{"id":"https://openalex.org/W4399119443","doi":"https://doi.org/10.1080/17517575.2024.2356770","title":"A systematic data-driven approach for targeted marketing in enterprise information system","display_name":"A systematic data-driven approach for targeted marketing in enterprise information system","publication_year":2024,"publication_date":"2024-05-29","ids":{"openalex":"https://openalex.org/W4399119443","doi":"https://doi.org/10.1080/17517575.2024.2356770"},"language":"en","primary_location":{"id":"doi:10.1080/17517575.2024.2356770","is_oa":false,"landing_page_url":"https://doi.org/10.1080/17517575.2024.2356770","pdf_url":null,"source":{"id":"https://openalex.org/S24861202","display_name":"Enterprise Information Systems","issn_l":"1751-7575","issn":["1751-7575","1751-7583"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Enterprise Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5029049329","display_name":"Utsav Upadhyay","orcid":"https://orcid.org/0000-0002-9068-6370"},"institutions":[{"id":"https://openalex.org/I94511900","display_name":"Sir Padampat Singhania University","ror":"https://ror.org/03mhsvf98","country_code":"IN","type":"education","lineage":["https://openalex.org/I94511900"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Utsav Upadhyay","raw_affiliation_strings":["Department of Computer Science and Engineering, Sir Padampat Singhania University, Udaipur, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Sir Padampat Singhania University, Udaipur, India","institution_ids":["https://openalex.org/I94511900"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101278695","display_name":"Alok Kumar","orcid":null},"institutions":[{"id":"https://openalex.org/I94511900","display_name":"Sir Padampat Singhania University","ror":"https://ror.org/03mhsvf98","country_code":"IN","type":"education","lineage":["https://openalex.org/I94511900"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Alok Kumar","raw_affiliation_strings":["Department of Computer Science and Engineering, Sir Padampat Singhania University, Udaipur, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Sir Padampat Singhania University, Udaipur, India","institution_ids":["https://openalex.org/I94511900"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5025048449","display_name":"Gajanand Sharma","orcid":"https://orcid.org/0000-0001-6412-0392"},"institutions":[{"id":"https://openalex.org/I3131927718","display_name":"JECRC University","ror":"https://ror.org/04hjsag95","country_code":"IN","type":"education","lineage":["https://openalex.org/I3131927718"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Gajanand Sharma","raw_affiliation_strings":["Department of Computer Science and Engineering, JECRC University, Jaipur, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, JECRC University, Jaipur, India","institution_ids":["https://openalex.org/I3131927718"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5026591081","display_name":"Satyajeet Sharma","orcid":"https://orcid.org/0000-0002-7271-2029"},"institutions":[{"id":"https://openalex.org/I3131927718","display_name":"JECRC University","ror":"https://ror.org/04hjsag95","country_code":"IN","type":"education","lineage":["https://openalex.org/I3131927718"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Satyajeet Sharma","raw_affiliation_strings":["Department of Computer Science and Engineering, JECRC University, Jaipur, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, JECRC University, Jaipur, India","institution_ids":["https://openalex.org/I3131927718"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5086803967","display_name":"Varsha Arya","orcid":"https://orcid.org/0000-0001-7549-4429"},"institutions":[{"id":"https://openalex.org/I143578492","display_name":"Asia University","ror":"https://ror.org/038a1tp19","country_code":"TW","type":"education","lineage":["https://openalex.org/I143578492"]},{"id":"https://openalex.org/I56306041","display_name":"Lebanese American University","ror":"https://ror.org/00hqkan37","country_code":"LB","type":"education","lineage":["https://openalex.org/I56306041"]}],"countries":["LB","TW"],"is_corresponding":false,"raw_author_name":"Varsha Arya","raw_affiliation_strings":["Department of Business Administration, Asia University, Taiwan","Department of Electrical and Computer Engineering, Lebanese American University, Beirut, Lebanon"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, Asia University, Taiwan","institution_ids":["https://openalex.org/I143578492"]},{"raw_affiliation_string":"Department of Electrical and Computer Engineering, Lebanese American University, Beirut, Lebanon","institution_ids":["https://openalex.org/I56306041"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059226712","display_name":"Prabin Kumar Panigrahi","orcid":"https://orcid.org/0000-0002-2185-9231"},"institutions":[{"id":"https://openalex.org/I33003672","display_name":"Indian Institute of Management Indore","ror":"https://ror.org/02j8pmw82","country_code":"IN","type":"education","lineage":["https://openalex.org/I33003672"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Prabin Kumar Panigrahi","raw_affiliation_strings":["Department of Information Systems, Indian Institute of Management Indore, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Systems, Indian Institute of Management Indore, India","institution_ids":["https://openalex.org/I33003672"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5071261948","display_name":"Brij B. Gupta","orcid":"https://orcid.org/0000-0003-4929-4698"},"institutions":[{"id":"https://openalex.org/I143578492","display_name":"Asia University","ror":"https://ror.org/038a1tp19","country_code":"TW","type":"education","lineage":["https://openalex.org/I143578492"]},{"id":"https://openalex.org/I244572783","display_name":"Symbiosis International University","ror":"https://ror.org/005r2ww51","country_code":"IN","type":"education","lineage":["https://openalex.org/I244572783"]},{"id":"https://openalex.org/I5847235","display_name":"University of Petroleum and Energy Studies","ror":"https://ror.org/04q2jes40","country_code":"IN","type":"education","lineage":["https://openalex.org/I5847235"]}],"countries":["IN","TW"],"is_corresponding":true,"raw_author_name":"Brij B. Gupta","raw_affiliation_strings":["Center for Interdisciplinary Research, University of Petroleum and Energy Studies (UPES), Dehradun, India","Department of Computer Science and Information Engineering, Asia University, Taichung, Taiwan","Symbiosis Centre for Information Technology (SCIT), Symbiosis International University, Pune, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Center for Interdisciplinary Research, University of Petroleum and Energy Studies (UPES), Dehradun, India","institution_ids":["https://openalex.org/I5847235"]},{"raw_affiliation_string":"Department of Computer Science and Information Engineering, Asia University, Taichung, Taiwan","institution_ids":["https://openalex.org/I143578492"]},{"raw_affiliation_string":"Symbiosis Centre for Information Technology (SCIT), Symbiosis International University, Pune, India","institution_ids":["https://openalex.org/I244572783"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":7,"corresponding_author_ids":["https://openalex.org/A5071261948"],"corresponding_institution_ids":["https://openalex.org/I143578492","https://openalex.org/I244572783","https://openalex.org/I5847235"],"apc_list":null,"apc_paid":null,"fwci":5.3525,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.95738008,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"18","issue":"8","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9904000163078308,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9904000163078308,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.989300012588501,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9891999959945679,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/enterprise-information-system","display_name":"Enterprise information system","score":0.5333850979804993},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.5205196142196655},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.519240140914917},{"id":"https://openalex.org/keywords/process-management","display_name":"Process management","score":0.47064274549484253},{"id":"https://openalex.org/keywords/enterprise-data-management","display_name":"Enterprise data management","score":0.45882606506347656},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4525564908981323},{"id":"https://openalex.org/keywords/information-system","display_name":"Information system","score":0.4525127708911896},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.441441148519516},{"id":"https://openalex.org/keywords/enterprise-integration","display_name":"Enterprise integration","score":0.41792047023773193},{"id":"https://openalex.org/keywords/enterprise-software","display_name":"Enterprise software","score":0.39647817611694336},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.2287990152835846}],"concepts":[{"id":"https://openalex.org/C27295321","wikidata":"https://www.wikidata.org/wiki/Q831795","display_name":"Enterprise information system","level":2,"score":0.5333850979804993},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.5205196142196655},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.519240140914917},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.47064274549484253},{"id":"https://openalex.org/C136227091","wikidata":"https://www.wikidata.org/wiki/Q5380376","display_name":"Enterprise data management","level":3,"score":0.45882606506347656},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4525564908981323},{"id":"https://openalex.org/C180198813","wikidata":"https://www.wikidata.org/wiki/Q121182","display_name":"Information system","level":2,"score":0.4525127708911896},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.441441148519516},{"id":"https://openalex.org/C53996427","wikidata":"https://www.wikidata.org/wiki/Q5380387","display_name":"Enterprise integration","level":3,"score":0.41792047023773193},{"id":"https://openalex.org/C185765463","wikidata":"https://www.wikidata.org/wiki/Q1318054","display_name":"Enterprise software","level":2,"score":0.39647817611694336},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.2287990152835846},{"id":"https://openalex.org/C119599485","wikidata":"https://www.wikidata.org/wiki/Q43035","display_name":"Electrical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/17517575.2024.2356770","is_oa":false,"landing_page_url":"https://doi.org/10.1080/17517575.2024.2356770","pdf_url":null,"source":{"id":"https://openalex.org/S24861202","display_name":"Enterprise Information Systems","issn_l":"1751-7575","issn":["1751-7575","1751-7583"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Enterprise Information Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":84,"referenced_works":["https://openalex.org/W131134676","https://openalex.org/W596281310","https://openalex.org/W629229645","https://openalex.org/W1536945095","https://openalex.org/W1597662912","https://openalex.org/W1700132089","https://openalex.org/W1984578814","https://openalex.org/W2000672538","https://openalex.org/W2006945534","https://openalex.org/W2008130627","https://openalex.org/W2018283622","https://openalex.org/W2018510433","https://openalex.org/W2039839947","https://openalex.org/W2052504968","https://openalex.org/W2052847753","https://openalex.org/W2053061683","https://openalex.org/W2058991954","https://openalex.org/W2073431874","https://openalex.org/W2088640816","https://openalex.org/W2107351206","https://openalex.org/W2109828429","https://openalex.org/W2118348777","https://openalex.org/W2120514099","https://openalex.org/W2121675832","https://openalex.org/W2125178435","https://openalex.org/W2151987718","https://openalex.org/W2160592778","https://openalex.org/W2212367143","https://openalex.org/W2501210280","https://openalex.org/W2621635773","https://openalex.org/W2735120411","https://openalex.org/W2744912550","https://openalex.org/W2777261194","https://openalex.org/W2785537869","https://openalex.org/W2791973677","https://openalex.org/W2798158626","https://openalex.org/W2803937151","https://openalex.org/W2805531901","https://openalex.org/W2809228629","https://openalex.org/W2913967278","https://openalex.org/W2924095995","https://openalex.org/W2974874767","https://openalex.org/W2979963738","https://openalex.org/W3013276987","https://openalex.org/W3030261423","https://openalex.org/W3035265982","https://openalex.org/W3035686316","https://openalex.org/W3037250035","https://openalex.org/W3037279070","https://openalex.org/W3044137375","https://openalex.org/W3113528823","https://openalex.org/W3121375321","https://openalex.org/W3122022408","https://openalex.org/W3122149192","https://openalex.org/W3124073842","https://openalex.org/W3125090935","https://openalex.org/W3125148560","https://openalex.org/W3125399184","https://openalex.org/W3125656167","https://openalex.org/W3125923485","https://openalex.org/W3125987309","https://openalex.org/W3133810903","https://openalex.org/W3149752040","https://openalex.org/W3154376189","https://openalex.org/W3213901238","https://openalex.org/W4200011773","https://openalex.org/W4200352859","https://openalex.org/W4206058541","https://openalex.org/W4212833764","https://openalex.org/W4213065755","https://openalex.org/W4213223968","https://openalex.org/W4226290276","https://openalex.org/W4240199737","https://openalex.org/W4246021547","https://openalex.org/W4293115536","https://openalex.org/W4312278512","https://openalex.org/W4313062829","https://openalex.org/W4313143594","https://openalex.org/W4321792464","https://openalex.org/W4327790745","https://openalex.org/W4361298176","https://openalex.org/W4385432741","https://openalex.org/W4391810037","https://openalex.org/W6605315110"],"related_works":["https://openalex.org/W1989451947","https://openalex.org/W1546794715","https://openalex.org/W2353736160","https://openalex.org/W4312536660","https://openalex.org/W626582709","https://openalex.org/W4390044742","https://openalex.org/W2954733240","https://openalex.org/W4241899854","https://openalex.org/W2374745675","https://openalex.org/W2393259233"],"abstract_inverted_index":{"In":[0],"the":[1,41,97,107],"rapidly":[2],"evolving":[3],"landscape":[4],"of":[5,36,44,61,87,100,110],"digital":[6],"marketing,":[7],"leveraging":[8],"data":[9,46],"analytics":[10],"within":[11],"Enterprise":[12],"Information":[13],"Systems":[14],"(EIS)":[15],"has":[16],"become":[17],"crucial":[18],"for":[19],"businesses":[20],"aiming":[21],"to":[22,54,95],"understand":[23],"and":[24,80,85,103,113],"engage":[25],"their":[26,93],"customers":[27],"more":[28],"effectively.":[29],"This":[30],"study":[31],"presents":[32],"a":[33,58],"comprehensive":[34],"analysis":[35,60],"data-driven":[37],"marketing":[38,104],"strategies,":[39],"emphasising":[40],"critical":[42],"role":[43],"diverse":[45],"sources":[47],"in":[48,92,115],"developing":[49],"targeted,":[50],"EIS-specific":[51],"campaigns.":[52],"Central":[53],"our":[55],"investigation":[56],"is":[57],"comparative":[59],"various":[62],"machine":[63],"learning":[64],"algorithms,":[65],"including":[66],"Random":[67,111],"Forest,":[68],"CART,":[69],"Support":[70],"Vector":[71],"Machine,":[72],"Linear":[73],"Discriminant":[74],"Analysis,":[75],"Logistic":[76],"Regression,":[77],"K-Nearest":[78],"Neighbours,":[79],"Na\u00efve":[81],"Bayes.":[82],"Our":[83],"selection":[84],"evaluation":[86],"these":[88],"models":[89],"are":[90],"grounded":[91],"ability":[94],"address":[96],"complex":[98],"dynamics":[99],"customer":[101],"behaviour":[102],"data,":[105],"demonstrating":[106],"superior":[108],"efficacy":[109],"Forest":[112],"CART":[114],"this":[116],"context.":[117]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":1}],"updated_date":"2026-07-15T18:14:33.161393","created_date":"2025-10-10T00:00:00"}
