{"id":"https://openalex.org/W4281619961","doi":"https://doi.org/10.1080/23307706.2022.2082568","title":"Influencing factors of using behaviour for computational advertising under the theoretical model of UTAUT","display_name":"Influencing factors of using behaviour for computational advertising under the theoretical model of UTAUT","publication_year":2022,"publication_date":"2022-06-02","ids":{"openalex":"https://openalex.org/W4281619961","doi":"https://doi.org/10.1080/23307706.2022.2082568"},"language":"en","primary_location":{"id":"doi:10.1080/23307706.2022.2082568","is_oa":false,"landing_page_url":"https://doi.org/10.1080/23307706.2022.2082568","pdf_url":null,"source":{"id":"https://openalex.org/S2475925340","display_name":"Journal of Control and Decision","issn_l":"2330-7706","issn":["2330-7706","2330-7714"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Control and Decision","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Guiting Wang","orcid":null},"institutions":[{"id":"https://openalex.org/I119045251","display_name":"Huaqiao University","ror":"https://ror.org/03frdh605","country_code":"CN","type":"education","lineage":["https://openalex.org/I119045251"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Guiting Wang","raw_affiliation_strings":["School of Journalism and Communication, Huaqiao University, Xiamen, People\u2019s Republic of China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Journalism and Communication, Huaqiao University, Xiamen, People\u2019s Republic of China","institution_ids":["https://openalex.org/I119045251"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100586603","display_name":"Jiaying Xu","orcid":"https://orcid.org/0009-0003-4737-9628"},"institutions":[{"id":"https://openalex.org/I159948400","display_name":"Jinan University","ror":"https://ror.org/02xe5ns62","country_code":"CN","type":"education","lineage":["https://openalex.org/I159948400"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jiaying Xu","raw_affiliation_strings":["School of Journalism and Communication, Jinan University, Guangzhou, People\u2019s Republic of China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Journalism and Communication, Jinan University, Guangzhou, People\u2019s Republic of China","institution_ids":["https://openalex.org/I159948400"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5066005854","display_name":"Shengliang Lin","orcid":"https://orcid.org/0000-0001-5926-253X"},"institutions":[{"id":"https://openalex.org/I159948400","display_name":"Jinan University","ror":"https://ror.org/02xe5ns62","country_code":"CN","type":"education","lineage":["https://openalex.org/I159948400"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Shengliang Lin","raw_affiliation_strings":["School of Journalism and Communication, Jinan University, Guangzhou, People\u2019s Republic of China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Journalism and Communication, Jinan University, Guangzhou, People\u2019s Republic of China","institution_ids":["https://openalex.org/I159948400"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5066005854"],"corresponding_institution_ids":["https://openalex.org/I159948400"],"apc_list":null,"apc_paid":null,"fwci":0.7447,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.77339976,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"10","issue":"1","first_page":"19","last_page":"25"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9743000268936157,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9405999779701233,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computational-model","display_name":"Computational model","score":0.6864032745361328},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6519558429718018},{"id":"https://openalex.org/keywords/computational-complexity-theory","display_name":"Computational complexity theory","score":0.5626261830329895},{"id":"https://openalex.org/keywords/computational-simulation","display_name":"Computational simulation","score":0.5461141467094421},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.49473831057548523},{"id":"https://openalex.org/keywords/cloud-computing","display_name":"Cloud computing","score":0.48016446828842163},{"id":"https://openalex.org/keywords/computational-intelligence","display_name":"Computational intelligence","score":0.438143253326416},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.42805689573287964},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.4230929911136627},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.2256443202495575},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.18100902438163757},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.16010171175003052},{"id":"https://openalex.org/keywords/algorithm","display_name":"Algorithm","score":0.1508028507232666}],"concepts":[{"id":"https://openalex.org/C66024118","wikidata":"https://www.wikidata.org/wiki/Q1122506","display_name":"Computational model","level":2,"score":0.6864032745361328},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6519558429718018},{"id":"https://openalex.org/C179799912","wikidata":"https://www.wikidata.org/wiki/Q205084","display_name":"Computational complexity theory","level":2,"score":0.5626261830329895},{"id":"https://openalex.org/C2987190108","wikidata":"https://www.wikidata.org/wiki/Q925667","display_name":"Computational simulation","level":2,"score":0.5461141467094421},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.49473831057548523},{"id":"https://openalex.org/C79974875","wikidata":"https://www.wikidata.org/wiki/Q483639","display_name":"Cloud computing","level":2,"score":0.48016446828842163},{"id":"https://openalex.org/C139502532","wikidata":"https://www.wikidata.org/wiki/Q1122090","display_name":"Computational intelligence","level":2,"score":0.438143253326416},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.42805689573287964},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4230929911136627},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.2256443202495575},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.18100902438163757},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.16010171175003052},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.1508028507232666},{"id":"https://openalex.org/C459310","wikidata":"https://www.wikidata.org/wiki/Q117801","display_name":"Computational science","level":1,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/23307706.2022.2082568","is_oa":false,"landing_page_url":"https://doi.org/10.1080/23307706.2022.2082568","pdf_url":null,"source":{"id":"https://openalex.org/S2475925340","display_name":"Journal of Control and Decision","issn_l":"2330-7706","issn":["2330-7706","2330-7714"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Control and Decision","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W2035026282","https://openalex.org/W2063109506","https://openalex.org/W2100379340","https://openalex.org/W2168569455","https://openalex.org/W3046035982","https://openalex.org/W3047115110","https://openalex.org/W3159514815","https://openalex.org/W3198591118","https://openalex.org/W4248188722"],"related_works":["https://openalex.org/W2537754483","https://openalex.org/W2215519727","https://openalex.org/W2378302565","https://openalex.org/W1487286360","https://openalex.org/W3011068128","https://openalex.org/W2431898266","https://openalex.org/W3042439836","https://openalex.org/W3105486044","https://openalex.org/W2345688124","https://openalex.org/W3199493153"],"abstract_inverted_index":{"Based":[0],"on":[1,21,49,61,78],"the":[2,9,12,50,62,68,79,93,100,136,147],"UTAUT":[3],"theoretical":[4],"model,":[5],"this":[6],"paper":[7],"discusses":[8],"applicability":[10],"of":[11,53,65,71,82,102,131,138],"model":[13],"in":[14,92,135],"computational":[15,54,66,72,83,95,132],"advertising":[16,19,73,133],"situations.":[17],"Computational":[18],"relies":[20],"artificial":[22],"intelligence":[23],"technologies":[24],"such":[25],"as":[26],"big":[27],"data,":[28],"cloud":[29],"computing,":[30],"new":[31],"algorithms,":[32],"and":[33,42,104,110,112,119,125,140],"blockchain.":[34],"Results":[35],"show":[36],"that:":[37],"performance":[38],"expectation,":[39,41],"effort":[40],"social":[43,141],"impact":[44],"have":[45],"a":[46,75],"positive":[47,76],"influence":[48,60,77],"acceptance":[51,69],"intention":[52,70],"advertising;":[55,67,107],"stimulus":[56],"has":[57,74],"no":[58],"significant":[59],"using":[63,80],"behaviour":[64,81],"advertising.":[84],"Four":[85],"points":[86],"should":[87],"be":[88],"paid":[89],"attention":[90,98],"to":[91,99],"future":[94],"advertising:":[96],"paying":[97],"needs":[101],"users":[103],"realising":[105],"accurate":[106],"improving":[108,126],"efforts":[109],"expectations":[111],"optimising":[113],"user":[114,117,120,123,127],"experience;":[115],"enhancing":[116],"interaction":[118],"stickiness;":[121],"protecting":[122],"privacy":[124],"satisfaction.":[128],"The":[129],"core":[130],"research":[134],"field":[137],"humanities":[139],"sciences":[142],"is":[143],"not":[144],"dislocated":[145],"from":[146],"traditional":[148],"user-centred":[149],"problem":[150],"consciousness.":[151]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
