org/wiki/Q168432","display_name":"Anchoring","level":2,"score":0.9925895929336548},{"id":"https://openalex.org/C2776548248","wikidata":"https://www.wikidata.org/wiki/Q12621536","display_name":"Judgement","level":2,"score":0.6762830018997192},{"id":"https://openalex.org/C34559072","wikidata":"https://www.wikidata.org/wiki/Q2334061","display_name":"Design of experiments","level":2,"score":0.4789998233318329},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4645763337612152},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.39488714933395386},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.37534305453300476},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.31308823823928833},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.3054688572883606},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.23342213034629822},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/01449290600874998","is_oa":false,"landing_page_url":"https://doi.org/10.1080/01449290600874998","pdf_url":null,"source":{"id":"https://openalex.org/S123849098","display_name":"Behaviour and Information Technology","issn_l":"0144-929X","issn":["0144-929X","1362-3001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Behaviour & Information Technology","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W158727920","https://openalex.org/W1992970544","https://openalex.org/W1993207892","https://openalex.org/W2006712888","https://openalex.org/W2010527565","https://openalex.org/W2021235660","https://openalex.org/W2027263665","https://openalex.org/W2028280385","https://openalex.org/W2044944116","https://openalex.org/W2048276573","https://openalex.org/W2053061618","https://openalex.org/W2055209207","https://openalex.org/W2063604988","https://openalex.org/W2073686878","https://openalex.org/W2079199322","https://openalex.org/W2093941536","https://openalex.org/W2128056097","https://openalex.org/W2130953635","https://openalex.org/W2145037535","https://openalex.org/W2146161689","https://openalex.org/W2151219384","https://openalex.org/W2168575967","https://openalex.org/W2236855024","https://openalex.org/W3125875764","https://openalex.org/W4232220150","https://openalex.org/W4238756447","https://openalex.org/W4292157289"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2136123925","https://openalex.org/W2141960318","https://openalex.org/W2154901060","https://openalex.org/W213632527","https://openalex.org/W3197427508","https://openalex.org/W1779211451","https://openalex.org/W2117707250","https://openalex.org/W3122310065"],"abstract_inverted_index":{"Most":[0],"of":[1,73,79,117],"the":[2,6,77,80,93,106,118,123,133,150,154,162,198],"anchoring":[3,65,74,81,94,107,124,134,155],"studies":[4],"conduct":[5],"experiments":[7,88],"following":[8],"two-stage":[9,98,112],"experimental":[10,55],"design":[11,25,56,171,180],"in":[12,28,32,96,173,191],"which":[13],"a":[14,144,177,192,204],"comparative":[15,145],"judgement":[16,146],"is":[17,26,61],"followed":[18],"by":[19],"an":[20,53],"absolute":[21],"estimate.":[22,152],"However,":[23,153],"this":[24],"impractical":[27],"many":[29],"situations,":[30],"especially":[31],"online":[33],"auction":[34],"environments":[35],"where":[36,57],"consumers":[37],"cannot":[38],"be":[39,158,189],"asked":[40,141],"to":[41,63,91,132,142,196,202],"make":[42,46,143],"comparisons":[43],"before":[44,147],"they":[45,138,148],"estimates.":[47,86],"This":[48],"study":[49,174],"suggests":[50],"and":[51,99,114,182],"validates":[52],"alternative":[54],"no":[58],"comparison":[59],"process":[60],"needed":[62],"induce":[64],"bias.":[66],"Moreover,":[67,126],"we":[68,183],"postulate":[69],"that":[70,105,185],"repeated":[71,115],"occurrence":[72,116],"points":[75],"affect":[76],"strength":[78],"effect":[82,95,108,135,156],"on":[83],"participants'":[84],"price":[85,128],"Two":[87],"were":[89,139],"conducted":[90],"investigate":[92],"both":[97],"one-stage":[100],"designs.":[101],"The":[102],"results":[103],"showed":[104],"was":[109],"robust":[110],"under":[111],"design,":[113],"anchor":[119,163],"did":[120],"not":[121,140],"reinforce":[122],"effect.":[125],"people's":[127],"estimates":[129,201],"are":[130],"susceptible":[131],"even":[136],"when":[137,161],"determine":[149],"final":[151],"can":[157],"further":[159],"consolidated":[160],"appears":[164],"three":[165],"times":[166],"rather":[167],"than":[168],"once.":[169],"Experimental":[170],"introduced":[172],"2":[175],"provides":[176],"promising":[178],"website":[179],"direction":[181],"suggest":[184],"high":[186],"anchors":[187],"should":[188],"embedded":[190],"web":[193],"page":[194],"repeatedly":[195],"influence":[197],"buyers'":[199],"value":[200],"produce":[203],"premium.":[205]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":1}],"updated_date":"2026-02-24T19:35:01.260952","created_date":"2025-10-10T00:00:00"}